Media Kit 2018 Covering Regional NSW like no one else!
Why CMH - Regional NSW? Listener funded media it s personal and it s everywhere! Across Australia listener funded media connects people; it speaks their language; it knows them and gets them. It s media by the people, for the people. CMH provides this; nowhere more so than in regional NSW. It s a strategic platform for you to reach a local audience with authenticity and purpose. Listener funded media works! and CMH has the research to prove it. Nationally, we have our listeners attention, they know us, they trust us and they respond to messages they receive from us, up to 74% more than messages they receive from commercial station advertisers. Who we are: 4 Regional Radio Stations 1 Centralised Service Hub CEO / Station General Manager Gavin Brett gavin@themediahub.org Administration / P.A. to the CEO Joanne McCallum joanne@themediahub.org Business Development & Community Engagement Jaimie Honeysett jaimie@themediahub.org Business Development & Community Engagement (Digital) Andy Dodd andy@themediahub.org
Regional NSW coverage Approximate Broadcast area Market Station Population Format Bathurst Life FM 100.1 47,783 Christian Format Orange 1035FM 58,991 Mixed Format Dubbo Dubbo s 94.3 FM 71,138 Mixed Format Wagga Wagga 101.9 Wagga s Life FM 95,644 Mixed Format *Australian Bureau of Statistics 2016, Bathurst (SA3), Population & People, Orange (SA3), Population & People, Dubbo (SA3), Population & People, Wagga (SA3), Population & People viewed 9th January 2018
Why community radio? 29% of all radio listeners 1.7 million Australians in non-metro areas listen to radio 640 thousand Australians in non-metro areas listen to community radio How long are they listening? Who is listening? Community radio listeners are dedicated, spending an average of 13 hours listening each week! Why do they listen? Community radio reaches a wide cross-section of the Australian community of all ages, genders and employment types, with 76% of community radio listeners falling into the Main Grocery Buyer category. The number one reason Australians listen to community radio is for local content - local information / local news. How are they listening? When do they listen? 87% listen on AM/FM radio. 54% listen online, and 29% access podcasts. 12.3% listen on AM/FM & DAB+. Community radio listeners are dedicated and consistent, with listening spread strongly across all day parts Breakfast 59%, Morning 56%, Afternoon 44%, Drive 60%, Evening 29%, Overnight 15%. Community Radio receives a highly valuable rating by 94% of the audience Radio puts your brand in the conversation! Reference: + Research and infographic by McCrindle Research; A national survey of CMA member station audiences. Also a national survey of commercial radio listeners. Research conducted March 2017.
Profile of weekly listeners in non-metro NSW Community Radio (15+) Total Weekly Listeners 000 % Women 320 50 Men 320 50 15-24 84 13 25-39 137 21 40-54 129 20 54+ 290 45 Single / never married 155 24 Married / partner, no children 110 17 Married / partner/ single, child(ren) at home 130 20 Married / partner/ single, child(ren) left home 187 29 Widowed / divorced / separated 59 9 1 or 2 377 59 3 or 4 169 26 5 or more 95 15 Yes 488 76 No 153 24 Gender Age Groups Marital Status Number of people in household Main Grocery Buyer Source: Community Radio National Listener Survey 2017 Wave #1 Fact Sheet, Non-Metro NSW, July 2017, McNair Ingenuity
Profile of weekly listeners in non-metro NSW Community Radio (15+) Total Weekly Listeners 000 % Full-time 320 50 Part-time 320 50 Home Duties 48 8 Retired / Pensioner 232 36 Unemployed 15 2 Student 67 11 Professional, business manager or executive 70 11 Business owner, self employed, sales or clerical 86 13 Technical, skilled, semi-skilled or manual 122 19 Not working 362 57 Primary, Secondary or High School 233 36 Some tertiary / TAFE 226 35 University (Bachelor or higher degree) 182 28 Very valuable 352 55 Quite valuable 264 41 Not very valuable 24 4 Not at all valuable 0 0 Work Status Occupation Highest level of Education Value of Community Radio Source: Community Radio National Listener Survey 2017 Wave #1 Fact Sheet, Non-Metro NSW, July 2017, McNair Ingenuity
Profile of weekly listeners in non-metro NSW Community Radio (15+) Total Weekly Listeners 000 % Physical disability 107 17 Hearing impairment 82 13 Sight impairment 92 14 Speech impairment 4 1 None of the above 418 65 Refused 19 3 Yes 38 6 No 602 94 Christianity 356 56 Faith in other religion 40 6 No religious belief 197 31 Refused 48 7 Yes 47 7 No 593 93 Have Disabilities Reading Difficulty Religious Faith Lang. Other than English Spoken Source: Community Radio National Listener Survey 2017 Wave #1 Fact Sheet, Non-Metro NSW, July 2017, McNair Ingenuity
Why people listen Positive Benefit of Radio My station has a massive/significant benefit for Me 77% 3.2x more likely 24% My community My family 65% 60% 2.4x more likely 27% 1 Community Radio Listeners Commercial Radio Listeners 3.5x more likely 17% 1 1 Net Promoter Score (NPS) On a scale of 0-10, would you recommend your radio station to a friend or colleague? NPS = Scores of (9+10) promoters - Scores of (0+1+2+3+4+5+6) detractors Reference: + Research and infographic by McCrindle Research; A national survey of CMA member station audiences. Also a national survey of commercial radio listeners. Research conducted March 2017.
