Alberta Tourism Market Monitor

Alberta Tourism Market Monitor + 8.4% (YYC & YEG only) +0.1% -4.8% (Banff, Jasper and Waterton Lakes only) AIR PASSENGERS (Arrivals and Departures) HIGHWAY COUNT NATIONAL PARKS ATTENDANCE -7.5% (Accommodation and food services) +0.6 pts (Total Alberta excluding Resorts) +3.3% (Total Alberta excluding Resorts) EMPLOYMENT OCCUPANCY RATE AVERAGE DAILY ROOM RATE RECEIPTS, FOOD SERVICES & DRINKING PLACES June 2018 +3.8% Paragraph Title style used here HISTORIC SITES & MUSEUMS ATTENDANCE -7.9% $68.06 (USD/barrel) EXCHANGE RATES.77 USD.66 EUR.60 GBP $505 (millions) OIL PRICE (WTI) MAJOR TOURISM PROJECTS September 2018 tourism.alberta.ca Sept 2018

2018 Alberta Tourism Market Monitor Alberta Culture and Tourism Jan. Feb. Mar. Apr. May June July August Sept. Oct. Nov. Dec. Yr-to-Date Air Passengers 2018 (000's of arrivals and departures) 1 Edmonton International Total 607.2p 590.5p 634.7p 638.2p 659.0p 637.3r 733.0p 3,764.6p Per cent change from 2017 6.2% 7.3% 4.2% 5.6% 7.0% 6.7% 6.4% 6.1% Domestic 456.8p 441.7p 477.7p 492.9p 556.7p 553.2r 642.2p 2,976.6p Per cent change from 2017 7.1% 6.9% 3.2% 6.8% 6.4% 5.9% 7.4% 6.0% Transborder 87.8p 91.1p 95.2p 90.4p 74.3p 64.9p 67.8p 503.7p Per cent change from 2017 3.5% 9.2% 5.2% 3.9% 15.0% 20.3% 10.4% 8.5% International 62.6p 57.7p 61.9p 54.9p 27.9p 19.3p 23.0p 284.3p Per cent change from 2017 3.4% 7.6% 11.2% -1.6% -0.7% -10.0% -22.1% 3.3% Calgary International Total 1300.6p 1260.6p 1408.6p 1,353.9r 1,392.6r 1,503.5r 1,718.8p 9,938.2p Per cent change from 2017 5.4% 5.8% 6.5% 4.4% 7.2% 9.3% 9.2% 6.7% Domestic 860.1p 830.6r 919.2p 909.2r 1,006.8r 1,089.9r 1,280.4p 11,879.7 Per cent change from 2017 3.7% 4.4% 4.8% 3.1% 6.7% 10.1% 12.6% 5.7% Transborder 254.9p 258.7p 298.3p 276.8r 262.6p 287.2p 301.8p 1,403.0p Per cent change from 2017 7.2% 6.2% 6.5% 8.3% 7.8% 9.6% 1.9% 6.7% International 185.6p 171.0p 191.1p 167.9p 123.1p 126.3p 136.6p 1,101.7p Per cent change from 2017 11.2% 12.3% 15.3% 5.2% 8.2% 2.8% -2.4% 7.9% Fort McMurray International Total 53.3 51.6 55.0 53.0 55.2 51.0 54.6 58.9 435.2 Per cent change from 2017-8.1% -6.0% -10.8% -15.8% -14.5% -17.2% -9.0% -5.5% -10.6% Highway Count 2018 (000's of vehicles) 2 Hwy 1 - Sask border w-bound 59.3 56.6 65.3 69.78 81.03 86.43 109.03 527.4 Per cent change from 2017 2.8% -2.0% 0.0% -6.7% -0.1% -1.0% -4.7% -2.0% Hwy 1 - Banff Pk Gate (2-way) 553.7 487.1 592.7 587.6 734.1 797.1 1,061.3 4813.5 Per cent change from 2017 2.8% -7.3% 0.2% -4.5% 1.7% 2.8% 0.7% -0.2% Hwy 16 - Jasper Pk Gate (2-way) 92.3 83.9 114.2 125.4 169.6 183.7 252.9 1022.0 Per cent change from 2017 2.8% -4.3% 3.5% 3.6% 11.4% -1.7% 0.9% 2.4% Hwy 16 - Blackfoot w-bound 149.1 141.3 158.2 161.4 178.9 176.2 188.0 1153.1 Per cent change from 2017 3.6% -0.4% -1.4% 0.0% -0.8% -4.6% -1.6% -0.9% National Park Attendance (000 s of visitors) 2018 3 Does not include group tours Banff 203.7 186.4 229.1 250.5 319.3 370.2 681.8 642.9 2,883.8 Per cent change from 2017 1.0% -7.6% 0.3% -6.5% -2.2% -0.1% -1.0% -4.7% -2.4% Jasper 52.4 49.4 