UBERSOCA CRUISE 2018 SPONSORSHIP PACKAGE Ubersoca Cruise (USC) is the first and only full cruise ship charter dedicated exclusively to soca music and Caribbean culture. Now in its 3rd year, USC is the largest Caribbean festival at sea. Having cruised to Jamaica and Cozumel in its first two years, USC has set its sights on continuing its musical journey to another exotic island destination. With its commitment to deliver a new destination and new experience every year, USC 2018 builds on the wealth of memories created during the first two installments of the Ubersoca Cruise. PAGE 1 UBERSOCACRUISE.COM
ABOUT UBERSOCA Widely considered to be the latest innovation in the soca industry, the Ubersoca Cruise (USC) is one of the most complete Caribbean cultural experiences on the social calendar. With the excitement and energy of a carnival, the leisurely feel of a cruise, USC offers its captive audience unrivalled value, a blend of authentic Caribbean experience and an experience beyond the music. The USC Experience features continuous event programming consisting of over 45 events delivered on land and sea. In addition to a full slate of actioned packed concerts and themed-events, the cruise includes a host of special activities designed to satisfy a diverse range of tastes. Cruisers can either test their metal by indulging in all that USC has to offer, or engage at their own pace by selecting from our menu of carefully crafted events. The entertainment lineup includes the top artists and DJs in the industry and calls on the talents of a pool of entertainers hailing from various English, French and Spanish speaking islands/cities in the Caribbean, North America, Europe and Asia. With over 60 entertainers, USC provides a variety of bucket list experiences to entertain even the most discerning palate. PAGE 2 UBERSOCACRUISE.COM
CRUISE PROGRAMMING Ubersoca Cruise includes over 45 events/activations such as concerts, parties, chef competitions, seminars, island destination showcases, VIP cocktail mixers, networking events, formal dinners, on land events, comedy shows, pool parties, panel discussions, food/beverage showcases and much more. KEY SUCCESSES Ubersoca Cruise sold out in its 2nd year Ubersoca Cruise has successfully partnered with major cruise lines Successful global marketing campaigns in over 55 markets USC s global reach has increased from 5.3 M to 11.3M in one year USC has established itself as a marquis event on the annual soca calendar USC has become a household name in less than 2 years Industry professionals utilize USC as a key tool to promote their respective brands, music and extend their social media reach PAGE 3 UBERSOCACRUISE.COM
DEMOGRAPHICS & INDUSTRY GROWTH PERSONA OUR PASSENGERS ARE: LOVERS OF CARIBBEAN CULTURE AND MUSIC FUN SEEKERS LOOKING FOR THE ULTIMATE VACATION EXPERIENCE UPWARDLY MOBILE AND INTERNET SAVVY ACTIVE ACROSS ALL SOCIAL MEDIA PLATFORMS AFFLUENT AND FREQUENT TRAVELERS COLLEGE EDUCATED 21-65 YEARS OF AGE SOCIAL MEDIA REACH 24K Followers 64,088 Likes # Usage 12,352 98,599 Users 480K Pages Visited 1,319 Followers 44,820 Impressions 16.6K Likes Reach 11.2 Million Video Views 738K 214,152 Emails 63,875 Emails Opened 83.45% Open Rate 11.3 MILLION 55 MILLION TARGET MARKETS USC S 2017 GLOBAL REACH COMPARED TO 5.3 MILLION IN 2016 COMBINED GLOBAL REACH ACROSS ALL PARTNER PLATFORMS USA -NEW YORK, NEW JERSEY, FLORIDA, GEORGIA, PHILADELPHIA, BOSTON, WASHINGTON DC, SOUTH CAROLINA, NORTH CAROLINA, TEXAS, TENNESSEE, VIRGINIA, BALTIMORE, LAS VEGAS CANADA -TORONTO, VANCOUVER, MONTREAL, OTTAWA, CALGARY CARIBBEAN -JAMAICA, TRINIDAD & TOBAGO, CAYMAN ISLANDS, BARBADOS, ST, VINCENT & GRENADINES, DOMINICA, BELIZE, MARTINIQUE, BERMUDA, BAHAMAS, ST MARTIN, ANTIGUA & BARBUDA, GRENADA, ARUBA, ST LUCIA, ANGUILLA, MONTSERRAT, CURACAO, CARIBBEAN NETHERLANDS, ST. KITTS & NEVIS, GUYANA, TURKS & CAICOS, USVI, GUADELOUPE, BVI UK/EUROPE -LONDON, BERLIN, SWITZERLAND, FRANCE, NETHERLANDS INCOME BREAKDOWN GEOGRAPHIC REACH AGE/GENDER BREAKDOWN 40% 10% 20% 30% 50,000-59,999 60,000-74,999 75,000-99,999 100,000-125,000 USA Caribbean Canada UK/Other 40% 60% 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55+ MALE FEMALE PAGE 4 UBERSOCACRUISE.COM