The value of Listeners Our listeners trust our stations 85% I trust my station sponsors more than commercial station advertisers Visited a website 77% I d respond to a sponsor s message more than commercial station advertiser s message 68% 2.2x more likely 31% Donated to a Financial Appeal Accessed a service Attended an event 60% 17% 49% 1.2x more likely 26% 44% 1.9x more likely 23% 40% Purchased a product 3.5x more likely 1.5x more likely 26% Community Radio Listeners Commercial Radio Listeners Reference: + Research and infographic by McCrindle Research; A national survey of CMA member station audiences. Also a national survey of commercial radio listeners. Research conducted March 2017.
Our Radio Stations BATHURST A vibrant regional city located just a few short hours west of Sydney, Bathurst is one of the region s most beautiful cities. With a strong, prosperous economy, a friendly multicultural community and vibrant cultural life, Bathurst is an ideal location for anyone. Quick Facts Housing prices Key business Median price $374,765. opportunities Key employment prospects Education, manufacturing, retail, trade and health sectors as well as mining support services, and distribution businesses. Tertiary Education Health Charles Sturt University, Bathurst Base Hospital and private hospital. Engineering, health and Western Institute of Tafe, Adult education. Aged care services and social service and support facilities. tradesperson sectors, specialist medical Retail services services, industrial Climate 7 shopping centres. development and food Summer temperature manufacturing. average is 12-27 Leisure and dining Schools 19 primary schools, 8 independent, nongovernment schools; 6 secondary schools (2 public and 4 private); special care schools. 24 licensed hotels/ clubs, 32 restaurants and 20 cafes. degrees; winter 1-12 degrees. Average annual rainfall is 638mm. Population 42,231 people. Source: https://evocities.com.au/bathurst/ Quick Facts
Our Radio Stations DUBBO The real heart of New South Wales, Dubbo is a dynamic, regional centre that offers the dual benefits of relaxation and space with the amenities of a major city. Enjoy a quality lifestyle with affordable housing, career opportunities, high-quality health, educational and professional services. Quick Facts Housing Prices Key Business Median price $328,933. Opportunities Healthcare, retail, Key Employment building and development, mining Prospects services, Engineering and manufacturing, planning, education and training (particularly transport and logistics, and warehousing. maths and science teachers), medical specialists (doctors, Schools dentists and nurses), 14 primary schools (7 social services, public and 7 private); 6 manufacturing and secondary schools (3 labourers. public and 3 private) Tertiary Education 4 tertiary campuses: Charles Sturt University, School of Rural Health (University of Sydney), TAFE NSW Western Institute and Alesco Learning Centre. Retail Services 6 shopping centres, with over 90 speciality stores and CBD specialty shops. Health 5 aged-care centres, 1 public, 1 private and 1 rehabilitation hospital. Climate Summers range from 17 to 31 degrees; winter from 3 to 16 degrees. Average annual rainfall is 588mm. Population 41,934 Leisure and Dining In excess of 120 eateries including licensed hotels and clubs, restaurants, cafes and food halls. Source: https://evocities.com.au/dubbo/ Quick Facts
Our Radio Stations ORANGE A major centre with a true provincial feel, Orange offers a remarkable array of sights, scenes and tastes to delight even the most cynical city resident. Only 3.5 hours from Sydney, it boasts beautiful parks, historic streetscapes, award winning wineries and hatted restaurants. Quick Facts Housing Prices Median home price $338,315. Key Employment Prospects Civil, structural and mechanical engineering, mining industry, health and aged care, medical specialties, education, public sector administration, accounting and metal trades. Schools 12 primary schools (5 independent 7 public) and 7 high schools (4 independent 3 public). Tertiary Education Charles Sturt University campus of Agriculture and Health. TAFE Western and other adult education colleges. Leisure and Dining Climate Health Population 12 licensed hotels (10 with dining),8 clubs, 34 restaurants (including one restaurant that has been awarded a Chef s Hat in the Sydney Morning Herald Good Food Guide 2010), 28 cafes and 30 cellar doors. Orange Health Service, Retail Services Bloomfield Campus Three major shopping (state of the art hospital centres, Orange City and mental health Centre, The Summer facilities), Dudley Private Key Business Centre and Orange Hospital and a new Opportunities Grove Homemakers private hospital village Shopping centre Centre and one smaller proposed. developments, private shopping centre, hospital construction Orange Central. and the Cadia East Numerous boutique gold-mine construction shopping outlets for and retail franchise fashion, homewares, opportunities. food and wine. Four distinct seasons, with summer temperatures range from 11 to 27 degrees and winter from 1 to 11 degrees, we enjoy mild spring and autumn weather. The average annual rainfall is approximately 885mm. 41,809 in the Orange local government area and 59,111 Orange region, which includes the Blayney and Cabonne areas. Source: https://evocities.com.au/orange/ Quick Facts
