Summer Down Under Pre-Course Guide With The Education Abroad Network (TEAN)!! Tourism!&!Recreation!Management! Sustaining!the!Attraction!of!Australia!!!JUNE!20,!2014!!JULY!25,!2014! The!Education!Abroad!Network! 505!N!LaSalle,!Suite!200! Chicago,!IL!60654! www.teanabroad.org! 1.800.585.9658!
CourseSyllabus Table&of&Contents& CourseSyllabus... 2 Assesment...2 Textbooks...3 CourseInformation... 3 Location...3 Programlength...5 Programfee...5 SummaryofCourseItinerary... 6 ByronBay...6 DarwinandKakadu...6 Melbourne...7 Sydney...7 GoldCoast...8 Cairns...8 CulturalandSocialActivities... 9 ContactDetails...10
CourseSyllabus CourseSyllabus CourseCode:SERV9999 ThecourseiscoordinatedbytheUniversityofNewSouthWales sschoolofmarketing at the Australian School of Business. The course comprises lectures, industry case studies and presentations, field excursions and travel throughout some of the most prominent and diversetouristdestinationsinaustralia.attheselocationsstudents comefaceetoefacewithtourismandeventmanagementissuesfacingpublicandprivate organisationsacrossthebroadspectrumofsectorsinthetourismindustry. ThecombinationoftheoryandrealElifetourismandeventmanagementcasestudies provides students with a uniquely engaging and enriching way of learning how Australia is addressing the challenge of sustainability, within the context of tourism and event management. Through field trips to businesses and key attractions at the various geographic locations, students experience firstehand the behindetheescenes operations necessary for orchestrating the great tourist theme park which is Australia.Additionally,studentswillgainkeyinsightsintohowtheAustraliantourism industry is preparing to sustain itself in an increasingly competitive world tourism market.theinterdisciplinaryapproachutilisedthroughoutthecourse,incorporating marketing,businessandeventmanagement,sociologyandpsychologyaimstoequip studentswiththeknowledgeandskillsthatcanbeusedinarangeofindustriesand futurecareers. Today tourism is the world s largest industry and its biggest employer. The significanceoftourismtotheasiapacificregionandinparticularaustraliaisinline with this trend. Fromsmallbeginningsameretwentyyearsago,tourismisnow Australia s largest revenue earner and, according to independent research (Tourism NSW), is America s most desirable destination. Australia has been described as the world s greatest tourist playground offering the most exciting and diverse range of experiencesimaginable.studentsparticipatinginthiscoursevisitmanyofitsstunning natural, cultural and manemade attractions. In doing so, they will discover the marketingandmanagementtechniquesthathavebeenusedtocreatesuchimpressive tourism growth, whilst conserving the natural and built heritage environments creditedwithattractingtouristsinthefirstplace. Assessment Grouppresentation 20% ExperienceJournal 35% Fieldtripreport 15% FinalExam 30% AsthisisacourseoftheUniversityofNewSouthWales,assessmentswillbemarkedin accordancewiththeaustralianmarkingscheme: Fail <50% Pass 50E64% Credit 65E74% Distinction 75E84% HighDistinction 85E100%
