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TELUS Garden Context A unique combination of proximity, technology, content and operation will result in minimal impact with maximum public benefit The at TELUS Garden is located on the west façade, between the 6th and 8th floors. It is only visible in one direction from both Georgia and Seymour Streets. Unlike other media screens in the city (Canada Place, BC Place, etc.) its orientation towards the Central Business District will ensure minimal impact on residential and hotel uses, while maximizing enhancement of the public realm. A simple and proven technology of back projection onto a retractable screen will provide a glare-free static image or full motion video. At dusk the screen descends, and the façade transforms. At :00pm sharp, the screen ascends and the office tower is back as it was. Content will be mainly cultural and civic, with a small amount of brand recognition for companies within TELUS Garden. TELUS Garden Office ~700 ft Radius Existing TELUS Building TELUS Garden Residential MOUR ST 00 ROBSON ST 00 W GEORGIA ST HARDS ST 00 ROBSON ST 00 W GEORGIA ST 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST Site Plan Context Plan
Technology Strategy The utilizes a simple proven technology, a series of projectors casting an image on a retractable screen. The screen will be located within the three-storey NW Sky Garden. The image will be back projected from projectors located within the adjacent raised floor assembly. During the day when the is not in use, the screen is retracted up into the ceiling space, but at night, the screen descends and the façade transforms into a theatre of light. There are no plans for sound. Rear projection allows the technology to be housed out of sight inside the building. This allows for better access for maintenance of the equipment. It also allows the light source to be located behind the screen, shielding and tempering the intensity while reducing glare. The energy being used to produce the image will be offset by the photovoltaics on the roof, making this a sustainable initiative. The projectors will be capable of producing a static image, or they can play a high resolution full motion video. The image size can vary depending on the desired output, but it can be no larger than the screen itself. Office Office Retractable screen housed in ceiling Office Sky Garden Image Office Projectors housed in raised floor Office NW Sky Garden - Axonometric NW Sky Garden - Sectional Axonometric
Technology Details Office 6 ft (m) Max Image Size Office Sky Garden.8 ft (7m) Image Size Sky Garden Terrace Office ~0 ft (m) Clearance NW Sky Garden - Plan NW Sky Garden - Section Inactive Screen The screen when not in use retracts into the ceiling Active Screen The screen descends as required from a motorized roller shutter located behind the glass at the top of the Sky Garden Screen Display The display extent varies dependent on the media type being used : TV / Photography 6:9 DVD / HDTV.8: Film.9: Film TELUS Technical Details Location Elevation West Elevation Building & location TELUS Garden Office Building Storey Storeys 6 to 8 Screen Dimensions Height.8 ft (7.m) Width 6 ft (m) Area Sign Area 888 ft (8.m ) Copy Area (%) Varies to Max 888 ft (8.m ) Type LED None Projected Screen Yes Other None Technical Capabilities Full Motion Video Yes Electronic Static Display Change Maximum-as req, Min-0.sec Rate of Image Rotation Maximum-as req, Min-0.sec Other Details Capabilities fully adjustable by user Green Capabilities Electricity Source Photovoltaic to offset usage Art & Advertising (%) Cultural 90% Civic 0% Brand Recognition % (of 90%) Third Party Advertising None Media Content Management Content Selection Curatorial board Digital Editing TELUS TV Illumination Type of Illumination Projected Light Max. Ambient Brightness Levels Max 0 nits, min-adjustable Hours of Illumination Dusk to :00pm (weekdays) Min. Message Display Time Maximum-as req., Min-0.sec Max. Message Transition Time Maximum-as req, Min-0.sec Message Sequencing Maximum-as req, Min-0.sec Separation Distances Nearest res. use with line of sight The Hudson at 77. ft
