CURRICULUM VITAE RITA N. SCHULZ P.O. BOX 7191 ELDORET PERSONAL DETAILS Date of Birth: 21 st June 1983 Marital Status: Single Identity Card No.: 23370824 Mobile Number: 0720-282676 Email Address: ritaschulz@ymail.com Nationality : Kenyan Current Position: Lecturer Department: Hotel & Hospitality Management EDUCATIONAL BACKGROUND September 3 rd 2012-To date: PhD in Tourism Management, Moi University (Course Work Completed, Proposal in Progress). 2007-2010: Master of Hospitality Management (MHM), Moi University, Kenya. Thesis Entitled: Relationship between Internal Marketing and Quality Service Delivery in the Hospitality Industry. A case of Selected Starrated Hotels in Nairobi, Kenya. 2003-2007: Bachelor of Hotel & Hospitality Management (BHM) Moi University, Kenya. (First Class Honors) Research Project Entitled: The Effects of Internal Marketing on Quality Service Delivery in the Service Industry.
1998 2001: St. Josephs Girls High School- Kibwezi, Kenya. K.C.S.E 1989-1997: Mwailu Academy, Makindu, Kenya. K.C.P.E EMPLOYMENT Dec 2013 to date: Lecturer in the Department of Hotel & Hospitality Management, Moi University, Eldoret, Kenya. April 2008 to Nov 2013: Graduate Assistant in the Department of Hotel & Hospitality Management, Moi University, Eldoret, Kenya. May 2007 Feb 2008: Executive Housekeeper Hotel Sirikwa, Eldoret, Kenya PUBLICATIONS (a) Journal Articles in Refereed Journals. i. Korir J., Mugalavai V., Sulo T., Nassir R. Schulz, R. & Kamwea, J., (2011). Customers general acceptability of traditional foods served at an African cuisine luncheon in the Guest House at Moi University, Chepkoilel Campus. African Journal of Business and Economics. ISSN 1990-9217. Special issue 1. Pp. 116-126. ii. iii. iv. Korir, J., and Schulz, R., (2012). Network Dynamics Dimension Factors in Event management in Kenya. European Journal of Business and Social Sciences. ISSN 2235-767X. Vol. 1, No. 8, Pp 1-11. Schulz, R., (2012) Effects of Branding on Restaurants Image; A Case of Selected Restaurants in Nairobi, Kenya. European Journal of Business and Social Sciences. ISSN 2235-767X. Vol. 1, No. 8, Pp 56-66. Schulz, R., and Omweri, J., (2012). The Effects of Business Image on Customer Retention in Hotels in Eldoret, Kenya. European Journal of Business and Management. ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.18.
(b) Publications in International and National Conference Proceedings i. Schulz, R., Nthiga, R.W., Bor, T.B. and Korir, J. Tourism Planning and its effects on sustainable local community development: a case of the Kenyan Mara region. 7th ATLAS Africa Conference, 6-8 June, 2011, Kampala, Uganda. ii. Korir, J.C., Kamwea, J.M. Korir, J.K. and Schulz, R.N. Entrepreneurial Marketing Strategies on Sustainability of Event Management Ventures in Eldoret, Kenya. 7 th ATLAS Africa Conference, 6-8 June, 2011, Kampala, Uganda. iii. iv. Schulz R., Bor T., and Belsoy, J., Relationship between Internal Marketing and Quality Service Delivery in the Hospitality Industry. A Case of Selected Star-rated Hotels in Nairobi, Kenya. Moi University 7 th Annual International Conference, 6-10 September, 2011, Eldoret, Kenya. Schulz R. The Contribution of Wildlife-Based Tourism to Community Development: A Case Study of Communities Adjacent to Samburu National Reserve, Kenya. 8 th ATLAS Africa Conference, 3-5 June, 2013, Kigali, Rwanda. TEACHING EXPERIENCE a) Modules Developed and Taught in Undergraduate (Total=24) Academic Year 2007/2008 i. Equipment Planning and Management (BHM 304), 3 rd year ii. Marketing of Hotels and Catering Services (BHM 306), 3 rd year iii. Housekeeping Operations (BHM 206), 2 nd year Academic Year 2008/2009 i. Marketing of Hotels and Catering Services (BHM 306), 3 rd year ii. Food & Beverage Service (BHM 202), 2 nd year iii. Housekeeping Operations (BHM 206), 2 nd year iv. Introduction to Marketing (BHM 108), 1st year
