Washington, DC 2013 Visitor Statistics Washington, DC 2013 Visitor Statistics
TOTAL VISITATION TO WASHINGTON, DC In Millions 20 18 16 14 15.8 15.4 1.0 0.8 14.8 15.1 14.9 1.0 1.0 1.0 15.9 1.1 16.6 1.4 16.3 1.5 17.2 1.5 17.8 1.7 18.5 1.7 19.0 1.6 In 2013, DC welcomed a total of 19.0 million visitors, setting a new record for the city. 12 10 8 6 4 2 0 14.8 14.6 13.8 14.1 14.8 15.2 14.8 15.5 16.1 16.8 17.4 13.9 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Overseas visitation is for the District of Columbia only, and does not include Mexico or Canada. Overseas Domestic Source: D.K. Shifflet & Associates; Travel Market Insights, National Travel & Tourism Office, International Trade Association, Department of Commerce
OVERSEAS VISITATION Washington, DC MSA Destination (MSA) 2011 2012 2013 2013 Visitation New York City 1 1 1 9.58 M Miami 3 2 2 4.01 M Los Angeles- Long Beach 2 3 3 3.78 M Orlando 5 4 4 3.72 M San Francisco 4 5 5 3.04 M Las Vegas 5 6 6 2.85 M Honolulu 8 7 7 2.56 M Washington, DC 7 8 8 1.70 M Chicago 10 9 9 1.38 M Boston 9 10 10 1.28 M *Excludes Canada and Mexico; city statistics are for each MSA Source: Travel Market Insights, National Travel & Tourism Office, International Trade Association, Department of Commerce Washington, DC MSA dropped to #8 position for overseas visitation starting in 2012 as Honolulu saw a surge in visitation. The MSA rankings in 2013 remained the same as 2012. The Washington, DC MSA s overseas visitor volume decreased 3% in for 2013.
OVERSEAS VISITATION Washington, DC (District of Columbia) Origin Country 2011 2012 2013 2013 Visitation China 1 2 1 164 K United Kingdom 2 1 2 157 K Germany 3 3 3 126 K South Korea 9 5 4 92 K France 5 6 5 83 K Brazil 4 7 6 68 K Australia 6 4 7 67 K Japan 11 8 8 67 K India 12 9 9 57 K Italy 7 10 10 44 K China overtook the UK in 2013 to become the #1 country of origin for overseas visitors. South Korea rose from 9 th in 2011 to 4 th in 2013, with an increase in visitation of 48% over two years. *Excludes Canada and Mexico; city statistics are for the District of Columbia Source: Travel Market Insights, National Travel & Tourism Office, International Trade Association, Department of Commerce
CHANGE IN AIRPORT ARRIVALS Dulles International Airport and Reagan National Airport 30.0% 25.0% 20.0% 25.9% 17.3% Change in Domestic Arrivals Change in International Arrivals 15.0% 10.0% 5.0% 0.0% -5.0% -10.0% -15.0% 11.9% 15.9% 6.5% 4.4% 3.4% 2.6% 0.9% 3.3% 6.0% 0.3% 3.3% 2.5% 1.8% -0.6% -0.6% -3.2% -4.8% -9.3% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Metropolitan Washington Airports Authority
WASHINGTON, DC HOTEL PERFORMANCE 2001-2013 225 $204 $208 $199 $202 $206 $209 $203 100 Average Daily Rate ($) 200 175 150 125 69% 69% 69% 73% 74% 71% $191 $180 $150 $147 $146 $161 74% 74% 73% 74% 75% 75% 76% Average Daily Rate ($) 75 50 25 Occupancy (%) Occupancy (%) 100 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 0 For ADR, use left axis. For occupancy, use right axis. Source: Smith Travel Research
Washington, DC Hotel Demand 2007, 2010, 2013 and 2014 YTD 800,000 700,000 Number of Rooms Sold 600,000 500,000 400,000 300,000 200,000 100,000 0 2007 2010 2013 2014 YTD 2014 YTD is through June 2014 Source: Smith Travel Research
Washington, DC Tourism Indicators 2012 vs. 2013 ADDITIONAL TOURISM INDICATORS 2013 Visitation Percent Change 2012-13 National Park Service Mall locations 27.5 million 2.5% National Park Service All DC area locations 43.5 million 2.1% Smithsonian Mall locations 24.2 million 1.9% Smithsonian All DC locations 29.0 million 2.8% Total Domestic Arrivals (DCA+IAD) 17.4 million -0.6% Total International Arrivals (DCA+IAD) 3.7 million 4.4% Circulator Ridership 5.6 million -1.8% Sources: National Park Service, Smithsonian Institution, Metropolitan Washington Airports Authority, District Department of Transportation
WASHINGTON, DC VISITOR SPENDING In Billions $5.25 $5.68 $6.03 $6.21 $6.69 2009 2010 2011 2012 2013 Includes both domestic and international spending. Source: IHS Global