Luminance Impact Measuring Sign Brightness What is a NIT A nit is a unit of measurement for luminance equivalent to one candela per square metre. It is used to measure the brightness of a screen. Why Are LED Screens Brighter LED screens tend to be very bright because of the need to be visible in daylight. A bright blue daytime sky ranges from 000 to 7000 nits in luminance and therefore the LED screen to compensate must be at or near a commensurate level to be clearly visible. How the Differs The is not required to be intensely visible in the daytime and has a much lower light output of only 0 nits. For comparison a static floodlit billboard has a nighttime luminance of less than 0 nits. The TELUS garden has a level that is satisfactory for evening viewing but low enough so as to have no negative impact on its surrounding neighbourhood. LED Screen at Canada Place TELUS Garden Laptop Smartphone HD-TV LED Screen 0 nits 00 nits 00 nits 000 nits 600 nits Evening Operation Hour Operation
Content & Operation The is not a Billboard, but rather a Community Canvas Cultural Content 90% of the content on the screen will be commissioned, licensed or donated Cultural content. A video will continue to loop in approximate 0 minute increments, depending on the length of the piece(s). % of the 90% Cultural content will be for brand recognition for the Tenants that call TELUS Garden home. The % translates into both screen time and area. There will be no rd party advertising. Community Content The remaining 0% will be dedicated to Civic content to be used by the City of Vancouver for public service announcements or community engagement. Content Control All content will be vetted by a curatorial board made up from the Westbank and TELUS partnership including an independent party with a history of involvement in the Arts. 90% Cultural Content Digital Management The content for the screen will be managed through the onsite TELUS TV Studios, which has production studios available to manage the digital compilation and editing. Hours of Operation Since the technology can only be viewed in low light, the hours of operation will be from dusk to :00pm weekdays. If light conditions permit in the winter, the sign may be turned on as early as 9:00am on weekends. 0% Civic Content (% of 90% for Brand Recognition)
Georgia Street Public Views Moving east on Georgia Street the comes into view at Howe Street, with it s image in full view at Granville and at Seymour. Looking East Approach taken from different vantage points along North side of Georgia Street View from Howe Street View from Granville Street View from Seymour Street Looking East is visible from this approach View from Seymour Street 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST Looking West is not visible from 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST this approach 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST A B Context Plan View from Richard Street
Seymour Street Public Views Moving South on Seymour Street the draws the viewer toward it s source on Georgia Street. Looking South Approach taken from different vantage points along West side of Seymour Street View from Dunsmuir Street View at Mid block from Between Georgia & Dunsmuir Street View from Georgia Street Looking East is visible from this approach 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST A 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST View from Georgia Street Looking West is not visible from this approach View from Robson Street Context Plan
Traffic Signals Disconnected Sightlines The only traffic signals that are visible in relation to the are at the intersection of Georgia Street and Seymour Street. The location of the signals relative to the height of the above the street is so disconnected there would never be any visual distraction. 60m 70m 8m 68m View from Intersection of Howe & West Georgia Streets 00 SMITHE ST 69m 7m 00 ROBSON ST m 8m 0m 00 W GEORGIA ST 6m 00 DUNSMUIR ST 66m 6m Context Plan 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST View from Mid-block of 600 West Georgia Street 70m 68m View from Intersection of Seymour & West Georgia Streets 00 ROBSON ST 0m 00 W GEORGIA ST Unaffected Traffic Signal Possible Affected Traffic Signal 00 ROBSON ST 00 W GEORGIA ST Site Plan
Private Views 9 The immediate context of the is primarily commercial buildings. The orientation of the is westward towards the Central Business District and away from the residential and hotel uses to the South and East. Only The Hudson and Capitol Residences have a direct line of sight to the façade and only at high level. The Four Seasons is not considered due to its distance and negligible impact. Nearest Residential Properties 00 SMITHE ST 00 SMITHE ST 00 ROBSON ST 00 ROBSON ST 8 7 6 00 W GEORGIA ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 DUNSMUIR ST Capitol Residences 8 Seymour Street, -storey tower ~67 ft distance L Aria 8 Seymour Street, -storey tower ~0 ft distance 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST Robson & Richards 88 Robson Street, 0-storey tower ~90 ft distance Atelier 8 Homer Street, 9-storey tower ~70 ft distance The Hudson 60 Granville Street, -storey tower ~77 ft distance Nearest Hotels 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 DUNSMUIR ST Unaffected Neighbours 6 Kingston Hotel 77 Richards Street, -storey building ~90 ft distance 7 8 L Hermitage The Westin Grand 788 Richards Street, -storey tower ~90 ft distance Robson Street, 6-storey tower ~80 ft distance 9 Four Seasons Hotel 79 West Georgia Street, 0-storey tower ~780 ft distance ~700 ft Radius Residential Hotel Affected Neighbours