Academic Year 2009/2010 ii. iii. i. Marketing of Hotels and Catering Services (BHM 306), 3rd year iv. Industrial Attachment II (BHM 310), 3rd Year Food & Beverage Service (BHM 202), 2nd year Principles of Hospitality Management (BHM 201), 2 nd year v. Industrial Attachment I (BHM 210), 2nd Year vi. Introduction to Marketing (BHM 108), 1st year Academic Year 2010/2011 i. Marketing of Hotels and Catering Services (BHM 306), 3rd year ii. Industrial Attachment II (BHM 310), 3rd Year iii. Food & Beverage Service (BHM 202), 2nd year iv. Principles of Hospitality Management (BHM 201), 2nd year v. Industrial Attachment I (BHM 210), 2nd Year vi. Introduction to Marketing (BHM 108), 1st year Academic Year 2011/2012 i. Marketing of Hotels and Catering Services (BHM 306), 3rd year ii. Industrial Attachment II (BHM 310), 3rd Year iii. Food & Beverage Service (BHM 202), 2nd year iv. Principles of Hospitality Management (BHM 201), 2nd year v. Industrial Attachment I (BHM 210), 2nd Year vi. Introduction to Marketing (BHM 108), 1st year Academic Year 2012/2013 i. Marketing of Hotels and Catering Services (BHM 306), 3rd year ii. Equipment Planning & Management, (BHM 304), 3rd Year iii. Industrial Attachment II (BHM 310), 3rd Year iv. Bar and Wine Knowledge (BHM 205), 2nd Year v. Food & Beverage Service (BHM 202), 2nd year vi. Principles of Hospitality Management (BHM 201), 2nd year vii. Industrial Attachment I (BHM 210), 2nd Year viii. Introduction to Marketing (BHM 108), 1st year ix. Principles of Management (BHM 106), 1st year x. Business Communication,(BHM 105), 1st year
Academic Year 2013/2014 i. Marketing & Sales in Hospitality (BHM 316), 3rd year ii. Industrial Attachment II (BHM 310), 3rd Year iii. Bar and Wine Knowledge (BHM 219), 2nd Year iv. Customer Care & Guest Relations (BHM 214), 2nd Year v. Food & Beverage Service (BHM 217), 2nd year vi. Industrial Attachment I (BHM 210), 2nd Year vii. Introduction to Marketing (BHM 113), 1st year viii. Introduction to Hospitality Operations (STH 112), 1 st Year Academic Year 2014/2015 i. Marketing & Sales in Hospitality (BHM 316), 3rd year ii. Industrial Attachment II (BHM 310), 3rd Year iii. Food & Beverage Service (BHM 217), 2nd year iv. Customer Care & Guest Relations (BHM 214), 2nd Year v. Industrial Attachment I (BHM 210), 2nd Year vi. Introduction to Marketing (BHM 113), 1st year SUPERVISION OF RESEARCH a) Research Projects Supervised (Total = 26) Academic Year 2009/2010 i. Effects of Repetitive Motion Injuries in Housekeeping on the Overall Costs of Hotels: A Study of Selected Hotels in Nairobi: by Anjela Nafula Owoko ii. The Effects of Improper Staffing Level on Job Satisfaction in the Hospitality Industry: by Abuya Olambo Didacus iii. Management Involvement in Employee Teamwork Achievement in Hotels: by Douglas Nyachwaya Gichana iv. Communication as a Tool of Service Quality Delivery: A Case Study of Eldoret Hotels, Kenya; by Mahiga Edwin Omongi v. Sexual Harassment in the Hospitality Industry in Kenya: A Case Study in Eldoret hotels; by Auma Grace Achieng vi. The Effects of Bureaucratic Management on Staff Productivity in the Hospitality Industry: A Case Study of Selected Hotels in Nairobi; by Gitimu Isaac Kabugi
vii. viii. Importance of Safety and Security in Hotel Establishments: A Case Study of Hotels in Eldoret Town; by Noah Maganda Omolo Relationship between the Local Community and the Growth of Hospitality Industry in the Kenyan Western Circuit; by Bwayo s. Ruth Academic Year 2010/2011 i. The Effect of Integrated Marketing Communication in Marketing Positioning; by Wilson Koech ii. The Effects of Organizational Performance on Quality Services: A Case of Selected Hotels in Nairobi Kenya; by Priscilla Wahome iii. The Effects of Tips on the Productivity of the Food and Beverage Staff in Hotels; by Paul G. Muraya iv. The effect of Relationship Marketing on Customer Retention in the Hotel Sector; by Nabwire Ouma Lillian v. The Effective