MANAGEMENT / CONSULTING / INVESTMENT From our CEO Coral Hospitality s reputation and industry leadership has grown through Coral s dedication to providing world-class guest experiences while providing innovative marketing and operational protocols. During difficult economic and industry environments, Coral consistently produces favorable financial returns to ownership. Lee R. Weeks
WHAT WE DO Hotels & Resorts Each property is viewed as unique and there is never a one-size-fits all mentality or plan. Every one of Coral Hospitality s properties reflects the unique and distinctive qualities of its destinations through architecture and interior design elements. Each of Coral s properties has a customized management plan that embraces customer-focused services and amenities. Coral s vast experience working with developers planning new builds, conversions or renovations ensures a succesful project both financially and operationally. Golf & Country Clubs No back nine is the same and neither is the way Coral Hospitality manages its many Golf and Country Clubs. Each club has a unique vision and personality, but always present is the Coral Hospitality pillar of the highest levels of member service coupled with complete fiscal responsibility. As a result of its breadth and depth of experience managing clubs, Coral Hospitality is prepared to lend quality guidance and management for both the short and long run with performance benchmarks and measurements all along the way. Residences & Associations Coral Hospitality is a property association management leader and provides an array of services to support and offer superior resident satisfaction combined with fiscal responsibility. No two developments are the same and Coral understands the dictates of an association s bylaws. Coral Hospitality works within the boundaries of any given set of regulations to deliver a superior lifestyle steeped in service and budgetary support.
DEPTH OF SERVICES Operations Coral Hospitality has built a dedicated team to share its vast experience and knowledge with it s clients. Realizing the special characteristics of each quality, independent property, Coral Hospitality has developed operational techniques and methods that bring the property and its character to life. Guests and members will be provided with consistently exceptional service, an open line of communication to improve upon operations and a managerial organization that relies upon standards of excellence. It is through Coral s operational efforts that vital control and reporting structures, standard operating procedures and business fundamentals will be delivered to your managers and employees. Food & Beverage Food & Beverage performance is integral to a property s reputation and success. Coral Hospitality works with each individual food and beverage venue and develops a plan to improve service, presentation and quality, while generating a favorable financial return. Coral s Food & Beverage programs are developed to take advantage of local products and regional feel. Coral consistently searches for local vendors to provide quality product which will give guests and members the ultimate local experience. Menus are prepared that complement the surrounding community and the essence of the area. Ambience and concept adherence to the dining experience is consistent, ensuring that all of Coral s guests and members receive the highest level of personalized service in a comfortable environment where they feel at home.
Sales, Marketing & Revenue Management Coral Hospitality specializes in creating successful marketing programs and driving revenues for small to midsize independent, distinct hotels, resorts and clubs. As a collection of independent hotels, resorts and clubs, Coral has developed a sales and marketing program that provides individual property oversight and direction, along with strategic initiatives that have proven successful for 3 ½ star to 5 star independent properties. Coral consists of a unique collection of travel experiences and destinations for its guests and members to associate high quality facilities and exceptional guest service. Without the high costs of brand affiliation, Coral Hospitality properties are able to take advantage of innovative and effective distribution channels, advertising placement and marketing programs. Coral Hospitality strongly believes that a quality, independent property has distinct advantages over branded properties when marketing programs are developed to feature the unique characteristics that the individual property has to offer. The advent of internet marketing and other marketing channels has allowed independent properties to compete successfully with branded properties, utilizing proven Coral programs, without the additional, significant brand costs.
Finance & Accounting Coral Hospitality s financial division is led by the best of the best and is focused on providing a favorable return and peak value for the ownership of the property. Each property is provided with a wealth of financial reporting and control structures that do not unnecessarily overburden a property, which are augmented on a daily basis through interaction with on-site personnel. It is Coral s goal to consistently provide accurate, useful and timely information, as well as ensuring controlled and effective use of the property s assets. Human Resources & Training The Human Resources team provides full-service support, focused on increasing levels of standards and service. Coral s top priority is to develop passionate, committed employees whose sole focus is on the property s well-being, while remaining fiscally responsible to ownership. Through the development of a clearly defined Mission Statement, Core Values and Basics of Service, the property is rewarded with consistent, professional employees who take care of all the guests and members needs by creating a memorable experience. Training is in the forefront at a Coral Hospitality property and is reinforced on a daily basis with more in-depth training programs occurring throughout the year. The training program is tailored to each property to ensure that the true feel of the property and the community in which it is located is captured.
