FROM THU. 10th TO SUN. 13th MAY,2018 4th MADRID WEEKENDER SPORTS EVENTS, LEARNING & CULTURE pmanager@eventsgb.com / info@eventsgb.com www.eventsgb.com/4th madrid weekender +34 91 556 38
WELCOME TO THE 4 th MADRID WEEKENDER The 4 th Madrid Weekender is a great opportunity for University students to broaden their knowledge in Sports Event Management as well as to increase their international networking while exploring and enjoying sports events in one of the vibrant cities of Europe. I`m enthusiastic to present the 4 th edition of Madrid Weekender and to provide one more time an unforgettable experience to the participants during their career.
SCHEDULE THURSDAY, 10 th TIME Depending on the time your flight lands EVENTS Arrival at Madrid Adolfo Suárez Barajas International Airport (T1, T2, T3, T4) Check in at 3* Hotel Senator Castellana From arrival 20.00 Leisure time 20.00 Official Opening 4 th Madrid Weekender 2018 at Museo del Jamon Address: General Varela, 37 28020, Madrid
PUBLIC TRANSPORT How to acquire it To use public transport in Madrid it is necessary to buy a multipurpose card that includes The Tourist ticket can be purchased in the following points of sale: 1.At the Adolfo Suárez Madrid Barajas Airport metro, train and bus routes. T1 T2 T3 Terminal o Sales Office and Tourist Information (T2) Hours: Monday to Sunday from 8:00 a.m. to 8:00 p.m. Tourist information service: Monday to Sunday from 10:00 a.m. to 6:00 p.m. Fares Zones 1 day 2 days 3 days 4 days 5 days 7 days T4 Terminal o Sales Office and Tourist Information (T2) Hours: Monday to Sunday from 8:00 a.m. to 8:00 p.m. Tourist information service: Monday to Sunday from 10:00 a.m. to 8:00 p.m. A 8,40 14,20 18,40 22,60 26,80 35,40 1.At all the Metro de Madrid network stations.
HOW TO GET TO HOTEL SENATOR CASTELLANA FROM THE AIRPORT OPTION 1 Metro:(Best option) 1. From T1, T2, T3 & T4 to Cuzco station (nearest Metro station to hotel) 2. Metro exit at the Airport T1, T2, T3. Take Line 8 to Nuevos Ministerios (last stop). 3. Transfer at Nuevos Ministerios to Line 10 (to Tres Olivos). 4. Go out at Cuzco station. OPTION 2 OPTION 3 Bus: can be taken directly at the exit of the airport. At T1, T2 & T4, bus line 203 will take you to Atocha train station. 1. Once arrived in Metro Atocha, take Line 1, to Pinar de Chamartín. 2. Transfer at Tribunal with Line 10, to Tres Olivos 3. Metro arrival, Cuzco station Taxi: can be taken directly at the exit of the terminal and it s a fixed costs of 30
HOW TO GET FROM CUZCO TO HOTEL SENATOR 1. Get off at Cuzco and take the exit: Pº de la Castellana, impares.
Official Opening 4 th Madrid Weekender 2018 at Museo del Jamón HOW TO ARRIVE Address: Calle del poeta Joan Maragall, 15
FRIDAY, 11 th TIME 07.00 08.00 Breakfast 09.00 09.45 (First group) 09.45 10.30 (Second group) 11.00 end of the matches EVENTS Guided Visit at Microsoft Global Sports Innovation Center. The students will be divided into two groups. Shuttle to Discover La Caja Mágica ( The Magic Box ) and enjoy some of the Mutua Madrid Open Tennis Quarter Final Matches (ATP1000) 13.00 14.00 Lunch (self service) SPORT TECHNOLOGY AND REAL MADRID The GSIC is part of Microsoft s innovation centers global network. It is based in Madrid and was created as a meeting point for all the economic sectors linked to sports (performance, health, fitness, fan engagement, IT, sporting goods, wearables, tourism, education). From 18.00 Leisure Time
HOW TO GET FROM HOTEL TO MICROSOFT GLOBAL INNOVATION CENTER 1. Take Cuzco Metro station, go to Line 10, direction to Puerta del Sur. 2. Get off at Alonso Martínez and transfer to Line 4, direction to Pinar de Chamartín. 3. Get off at Goya and take the exit : Conde de Peñalver, pares. How to get from Metro Goya to Microsoft Global Sports Innovation Center 1.Head north to Narváez street to Goya street (20 meters) 2.Turn to the right towards Goya Street (350 meters)
FRIDAY, 11 th SPORTS EVENTS Visit La Caja Mágica ( The Magic Box ): the most modern tennis venue in the world. Its name refers to the dynamic design of the angular, shifting shell that covers the two pavilions. * Tickets will be in Category 3 (Session Day) seating area allowing for the best views
HOW TO GET TO THE CITY CENTRE FROM LA CAJA MAGICA 1. You have to walk 900 metres until San Fermín Orcasur Metro station 2. Take line 3, towards Moncloa 3. Metro arrival: Sol