Private Views L Aria 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST Proximity Content Operation Technology L ARIA The L Aria is approximately 8 feet away from the, but it is not visible due to Robson obstructing the view. There is no impact on this building. 8 Seymour Street 8 ft Distance to 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST ~700 ft Radius Context Plan View from +/- storey ~0 ft View from +/- 8 storey ~00 ft View from +/- storey ~0 ft
Private Views Capitol Residences CAPITOL RESIDENCES Proximity Content Operation Technology The Capitol Residences is approximately 676 feet away from the Media 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST Façade, but only visible from higher in the tower. This combined with the fact that the sightlines are constrained by the viewing angle, make the impact on this building minimal. 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 8 Seymour Street 676 ft Distance to 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST ~700 ft Radius Context Plan View from +/- 8 storey ~00 ft View from +/- storey ~00 ft View from +/- storey ~00 ft
Private Views The Hudson THE HUDSON Proximity Content Operation Technology The Hudson is approximately 78 feet away from the TELUS 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST Garden, and although slightly closer than the Capitol Residences the distance away is still considerable enough to have marginal impact on this building. 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST 60 Granville Street 78 ft Distance to 00 SMITHE ST 00 ROBSON ST 00 W GEORGIA ST 00 DUNSMUIR ST ~700 ft Radius Context Plan View from +/- storey ~0 ft View from +/- 9 storey ~ ft View from +/- storey ~7 ft
Existing Media Signs BC Place Proximity Content Operation Technology The high definition LED video screens or digital billboards at Terry Fox Plaza created the most complaints from neighbours due to the proximity to the surrounding residential and hotel uses, the ambient light levels, and lack of operating guidelines (sometimes the screen was left on all night). There were also issues surrounding the rd party content and frequency of their rotation. * Please note that since BC Place is under Provincial jurisdiction, the City of Vancouver did not approve the Media Sign. Nearest Affected Residential Properties The Max Pacific Place Raffles TV Tower 98 Beatty Street, 0 storey tower ~600 ft distance 90 Cambie Street, 0 storey tower ~780 ft distance 8 Cambie Street, storey tower ~660 ft distance Robson Street, storey tower ~60 ft distance 00 NELSON ST 00 NELSON ST 900 MAINLAND ST 00 SMITHE ST 00 SMITHE ST 6 00 ROBSON ST 00 ROBSON ST 7 VANCOUVER CENTRAL LIBRARY 00 W GEORGIA ST 00 W GEORGIA ST 00 NELSON ST 00 NELSON ST 00 DUNSMUIR ST 900 MAINLAN 900 CAMBIE 6 7 The Cosmo Rosedale Gardens TV Tower 6 West Georgia Street, 7 storey tower ~60 ft distance 888 Hamilton Street, storey tower ~880 ft distance Robson Street, 6 storey tower ~800 ft distance 00 NELSON ST 900 CAMBIE ST 900 BEATTY ST 00 SMITHE ST 800 CAMBIE ST 800 BEATTY ST 00 ROBSON ST 8 700 CAMBIE ST 0 9 700 BEATTY ST 00 W GEORGIA ST 600 CAMBIE ST 600 BEATTY ST 00 NELSON ST 900 BEATTY Nearest Affected Hotels SMITHE ST 900 EXPO BOUL 8 9 0 Hampton Inn Robson Street, storey tower ~00 ft distance Georgian Court Hotel 77 Beatty Street, storey tower ~60 ft distance YWCA Hostel Sandman Inn 7 Beatty Street, storey tower ~ ft distance 80 Georgia Street, storey tower ~ ft distance 00 NELSON ST 900 EXPO BOULEVARD CAMBIE BRIDGE SMITHE ST BC Place Context Plan BC PLACE STADIUM 00 EXPO BOULEVARD 00 NELSON ST CAMBIE BR 00 SMITHE ST Residential ~700 ft Radius PACIFIC BOULEVARD Hotel ROGERS ARENA BC Place Stadium Please Note: Additional buildings are shown here outside the 700 radius as the original light levels/ impact were much greater than is currently the case
