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AFTA MAY 2017 Intro video Presentation
Tourism Vision
Tourism Vision Tourism Vision
20 MILLION visitors per year by 2020 doubling the 10 million welcomed in 2012 2020 Objectives
Maintain market share across existing source markets Grow market share across markets and segments with high growth potential Capture transit traffic and increase number of repeat visitors Encourage visitors to stay longer Encourage visitors to spend more 2020 Objectives
Tourism Vision
Where We Are Now Where We Are Now
4th most visited city in the world 14.9 million overnight visitors in 2016 100,000 hotel rooms reached in Aug 2016 Where We Are Now
% of travellers visiting key attractions Visitor Attractions
Dubai is known across the world as a must-see city we will change the narrative so it becomes known as a city that must be experienced Issam Kazim, CEO, DCTCM Accolades Retail Gastronomy Events Family Activities Outdoor, Beach & Marine Culture Art Hotels & Spas Infrastructure Destination Offering
Destination Offering
Retail Retail
Close to 100 shopping malls, including the world s largest Retail
Dubai Shopping Festival (22 nd anniversary in 2017) Dubai Summer Surprises (now in its 19 th year) Retail
City Walk Phase 2 Dragon Mart 2 Boxpark, Al Wasl Mall of Emirates Evolution extension Festival City Mall expansion (Ongoing) Latest Additions
Nakheel Mall, Palm Jumeirah (Q4 2017) Deira Boulevard and Deira Mall (2018) Gate Towers Bridge Mall, Dubai Canal (2018) Meydan One Mall (2020) Mall of the World (2020) Wasl Hub, Karama Coming Up
Destination Offering
Gastronomy Gastronomy
More than 6,000 restaurants and cafés serving every cuisine imaginable Gastronomy
Global culinary journey with 200 nationalities at home in Dubai Gastronomy
World s first Harper s Bazaar Cafe Last Exit food truck park India s SpiceKlub New York s Black Tap Latest Additions
Destination Offering
Events Events
Almost every week Dubai hosts at least one remarkable event. The city has become the events capital of the MENASA region Events
Dubai Food Festival (Feb-Mar) Dubai Comedy Festival (Oct) Dubai International Film Festival (Dec) Citywide, year-round festivals Events
Destination Offering
Family Activities Family Activities
Our ambition is to be the world s premier family destination Family Activities
Legoland Dubai and Legoland Waterpark Motiongate Dubai Bollywood Parks Dubai IMG Worlds of Adventure Flip Out Dubai trampoline park HubZero indoor video game park Latest additions
Museum of the Future (opened FEB) Dubai Safari Park Project (Q4 2017) Dubai Crocodile Park (Q4 2017) Madame Tussauds (Q4 2017) Bluewaters Island & ferris wheel (2018) Six Flags Rollercoaster Park (2019) Coming Up
Destination Offering
Cutlure Culture
Dubai has developed a unique culture in which global traditions, attitudes, customers, religions and lifestyles have merged harmoniously, while still priding itself on its Arabian roots Culture
Sheikh Mohammed Centre for Cultural Understanding Philosophy of Open Doors. Open Minds Raises awareness of the UAE s culture, customs and religion Culture
Destination Offering
Hotels & Spas Hotels & Spas
With a portfolio of more than 675 hotel and hotel apartment establishments and more in the pipeline, Dubai caters to every type of guest Hotels & Spas
93 five star, 110 four star and 268 one to three star hotels, plus 205 hotel apartment establishments, offering 100,797 keys (as of Oct 2016 end) Hotels & Spas
W Dubai Al Habtoor City Four Seasons DIFC Somewhere Hotel, Barsha Heights The Westin Hotel Al Habtoor City Rove City Centre Latest Additions
Bulgari Resort & Residences (Q4 2017) Hotel Indigo Dubai Business Bay (Q2 2018) Riu Resort, Deira Islands (2019) Royal Atlantis Resort (2019) Centara Resort, Deira Islands (2019) Coming Up
KNOW YOUR DUBAI www.definitelydubai.com
Gastronomy Events Retail Family Activities #anewdubaieverytime For the visitor, this means each time they come to Dubai they can have a completely different holiday experience Outdoor, Beach & Marine Hotels & Spas Culture Art A new Dubai every time
Dubai Expert program
vents Dubai Expert program
THANK YOU