67.0 147.4 198.2 223.0 468.6 460.7 1,666.7 Per cent change from 2017 2.3% -5.1% 3.3% -2.4% 6.4% -0.7% 0.7% -1.6% 0.2% Waterton Lakes* 7.2 5.9 9.0 13.0 41.0 66.2 102.5 244.9 Per cent change from 2017-21.9% -37.9% -29.3% -36.3% -27.1% -28.4% -37.0% -51.1% Elk Island 15.1 14.9 18.3 23.3 52.3 45.8 55.9** 225.7 Per cent change from 2017-15.4% -20.8% -19.1% -11.3% -25.2% -33.2% -39.2% -28.6% Wood Buffalo 0.02 0.03 0.08 0.05 0.30 0.38 0.77 1.62 Per cent change from 2017-4.5% 163.6% 450.0% -85.7% -37.5% -36.7% -27.1% -35.2% Employment (000 s of persons) 2018 Seasonally Adjusted 4 Accommodation and Food Services 150.3p 149.2p 148.8p 145.9p 147.0p 143.2p 146.0p 146.3p 147.1p Per cent change from 2017 3.9% 2.4% 1.0% -1.7% -1.5% -5.0% -5.6% -7.5% -1.5% Sources: Edmonton International Airport, Calgary International Airport, Fort McMurray International Airport, Alberta Transportation, Parks Canada and Statistics Canada.

Accommodation Indices for Major Regions 2018 5 Jan. Feb. Mar. Apr. May June July August Sept. Oct. Nov. Dec. Yr-to-Date Edmonton Occupancy Rate 47.6% 55.1% 61.8% 65.1% 63.1% 58.7% 55.9% 58.2% Point change from 2017 0.8-1.6 0.6 5.5 7.8 2.4-4.7 1.5 Average daily room rate $126.99 $125.25 $131.93 $127.80 $131.95 $131.00 $124.1 $128.62 Variance from 2017-1.1% -6.1% -0.9% -3.5% 1.1% 1.9% -2.1% -1.5% Revenue per available room $46.20 $69.03 $81.48 $83.19 $83.32 $76.90 $69.35 $74.84 Calgary Occupancy Rate 46.2% 53.1% 55.8% 61.7% 63.5% 73.4% 81.2% 62.3% Point change from 2017 3.7 2.3 2.8 5.7 4.6 6.4 3.5 4.3 Average daily room rate $132.82 $135.40 $136.19 $142.09 $146.62 $152.95 $177.07 $148.82 Variance from 2017-1.4% -2.2% -1.3% 1.8% 0.8% 1.2% 6.4% 1.4% Revenue per available room $61.38 $71.89 $76.04 $87.71 $93.16 $112.30 $143.81 $92.78 Alberta Resorts Occupancy Rate 45.6% 52.7% 57.1% 52.1% 70.9% 85.8% 92.5% 65.4% Point change from 2017 2.2% -1.0-0.1-1.7 2.5 1.3-0.3% 0.1 Average daily room rate 201.4% $217.65 $212.85 $190.86 $246.17 $358.70 421.2% $285.22 Variance from 2017 4.4% 6.5% 8.2% 0.4% 9.6% 14.4% 12.4% 9.4% Revenue per available room 91.8% $114.67 $121.60 $99.39 $174.59 $307.79 $389.61 $186.50 Other Alberta*** Occupancy Rate 40.4% 46.4% 47.9% 44.4% 49.7% 57.5% 58.3% 49.3% Point change from 2017 2.7 4.0 1.5 2.3 2.6 3.5 2.0% 2.7 Average daily room rate $118.14 $119.65 $118.55 $117.08 $117.35 $119.91 124.9% $119.56 Variance from 2017 1.4% 2.5% 1.6% 0.7% 0.4% 1.8% 2.0% 1.4% Revenue per available room $47.72 $55.57 $56.81 $52.02 $58.27 $68.90 $72.80 $58.91 Total Alberta (excl. Resorts)Occupancy Rate 44.1% 50.8% 54.0% 55.1% 57.4% 62.5% 64.5% 55.5% Point change from 2017 2.5 1.9 1.5 4.0 4.5 4.0 0.6 2.7 Average daily room rate $125.31 $126.18 $128.11 $128.69 $131.22 $134.21 $144.21 $131.10 Variance from 2017-0.4% -2.0% -0.2% -0.3% 0.7% 1.6% 3.3% 0.5% Revenue per available room $55.26 $64.04 $69.24 $70.90 $75.29 $83.92 $92.97 $73.19 Accommodation Indices for Selected Cities or Towns 2018 6 Occ%= Occupancy Rate ADR= Average Daily Room Rate July Year-To-Date July Year-To-Date Occ% ADR RevPar Occ% ADR