Utilization of Internal Resources for Competitive Advantage in Selected Hotels in Nairobi; by Jesse Masinde Barasa vi. The Effects of Service Quality Management Practices on Customer Loyalty in Selected Hotels in Eldoret Kenya; by Doreen Shikanga vii. Factors that Affect the Quality of Services in Housekeeping Department; by Mary Chebet Academic Year 2011/2012 i. Effects of Customer Service on Organizational Performance in Hospitality Establishments; by Caren Ondari ii. Effects of Service Innovation on Hotel Performance: A Study Of Kisumu Hotels; by Ochieng Kasuku Dennis iii. Effects of Quality Working Life on Employee Performance: A Case of Selected Hospitality Industries in Eldoret town; by Cheptumo Dinah J. iv. The Potential Influence of ISO 9001 on Service Quality in yhe Hospitality Industry; by Shirandula Duncan v. Factors Affecting Career Progression of Women in the Hospitality Industry; by Munyi Grace Sarah Karimi vi. The Effect of Total Quality Management on Organizational Performance of the Hospitality Industry; A Case Study of Poa Place, Eldoret; by Grace Ngii
vii. Factors Influencing Customer Satisfaction in Selected Hotels in Nyeri, Kenya; by Karani Charles Nyamu viii. Role Played by Human Resource Practices in Improving Quality Service in the Hotel Industry; by Gideon Kigen ix. The Effects of Entertainment on Organizational Performance in Hospitality Establishments; by Maureen Wanjiru Kariuki x. Effects of Customer Experience Management on Customer Loyalty in Selected Hotels in Eldoret; by Salome Songok xi. Analysis of Pricing Decisions on Hotel Performance, in Selected Hotels in Eldoret town; by Chepng etich Jane Limoh Academic Year 2012/2013 i. Effects of Product Presentation on Quality Service Delivery in Selected Hotels in Eldoret Town, Kenya; by Afline Achieng, Isabellah Olumola, Justus Biwott, Janet Yano, and Winnie Aluoch. ii. The Role of Restaurants in Combating Non-Communicable Diseases, A Case of Selected Restaurants In Eldoret, Kenya; by Damarie Sharon Anyango, Andrew Olefa Abukutsa, Eunice Khanjila Shibanda, Beryl Angela Akinyi. Academic Year 2013/2014 i. Effect of Forms of Transfers on Employee Performance In Hospitality Services; By Carolyne Toroitich ii. Effects of Hospitality Architecture on Customers Choice and Preference of a Destination:.A Study of Nairobi County, Kenya; By Derrick Njangu iii. The Effects of Service Recovery on Customer Satisfaction: A Case of Selected Hotels in Eldoret; By Eunice Mumbi iv. The Effects of Employee Participation on Organizational Decision Making. A Case of Selected Hotels in Nairobi, Kenya; by Jeff Oduor. v. The Effectiveness of Recruitment Sources on Organsation Performance of Hotels in Eldoret Kenya; by Joan Jelagat Menjo. vi. The Impact of Event Branding on Customer Retention in the Hospitality Industry; By Job Korir
vii. The Effects of Integrated Marketing Communication on Brand Recognition: A Study of Selected Small Hospitality Establishments in Kitale Town, Kenya; By Igunza Lilian Kamonya viii. Effects of Childrens Participation in ihe Consumer Buying Process of Hospitality Products,Case Study of Selected Hotels in Eldoret Town,Kenya; By Chepngeno Miriam ix. The Effects of Food and Beverage Cost Control on Hotel Financial Perfomance. A Case of Selected Hotels in Nairobi, Kenya; by Philomena Nkinya x. Effects of Organizational Change on Employee Performance: A Case of Selected Hotels in Kisumu County,Kenya; By Steve Obuya xi. Effect Of Housekeeping Cleaning Supplies On Service Delivery :A Case Study of Moi University Hostels, Eldoret, Kenya; By Rachael Awoko Academic Year 2014/2015 i. The Influence of Food Preparation Methods on Lifestyle Diseases, A Study of Selected Hotels nn Eldoret Town, Kenya; By Abraham Lagat ii. Influence of Relationship Marketing on Customer Retention in Selected Hotels Nairobi- Kenya; By Vivian Dorcas Akoth iii. The Role of Service Quality on Customer Satisfaction in the Front Office Department of Hotels: A Case Study of Selected Hotels in Eldoret, Kenya; By Mercy Kiprono iv. Evaluating the Strategies Used in Monitoring and Controlling Service Quality: A Case Study of Restaurants in Eldoret; By Matahe Emily Gathoni