PAST SPONSORS AND PARTNERS Ubersoca Cruise offers brands an opportunity to engage and interact with their target markets in a unique and intimate setting. From product placement, streaming TV ads, onboard branding, sponsored stages and customized menus, the options are endless. Here are some of the brands that have taken advantage of our fully customizable platform: PAGE 5 UBERSOCACRUISE.COM
TITLE SPONSOR $100,000+ (1 AVAILABLE) Ubersoca Cruise offers brands an opportunity to engage and interact with their target markets in a unique and intimate setting. From product placement, streaming TV ads, onboard branding, sponsored stages and taliored menus, the activation options are fully customizable and endless. Title naming rights to the event Category exclusivity Primary media mentions Primary logo inclusion and placement First right of refusal to sponsor all precruise events Branded on land promotional event inclusion ONE (1) BRANDED VIP PARTY, banner signage placement, and distribution of promotional merchandise TWO (2) ON BOARD/DESTINATION EVENTS, including naming rights to parties on all flyer s and schedules, a pool, theatre and/or beach party, signage/banner placement, distribution of promotional materials. THREE (3) COMPLIMENTARY STATEROOMS (Valued at $15,000+), up to 4 guests per room Preferred stage/screen placement Brand ambassadors Opportunity to give away content to passengers Inclusion on all official schedules Mentions over PA system each day Gift bag inclusion Branded room key card logo inclusion Promotions on dedicated tv channel in all staterooms VIP Wristband branding Stenciled logo for body painters Visual branding opportunities Inclusion in cruise newsletters Key introductions with industry leader POST-CRUISE Title naming rights to the event Category exclusivity Primary media mentions Primary logo inclusion and placement First right of refusal to sponsor all precruise events Branded on land promotional event inclusion PAGE 6 UBERSOCACRUISE.COM
EXCLUSIVE FOOD AND BEVERAGE PARTNERS $75,000 Ubersoca Cruise offers an exclusive opportunity for your food/beverage to be featured and (1 PER integrated into the cruise as part of the overall experience and branding of the Ubersoca Cruise. CATEGORY) Fully customized promotional video showcasing food/beverage. Category exclusivity (e.g. XXX, the Official Rum of Ubersoca Cruise). Pouring rights. Primary media mention. Primary logo inclusion and placement on all marketing material. Media mentions and logo inclusions on all Ubersoca Cruise platforms. Inclusion on Ubersoca Cruise s digital platforms including partner platforms (reach of approximately 11.3 million). Official recognition of food/beverage in press releases, email blasts and on social media platforms. Mention and logo inclusion in all pre-event coverage. TWO (2) COMPLIMENTARY STATEROOMS (valued at $7,000+), up to 4 guests per room (VIP event access). Customized food/beverage tastings to showcase brand. Info-sessions to showcase food/beverage. Pouring rights. Signage/banner placement. Giveaways for contest. Preferred stage/screen placement of food/ beverage logo. Stencil of food/beverage brand logo for body painters. ONE (1) ON BOARD/DESTINATION EVENT including naming rights to parties on all flyers and schedules, a pool, theatre and/or beach party, signage/ banner placement, distribution of promotional materials. In-cabin video promotion, limited to a 3 minute video loop played over 1600 television screens. Inclusion in Ubersoca Cruise newsletter. Gift bag inclusion. POST-CRUISE First right of refusal to sponsor future exclusive category on Ubersoca Cruise charter. Co-branded post-event recap video branded with food/beverage brand logo. Media mentions in wrap-up editorials, write ups and partner recap videos. PAGE 7 UBERSOCACRUISE.COM
