BRANDING UNLIMITED SPONSORSHIP BROCHURE - 2017
Contents3.5 Registration Area Branding Introduction...4 a. Registration Desk Types of packages...6 b. Branding of Writing Desks 1. Pre-Show Opportunities...8 C. Foyer Columns 1.1 Website Exposure a. Show Homepage Skyscraper Banner b. Visitor Registration Banner d. Q Jump Registration Branding 3.6 Bubble Lounge 3.7 WASL Glass 3.8 Curved Banner 1.2 E-Shot 3.9 Convention Gate Skyscrapers 1.3 E-Newsletter 3.10 Hall Gate Branding 2. On-site Opportunities...10 3.11 Elevator 2.1 Exhibition Bags 3.12 Escalator 2.2 Bag Inserts 2.3 Exhibition Lanyards 2.4 Business Card Holder 2.5 Exhibition Badges 2.6 Branded Pens 2.7 Registration Staff T-Shirts 2.8 Visitor Registration Forms 3.13 Glass Entrance - Convention Gate 3.14 Glass Entrance - Exhibition Gate 3.15 Silver Panel - SP1 3.16 Window Strip - WS1 3.17 Window Strip - WS2 3.18 Window Strip - WS3 3.19 Convention Gate Branding 2.9 Route Planner 3.20 Welcome Sign Metro 3. Area Branding & Signage...14 3.21 Column Tower Box Upgrade 3.1 Double-Sided Hanging Banners 3.22 Bridge Banner 3.2 Pop-Up Banners 3.3 Directional Floor Stickers (Inside the Hall) 3.4 Directional Floor Stickers (Outside the Hall) 3.26 Mezzanine Banner 3.27 Wall Banner 3.28 Branded Flags 3.29 Tower Box 3.30 Cube Sign 3.31 Monument Sign 3.32 Vertical Panels 3.33 Link Banner 3.34 Right Angle 4. Digital Signage...47 4.1 Mega Digital Screen Exhibition Gate 4.2 Spectacular Digital Sign Novotel 4.3 Digital Wall a. Sheikh Rashid Hall d. Sheikh Saeed Hall 3 b. Sheikh Maktoum Hall e. Trade Centre Arena c. Sheikh Saeed Hall 1 f. Halls 1 to 8 4.4 Grand View Exhibition Gate 4.5 Grand View Plaza 5. Special Feature...52 CONTENTS 3.23 Bridge Banner Vertical 5.1 Exclusive Featured Branding 3.24 Panoramic Banner 5.2 Product Display 3.25 Grid Banner 5.3 Arch (Options 1 & 2) 2 SPONSORSHIP BROCHURE - 2017 3 SPONSORSHIP BROCHURE - 2017 Sponsorship increases the attraction of your target audience by 104% (Source: CEIR)
About Messe Frankfurt UAE Dubai World Trade Centre Hosting over 500 events a year and welcoming more than 2.45 million visitors from every corner of the globe, Dubai World Trade Centre is the region s leading purposebuilt event complex offering state-of-the-art facilities and services for conferences, meetings, trade fairs, concerts, product launches and other key events. Messe Frankfurt is one of the world s leading trade show organisers with around 550* million euros in sales and more than 2,200* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. *Preliminary figures (2014) 4 SPONSORSHIP BROCHURE - 2017 5 SPONSORSHIP BROCHURE - 2017
Types of Packages PRE-SHOW OPPORTUNITIES ON-SITE OPPORTUNITIES 1) Pre-Show Opportunities Announce your participation prior to the show and provide your potential clients with more information about the products you will be showcasing during the exhibition. The sooner you promote your presence, the higher the chances of reaching more customers! 2) On-site Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors. 3) Area Branding and Signage Your gateway to raising your brand awareness and ensuring the maximum branding amongst over 30,000 industry professionals, VIPs & media. 6 SPONSORSHIP BROCHURE - 2017 7 SPONSORSHIP BROCHURE - 2017
Pre-Show Opportunities 1.1 WEBSITE EXPOSURE Advertising on the show website is one of your most valuable advertising opportunities, providing information and accessibility to current and potential customers 24/7! This ensures visibility to a qualified professional audience looking for updates on the show. a. Show Homepage Skyscraper Banner The show website is the most important source for buyers as well as suppliers to obtain facts about the industry in the Middle East. With the use of the leading web portals like Google, the website attracts thousands of buyers and suppliers. (Limited availability = 1) USD 8,000 b. Visitor Registration Banner Over 65% visitors at the exhibition pre-register online. Here s an excellent opportunity to ensure every visitor is aware of your presence at the show! (Limited availability = 1) USD 7,000 1.2 E-SHOT Email alerts on your behalf can be sent out to the show visitor database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand. USD 5,000 1.3 E-NEWSLETTER Every month, our team sends out an e-newsletter to a carefully selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures. USD 5,000 8 SPONSORSHIP BROCHURE - 2017 PRE-SHOW OPPORTUNITIES 9 SPONSORSHIP BROCHURE - 2017 PRE-SHOW OPPORTUNITIES