Facilities, Grounds & Agronomics First impressions are lasting impressions. A significant sign of a quality property is its cleanliness and maintenance. Through Coral s proactive and extensive systems and controls, a consistent path of action is developed, ensuring that all areas within the property are well maintained to the highest level possible. Coral s programs are instituted to lead directly to decreased maintenance and utility costs, protection of the asset and extended lives of the property, plant and equipment. A commitment to proven preventative maintenance programs ensures that the property shines every day and that the functionality of all equipment is at the maximum levels. Constant monitoring and reporting permits Coral s Facilities & Grounds to stay ahead of issues and work on improvements, rather than fixing problems. Community & Association Management The building surge of condominiums, along with the lack of choices of qualified, professional, service-oriented property management firms, has also given rise to the need for companies that offer modern, service-focused property management techniques designed specifically for associations. With Coral s history of management at the finest properties throughout the world, Coral has become an association management leader, providing a comprehensive array of services and professional expertise in finance, contract negotiation, and maintenance services. All of Coral s association management services are delivered in a first-class manner with attention to detail. Providing a lifestyle, Coral takes a proactive, hands-on approach, with priority given to exceptional resident service and satisfaction.
EXCEPTIONAL LEADERSHIP TEAM Experienced in Success Lee Weeks John Ayres Christopher Schaeffer Chief Executive Officer Founding Partner Chief Financial Officer - Business Development Lee s career encompasses executive positions with world-class five-star, fivediamond hotels and resorts including The Ritz-Carlton in Naples, FL, the Grand Wailea Resort & Spa in Maui, the Atlantis Resort & Casino on Paradise Island in The Bahamas, and LaPlaya Beach Resort in Naples, FL. His responsibilities have spanned the spectrum of hotel, club and resort operations, including food and beverage, golf operations, administration, human resources, finance and accounting systems. Lee s vast experience in the hospitality industry has enabled him to develop an unequaled depth of executive management expertise. John began his career in hospitality in Bermuda and has worked in every facet of the industry with world-class organizations and properties, including the Hilton and Marriott chains of Resorts and Hotels, The Breakers in Palm Beach, FL and the Edgewater Beach Hotel in Naples, where he was Managing Partner and President for twelve years. Today, John continues to find new properties for acquisition. Upon graduation from one of the premier accounting universities in the country, Chris started his hospitality career as the controller of a four star resort, eventually becoming a regional controller overseeing five properties in Florida. Chris background in public accounting paved his way to his CPA certification. Prior to joining Coral Hospitality, Chris was the regional controller for Noble House Hotels & Resorts in Naples, FL. Previous positions included the controller for the Danfords Inn, Marina & Conference Center, in Port Jefferson, NY, and financial positions with the Mystic Hilton in Mystic, CT, and Walter J. Barry CPA & Associates in Waterford, CT.
Stuart Arp Vice President of Sales & Marketing Stuart started with Coral Hospitality as the opening General Manager of the Sandpearl Resort in Clearwater Beach Florida. Upon the sale of the resort Stuart became the Vice President of Sales & Marketing. Previous positions include: Vice President and Managing Director for Pyramid Hotel Group, which purchased nine Adam s Mark hotels in 2003, Senior Vice President at Adam s Mark Hotels & Resorts for 7 years overseeing all aspects of the properties including Sales, Marketing and Operations in Florida, South Carolina, North Carolina, Alabama and Pennsylvania; 2 years as the General Manager at the Memphis and Daytona Beach Adam s Mark properties; Resident Manager for 5 years at Walt Disney World Company for the Polynesian and Contemporary resorts in Orlando Florida and 12 years in executive positions for Hyatt Hotels & Resorts at various properties spanning from Hawaii to the Midwest to Florida. Stuart holds a Bachelors Degrees in Hotel & Restaurant Management from the University of Wisconsin Stout. Michael Cloutier Vice President of Food & Beverage / Resort Operations Mike has extensive expertise in a variety of disciplines, including working from an early age in hotels and restaurants in the Detroit, MI area. Shortly after joining Hyatt Hotels in Atlanta, GA, Mike was promoted to Executive Chef, and went on to direct the culinary programs at multiple Hyatt Hotels. Mike s vast career experience includes executive posts within the Grand Traverse Resort & Spa in Acme, MI, Atlantis Resort & Casino on Paradise Island in The Bahamas, Hyatt Regency Resort in Lake Tahoe, CA, and the Hyatt Regency in New Brunswick, NJ.
