WICKED LOCAL RATES effective January 11, 2016
All pricing is per site Wicked Local Online Rates - Community Sites Wicked Local Sites Leaderboard/ Mobile Banner Half Page Rectangle Position 2 Position 3 Story Page Skyscraper Story Page Carousel Ad Ad Ad Ad Ad Ad Ad Ad Spots Spots Spots Spots Spots Spots Spots Spots Tier 1 Pricing 10 $865 10 $775 6 $500 6 $625 10 $175 6 $675 6 $675 1 $1,315 Sites: Plymouth Waltham Tier 2 Pricing 7 $550 7 $520 4 $350 4 $475 10 $175 5 $500 5 $500 1 $825 Sites: Brookline Cambridge Marblehead Marshfield Newton Weymouth Tier 3 Pricing 6 $450 5 $425 4 $225 4 $350 10 $175 4 $375 4 $375 1 $675 Sites: Arlington Concord Medford Somerville Watertown Belmont Framingham Needham Stoughton Wellesley Braintree Hingham Norwood Sudbury Winchester Cape Cod Ipswich Saugus Walpole Woburn Cohasset Lexington Scituate Wareham Tier 4 Pricing 4 $300 4 $275 4 $175 4 $200 10 $115 3 $225 3 $225 1 $495 Sites: Abington Canton Holbrook Natick Shrewsbury Acton Carver Hudson North of Boston Swampscott Ashland Chelmsford Kingston Norwell Wayland Bedford Danvers Littleton Pembroke Westford Beverly Dedham Malden Provincetown Weston Billerica Easton Mansfield Randolph Westwood Bourne Franklin Marlborough Raynham Wilmington Boxford Georgetown Maynard Reading Bridgewater Hamilton Medfield Rockland Burlington Hanover Melrose Sharon *Rates subject to change 2
Wicked Local Online Rates - Community Sites All pricing is per site Wicked Local Sites Leaderboard/ Mobile Banner Half Page Rectangle Position 2 Position 3 Story Page Skyscraper Story Page Carousel Ad Ad Ad Ad Ad Ad Ad Ad Spots Spots Spots Spots Spots Spots Spots Spots Tier 5 Pricing 4 $150 4 $140 4 $120 4 $125 10 $115 3 $150 3 $150 1 $375 Sites: Allston Amesbury Eastham Essex Manchester Marion Norton Orleans Taunton Tewksbury Avon Fall River Mashpee Plainville Topsfield Barnstable Falmouth Mattapoisett Plympton Truro Bellingham Foxborough Medway Quincy Upton Berkley Gloucester Mendon Rehoboth Wakefield Bolton Halifax Middleborough Rochester Wellfleet Boxborough Hanson Middleton Rockport Wenham Brockton Harvard Milford Roslindale West Bridgewater Brewster Harwich Millis Salem West Roxbury Chatham Holliston Milton Sandwich Westborough Clinton Hopedale Nantucket Sherborn Westport Dennis Hopkinton Newburyport Somerset Whitman Dighton Hull Norfolk Southborough Wrentham Dover Lakeville North Attleborough Stoneham Yarmouth Duxbury Lancaster North Andover Stow East Bridgewater Lincoln Northborough Swansea STANDARD AD DISCOUNTS Purchase more than one site and receive 10% off each additional site Receive an additional 10% off with a 6-month commitment Receive an additional 15% off with a 12-month commitment Half Page ads can be purchased on the Wicked Local Homepage for $775 (10 spots) TERMS & CONDITIONS Minimum 3-month commitment COMMUNITY SITE ADD ONS EXPANDABLE AD UNIT Additional charge of $125* IN BANNER VIDEO Additional charge of $125* MOBILE Mobile banner impressions are included with each leaderboard - SOV equivalent to the SOV on the desktop WL sites * Charges are per month Creative Solutions Ad Building Creative Solutions is a full-service creative agency within GateHouse Media New England (Wicked Local Media Solutions) that offers design services to advertisers. Our award-winning designers specialize in designing print and digital ads, as well as a variety of other types of ads and materials for customers that need design assistance. Creative Solutions rates are as follows and apply to any advertiser in need of a new or revised pick-up ad. Partner Programs CPM WL OnTarget Geography $8.00 WL OnTarget Behavior or Demo $9.00 WL OnTarget Behavior and Demo $10.00 WL OnTarget Preroll $22.00 Mobile WL OnTarget Geography $8.00 Mobile WL OnTarget Content $10.00 MBTA $12.00 MASS RMV $12.00 WCVB (Channel 5) $10.00 Yahoo! Geo $10.00 Yahoo! BT $17.00 Any ad can be upgraded to an expanded ad unit for $3 CPM *Rates subject to change New Ad Build* Digital $25.00 Pick-Up Ad - 25% or less content changed Digital $15.00 *This includes any pick-up ad that requires more than 25% of the content to be changed. 3