On-Site Opportunities 2.1 EXHIBITION BAGS Turn visitors into walking adverts for your company! Distributed from all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag, along with the show logo. (production to be done by the organiser, artwork to be submitted by sponsor) USD 45,000 2.2 BAG INSERTS You also have the option to insert any of your flyers into our exhibition bags to make sure they reach all the visitors to the show. A successful medium to promote your presence at the show and to lead visitors to your stand. (25,000 bags to be given out) USD 10,000 2.3 EXHIBITION LANYARDS Avail exclusive rights to have your logo printed on the official show lanyards*. It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show. (QTY: 35,000pcs) *If the sponsor takes responsibility for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. The sponsor s logo and stand number will be printed on the lanyard together with the show logo. (production to be done by the organiser, artwork to be submitted by sponsor) USD 48,000 10 SPONSORSHIP BROCHURE - 2017 ON-SITE OPPORTUNITIES 11 SPONSORSHIP BROCHURE - 2017 ON-SITE OPPORTUNITIES
2.4 BUSINESS CARD HOLDER Take advantage of this opportunity for your logo to be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all through the show. USD 25,000 2.5 EXHIBITION BADGES With over 30,000 participants in 2015, this is a significant and exclusive branding opportunity wherein every badge will prominently carry your logo. USD 18,000 2.6 BRANDED PENS Add more value to your company name by providing branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor who attends the show. USD 5,000 2.7 REGISTRATION STAFF T-SHIRTS On-site staff at all registration areas will be equipped with t-shirts* branded with the sponsor s logo. Sponsor s logo will be printed on the front side of the t-shirts together with the show logo. *The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member) USD 5,000 (RSS1 - Per Hall) USD 25,000 (RSS2 - All Halls) 2.8 VISITOR REGISTRATION FORMS Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is required to complete the form prior to entering the exhibition hall. The sponsoring company s logo and stand number will feature prominently at the top right hand corner of each page. USD 15,000 2.9 ROUTE PLANNER The route planner is distributed free of charge to all visitors at each entrance point and at the information desks. Sponsorship of the route planner offers the most direct access to the visitors by clearly highlighting your stand on the entire exhibition floor plan. USD 25,000 12 SPONSORSHIP BROCHURE - 2017 ON-SITE OPPORTUNITIES 13 SPONSORSHIP BROCHURE - 2017 ON-SITE OPPORTUNITIES
Area Branding and Signage 3.1 DOUBLE-SIDED HANGING BANNERS Located at the hall gates, this eye catching location ensures high exposure for your brand and an unforgettable impression on the right audience. Size: W 85(cm) x H 270(cm) USD 2,500 14 SPONSORSHIP BROCHURE - 2017 15 SPONSORSHIP BROCHURE - 2017
3.2 POP-UP BANNERS Pop-Up banners can be positioned in prominent areas throughout the show, subject to the organiser s approval. Sponsors are responsible for the production of the banners. USD 2,000 3.4 DIRECTIONAL FLOOR STICKERS (Outside the Hall) These highly visible stickers can be placed either on the aisles or throughout the exhibition floor to act as directional signages to your stand (maximum 1m x 1m). USD 5,000 (for 10 stickers) 3.3 DIRECTIONAL FLOOR STICKERS (Inside the Hall) Footprints, arrows, 3D sticker material, logo stickers; various ideas to direct more visitors to your stand using application of floor stickers (maximum 50cm x 50cm). USD 3,500 (for 10 stickers) 16 SPONSORSHIP BROCHURE - 2017 17 SPONSORSHIP BROCHURE - 2017
