HOTEL REPORT MAY 2018
Dear partners, I am pleased to share with you the Abu Dhabi hotels performance report for the first five months of 2018, and in so doing point to promising growth indicators and stable performance; welcome news to us all. The number of hotel guests for this period has risen by 4.9% compared to last year with the average occupancy rate reaching 7 for the first five months of the year, with a 2. increase in average length-of-stay over the same time frame. We have seen continuing robust metrics from most key markets, with a notable growth in guest arrivals from, the United Kingdom, the and Germany. remains our biggest source market for overseas visitors, with more than 192,500 guests having arrived from the Asian country in the first five months of the year. Up until May, Chinese guest numbers have risen by 19.9% compared to 2017, but this percentage growth was exceeded by gains in our other key markets, including the (25.7% growth), (22.2%) and Germany (20%). The United Kingdom also posted impressive gains of 12.7% for the first five months of the year. All three regions of Abu Dhabi are in positive territory for guest arrivals for the first five months of the year, with the Al Dhafra Region seeing an 8. increase, Abu Dhabi up by 5.3% and Al Ain by around 1%. To summarise, we see these headline year-to-date results as a positive sign for the second half of 2018. This is especially pleasing as we look to counter the drop in domestic tourism traffic we saw in April. We also expect a further boost from the recently approved cuts in tourism and municipal fees and the continuation of our promotional and marketing campaigns locally and internationally, in parallel with the current unique experiences and special offers provided during the Abu Dhabi Summer Season. We anticipate growth in tourist traffic to continue in response to the opening of additional leisure facilities and luxury resorts, and the impact of forthcoming annual marquee events, such as the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi Art and the Abu Dhabi Food Festival. We look forward to continuing to see positive results as we seek to facilitate a climate that encourages investment and economic growth, and we will commit to working together with our partners to overcome other challenges, such as increasing averagelength-of-stay and maintaining total hotel revenues. Yours sincerely, Saif Saeed Ghobash Undersecretary, Department Culture and Tourism - Abu Dhabi
TABLE OF CONTENTS OVERALL PERFORMANCE PAGE 1 HOTEL GUESTS PAGE 2 PERFORMANCE BY REGION PAGE 3 PERFORMANCE BY STAR RATING PAGE 4 UPCOMING EVENTS PAGE 5 DCT NEWS PAGE 6 GLOSSARY PAGE 7
OVERALL PERFORMANCE HOTEL GUESTS (000) 396 414 352 445 369 320 162 Hotels with 31,236 rooms 402 432 420 404 427 475 YTD (JAN- MAY) 1,976 2,074 419 406 465 438 346 0 0 0 0 0 0 0 OCCUPANCY RATE +4.9% 7 77% 7 7 6 52% 62% 6 71% 79% 83% 79% 7 7 7 78% 80% 78% 62% 0% 0% 0% 0% 0% 0% 0% AVERAGE LENGTH OF STAY (ALOS-DAYS) +1. 2.7 2.7 2.6 2.5 2.5 2.3 2.3 2.4 2.5 2.8 2.7 2.5 2.6 2.7 2.7 2.6 2.7 2.7 2.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 HOTEL TOTAL REVENUE (MILLION ) 505 535 510 522 533 676 582 408 395 294 327 334 471 471 542 498 367 0 0 0 0 0 0 0 2,480 2,349 +2. -5.3% AVERAGE ROOM RATE () 378 457 362 381 309 288 281 275 302 383 515 421 378 352 362 365 366 360 295 0 0 0 0 0 0 0 REVENUE PER AVAILABLE ROOM () 426 285 352 271 290 302 331 201 150 173 181 214 272 286 293 282 183 0 0 0 0 0 0 0 278 263-6.9% -5. 1