RevPar Occ% ADR RevPar Occ% ADR RevPar Airdrie 64.0 $96.97 $62.01 39.9 $94.19 $37.59 Banff 87.0 $316.55 $275.37 70.7 $216.26 $152.97 Bonnyville 51.7 $91.53 $47.29 43.7 $93.80 $40.95 Canmore 81.4 $250.30 $203.78 55.5 $171.08 $94.95 Drayton Valley 31.5 $106.33 $33.45 39.1 $106.39 $41.62 Drumheller 53.6 $134.37 $71.98 33.0 $124.49 $41.10 Edson 61.0 $111.04 $67.74 47.1 $108.95 $51.29 Fort Mac 49.7 $138.35 $68.78 50.5 $138.59 $69.93 Fort Saskatchewan 41.9 $96.92 $40.61 36.5 $97.96 $35.79 Gr. Prairie 67.8 $133.18 $90.33 63.5 $132.17 $83.88 High Level 56.2 $119.93 $67.35 47.6 $120.13 $57.23 Hinton 72.7 $158.58 $115.32 44.5 $121.09 $53.91 Innisfail**** - - - - - - Jasper 92.1 $289.54 $266.55 62.6 $202.97 $127.04 Leduc 54.7 $95.52 $52.30 55.1 $95.78 $52.77 Lethbridge 57.4 $109.58 $62.88 49.0 $110.04 $53.87 Lloydminster 42.8 $105.48 $45.14 41.5 $105.53 $43.80 Med. Hat 72.6 $115.41 $83.77 53.9 $111.78 $60.20 Occ%= Occupancy Rate ADR= Average Daily Room Rate July Year-To-Date July Year-To-Date RevPar= Revenue Per Available Room Occ% ADR RevPar Occ% ADR RevPar Occ% ADR RevPar Occ% ADR RevPar Nisku 49.5 $95.65 $47.30 53.9 $96.85 $52.22 Red Deer 55.0 $109.22 $60.10 44.5 $109.10 $48.56 Sherwood Park 41.5 $119.80 $49.77 46.0 $119.03 $54.72 Whitecourt 39.9 $104.47 $41.68 40.3 $106.38 $42.91 Total Alberta 64.6 $167.82 $108.44 54.7 $144.57 $79.14 Sources: CBRE Hotels Trends in the Hotel Industry National Market Report and STR Inc.

Jan. Feb. Mar. Apr. May June July August Sept. Oct. Nov. Dec. Yr-to-Date Food Services and Drinking Places 2018 ($ Millions) unadjusted 7. Total Receipts for Alberta 705.24r 672.69r 785.18r 757.96r 797.37r 822.79p 756.87p Per cent change from 2017 2.1% -0.4% 4.3% 0.4% 1.4% 3.8% 2.0% Historic Sites and Museums 2018 (000's of visitors) 8 mily 9.5p 18.9p 22.9p 28.1r 64.4r 106.4p 172.5p 178.4p 601.4p Per cent change from 2017 0.0% -30.2% -16.4% -26.6% -9.0% 1.1% -8.8% -7.9% -9.3% Exchange Rates 2018 9 Canadian Dollar / U.S. Dollar (noon) 0.80 0.79 0.77 0.79 0.78 0.76 0.76 0.77 0.78 Canadian Dollar / Euro 0.66 0.64 0.63 0.64 0.66 0.65 0.65 0.66 0.65 Canadian Dollar / British Pounds 0.58 0.57 0.55 0.56 0.58 0.57 0.58 0.60 0.57 Oil Price: Western Texas Intermediate (WTI) 2018 10 Cushing, OK Spot Price (U.S. Dollar per barrel) 63.70 62.23 62.73 66.25 69.98 67.87 70.98 68.06 66.48 Major Tourism Projects Valued $5 million or Greater 2018 ($ Millions) 11 Total Value of Hotel Projects Inventory $361 $364 $375 $179 $545 $505 $505 $505 $505 Sources: Statistics Canada, Alberta Culture and Tourism, Bank of Canada, WTI, Government of Alberta. * Waterton Lakes National Park was closed to the public from September 8-20, 2017, due to a wildfire. Some sites in the park remain closed to date. ** Due to construction west gate data is not available. *** Other Alberta includes Lethbridge, Red Deer and other Alberta communities. **** Data is not available due to insufficient sample size. ***** Data not available for Brooks Aqueduct after June 2018; 2017 historical data adjusted for comparison purposes.