3.5 REGISTRATION AREA BRANDING Create an impression right from the entrance! *Every entrance occupies 2 registration desks, 2 writing desks and 4 columns. a. Registration Desk Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it is mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls. The cost is per desk, not registration area. Sponsors must supply artworks 2 months before the event. The organiser will be responsible for the production. Size: H 900(cm) x W 500(cm) USD 3,000 b. Branding of Writing Desks The area between the entrance/exit and directly behind the registration area can be branded by an exhibitor. *Each sponsor is restricted to one area of this branding and must produce their own banner. Size: H 900(cm) x W 500(cm) USD 3,000 c. Foyer Columns Tower Box Upgrade Very exclusive branding opportunity at the hall entrance, visible for all the visitors entering the hall. Size: W 100(cm) x H 240(cm) USD 3,250 d. Q Jump Registration Branding Let your brand be seen right in front of the massive registration queue. Exclusive Branding (5 Unit Q Jump) USD 15,000 Branding (2 Unit Q Jump) USD 5,000 18 SPONSORSHIP BROCHURE - 2017 19 SPONSORSHIP BROCHURE - 2017
3.6 BUBBLE LOUNGE A centrally located site that offers advertisers an incomparable opportunity to reach the entire audience through impressive domination of the Concourse. This strategic site is in a high traffic zone. Size: W 7665 (cm) x H 586 (cm) USD 47,000 3.7 WASL GLASS Located at the centre of the main plaza, it is a prime location with high visibility as it is at the drop off point and the entrance area to the venue. Size: W 3750(cm) x H 880(cm) USD 40,000 20 SPONSORSHIP BROCHURE - 2017 21 SPONSORSHIP BROCHURE - 2017
3.8 CURVED BANNER Maximise your impact by placing your brand at one of DWTC s most visible locations. Situated at the Dubai World Trade Centre s exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand. Size: 4385cm (width) x 1019cm (height) USD 45,000 3.9 CONVENTION GATE SKYSCRAPERS Two spectacular display banners at the convention gate, highly exposed to the main road and to incoming traffic from the open car park. Size: (Front/Back W 708cm) x H 595(cm) Sides W160(cm) x H595(cm) USD 20,000 22 SPONSORSHIP BROCHURE - 2017 23 SPONSORSHIP BROCHURE - 2017
3.10 HALL GATE BRANDING This impactful site is a major opportunity for exhibitors keen to associate their names with the exhibition. Covering the front side of the Sheikh Saeed Hall entrance and plaza, your branding will be the first to be seen by visitors entering the show. Size: W 270(cm) x H 600(cm) USD 10,000 3.11 ELEVATOR These two spectacular displays grab the attention of all visitors walking into the Concourse, as well as of visitors coming from the multi -storey parking, and the main and rear gates. These high impact sites leave a lasting impression on the target audience before entering the halls. Size: W 189 (cm) X H 1076 (cm) W 244 (cm) X H 1076 (cm) USD 7,000 24 SPONSORSHIP BROCHURE - 2017 25 SPONSORSHIP BROCHURE - 2017
3.12 ESCALATOR Wrapped with a vinyl sticker, the escalator bottom and side area is an eye-catching site situated in a high traffic zone at the exhibition centre. Size: Side - W 756(cm) X H120(cm) Base - W 244(cm) X H1076(cm) USD 6,000 3.13 GLASS ENTRANCE - CONVENTION GATE Covering the front side of the glass, your branding will be the first to be seen by all the visitors entering the exhibition centre. This offers a great opportunity for exhibitors keen to associate their names with the exhibition. Size: Header W 676(cm) X H254(cm) Left/Right W 186(cm) X H 460(cm) USD 15,000 26 SPONSORSHIP BROCHURE - 2017 27 SPONSORSHIP BROCHURE - 2017