Our Radio Stations WAGGA WAGGA The hub of the Riverina, Wagga Wagga is the largest regional city in NSW. Vibrant, cosmopolitan and welcoming, there is great natural beauty, period architecture, great shopping, career opportunities and affordable housing. Quick Facts Housing Prices Median house price $322,818. Key Employment Prospects Medical & allied health, aviation, education & training, engineering, construction, retail, property & business services, public sector, and hospitality. Schools 24 primary schools (17 public and 7 independent); 8 secondary schools (3 public, 5 independent), specialist education facilities and a variety of early education services. Retail Services 7 suburban shopping centres, 2 urban malls, bulky goods outlets, national and international franchises and independent boutiques. Leisure and Dining A number of restaurants specialise in Tertiary Education Charles Sturt University, regional produce and are recipients of University of NSW, hospitality awards. University of Notre Key Business You ll never go hungry Dame, Royal Australian Opportunities or thirsty with a range Air Force Base, Army Professional and of outlets to suit every Recruit Training Centre, technical services, taste and budget with TAFE NSW Riverina aviation, transport & over 100 pubs, clubs, Institute, Riverina storage, manufacturing, restaurants and cafes. Community College medical and dental and the Australian services, trade and Population Airline Pilot Academy. construction, retail. 63,428 people. Health 2 major hospitals (Wagga Rural Referral Hospital and Calvary Private Hospital), medical imaging, day surgery, numerous General, Dental and Specialist Medical Services, aged care facilities. Climate Wagga experiences four distinct seasons hot summers, warm springs, fresh autumns and frosty winters. The temperature range reflects the diversity of seasons with averages of 14-32 in summer and 3-14 in winter. Annual mean rainfall of 572mm. Source: https://evocities.com.au/wagga-wagga/ Quick Facts
Rate Card National Rate Card Rate/30 seconds Type of spot BMAD (Breakfast, Morning, Afternoon, Drive) $13 ROS (Run of Station) $10 BTA (Best Time Available) $8 Outside Broadcasting Module Pre-promotion of stations attendance of event from $120 Bump in and bump out of OB (2 hours) from $240 Live crosses from $300 Total from $660 Digital Campaign Banner on stations website from $360 1 Share per month on Facebook Page from $120 List on stations website in the professional directory from $120 Total from $600
Enquiries Our listeners are waiting to hear from you! Jaimie Honeysett Business Development & Community Engagement Office: 02 5310 6961 Mobile: 0435 088 171 Email: jaimie@mediahub.org.au Joanne McCallum Administration / P.A. to the CEO Office: 02 5310 6961 Mobile: 0450 469 545 Email: joanne@mediahub.org.au Andy Dodd Business Development & Community Engagement (Digital) Office: 02 5310 6961 Mobile: 0401 368 460 Email: andy@mediahub.org.au Gavin Brett CEO / Station General Manager Office: 02 5310 6961 Mobile: 0423 029 806 Email: gavin@mediahub.org.au research & integrity: The information provided in this presentation has been taken from community radio research reports and market surveys. The majority of the information comes from publicly available Community Radio commissioned McNair Ingenuity Radio Listenership Studies and McCrindle Research; A national survey of CMA member station audiences. Comparisons between commercial and community radio are made only in respect of Cumulative Audiences or Reach. Research methodologies may vary across radio sectors, therefore all claims made are provided for illustrative purposes to give a context as to where Christian Media sits in the marketplace. Any comparisons are made as a guide and should not be relied upon in making any commercial assessment as audience numbers or as value for money. McNair Ingenuity Research, National Listening to Christian Radio Network Stations Australia, Wave #1, July 2017. Cumulative Audience, Monday to Sunday, 5am to midnight, all people 15+ McCrindle Research; A national survey of CMA member station audiences. Also a national survey of commercial radio listeners. Research conducted March 2017.
Covering Regional NSW like no one else! Covering Regional NSW like no one else!