Existing Media Signs Canada Place Proximity Content Operation Technology The high definition LED video screen/digital billboard at Canada Place faces onto a mainly commercial area but is in close proximity to a number of adjacent hotel suites and the residential upper storeys of the Fairmont Pacific Rim. This presents a number of challenges which require careful operational and content control to ameliorate negative impact. * Please note that since BC Place is under Federal jurisdiction, the City of Vancouver did not approve the Media Sign. Nearest Affected Residential Properties 00 THURLOW ST 00 THURLOW ST 00 THURLOW ST 00 THURLOW ST 00 NELSON ST Fairmont Pacific Rim 0 W Cordova Street, 8 storey tower ~70 ft distance Jameson House Nearest Affected Hotels 88 W Hastings St Street, 8 storey tower ~77 ft distance 000 W PENDER ST 000 W HASTINGS ST 000 W CORDOVA ST 000 CANADA PLACE 00 NELSON ST 900 MAIN 900 CAM Fairmont Waterfront 900 Canada Place Way, storey tower ~0 ft distance Fairmont Pacific Rim 0 W Cordova Street, 8 storey tower ~70 ft distance 00 BURRARD ST 00 BURRARD ST 00 BURRARD ST 00 BURRARD ST 00 NELSON ST Pan Pacific Hotel 999 Canada Place, storey tower ~60 ft distance 00 HORNBY ST 900 W PENDER ST 00 HORNBY ST 900 W HASTINGS ST W CORDOVA ST CANADA PLACE 900 BEA ~700 ft Radius Canada Place 800 W PENDER ST 800 W HASTINGS ST 900 EXPO B Residential Hotel 00 HOWE ST 00 HOWE ST 00 HOWE ST 00 GRANVILLE ST 600 W PENDER ST 700 W PENDER ST 00 GRANVILLE ST 600 W HASTINGS ST 700 W HASTINGS ST 00 GRANVILLE ST Canada Place Context Plan 600 W CORDOVA ST 700 W CORDOVA ST 00 HOWE ST W WATERFRONT ROAD 00 NELSON ST CAMB 00 SEYMOUR ST 00 SEYMOUR ST 00 SEYMOUR ST
Existing Public Art - Light Installation West Pender Place Proximity Content Operation Technology Created by Dutch artist Tamar Frank, this light installation is on the southfacing concrete exterior of the 6 storey Tower. The twenty six foot long horizontal LED strips change colour and pattern according to 0 pre-set computerized patterns. Although originally programmed to run all night they have been, after complaints from the surrounding residential and hotel uses, re-programmed to shut off at 0:00pm. Nearest Affected Residential Properties Bayview 9 W. Pender Street, 8-storey tower ~ ft distance Palais Georgia W. Georgia Street, 6-storey tower ~70 ft distance Classico 6 Jervis Street, 8-storey tower ~6 ft distance Westcoast Point W. Georgia Street, -storey tower ~6 ft distance Qube W. Georgia Street, -storey tower ~90 ft distance 00 ROBSON ST 00 ROBSON ST 700 NICOLA ST 0 700 BROUGHTON ST 00 ALBERNI ST 00 ALBERNI ST 600 NICOLA ST 9 8 7 600 BROUGHTON ST 00 W GEORGIA ST 00 W GEORGIA ST 00 NICOLA ST 00 NICOLA ST 00 BROUGHTON ST 00 W PENDER ST 00 W HASTINGS ST NICOLA ST ED 00 BROUGHTON ST BROUGHTON ST COAL HARBOUR QUAY QUAY 00 W HASTINGS ST 6 7 The Lions -East The Lions -West Alberni Street, -storey tower ~68 ft distance 67 Alberni Street, 0-storey tower ~7 ft distance 00 ROBSON ST 00 ALBERNI ST 6 00 W GEORGIA ST 00 W PENDER ST COAL HARBOUR PARK 8 George 0 W. Georgia Street, -storey tower ~0 ft distance 700 JERVIS ST 600 JERVIS ST 00 JERVIS ST 00 JERVIS ST 00 JERVIS ST 9 Georgian Towers 0 West Georgia Street, -storey tower ~ ft distance 00 W HASTINGS ST 00 W CORDOVA ST 0 Broughton Tower The Colonnade 7 Broughton Street, 9-storey tower ~00 ft distance Robson Street, -storey building ~60 ft distance 00 ROBSON ST 00 ALBERNI ST 00 W GEORGIA ST 00 MELVILLE ST 00 W PENDER ST 00 Alberni 00 Alberni Street, -storey tower ~80 ft distance * Only the point tower LED lights are examined here as the 0 storey buildings LED element were less impactful West Pender Place Context Plan Nearest Affected Hotels Riviera Hotel Robson Street, -storey building ~690 ft distance ~700 ft Radius West Pender Place Residential Hotel
Existing Media Signs Comparative Analysis TELUS Garden s performs well on all seven of the factors affecting suitability to the surrounding neighbourhood. A comparative analysis of the seven factors affecting the suitability of a to the neighbourhood, shows that TELUS Garden performs better than Canada, West Pender & BC Place. TELUS Garden s remains a unique combination of proximity, technology, context, and operation, resulting in minimal impact with maximum public benefit. Impact Summary: None/Low Average High Location Proximity Media Content Hours of Operation Technology Nearest Nearest Res. Bldgs Hotels Bldgs Affected Affected Affected Affected Residential Hotel (within 700 ft) (within 700 ft) TELUS Garden 78 ft 778 ft 0 Cultural/ Civic Brand Recognition Dusk to pm weekdays Rear Projectors BC Place 607 ft 00 ft st & rd Party Advertising Dawn to 7pm or pm for major events LED Canada Place 68 ft 9 ft Public Art,st & rd Party Advertising Dawn to 7pm or pm for major events LED West Pender Place ft 689 ft Public Art Installation Originally hours (now reduced) LED