HOTEL GUESTS 345,662 Non 2,073,586 HOTEL GUESTS MAY 2018 YTD (JAN- MAY) HOTEL GUESTS 2018 252,910 253,033 1,371,327 1,489,154-6.2% +4.9% 115,669 92,629 TOP NON- NATIONALITIES (000) MAY 2017 MAY 2018 YTD 2017 YTD 2018 Germany Jordan 18.2 19.6 11.5 16.3 15.8 14.6 9.8 13.3 9.0 8.4 12.3 12.1 31.7 33.9 29.8 28.0 % Change 7.0% -6.2% 7.9% 42.0% -7.7% 35.0% -1.8% -6.7% Germany Saudi Arabia 604,550 584,432 65.5 82.3 59.4 71.3 65.4 68.0 68.7 65.5 61.9 54.1 160.6 192.5 136.4 166.7 106.4 119.9 % Change 19.9% 22.2% 12.7% 25.7% 20.0% 3.8% -4. -12.7% ALOS BY NATIONALITY (DAYS) 2.02.2 2.93.1 1.31.4 3.83.6 4.1 2.6 1.71.8 5.1 4.6 2.62.8 2.8 2.5 2.1 2.2 1.4 1.5 2.8 2.8 3.9 3.8 3.8 3.1 4.7 4.6 2.6 2.8 1.9 2.0 2.3 2.2 TRIP MAIN PURPOSE MAY 2018 VFR YTD 2018 Others Shopping VFR Others 2% Shopping 2% MICE 7% Business 29% Vacation 52% MICE 8% Business 30% Vacation 50% 2
PERFORMANCE BY REGION MAY 2018 Actual ABU DHABI Al AIN Al DHAFRA Actual Actual GUESTS 309,353-5.7% 27,396-11. 8,913-7.2% OCCUPANCY RATE 6-4.9% 4-11.9% 3 10.2% ALOS DAYS 2.7 5.2% 2.0-4.1% 2.3 9. REVENUES (M AED) 336.6-8.9% 18.0-28.7% 12.1-7. ARR (AED) 295-3. 247-16.0% 440-17.3% REVPAR (AED) 190-8.1% 111-25.9% 158-8.9% SUPPLY AND TOP NATIONALITIES - YTD 2018 Germany Saudi Arabia AL DHAFRA 11 Hotels with 1,207 rooms 13% 27% ABU DHABI 131 Hotels with 27,464 rooms Germany 10% 8% 2 Oman Jordan AL AIN 20 Hotels with 2,565 rooms 8% 3% 3% 48% YTD (JAN- MAY) 2018 Actual ABU DHABI Al AIN Al DHAFRA Previous YTD Actual Previous YTD Actual Previous YTD GUESTS 1,833,348 5.3% 176,767 0. 63,471 8. OCCUPANCY RATE 77% 2.7% 57% -7. 47% -15.0% ALOS DAYS 2.7 3.0% 2.0 1. 2.1-16.2% REVENUES (M AED) 2,123.7-4.9% 122.8-14. 102.8-1.2% ARR (AED) 347-7.1% 289-14.9% 680 16. REVPAR (AED) 269-4. 166-21. 320-1.0% 3
PERFORMANCE BY STAR RATING 45 HOTELS 12,744 ROOMS 38 HOTELS 8,182 ROOMS 33 HOTELS 4,583 ROOMS DELUXE SUPERIOR STANDARD 19 HOTELS 3,327 ROOM 15 HOTELS 1,725 ROOM 12 HOTELS 675 ROOMS HOTEL GUESTS (000) HOTEL GUESTS (000) MAY 2017 MAY 2018 YTD 2017 YTD 2018 154 152 125 116 908 828 668 619 59 53 342 331 14 13 12 9 5 4 89 88 67 56 32 24 5 Star 4 Star 3-1 Star Deluxe Superior Standard OCCUPANCY RATE (%) 5 Star 4 Star 3-1 Star Deluxe Superior Standard 59% 57% 70% 63% 6 58% 7 77% 71% 71% 73% 71% 69% 71% 77% 77% 7 78% 8 72% 7 7 7 7 5 Star 4 Star 3-1 Star Deluxe Superior Standard 5 Star 4 Star 3-1 Star Deluxe Superior Standard ARR (AED) 558 525 436 436 319 347 293 314 277 228 203 230 241 191 170 176 198 226 247 213 167 198 213 185 5 Star 4 Star 3-1 Star Deluxe Superior Standard 5 Star 4 Star 3-1 Star Deluxe Superior Standard TOP NATIONALITIES YTD - 2018 5 Star 4 Star 3-1 Star Germany 1 8% 29% 9% 8% 28% Pakistan 7% 3% 1 2 Saudi Arabia Deluxe Superior Standard 7% 3% 3 Saudi Arabia Oman 12% 3 Pakistan Oman 9% 7% 13% 20% 4
UPCOMING EVENTS JUNE 2018 JULY/AUGUST 2018 For detailed list of events please check https://abudhabievents.ae/en/pages/default.aspx 5
DCT ABU DHABI NEWS Abu Dhabi Golf Tourism Week: The Department in partnership with Abu Dhabi Sports Council (ADSC), and key golf stakeholders, recently concluded the first Abu Dhabi Golf Tourism Week event, which took place from the 29th April until 3rd May at key hotels and attractions across Abu Dhabi and Al Ain. The five-day event welcomed current and prospective golf tour operators supported by significant media coverage from 15 countries across Europe and Asia to the capital to showcase Abu Dhabi as a destination of distinction. Ramadan Arcade: Manarat Al Saadiyat s Ramadan Arcade concluded this month after a successful run. The event