SATURDAY, 12 th TIME EVENTS 07.00 08.00 Breakfast 8.15 Shuttle to Escuela Universitaria Real Madrid 09.00 14.00 Lectures at Escuela Universitaria Real Madrid Universidad Europea 09.00 9.10 Welcome Opening: Gerardo Bielons (Director of Events GB) 09.00 10 00 Diego Martinez: Economic control and financial fair play regulation 10.00 11.00 Dr. Robert Wilson: The impact of managerial change in professional team sport 11.00 11.30 Networking Coffee Break 11.30 12.30 Celia Morales García: Creating the ultimate premium sports experience 12.30 13.30 Alfonso Roberes: CEO AROWANA, Successful model of football 13.30 14.00 Shuhong Xiao: The development of Football Industry in China 14.00 15.00 Lunch (included) 15.00 Shuttle to Hotel Senator Castellana 18.30 20.30 Football Match (La Liga) Real Madrid vs Celta de Vigo From 20.30 Leisure time to enjoy Madrid night
SATURDAY, 12 th Diego Martinez Economic control department at La Liga La Liga economic control and financial fair play regulation. Celia Morales García Head of Operations, VIP Area and Corporate Hospitality of Real Madrid C.F. Creating the ultimate premium sports experience Dr. Robert Wilson Principal Lecturer in Sport Business at Sheffield Hallam University. The Impact of managerial change in professional team sport. Shuhong Xiao Professor at school of management, Beijing Sport University The development of football industry in China Alfonso Roberes de Cominges CEO of Arowana Premium Sports Agency, Former Head of International Sales at Real Madrid The New Management of a top Football Club in a global environment
HOW TO GO FROM THE HOTEL TO SANTIAGO BERNABEU 1. It s a shot walk of 15 minutes. C/ Concha Espina, 1
KICK OFF 18:30 REAL MADRID VS CELTA DE VIGO
SUNDAY, 13 th TIME EVENTS 07.00 08.00 Breakfast 09.00 12.00 Optional Visit of Atlético Madrid WANDA Metropolitano Stadium 12.00 14.00 Free Time: We recommend you visiting El Rasto. 14.00 15.00 Lunch (self service) 15.00 17.00 Free Time 18.00 20.00 Visit of Real Madrid Stadium and The Bernabéu Tour 20.30 Dinner at Realcafé Bernabéu
SUNDAY, 13 th VISIT REAL MADRID STADIUM The legendary Santiago Bernabéu Stadium, has more than 60 years of history and in these days, it has become one of the main tourist attractions in Madrid and a must see for any football lover. You will have the chance to look through the Stadium, and even have access to those places that you only had pictured in your mind, like the tunnel to the locker rooms, the bench, the pitch and even the presidential box. To round it off, you will visit the new Museum, the chief exponent of Real Madrid legend, the Best Club in the 20th Century.
How to arrive to Wanda Metropolitano 1. Take Metro station: Ópera, Line 2 direction to Cuatro Caminos. 2. Get off at Canal and transfer to Line 7, direction to Estadio Metropolitano. 3. Get off at Estadio Metropolitano and take the exit. The metro is 1 min away of the Stadium and you will see it immediately.
WELCOME Madrid is one of Europe's great cultural capitals. It's also a fun, friendly, caring, diverse, vibrant city, packed full of things to do for all audiences. It's one of those places where it's easy to feel part of the scene, to fit in with everyday life and adopt the customs and habits of the local residents. There's room for everyone here, so everyone's welcome. No city on earth is more alive than Madrid, a beguiling place whose sheer energy carries a simple message: this city really knows how to live. - Lonely Planet
LEISURE TIME OPPORTUNITIES Gran Via: commonly known as the Spanish Broadway is a place where you can find many theatres, cinemas and shops. The most important street in Madrid has an exciting atmosphere 24/7. METRO: Stop at Gran via or Callao (Lines 1 5 3) Plaza Mayor: hosts some of greatest bars and restaurants in Madrid. The Plazas vibrant atmosphere and its traditional architecture is a must see! METRO: Stop at Sol (Line 1 2 3) El Rastro: is a market held every Sunday in Madrid between 9am and 3pm. A great chance to explore a market from hundreds of different sellers with many Spanish specialties. METRO: Stop at La Latina (Line 5) La Latina:the lively and colorful area of La Latina is a maze of narrow lanes filled with tapas bars and cantinas. METRO: Stop at La Latina (Line5)
LEISURE TIME OPPORTUNITIES Museo Nacional Del Prado: Its walls are lined with masterpieces from the Spanish, Italian and Flemish schools, including Velázquez, El Greco or Goya. Its collection comprises 8,600 paintings and over 700 sculptures. METRO: Stop at Atocha (Line 1) Museo Nacional Centro de Arte Reina Sofía: The National Musem of 20th Century art is named after Queen Sofía and includes excellent collections of most famous Spanish artists including pieces from Pablo Picasso and Salvador Dali. METRO: Stop at Atocha (Line 1) Parque de El Retiro : Is one of the largest parks in Madrid and features many different activities. From free concerts on Sundays to multiple exercise groups or rowing a boat on the park lake. METRO: Stop at Atocha (Line 1)