CourseInformation As with any other Australian university course, students who do not participate in essentialactivities(fieldtrips,assessmentsandexam)willfail,aswillthosewhodo notperformatuniversitystandard.anoverallmarkof50%orbetterisrequiredto passthiscourse. Textbooks The following textbook will be provided to students on arrival in Australia and lent freeofchargeforthedurationoftheprogram.iftheywish,studentswillbeabletobuy thetextfromunswstudyabroadatareducedcostoncompletionoftheprogram. Hall, C M. (2003) Introduction* to* Tourism* Dimensions* and* Issues4 th Edition,Pearson Education,Australia. CourseInformation TourismandEventManagement:SustainingtheAttractionofAustraliaisoneof four programs that make up the UNSW JuneEJuly Summer School in 2014. Each programhasapproximately20e30participantsandalltravelasimilaritinerarywithin Australia.Generally,allgroupswillbestayingatthesamedestinationatapproximately the same time, however, programs will break up into their individual groups for classesandfieldexcursions. Location TheprogramcommencesinByronBaywherewater,sand,andsuncollide.Laidback Byron Bay provides a fantastic introduction to laidback Australia where you ll get familiarwithyourcoursematerial,instructorsandfellowstudents.mixinanincluded kayaktripwithdolphins(andmaybewhales)andoptionalactivitieslikesnorkellingor horsebackridingandyou llbepinchingyourself. JustuptheroadisthecityofBrisbane,Australia sthirdlargestcity.witharelaxed lifestyle and subtropical climate, you ll enjoy digging into the city s live music scene andvibrantneighborhoods. ThenofftoDarwin,inthenorthofAustralia.HerelearningwillfocusonnatureEbased recreation and tourismimpactsandvisitormanagementstrategies. Lectures, guest speakersandcasestudieswillbecomplementedbyvisitsto*localattractions,including anunforgettablethreeedaycampingexpeditionintokakadu,australia slargestworld HeritageElisted National Park. Students will experience its spectacular scenery of vibrant wetlands, beautiful waterfalls, incredible bird life, reptiles and saltwater crocodiles.theareaalsoboaststhelongestcontinuoussurvivinghumancultureand rockartintheworld,thatofthetraditionalownersofthelandetheaboriginalpeople. FromDarwin,studentswilljourneytoMelbourne,Australia ssecondlargestcityand the sporting and cultural capital of Australia. Here students will visit the recently developed tourist sites of Federation square and South Bank and develop an understanding of the attraction of Australian cities on which to base latter comparisons. TourismandEventManagement:SustainingtheAttractionofAustralia page3
CourseInformation Attheendofweektwo,theprogrammovestoSydneywherestudentswillbebasedat UNSW.DescribedbytheAmericanTravelandLeisureMagazineasthe bestcityinthe world,sydneyhassomethingexcitingforeveryone.setaroundamagnificentharbour aresuchworldefamousiconsasthesydneyharbourbridgeandanoperahousewhich has been awarded the building of the 20 th century bytheguggenheiminstitute. Classes will draw on Sydney s built attractions as references, such as the historical Rocksarea,andfieldtripswithaccesstoseniormanagementwillcomplementthese studies and ensure that your behindetheescenes experience is continued. A visit to Olympic Park will focus on the eventemanagement capabilities responsible for the 2000SydneyOlympicsandthelegacyofinfrastructurethatremainstoday. After Sydney, students will travel to the Gold Coast, the theme park capital of Australia,whereexcursionswillcomplementstudiesinthemeparkmanagementand resortdevelopment. From the Gold Coast, Cairnswillbethelaststopoftheprogram.Herestudieswill movefrommanemadetothenaturalattractionsoftropicalnorthqueensland,which include the superb Daintree rainforest and the World HeritageElisted Great Barrier Reef.ThefacilitiestherewillbeusedtoreferencetheexaminationofnatureEbasedand activities basedrecreationandsustainabletourism. TourismandEventManagement:SustainingtheAttractionofAustralia page4