WASHINGTON, DC DOMESTIC VS. INTERNATIONAL VISITATION Arrivals and Spending Arrivals International 8% Spending International 27% Domestic 92% Domestic 73% Source: D.K. Shifflet & Associates; Travel Market Insights, National Travel & Tourism Office, International Trade Association, Department of Commerce; IHS Global
FACTS ABOUT TOURISM SPENDING In Washington, DC If tourism did not exist in Washington, DC, the District would need to generate an average of $2,444 in local taxes from each of the 290,841 households in DC, in order to maintain the current level of tax receipts. Travel and tourism spending supports 75,741 jobs annually. Travel and tourism jobs support $3.65 billion in wages. Domestic spending was up 8.9% to $4.9 billion; international spending up 5.9% to $1.8 billion in 2013. Sources: IHS Global
DISTRIBUTION OF VISITOR SPENDING In Washington, DC Expenditure Category 2013 ($) % Change Lodging 2.28 billion 7.7% Food & Beverage 1.87 billion 9.6% Entertainment 1.12 billion 9.8% Shopping 817 million 8.6% Transportation 601 million -2.0% Transportation 9.0% Shopping 12.2% Entertainment 16.8% Food and Beverage 28.0% Lodging 34.1% Source: IHS Global
TAX REVENUE In Washington, DC Local Tax Revenue ($) Corporate Income 19,844,306 Personal Income 40,333,027 Social Security & Other Taxes 1,348,766 Hotel Tax 223,276,086 Property Taxes 202,613,087 Excise & Fees 18,969,455 Sales Tax 204,404,519 Restaurant 130,967,797 Retail 63,385,912 Airport 7,159,874 Car Rental 2,890,935 Local Total 710,789,246 Federal Tax Revenue ($) Corporate Income 84,572,380 Personal Income 136,714,207 Excise & Fees 48,857,813 Social Security & Other Taxes 318,858,534 Federal Total 589,002,934 Local + Federal Total = $1.30 billion +7.0% change from 2012 Source: IHS Global
VISITOR IMPACTS In Washington, DC Each Washington, DC visitor generates about $352 in expenditures Every 258 visitors creates a new job in Washington, DC. Each visitor creates about $68 in tax receipts, $37 of which goes to local government. Each visitor generates $192 in wages. Each visitor adds about $294 to Gross City Product. Sources: IHS Global, D.K. Shifflet & Associates, Travel Market Insights, National Travel & Tourism Office, International Trade Association, Department of Commerce
WASHINGTON, DC CONVENTION FORECAST 2012-2021 1,200,000 1,000,000 WEWCC Hotel Only Hotel Only WEWCC 800,000 600,000 530,715 518,330 512,083 317,700 266,947 189,236 44,178 400,000 114,345 85,228 16,048 200,000 384,429 419,685 496,751 374,190 450,680 471,800 337,299 294,363 387,726 292,133 0 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Chart reflects room nights confirmed as definite as of August 19, 2014 Source: Destination DC
WASHINGTON, DC CITY WIDE BOOKINGS 2012-2021 396,296 448,830 428,119 437,955 295,038 314,752 354,664 299,325 348,930 257,210 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Chart reflects room nights confirmed as definite as of August 1, 2014 Source: Destination DC
WASHINGTON, DC VISITATION FORECAST Through 2017 DC s total visitor volume in 2013 reached a record high and is expected to continue to increase by 2 to 3% each year through 2017. 16.0 15.9 15.5 15.0 15.4 15.1 16.2 16.7 16.4 17.3 17.9 18.5 +2.2% 19.0 19.4 +2.9% +3.0% +2.4% 20.5 21.0 19.9 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014f 2015f 2016f 2017f Sources: IHS Global, D.K. Shifflet & Associates, Travel Market Insights, National Travel & Tourism Office, International Trade Association, Department of Commerce
METHODOLOGY VISITOR VOLUME: D.K. SHIFFLET & ASSOCIATES Data is collected using an online panel methodology, contacting more 50,000 distinct U.S. households each month. Data is weighted by key demographics to balance the sample to the U.S. population. VISITOR FORECAST AND ECONOMIC IMPACT IHS Global combines D.K. Shifflet & Associates data with economic variables, DC tax collections and other tourism indicators like airport arrivals, transportation and attractions attendance to calculate forecasts and economic impact.