A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 1 Your property in Park Lane Exposure to London and international investor markets
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 2 TARGETED MARKETING 2 EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 3 Access to the lucrative London and international investor markets By instructing your local Fine & Country agent, your property will not only be marketed locally and regionally, but nationally and even internationally via Fine & Country s Head Office and Showroom located at one of the most prestigious addresses in the world 121 Park Lane, Mayfair, London W1. With over 40ft of window display on Park Lane, we not only reach a lucrative buyers market other agents cannot, we also market all Fine & Country properties 24 hours a day, 7 days a week through our touchscreen technology which enables customers to browse the details of all Fine & Country properties from around the globe, even when the office is closed. The Park Lane office also has its own extensive database of buyers seeking homes both within London and throughout the country, typically in the price range of 1m upwards and is constantly seeking additional properties to satisfy this demand. We run regular property exhibitions to promote both national and international properties, as well as targeted regionally-focused events which have been remarkably successful in attracting buyers. EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS 3
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 4 STRATEGY 4 EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 5 Strategically place your property in one of the most famous streets in the world. Fine & Country also offers a Gold Marketing Pack service which delivers both widespread exposure and an enhanced marketing suite of materials in order to promote your home both online and offline to a targeted audience. You are assured a bespoke service from experienced professionals who present your home in an exclusive and unique way. The package includes the production of a high quality suite of materials that not only enhances the lifestyle aspects of your property with photography, vendor interviews and animated video advertisements but also ensures exposure in our London Park Lane showroom via our window display, touchscreen technology and distribution of our national publication and your property brochure. Professional property brochure Professional photography Energy Performance Certificate Detailed floor plans Videoette showreel Window cards New to market cards Magazine feature page Professional journalist interview Online page turner brochure Property e-mailer sent to our database of applicants For more information about the Gold Marketing Pack please contact your local office. EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS 5
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 6 FINE & COUNTRY MEDIA CENTRE 6 EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 7 National media coverage, marketing and press relations The Fine & Country media centre comprises of a team of experienced press relations managers and journalists, charged with producing enticing and interesting copy to attract the press, other media outlets and subsequently buyers for your property. Based in Park Lane and situated in the heart of London where all other major national publications are located, the media and PR team have built strong relationships with renowned property journalists and keep their fingers on the pulse of property news. The media and PR team also engage with potential purchasers via the Fine & Country Facebook page, twitter network and blog, inviting visitors to interact with market comments, feature properties and other industry-related information. While press coverage can not be guaranteed, contact your Fine & Country agent if there are any fascinating features, an unusual history or interesting previous owners of your property. EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS 7
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 8 INTERNATIONAL EXPOSURE 8 EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 9 Referral opportunities through our network of offices in 275 locations worldwide Fine & Country understands that exclusive, luxury properties appeal to an international audience, requiring a far-reaching approach to guarantee they meet as wide a market as possible. Connecting offices in more than 275 locations worldwide, our state-of-the-art referral system brings together every one of our agents and allows them to market your home alongside your local Fine & Country office. As a result, our system seamlessly combines invaluable local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move. Unlike our competitors referral programmes, our referral system benefits from the human touch. The dedicated referral team at our Head Office in Park Lane ensures all referrals are followed through and that the Fine & Country experience for both sellers and buyers is enjoyable and professionally executed. EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS 9
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 10 The Fine & Country international network of offices in 275 locations worldwide 10 EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 11 INTERNATIONAL HEADQUARTERS LONDON 119-121 Park Lane, Mayfair, Tel: +44 20 7079 1515 London, W1K 7AG Fax: +44 20 7629 2329 admin@fineandcountry.com EAST AFRICA MOZAMBIQUE AV Joaquim Chissano no. 42 Matola F Tel: +25 8843 035 360 Matola mozambique@fineandcountry.com NAMIBIA WINDHOEK Post street 10\11 Tel: +264 61 229306 Kaiserkrone admin@fineandcountry.co.na NEW ZEALAND AUCKLAND 97 Seaview Road Remuera Tel: 00 649 021 611 461 Auckland 1050 auckland@fineandcountry.com SPAIN MARBELLA Marbella Club Hotel Tel: +34 952 76 40 10 Bulevar Principe Alfonso von Hohenlohe Marbella, Malaga, 29602 marbella@fineandcountry.com QATAR DOHA Office 1, Regus Building Tel: +974 4465 3730 D Ring Road, qatarsales@fineandcountry.com PO Box 13166 EGYPT CAIRO 30 Lebanon St. Tel: +202 3344 3060 Mohandseen Fax: +202 3344 3070 lina.farid@fineandcountry.com FRANCE CANNES 13 Rue Pasteur Tel: +334 92592593 Cannes 06400 cannes@fineandcountry.com OFFSHORE ISLANDS JERSEY 5 King Street Tel: +44 1534 707900 St Helier Jersey JE2 4WF PORTUGAL CASCAIS Casa dos Pinheiros jersey@fineandcountry.com Vale Covo Tel: +351 282 354 140 8400-526 Carvoeiro carvoeiro@fineandcountry.com UAE DUBAI HEAD OFFICE Saba Tower 1, Office 301 Tel: +971 4 427 0202 Jumeirah Lakes Tower info@fineandcountry.ae WEST AFRICA LAGOS 13 Adetokunbo Ademola St. Tel: +234 12710722 Victoria Island maitamaheights@fineandcountryng.com MALTA ST. JULIANS 92, George Borg Olivier St Tel: +356 2138 4688 St. Julians STJ 1080 malta@fineandcountry.com MAURITIUS QUATRE-BORNES 90, St Jean Road Tel: +23 04677000 Quatre- Bornes alain.giraud@fineandcountry.com CASCAIS Rua Melo e Sousa 9-C R/C Tel: +351 214 643 636 Estoril, 2765-253 cascais@fineandcountry.com SOUTH AFRICA HEAD OFFICE RIVONIA International Realty Tel: +27 11 234 6545 29 Autumn Street info@fineandcountry.co.za Local expertise, national presence, international audience International network of estate agents specialised in the sale, purchase and rental of prestige properties. EXPOSURE TO LONDON AND INTERNATIONAL INVESTOR MARKETS 11
A5 Park Lane mini mag FINAL_Layout 1 14/11/2013 17:41 Page 12 Call+44(0)20 70791515 Fine & Country Park Lane Head Office 121 Park Lane, Mayfair, London W1K 7AG