Proudly supported by The Courier-Mail 2018 Show Report Delivering you a quality audience ready to spend!
Exhibitors get results The Brisbane Home Show - Overview With thousands of quality visitors attending over 3 days, the Brisbane Home Show demonstrates once again its importance for Brisbane homeowners. Returning again in 2019 to the Brisbane Convention and Exhibition Centre, don t miss your opportunity to join Brisbane s favourite building and renovating event. 91% 89% of exhibitors expect to generate post Show sales 86% of exhibitors have either booked-in or intend to exhibit at the next Brisbane Home Show Quality visitors attend 97% of visitors were actively seeking the latest renovation and building products 74% made or intend to make a purchase from exhibitors (including orders) at the Show 93% All statistics compiled by Exhibitions & Events Australia
97.4% are planning a building, renovation or home improvement project. The Home Show visitor profile Overview & spend Visitor renovation spend 31% are looking to spend over $100,000. 60% expect to finish their project within the next 12 months. Average visitor income is over $125,000 Over $500,000 $250,001 - $500,000 $150,001 - $250,000 10% 13% 6% 31% $75,001 - $150,000 13% 40% have a renovation budget of $100,000+ have already commenced their home renovation or new home build Up to $75,000 58% 60% intend to complete their projects within 12 months 84% are extremely likely to recommend the Show to a friend Visitors will spend approximately $3.2 million on orders and purchases at the Show.
Project completion timeline Within 3 months 3-5 months 6-11 months 12-17 months Over 18 months The Home Show visitor profile Products and Projects 15.3% 13.2% 31.9% 19.8% 19.8% Visitors seek your products Kitchen...53.3% Bathroom...51.3% Landscaping...44.5% Lighting...37.5% Flooring...36.2% Blinds - Indoor and external...34.7% Patios and Decking...34.5% Energy efficient products...33.5% Wardrobes and Cabinetry...27.2% Home Automation/Security...25.1% Roofing/Gutters...21.6% Pools and Spas...20.6% Visitors are renovating now Project status Commenced 9% building new home 31% Commenced home renovation 32% About to start home renovation About to start building a new home 18% 10% Upgrading household items
Exhibitors get results High exhibitor satisfaction 93.4% 91.3% 91.3% 90% 84.7% 80.4% Generating brand awareness Overall Show satisfaction Quality of visitors Launching a new product Total number of visitors Generating high value leads Exhibitor Testimonials The Feb 2018 Show was significantly better than expected. Results were exceptional & quality of leads was high. Greg Trigger Integrity Kitchen Our load in was seamless which helped us to set up with time to spare. We had great neighbours during the Show and exposure was key to our business growth. We will be back each February to the Brisbane Home Show! Kelly Galbraith Coastal Clothelines Best show we ve ever done in Brisbane Mike Rocke NexGen Decking It was full on for our little tiny house company, but a great experience and we got such positive feedback! Lara Nobel The Tiny House Company
Targeted Marketing A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project. This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project. The strategic campaign includes: Press advertisements in the prominent print publications located in metropolitan & regional centres of QLD. Prime time TV advertising with high TARP rating - reaching 64% of Brisbane homeowners aged 35-64, Mainstream radio advertising across key Brisbane FM stations 64- page Show Guide magazine distributed to Show visitors. Strategic digital advertising targeted to home renovators using a mix of Google re-marketing, display and video advertising Comprehensive website with over 50,00 visits in the month leading up to the Show. F enewsletter marketing to the Home Show Club - now over 40,000 members. Social marketing via Facebook & Instagram reaching 154,000+ QLD renovators.
Book your stand for the next March Brisbane Home Show! 8-10 March 2019 Brisbane Convention and Exhibition Centre Or enquire about our September HIA Home Show! Brisbane Home Show 07 3719 4222 brisbanehomeshow@eea.net.au brisbanehomeshow.com.au Connect with us @brisbanehomeshow