Linda Mitchell Vice President of Human Resources & Training With 20+ years of human resource expertise, Linda develops, customizes, and implements programs for Coral Hospitality in all fields, including the critical areas of employee development and retention, service and performance standards, and regulatory compliance. Linda s background in employee motivation, training and recruitment are the cornerstones for successfully turning Coral Hospitality s mission statement into reality. Bill Januska Vice President of Engineering & Property Services Holding a CAM license and CEOE certification, Bill s notable professional positions include serving as the Florida Regional Chief Engineer for Noble House Hotels, where he was based out of LaPlaya Beach & Golf Resort in Naples, FL. Bill also has experience with The Sunrise Hilton in Fort Lauderdale, FL, Sundial Beach & Tennis Resort on Sanibel Island, FL, Cross Keys Inn in Baltimore, MD, and with Stouffer s Restaurant Company, where Bill served as its Area and Regional Maintenance Engineering Manager, responsible for nine full-service restaurants in the Maryland, Virginia and New Jersey region. Rick Warmouth Corporate Director of Revenue Management For seven years prior to becoming part of the Coral team, Rick held the position of Director of Transient Sales and Reservations at the 660 room Grand Traverse Resort and Spa in Traverse City, MI. Previously, Rick was Director of Quality Assurance in the corporate office for Kerzner International, owner/operator of upscale resorts on Paradise Island, Bahamas, which included the 2,330 room Atlantis Resort and 100 room Ocean Club, part of the One and Only collection. Before joining Kerzner, Rick was the Reservations Manager for the 5-diamond, 761 room Grand Wailea Resort, Hotel and Spa in Wailea, Maui, HI.Rick s hotel career began with Hyatt Regency - Savannah, GA, where he held a number of positions in the Rooms Division, including Front Office Manager, Director of Guest Services and Hotel Assistant Manager. A former serviceman in the US Army, he attended the University of Wisconsin for Business Administration and entered the hospitality industry at Walt Disney World in Lake Buena Vista, FL.
James Mason Corporate Director of Golf & Club Operations Holding Certified Club Manager (CCM) and Licensed Community Association Manager (LCAM) licenses, James is uniquely experienced and talented in the design, development, and opening of high-end, exclusive clubs and golf communities for multiple developers and associations throughout the Southeast. James is a graduate of Johnson and Wales University with a BS in Hospitality and Recreational Leisure Management. He is currently a member of the Club Managers Association of America and the Professional Golfer s Association of America. Augustin Lucio Corporate Director of Agronomics Prior to joining Coral Hospitality, Augustin led such distinctive clubs as Naples National, Naples, FL, Shadow Wood Country Club, Bonita Springs, FL, The Club at The Strand, Naples, FL, Audubon Country Club, Naples, FL, Lake Blackshear Resort & Golf Club, Cordele, GA, and most recently, The Preserve Golf Club in Ocala, FL. In addition, multiple clubs under his direction have obtained certifications from the Audubon Society for conditioning and meeting wild life environments. Augustin is a member of GCSAA, FTGA and EGCSA. James has been a valued member of the Coral Hospitality team since 2001. Prior to that, he held key leadership roles in private golf and country clubs in Rhode Island, Ohio and Florida.
CURRENT PROJECTS The Savoy Hotel Miami Beach, Florida Margaritaville Resort Hollywood, Florida - opening 2015 Casa Ybel Resort Sanibel Island, Florida
Brasstown Valley Golf Resort & Spa Young Harris, Georgia Lake Blackshear Golf Resort Cordele, Georgia Unicoi State Park & Lodge Helen, Georgia Amicalola Falls State Park & Lodge Dawsonville, Georgia Arrowhead Golf Club Naples, Florida The Landings Yacht, Golf & Tennis Club Fort Myers, Florida
Seranata Condominiums Sarasota, Florida Mirabella Residences Orlando, Florida Little Ocmulgee State Park & Lodge McRae, Georgia George T. Bagby State Park & Lodge Fort Gaines, Georgia Riverwood Golf Club Port Charlotte, Florida Meadow Links Golf Course McRae, Georgia
Wallace Adams Golf Course Fort Gaines, Georgia