CourseInformation Programlength Programfee Thecourseconsistsofseventy?fivehoursofclasscontacttimeoverfiveweeks,andis comprised oflectures,industrycasestudies,workshops,industrypresentationsand fieldexcursions.theprogramisvaluedattheequivalentof6unitsofcreditatunsw; andistheinternationalequivalentof4?8unitsofcredit,subjecttohomeinstitution policy. Theprogramfeeincludes: tuition allaccommodation breakfastinbyronbay breakfastinbrisbane allmealsinkakadunationalpark breakfastinmelbourne breakfastandlunchinsydney breakfastandoneendofprogramdinnerincairns allexcursiontravelandentryfees orientationprogram airportshuttleservices UNSWstudentcard(allowingaccesstoallUNSWfacilities) internetdongle Other&meals&and&airfares&are¬&included&in&the&program&fee.& TourismandEventManagement:SustainingtheAttractionofAustralia page5
SummaryofCourseItinerary SummaryofCourseItinerary ByronBay Date Time Activity WednesdayJune18 11.45pm DepartLosAngelesonQF16toBrisbane FridayJune20 6.45am ArriveBrisbane GreetedatBrisbaneInternationalAirportbyTEANSummerSchool staffandtransferredtobyronbay TransfertoByronBay Stayingat: ByronBayYHA 7CarlyleSt ByronBayNSW2481Australia Ph:+61266858853 Or# CapeByronYHA MiddletonSt ByronBayNSW2481 Ph:+61266858788 6.00pm?9.00pm Orientation/IntroductionofAcademicStaff&WelcomeReception SaturdayJune21 9.00am 12.00pm 1.00pm?4.00pm Morningkayak Collectcoursematerials Lecture:IntroductiontoTourismasaDynamicSystem SundayJune22 1.00pm?4.00pm Lecture:IntroductiontotheEventsIndustryinAustralia Monday,June23 TBD TransfertoBrisbaneviacoach Brisbane Date Time Activity Monday,June23 ArriveBrisbane Afternoon TBD Transfertoaccommodations BrisbaneCityYHA 392UpperRomaSt BrisbaneQLD4000 Ph:+61732361004 Tuesday,June24 TBD Lecture:TheEventConceptandFeasiblity Wednesday,June25 11.45am DepartBrisbaneonQantasFlight#836 DarwinandKakadu Date Time Activity Wednesday,June25 3.25pm ArriveDarwinat3:25PM Transfertoaccommodations TourismandEventManagement:SustainingtheAttractionofAustralia page6
SummaryofCourseItinerary DarwinYHA 97MitchellSt DarwinNT0800 Ph:+61889815385 6.00pm 9.00pm Lecture:EventProjectManagement Thursday,June26 1.00pm?4.00pm Lecture:AustralianTourism,NorthernTerritory&theNTEvents Strategy Friday,June27 Saturday,June28 3?DayFieldTriptoKakaduNationalPark SundayJune29 1.10pm DepartDarwinforMelbourneviaAdelaide QantasFlight#757 DepartDarwinat1:10PM ArriveAdelaideat4:45PM QantasFlight#694 DepartAdelaideat6:05PM ArriveMelbourneat7:55PM Melbourne Date Time Activity Sunday,June29 7.55pm ArriveMelbourne Stayingat: NomadsMelbourne 198A beckettst Melbourne Ph:+61393284383 Monday,June30 AM MelbourneWalkingTourwithTEANResidentDirector 1.00pm 4.00pm Lecture:EventsMarketing TuesdayJuly1 11.00am?12.00pm FieldTrip:RodLaverArena# 2.30pm?3.30pm FieldTrip:MelbourneConventionandExhibitionCentre WednesdayJuly2 AllDay FieldTrip:PhillipIsland ThursdayJuly3 9.00am DepartMelbourneonQF418forSydney Sydney Date Time Activity ThursdayJuly3 10.25am ArriveSydneyandsettleintoUniversityofNewSouthWales dorms FridayJuly4 AM CampustourandUNSWstudentID s 1.00pm?4.00pm Lecture:EventRiskManagement SaturdayJuly5 Sunday July6 FreeDays MondayJuly7 1.00pm?4.00pm Lecture:"EventLogistics TuesdayJuly8 9.00am?12.00pm PM Lecture:EventStaging FieldTrip:ANZStadiumTour TourismandEventManagement:SustainingtheAttractionofAustralia page7