offered the public a variety of gaming and entertainment activities, film screenings, board game nights and creative installations. Fikra Labs Acceleration Programme: The Fikra Labs Acceleration Programme, a new concept to drive innovation and foster entrepreneurship in the Abu Dhabi travel and tourism sector, concluded its four-week acceleration programme on May 1 with the announcement of the four winning MENA start-ups. Ramadan Arcade celebrated the essence of the Holy Month by bringing youth and families together to enjoy community gatherings. For its final day, visitors to Ramadan Arcade had the chance to take part in Ramadan-themed creative workshops in collaboration with Manarat Al Saadiyat s Art Studio Department leads delegation to IMEX Frankfurt 2018: The Abu Dhabi Convention Bureau spearheaded the Abu Dhabi delegation participating at IMEX Frankfurt, the worldwide exhibition for incentive travel, meetings and events, which took place from 15-17 May in Frankfurt, Germany. The delegation, led by the Abu Dhabi Convention Bureau, comprised of 16 products, with representatives from Abu Dhabi National Exhibition Centre (ADNEC), a selection of leading hotels and resorts, destination management companies, tour operators, and the emirate s national airline, Etihad Airways. The award-winning trade show draws thousands of exhibitors and key decision-makers from around the world to Germany. The winning start-ups that were awarded the coveted investment opportunity included Tapklik Technologies mentored by DCT Abu Dhabi, ViaFone Technologies mentored by ADNEC, Arabot mentored by Etihad Aviation Group and Scene mentored by Miral. Since its launch in February, Fikra Labs has become a centre of innovation for partners and participants. The programme ended with sessions in which the finalists worked with the Wamda team and industry experts to finalise their prototypes. 6
GLOSSARY Occupancy Rate, % Occupancy is the percentage of available rooms that are occupied, calculated by dividing the number of occupied rooms by the available rooms. Available rooms Number of rooms available during the month covered by the report excluding out-of-order (a room status term indicating that a room is scheduled for maintenance, refurbishment, deep cleaning, etc.) Number of rooms used daily, including complimentary and house use Occupied rooms Average Length of Stay ALOS Guest arrivals Average number of nights guests spent in a single stay, calculated by dividing guest nights by guest arrivals Number of registered guest arrivals (check-ins) including those who occupied complimentary or non-revenue generating rooms either for day-stay or overnight stay Guests Nights Number of night guests spent in the hotel regardless of the type of rooms they occupy Total revenues Revenue generated by hotels from all their operations, including service charge and taxes Average room (daily) rate ARR/ADR Revenue per available room RevPAR A ratio that indicates average room rate and to what extent rooms are being up-sold or discounted; calculated by dividing room revenue by the number of occupied rooms. (Note: Based on paid rooms only, excluding complimentary and house use but service charge) Revenue per Available rooms, calculated by dividing the room revenues by total available rooms in hotel minus out-of-service rooms Disclaimer: All rights reserved. Report content is based on available information at the time of publishing and is subject to change without notice when more accurate or complete data is available 7