ISLAND DESTINATION PARTNERS $45,000 Ubersoca Cruise offers an exclusive opportunity for your food/beverage to be featured and integrated into the cruise as part of the overall experience and branding of the Ubersoca Cruise. Mini-Series showcasing Island Destination, its culture, food, music, people etc. Follow Ubersoca Cruise to (production costs charged separately). Media mentions and logo inclusions on all Ubersoca Cruise platforms Inclusions on Ubersoca Cruise s digital platforms including partner platforms (reach of approx. 11.3 million). Official recognition in press releases, email blast and on social media platforms. Mention and logo inclusion in pre-event coverage Promotions about Islands involvement via USC and extended network TWO (2) COMPLIMENTARY STATEROOMS (valued at $7,000+), up to 4 guests per room (VIP event access) ONE (1) CRUISE DAY dedicated to promotion of Island Destination (branded events and activations of your choice (e.g. food and rum tastings, pop-up events, giveaways, breakout sessions and other fully customizable promotional opportunities) In-cabin video promotion consisting of a 1 minute video loop played continuously over 1600 television screens throughout the duration of the event Concert showcasing talent from Island Destination One branded VIP event that all of the available artists and DJs will attend along with industry executives and stakeholders. Inclusion of Island Destination Chef of your choice (to showcase your island cuisine and compete in Ubersoca Cruise Chef Competition) Inclusion in Ubersoca Cruise newsletter Gift bag inclusion POST-CRUISE Post-event recap video branded with Island Destination s logo and displays an overview of Island Destination Activation. Media mentions in wrap up editorials, write ups and partner recap videos PAGE 8 UBERSOCACRUISE.COM
PARTNERSHIP OPPORTUNITIES - PLATINUM $65,000 Media mention on all marketing materials Logo inclusions on all marketing materials Mention and logo inclusion in all pre-event coverage Inclusion in all retail and sweepstakes partnerships ONE (1) BRANDED VIP PARTY, banner signage placement, and distribution of promotional merchandise TWO (2) ONBOARD/DESTINATION EVENTS including naming rights to parties on all flyer s and schedules, a pool, theatre and/ or beach party, signage/banner placement TWO (2) COMPLIMENTARY STATEROOMS (Valued at $6,000+), up to 4 guests per room Placement, distribution of promotional materials. Category exclusivity Gift bag inclusion Promotion merchandise Visual branding opportunities In-cabin video promotion consisting of a 2 minute video loop played continuously over 1600 television screens throughout the duration of the event POST-CRUISE Post-event recap video Mention and logo inclusion in post-event editorials & photo galleries PAGE 9 UBERSOCACRUISE.COM
PARTNERSHIP OPPORTUNITIES - SILVER $25,000 Media mention on all marketing materials Logo inclusions on all marketing materials Give-a-ways for contest Gift bag inclusion Name on all flyers and schedules Promotional merchandise Visual branding opportunities In-cabin video promotion consisting of a 30 second video loop played continuously over 1600 television screens throughout the duration of the event screens throughout the duration of the event POST-CRUISE Post-event recap video PARTNERSHIP OPPORTUNITIES - BRONZE $10,000 Display ad signage (located in high traffic areas) Pre-cruise official recognition/ announcement to all attendees via e-mail and social media posts Promotional flyer distributed in every cabin Gift bag inclusion Visual branding opportunities In-cabin video promotion consisting of a 15 second video loop played continuously over 1600 television screens throughout the duration of the event GIFT BAG INCLUSION $3,000 Promotional item in each gift bag (approx. 2,500-3,500+ gift bags) PAGE 10 UBERSOCACRUISE.COM
USC EXECUTIVE TEAM The Ubersoca Cruise is owned and operated by Ubersoca Ltd, a Bermuda based company. Its management team consists of seasoned professionals with particular expertise in marketing, accounting, event promotions, risk management, corporate law and commercial dispute resolution. Together, the USC team has over 15 years of experience planning successful events internationally. INTERESTED IN BECOMING A PARTNER? Please contact Nathaniel Turner at (441) 505-0979 or send us an e-mail at admin@ubersocacruise.com For additional information regarding the Ubersoca Cruise please visit www.ubersocacruise.com PAGE 11 UBERSOCACRUISE.COM