Royal Highland Show 2018 The best of food, farming and rural life SPONSORSHIP OPPORTUNITIES
ABOUT THE ROYAL HIGHLAND SHOW The Royal Highland Show is the flagship event of Scottish charity The Royal Highland & Agricultural Society of Scotland (RHASS), founded in 1784. The 4-day event forms the pinnacle of the Scottish agricultural calendar, involving over 1,000 trade exhibitors, as well as 2,150 livestock competitors and more than 6,500 animals, with some 900 competitions taking place in all. The Royal Highland Show generates an estimated 65m for the UK economy. The Royal Highland Show is more than just an agricultural event - it is an unrivalled opportunity for sponsors and visitors alike to connect with the countryside and the rural community, to discover and learn about the work of farming and to enjoy the fruits of the land through the best of Scottish food and drink. The event also attracts families from all over Scotland and elsewhere with children aged 15 and under attending free of charge. The large number of visitors in attendance at the Royal Highland Show provides sponsors and exhibitors with an excellent opportunity to engage with business and consumers and to build brand recognition and loyalty. In 2017, the Royal Highland Show welcomed over 190,000 visitors.
TOP 3 REASONS PEOPLE ATTEND THE ROYAL HIGHLAND SHOW AUDIENCE PROFILE 59% 41% BACKGROUND URBAN RURAL 72% A GREAT DAY OUT 30% MAJOR SOCIAL CALENDAR EVENT 25% TO VISIT SHOPPING AREAS 88% SCOTLAND PLACE OF RESIDENCE 11% REST OF UK 1% REST OF WORLD
WHAT VISITORS THOUGHT ABOUT THE ROYAL HIGHLAND SHOW IN 2017 94% of respondents said the Show has a great atmosphere 78% said that compared to other events or attractions, the RHS is of a higher quality 86% of sponsors are likely to recommend visiting the Show to contacts and customers EXCELLENCE QUALITY SUSTAINABILITY Data used from 2017 RHS visitor research
SPONSORSHIP OPPORTUNITIES An association with the Royal Highland Show offers sponsors an important platform from which to do business and a valuable forum for networking with clients and partners. The four day event welcomes over 190,000 visitors, generates over 250 million of business and contributes some 65 million to the UK economy. Sponsorship of the Royal Highland Show also brings with it additional opportunities to forge strong and mutually beneficial partnerships with the Royal Highland & Agricultural Society, which since 1784 has been the respected standard-bearer for farming and rural industry in Scotland. RHASS enjoys a membership of 16,000 and through its charitable remit plays a significant role, by supporting and recognizing talent and excellence throughout rural life in Scotland and in promoting the value and future of Scottish agriculture to the next generation. The Royal Highland Show is proud to count many valued brands among its sponsors and we look forward to building on this success.
BENEFITS OF SPONSORSHIP A showcase for your brand viewed by over 190,000 visitors and potential consumers from across Scotland & the UK Opportunity to meet and engage with selected business and consumer brands among over 130 sponsors across the agricultural, manufacturing, financial, food, luxury goods & professional services industries Brand association with premier Scottish and UK brands and household names with a combined turnover of more than 26 billion Benefit from a Show marketing campaign with a spend of 150,000 and an estimated PR value of 617,000 in 2017 Participate in over 250 million in business conducted at the Royal Highland Show Client engagement and hospitality Employee engagement through volunteering opportunities and involvement in the Royal Highland Show An opportunity to showcase Corporate Social Responsibility through support of RHASS charitable activities
ROYAL HIGHLAND SHOW VISITOR PROFILE 75% 42% 48% male 52% female VISITORS AGED BETWEEN 35 AND 54 YEARS OF AGE VISITORS ARE EVENLY SPLIT AS TO GENDER VISITORS WHO RETURN TO THE ROYAL HIGHLAND SHOW
SPONSORSHIP PACKAGES TYPES OF SPONSORSHIP Branding Sponsorship Show Ring Sponsorship Equine & Show Jumping Sponsorship Livestock Sponsorship Forestry & Countryside Areas Educational & Children s Activities Scotland s Larder Live! Cookery Theatre Hospitality Sponsorship LEVEL OF INVESTMENT Livestock and Equine Sponsorship from 500 Area Sponsorship from 5,000-30,000 Branding Packages from 2,000 ASSOCIATED BENEFITS Branding opportunities Acknowledgement in Royal Highland Show and RHASS publications and platforms Access to Sponsors Hospitality Royal Highland Show ticket allocation
ABOUT THE ROYAL HIGHLAND & AGRICULTURAL SOCIETY OF SCOTLAND Since 1784, the Royal Highland and Agricultural Society of Scotland (RHASS) has been the respected standard-bearer for farming and rural industry in Scotland. Events such as the world-famous Royal Highland Show, distinguished awards for excellence and achievement and the Royal Highland Education Trust s noted work with schools are only a few examples of how RHASS informs, communicates and supports Scottish agriculture and associated industries. RHASS has in excess of 16,000 members, among them landowners, farmers, agricultural business owners and those responsible for the stewardship of Scotland s countryside and environment. Working in partnership with the UK s most respected organizations and government agencies to foster innovation, excellence and achievement, RHASS is ideally placed to build creative partnerships with sponsors for mutual benefit and growth RHASS is one of the supporters of Royal Highland Education Trust (RHET), the farming education charity which works with partners to provide and deliver world-leading learning opportunities for Scotland s young people aged 3 to 18 about, in and through the Scottish farming environment and countryside, reaching over 70,000 children each year. RHASS actively supports young people by recognising potential and awarding grants and scholarships for those looking to advance their careers and life experiences. To find out more visit www.rhass.org.uk.
FIND OUT MORE We welcome your sponsorship enquiry and look forward to working with you to achieve maximum benefits for both parties. To discuss opportunities for sponsorship of the Royal Highland Show and to find out how RHASS can work with your brand throughout the year, please contact: Jo Andrews Fundraising & Partnerships Manager Royal Highland & Agricultural Society of Scotland jandrews@rhass.org.uk 0131 335 6214