3.14 GLASS ENTRANCE - EXHIBITION GATE Covering the front side of the glass, your branding will be the first to be seen by all the visitors entering the exhibition centre. This offers a great opportunity for exhibitors keen to associate their names with the exhibition. Size: Header W 560 (cm) X H 150 (cm) Left/Right W 318 (cm) X H 413 (cm) USD 15,000 3.15 SILVER PANEL - SP1 One of the most strategic sites in the venue, located at the Concourse for high exposure and reach. This site is a must for exhibitors aiming to book any media with a long exposition time. Size: W 672(cm) x H 590(cm) USD 8,000 28 SPONSORSHIP BROCHURE - 2017 29 SPONSORSHIP BROCHURE - 2017
3.16 WINDOW STRIP - WS1 Strategically positioned at the main exhibition entrance just above the Concourse link area, between Halls 1-4 and 5-8. This huge site provides high exposure and visibility due to its unique location. Size: W 2725(cm) x H 230(cm) USD 9,500 3.17 WINDOW STRIP - WS2 Strategically positioned at the main exhibition entrance, and above the entrance to Ibis Hotel from inside the Trade Centre. This huge site provides high exposure and visibility due to its unique location. Size: W 645(cm) x H 320(cm) USD 5,500 3.18 Window Strip WS3 Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location. This space secures high reach at a prime zone in the Exhibition Centre Size: W 870(cm) x H 209(cm) USD 6,000 30 SPONSORSHIP BROCHURE - 2017 31 SPONSORSHIP BROCHURE - 2017
3.20 WELCOME SIGN - METRO First to be seen when coming out of the Dubai World Trade Centre Metro Station, very large in size and visible to all incoming visitors using the metro. Size: H 900(cm) x W 500(cm) USD 15,000 3.19 CONVENTION GATE BRANDING This impactful site is a major opportunity for exhibitors keen to associate their names with the exhibition. Covering the front side of the glass, your branding will be the first to be seen by visitors entering the exhibition area. Size: W 2915(cm) x H 555(cm) USD 24,000 32 SPONSORSHIP BROCHURE - 2017 33 SPONSORSHIP BROCHURE - 2017
3.22 BRIDGE BANNER Placed at the entrance across the footbridge that leads to the car parking area, this is the perfect site for advertisers aiming to deliver mass reach messages. Size: W 100(cm) x H 240(cm) USD 4,500 3.21 COLUMN TOWER BOX UPGRADE Located at the hall gates, this eye catching location ensures high exposure for your brand and creates an unforgettable impression among the right audience. Size: W 100(cm) x H 240(cm) USD 2,500 34 SPONSORSHIP BROCHURE - 2017 35 SPONSORSHIP BROCHURE - 2017
3.24 PANORAMIC BANNER Placed at the entrance of the exhibition centre for high visibility, this is the perfect site for advertisers aiming to deliver mass reach messages. Size: W 100(cm) x H 240(cm) USD 9,000 3.23 BRIDGE BANNER VERTICAL Placed at the entrance of the exhibition center for high visibility, these are the perfect site for advertisers aiming to deliver mass reach messages. Size: H 1000(cm) x W 250(cm) USD 7,000 3.25 GRID BANNER This exclusive network of sites is situated in the Concourse area, right on top of the entrances of halls. Targeted directly at visitors entering the halls, these sites provide a super-site location in the heart of the exhibition centre. Size: W 100(cm) x H 240(cm) USD 3,500 36 SPONSORSHIP BROCHURE - 2017 37 SPONSORSHIP BROCHURE - 2017
3.26 MEZZANINE BANNER The large size of this site is designed for the exhibit of creative and high impact campaigns. Located in the Concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand. 3.27 WALL BANNER Tactically located in the Concourse on the two sides of the bubble lounge and the entrances of Sheikh Rashid Hall, these banners have high visibility across the Concourse. Size: W 300 (cm) x H 800 (cm) USD 5,000 Size: W 100(cm) x H 240(cm) USD 3,000 38 SPONSORSHIP BROCHURE - 2017 39 SPONSORSHIP BROCHURE - 2017
3.28 BRANDED FLAGS A network of stand-alone flags placed in the drop off area of the main exhibition gate. Size: W 100(cm) x H 400(cm) USD 1,850.00 3.29 TOWER BOX Four-sided structure that guarantees maximum impact on one of the major entrances of Sheikh Saeed Hall strategically positioned in front of food outlets. A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station. Size: W 100(cm) x H 400(cm) USD 3,500 40 SPONSORSHIP BROCHURE - 2017 41 SPONSORSHIP BROCHURE - 2017