LEISURE TIME OPPORTUNITIES Templo de Debod: Is an Egyptian temple dating back to the 2nd century BC. The temple was donated to Spain by the Egyptian government to save it from floods following the construction of the great Aswan Dam. METRO: Stop at Plaza España (Line 10 3) Sol: Is one of Madrid's best known squares. Several busy historical streets, such as Calle Mayor, Calle Arenal, Calle Alcalá and Calle Preciados, converge here and it contains several of the city's best known landmarks such as the famous clock at Casa de Correos, the plaque marking Kilometro Cero and the statue of the bear an the Strawberry Tree. METRO: Stop at Sol (Line 1 2 3) Palacio Real Y Catedral de La Almudena:Home to the Kings of Spain from Charles III to Alfonso XIII, Madrid's Royal Palace takes us on ajourney through the history of Spain. Though it is no longer the royal family's home, it continues to be their official residence. METRO: Stop at Opera (Line 5 2)
MORE FUN IN MADRID Enjoy a wonderfur bike ride at La Casa de Campo or Madrid Río. Some suggestions of where you car rent de bikes: 1.Trixi bike rental & guided tours: From 4 (C/ Jardines, 12) 2.Mi bike rio: From 5 (C/ Aniceto Marinas, 26) Fair of San Isidro Madrid celebrates a series of festivities in honour of its patron saint, with music, shows, and a lot of activities for the whole family. A comprehensive cultural and recreational programme that combines tradition and modernity.
CULTURE SHOWS Emociones: Teatro Alfil (From 16 ) El Rey León: Teatro Lope de Vega ( From 50 ) ART Sorolla y la moda: Museo Thyssen Picasso y el Museo: Circulo de Bellas Artes Auschwitz: Arte canal ( From 10 ) Los otros: Matadero, Nave 11
RESTAURANTSS TABERNA EL SUR C/ De la Torrecilla del Leal, 12, 28012 LATERAL Paseo de la Castellana, 89, 28046 C/Fuencarral, 43, 28004 OJALÁ C/San Andres, 1, 28004
RESTAURANTS PEZ TORTILLA C/ Pez, 36, 28004 PUBLIC C/ Del Desengaño, 11, 28004 MERCADO DE SAN ILDEFONSO C/ De Fuencarral, 57, 28004
GO PARTYING BEST NIGHT CLUBS IN MADRID 1.Joy Eslava: C/ Arenal, 11 2.Ocho y Medio: C/ Barceló, 11 3.Teatro Kapital: C/ Atocha, 125 4.Koh Tao: Av/ Alberto Alcocer, 32 LATIN NIGHT CLUBS 1.Tropical House Madrid: Plaza Mostenses, 11 2.The Host: C/ Ferraz, 38 BEST INDIE BARS IN MALASAÑA 1.El Penta: C/ Palma, 4 2.Via Lactea: C/ Velarde, 18 3.TupperWare: Corredera Alta de San Pablo, 16
MORE INFORMATION ABOUT MADRID PUBLIC TRANSPORT METRO Is open daily from 6:00 a.m. to 1:30 a.m., although some stations have limited opening times. Service frequency depends on the line, time of the day, and day of the week, varying between 2 to 5 minutes in peak hour and 15 minutes on evenings. DOWNLOAD PDF METRO MAP AT: (www.metromadrid.es) MADRID CITY BUSES:EMT Urban buses operate daily from 6:00 a.m. to 11:45 p.m. Service frequency along a particular route depends on the time of the day and the bus route and may fluctuate between 5 and 8 minutes. From 11:45 p.m. through the whole night, a network of 25 night bus lines comes into operation these buses are commonly known as owls. In addition to this, and during weekends and days before holydays, some night bus routes, called "MetroBuhos", operate while the underground system is closed. (www.emtmadrid.es)
PUBLIC TRANSPORT SUBURBAN RAIL NETWORK: RENFE CERCANÍAS The trains operate from 6:00 a.m. to 11:30 p.m. and service frequency depends on the time of the day, day of the week and line. (www.renfe.com)
HOW TO GET TO THE NEAREST HOSPITAL HOSPITAL UNIVERSITARIO LA PAZ METRO: 1.From Cuzco to Begoña station going towards Tres Olivos/Hospital Infanta Sofía. 2.Follow the signs for Cdad. Sanitaria La Paz and you have to walk 80 meters
WEATHER IN MADRID In spring, Madrid s parks, gardens and green spaces are bursting with flowers.from the month of May, the weather becomes almost summery, with average temperatures reaching 21ºC (70ºF).
EVENTS GB CONTACTS Gerardo Bielons: +34692206213 Director of Events GB Ivanir Caddeo: +393342824756 Project Manager of Events GB Carolina Bielons: +34681106432 PR & Communications of Events GB Address: C/Pintor Juan Gris 3, 1º B Dcha 28020 Madrid, Spain Phone: +34 91 556 38 06
HAVE A SAFE FLIGHT BACK HOME!