Note: New monthly figures are shown in bold type. Revisions will be bolded. r=revised p=preliminary 1. Air Passengers - Numbers are preliminary estimates of air passenger arrivals and departures at the Edmonton International and Calgary International Airports. Since September 2015, total domestic passengers at Fort McMurray International Airport has been added, which comprise commercial and charter passengers. Source: Edmonton International Airport, Calgary International Airport and Fort McMurray International Airport websites. 2. Highway Traffic - These are monthly totals. The monthly average daily traffic (average number of vehicles per day) is calculated by dividing the monthly total by the number of days in the month passing the counter locations and in the direction indicated for a particular month. Automatic Traffic Recorders count all vehicles by direction. Year to date is a cumulative total for all vehicles. Source: Alberta Transportation's Automatic Traffic Recorders (ATR). http://www.transportation.alberta.ca/3459.htm 3. National Park Attendance - Attendance is reported as the number of visits to National Parks in Alberta. Data are preliminary unless otherwise noted. Banff National Park and Jasper National Park reflect independent travellers only and do not include people travelling as part of a tour group. Tour group data is included in the annual edition of Market Monitor. Source: Parks Canada. 4. Employment Food and Accommodation Sector - The employment figure represents all persons who worked for pay, profit or unpaid work in the food services and accommodation sector, including businesses or other ventures owned or operated by a related family member(s) during the reference period of the survey. The year-todate total is an average for the year. Source: Statistics Canada, Labour Force Survey. 5. Accommodation Indices for Major Regions - Occupancy rates and average daily room rates are based on monthly averages of all reporting hotels, motels and motor hotels in each designated region. Alberta Resorts includes the resort communities of Banff, Lake Louise, Kananaskis, Canmore and Jasper. Revenue per available room is calculated using the occupancy rate and average daily room rate. Source: CBRE Hotels Trends in the Hotel Industry National Market Report, with reproduction and use of information subject to CBRE Disclaimer and Restrictions as detailed at www.cbre.ca 6. Accommodation Indices for Selected Cities or Towns - Destination reports are publications of Smith Travel Research Inc. (STR). Terms and conditions governing the ownership, distribution and use of these Destination Reports and their contents include that no historic data can be published, only current month and year-to-date data. Source: STR Inc. 7. Food Services and Drinking Places - The monthly survey of Food Services and Drinking Places provides estimates of the value of sales and the number of locations of restaurants, caterers, and drinking places by province and by industry at the North American Industry Classification System (NAICS) four-digit level. Includes total receipts from restaurants, caterers and taverns for chain and independent establishments. The target population is the three-digit NAICS level of 722, which includes: full-service restaurants, limited service eating places, special food places and drinking places. The year-to-date total is an average for the year. Source: Statistics Canada, Food Services and Drinking Places. 8. Historic Sites and Museums - Visitor attendance figures are monthly totals based on 13 historic sites, the Royal Tyrrell Museum of Palaeontology and the Tyrrell Field Station. **The Royal Alberta Museum closed on December 6, 2015. Data for Brooks Aqueduct is no longer collected starting June 2018. Source: Alberta Culture and Tourism. 9. Exchange Rate - This is the average monthly exchange rate. Source: Bank of Canada.

10. Western Texas Intermediate - This is the average monthly oil price. Source: Cushing, OK WTI Spot Price FOB. 11. Major Hotel Projects in Alberta - This is the inventory of hotel projects in Alberta, including new hotels and renovations valued at $5 million or greater. It is not a complete list of hotel projects. The project stages included in the reported number are: announced, under construction and completed. If the project is completed, it will be removed from the inventory after 30 days from completion. More information on other tourism and recreation projects is available on the website provided below. Source: Government of Alberta. http://majorprojects.alberta.ca/ 30-Sept-2018