3.30 CUBE SIGN Customised cube sign placed in the major entrances as well as the Concourse for high visibility and impact. This is an exceptional concept that can be distributed at the entrance areas of the venue as well as within the Concourses. Size: W 950(cm) x H 180(cm) per face USD 3,500 3.31 MONUMENT SIGN Spectacular display banner at the back of the Arena, highly exposed to Sheikh Zayed Road. Production is to be done by the Sponsor. USD 10,000 42 SPONSORSHIP BROCHURE - 2017 43 SPONSORSHIP BROCHURE - 2017
3.32 VERTICAL PANELS Distinctive branding panels in the foyer area of the hall that create coherent and reinforced connections between your brand and the audience. Size: W 246(cm) x H 450(cm) USD 3,000 3.33 Link Banner Located at the link areas of Sheikh Saeed Hall 1 and Trade centre Arena, these banners have high visibility across the concourse 1 and the Foyer of Sheikh Saeed Halls. Size: W 862(cm) x H 190(cm) USD 4,000 44 SPONSORSHIP BROCHURE - 2017 45 SPONSORSHIP BROCHURE - 2017
3.34 RIGHT ANGLE A two-sided display strategically positioned at the lobby of the exhibition centre to guarantee exceptional domination and reach. Size: W 398(cm) x H 240(cm) USD 5,000 Digital Signage 4.1 MEGA DIGITAL SCREEN EXHIBITION GATE This impactful sign is a major show branding for targeting the visitors coming through the Concourse. USD 15,000 4.2 SPECTACULAR DIGITAL SIGN NOVOTEL An innovative digital advertising product that is big, bold and simply cannot be ignored. Located at a major traffic light which gives your target audience a very high dwell time. Highly visible to all people coming to the paid and free car parks. USD 20,000 46 SPONSORSHIP BROCHURE - 2017 47 SPONSORSHIP BROCHURE - 2017 DIGITAL SIGNAGE
4.3 DIGITAL WALL This impactful sign is a major show branding for targeting the visitors coming from the Hall entrance. a) Sheikh Rashid Hall b) Sheikh Maktoum Hall c) Sheikh Saeed Hall 1 d) Sheikh Saeed Hall 3 e) Trade Center Arena f) Halls 1 8 USD 8,000 48 SPONSORSHIP BROCHURE - 2017 DIGITAL SIGNAGE 49 SPONSORSHIP BROCHURE - 2017 DIGITAL SIGNAGE
4.4 GRAND VIEW EXHIBITION GATE This impactful sign is a major show branding for targeting the visitors coming through the concourse1 gate, very strategic sign in the DWTC Plaza and all visitors coming from metro station. TBC 4.5 GRAND VIEW PLAZA This impactful sign is a major show branding for targeting the visitors coming from Ibis Hotel & Drop-off taxi area and metro station. TBC 50 SPONSORSHIP BROCHURE - 2017 DIGITAL SIGNAGE 51 SPONSORSHIP BROCHURE - 2017 DIGITAL SIGNAGE
5.1 EXCLUSIVE FEATURED BRANDING Special Feature Enhance your brand through this exclusive opportunity. A customised design will be created and strategically placed in the traffic spots targeting the maximum flow of visitors. Make your products come alive with this latest branding experience. TBC 52 SPONSORSHIP BROCHURE - 2017 SPECIAL FEATURE 53 SPONSORSHIP BROCHURE - 2017 SPECIAL FEATURE
5.2 PRODUCT DISPLAY Display products at the strategic locations of the exhibition venue showcasing the latest carrying brands. Normally displayed at the entrances of the main halls. TBC 5.3 ARCH (OPTION 1) Customised Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed in the Concourse or outdoor locations. USD 25,000 54 SPONSORSHIP BROCHURE - 2017 SPECIAL FEATURE 55 SPONSORSHIP BROCHURE - 2017 SPECIAL FEATURE
Contact us now Arthur Tolentino Head of Sponsorship Tel: +971 4 38 94 567 Mobile: +971 50 65 48 992 arthur.tolentino@uae.messefrankfurt.com 5.3 ARCH (OPTION 2) Customised Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed in the Concourse or outdoor locations. USD 17,000 Ravi Ramchandni Sponsorship Sales Manager Tel. +971 4 38 94 562 Mobile: +971 50 558 3036 ravi.ramchandni@uae.messefrankfurt.com Leslie Failano Sponsorship Sales Manager Tel: +971 4 38 94 627 Mobile: +971 56 409 8512 leslie.failano@uae.messefrankfurt.com 56 SPONSORSHIP BROCHURE - 2017 SPECIAL FEATURE
Messe Frankfurt Middle East GmbH P.O. Box 26761 Dubai, United Arab Emirates Tel. +971 4 389 4500 Fax +971 4 358 5511 www.messefrankfurtme.com