PROFESSIONAL AFFILIATION AND MEMBERSHIP 2011 To date: Member: Association for Hospitality Professionals and Practitioners in Africa (AHPPA) 2011-To date Member for Centre for Hospitality & Tourism Research and Development 2005 To date Member of the French Club of Moi University 2003 To date Member of Hotel & Hospitality Association of Moi University ADMINISTRATIVE RESPONSIBILITIES Jan 2014-to date: Information Learning Resource representative, School of Tourism, Hospitality & Events management Jan 2014-to date: Guest House Co-ordinator, Department of Hotel & Hospitality Management Feb 2012- To date: Coordinator, Industrial Attachment for Department of Hotel & Hospitality Management, Moi University April 2012-To date: Guest House/Eatery Committee Member, Moi University January 2011-To date: Coordinator, Field trips for Department of Hotel & Hospitality Management, Moi University May 2009-2012: Co-ordinator, Marketing for Department of Hotel & Hospitality Management, Moi University May 2008-To May 2013: Coordinator, Student Registration for Department of Hotel & Hospitality Management, Moi University May 2008-To date: Diploma Committee Member in Hotel & Hospitality Department, Moi University ACADEMIC CONTRIBUTIONS June 2015: Participated in the development of the following curriculums a. Diploma in Hotel and Hospitality Management b. Diploma in Events Management c. Degree in Hotel and Hospitality Department d. Master of Philosophy in Hospitality Management e. Doctor of Philosophy in Hospitality Management
2011 2012: Participated in the development of the following curriculums a. Certificate Courses in Hospitality b. Diploma in Hotel and Hospitality Management c. Degree in Hotel and Hospitality Department PARTICIPATION IN THE UNIVERSITY September 13 th -15 th September 2016; Attended and Participated in the Moi University Annual International Conference; Margaret Thatcher Library, Moi University, Kenya. June 22 nd June 23 rd 2015: Attended and Participated in a Curricular Alignment Workshop at Baringo Government Training Institute, Kabarnet for the School of Tourism, Hospitality and Events Management, Moi University. June 3 rd June 5 th 2015: Attended and Participated at the ATLAS Africa Conference in Dar es Salaam Univeristy; Dar es Salaam, Tanzania. May 7 th May 9 th 2015: Attended and Participated in a Curriculum Review Workshop at Kisumu Hotel, Kisumu for the Department of Hotel & Hospitality Management, Moi University. Nov 26 th -28 th 2012: Attended and Participated in a Workshop on Training of Catering Staff on First Aid in the Senate Chambers of Moi University Nov 28 th -29 th 2012: Participated in Catering of Food and Beverages in the Training of ICT staff at Moi University ICT Lab. October 12 th 2012: Participated in International Cultural Day at Moi University (Main Campus) 2012: Participated in Catering of Food and Beverages in Senate Meetings, Moi University (Main Campus) : Participated in Catering of Food and Beverages in Council Meetings, Moi University (Main Campus) 2011: Participant in Moi University Annual International Conference COMMUNITY SERVICE 2010- To date: Board member- Kizingo Secondary School-Makindu 2003 To date: Red Cross Society Member and Volunteer Uasin Gishu
REFEREES T 1. DR. TIRONG TANUI UNIVERSITY LIBRARIAN MOI UNIVERSITY P.O BOX 3900 ELDORET Email Address: tktanui@yahoo.com Mobile No. 0723-013992 2. DR. NOAH CHEPKETCH DIRECTOR-AFRICAN INSTITUTE OF RESEARCH & DEVELOPMENT STUDIES P.O BOX 3790 ELDORET. Email Address: chepketch@yahoo.ca Mobile No. 0727-657253 3. DR. ISABELLA MULEMIA CHELOTI LECTURER MOI UNIVERSITY P. O BOX 3900 ELDORET Mobile No. 0721-225939