SummaryofCourseItinerary WednesdayJuly9 9.00am?12.00pm Lecture:CityofSydneyEventsStrategy ThursdayJuly10 9.00am?12.00pm Lecture:UrbanTourism AnIntroductiontoTourisminSydney PM FieldTrip:TheRocks(HistoricAreaofSydney) FridayJuly11 9.00am?12.00pm Lecture:RuralTourisminAustralia SaturdayJuly12? SundayJuly13 Freedays MondayJuly14 9.00pm?12.00pm Lecture:TheTouristAttractionSystem 1.00pm?5.00pm FieldTrip:SydneyAquarium TuesdayJuly15 1.00pm?4.00pm Lecture:DestinationMarketing BrandAustralia WednesdayJuly16 1.00pm?4.00pm Lecture:TheFutureofTourism ThursdayJuly17 7.10am DepartSydneyonQF860toGoldCoast GoldCoast Date Time Activity ThursdayJuly17 8.35am ArriveGoldCoastandcheckintoaccommodation PM FieldTrip:PalazzoVersaceVisit FridayJuly18 Allday FieldTrip:DreamworldVisit Evening CourseReview/ExamPreparation SaturdayJuly19 6.00am DepartSurfersParadisebybusforGoldCoastairport 8.00am DepartGoldCoastonQF5966toCairns Cairns Date Time Activity SaturdayJuly19 10.30am ArriveCairns Gilligan sbackpackerhotel&resort 57?89GraftonSt CairnsQueensland4870 Phone:+61740416566 Fax:+61740416577 SundayJuly20 10.00am 1.00pm FieldTrip:Kuranda,AthertonTableland MondayJuly21 TuesdayJuly22 ThursdayJuly24 9.00am 1.00pm 7.00pm FinalExam EndofProgramDinner RelaxinCairns OptionaltripstoGreatBarrierReefdiving/snorkelling,white waterrafting,bungyjumpingandskydiving. FridayJuly25 5.30am DepartCairnsonQF799toBrisbane(fromInternationalAirport) 10.35am DepartBrisbaneonQF15forLosAngeles Note:# Both&this&itinerary&and&accommodation&are&subject&to&change& TourismandEventManagement:SustainingtheAttractionofAustralia page8
CulturalandSocialActivities CulturalandSocialActivities During your stay in Australia, UNSWStudyAbroadwillbecoordinatingarangeof culturalandsocialactivitiesforyoutodoinyourfreetime.theseareoptional.unsw StudyAbroadoffersallactivitiesatcostprice.Studentswillbegiventheopportunityto signupfortheseactivitiesuponarrivalindarwinandagainincairns. Below is a list of some of the activities that may be offered. Prices are given in Australian dollars ($US0.95 = approx. A$1.00 in December 2013) and are based on 2013prices,soaresubjecttochange. Darwin" Sailingontheharbourafternoon" $60?$80 Cinemaevening" Fishfeeding" " " Cairns" DayontheGreatBarrierReef" Whitewaterraftingday" BungyJumping" Skydiving DaytriptoDaintreeRainforest " Sydney" BlueMountainsDayTrip 1.5hour LearntoSurf lessonatbondibeach TickettoaRugbyLeaguegame TickettoanAustralianRulesgame SymphonyattheSydneyOperaHouse OperaattheSydneyOperaHouse Aplay/musicalinSydney SydneyHarbourBridgeClimb OvernightstayatTarongaZooonSydneyHarbour WineTastingtriptotheHunterValley $12 $15 $165 $140 $150 $270?$300 $160 $99 $55 $16 $22 $40?$65 $80?$95 $40 $200?$300 $150 $99 TourismandEventManagement:SustainingtheAttractionofAustralia page9
ContactDetails ContactDetails ProgramConvenors Theprogramcoordinatorsforthe2014courseinclude: RachelDorsey SeniorProgramManager TheEducationAbroadNetwork Ph:1.800.585.9658(fromUSA) Email:rachel.dorsey@teanabroad.org ShannonDiegel ProgramManagerAssistant TheEducationAbroadNetwork Ph:1.800.585.9658(fromUSA) Email:shannon.diegel@teanabroad.org Students#will#receive#Australian#contact#details#in#subsequent#correspondence#from# The#Education#Abroad#Network,#including#Australian#phone#numbers#for#TEAN#staff.# Hotel/hostel#contact#details#appear#in#the#Course#Itinerary#section#of#this#pack.#They# are,#however,#subject#to#change.# TourismandEventManagement:SustainingtheAttractionofAustralia page10