Wicked Local Online Rates - Regional Sites Regional Sites Leaderboard Half Page Rectangle Skyscraper Position 2 Position 3 Story Page Story Page CPM CPM CPM CPM CPM CPM CPM Enterprise News ROS $15 Enterprise News HP/SF $15 $10 $6 Enterprise News SP Only $12 $12 Enterprise News SF/SP $8 Herald News ROS $10 Herald News HP/SF $12 $10 $6 Herald News SP $10 $10 Herald News SF/SP $8 Metro West Daily News ROS $13 MetroWest Daily News HP/SF $17 $15 $6 MetroWest Daily News SP $17 $17 MetroWest Daily News SF/SP $12 Milford Daily News ROS $13 Milford Daily News HP/SF $17 $15 $6 Milford Daily News SP $17 $17 Milford Daily News SF/SP $12 Patriot Ledger ROS $15 Patriot Ledger HP/SF $15 $12 $6 Patriot Ledger SP Only $15 $15 Patriot Ledger SF/SP $10 Taunton Gazette ROS $10 Taunton Gazette HP/SF $12 $10 $6 Taunton Gazette SP $12 $12 Taunton Gazette SF/SP $8 HP= Homepage, SF= Section Front, SP= Story Page CAROUSEL AD: All pricing is for 30 days cycle THE ENTERPRISE $2,000 HERALD NEWS $1,500 METROWEST DAILY NEWS $2,000 MILFORD DAILY NEWS $1,500 PATRIOT LEDGER $2,000 TAUNTON GAZETTE $1,500 Terms & Conditions: Title must be Advertisement Carousel ads are not included in site takeovers Political ads excluded Cannot change ad content within 30 day cycle Standard limited inventory discounts DO NOT apply. No multi-site, no multi-month discounts VOLUME DISCOUNTS- IMPRESSIONS BASED ON MONTHLY VOLUME 75,001-150,000= 15% 150,001-250,000= 20% 250,001-500,000= 25% 500,001-1,000,000= 30% over 1,000,000 impressions= custom quote REGIONAL SITE ADD ONS EXPANDABLE AD UNIT Additional charge of $3 CPM IN BANNER VIDEO Additional charge of $3 CPM PORTRAIT AD Additional charge of $5 CPM MOBILE BANNERS All regional sites have a $15 CPM 4 *Rates subject to change
Rich Media Wicked Local Rich Media Ad Rates Sliding Billboard with Pencil Leave Behind Regional (Enterprise, MW Daily News, Ledger) $1,000.00 Regional (Taunton Gazette, FR Herald News, Milford Daily News) $750.00 Tier 1 (Includes Plymouth & Waltham) $375.00 Tier 2 $350.00 Tier 3 (Includes Cape Cod) $300.00 Tier 4 (Includes North of Boston) $275.00 Tier 5 $250.00 Interstitial/Floating Ad Regional (Enterprise, MW Daily News, Ledger) $750.00 Regional (Taunton Gazette, FR Herald News, Milford Daily News) $425.00 Tier 1 (Includes Plymouth & Waltham) $275.00 Tier 2 $250.00 Tier 3 (Includes Cape Cod) $200.00 Tier 4 (Includes North of Boston) $175.00 Tier 5 $150.00 Ad Note with Rectangle Leave Behind Regional (Enterprise, MW Daily News, Ledger) $500.00 Regional (Taunton Gazette, FR Herald News, Milford Daily News) $400.00 Tier 1 (Includes Plymouth & Waltham) $300.00 Tier 2 $275.00 Tier 3 (Includes Cape Cod) $250.00 Tier 4 (Includes North of Boston) $225.00 Tier 5 $200.00 Bottom Bar Regional (Enterprise, MW Daily News, Ledger) $400.00 Regional (Taunton Gazette, FR Herald News, Milford Daily News) $300.00 Tier 1 (Includes Plymouth & Waltham) $250.00 Tier 2 $225.00 Tier 3 (Includes Cape Cod) $200.00 Tier 4 (Includes North of Boston) $175.00 Tier 5 $150.00 All Rich Media pricing is per day. RichMedia.wickedlocal.com Rates subject to change 5
Rich Media Wicked Local Rich Media Ad Rates Site Takeover (Includes all standard ad units on homepage only. Rich media and/or wallpaper sold separately.) CAPE (includes regional & communities) $1,000.00 NORTHWEST (communities only) $1,750.00 MILFORD (includes regional & communities) $1,950.00 NORTH (includes regional & communities) $2,000.00 METRO (communities only) $2,500.00 ENTERPRISE (regional site only) $2,500.00 SOUTH (communities only) $2,250.00 FALL R/TAUNTON (includes regionals & communities) $2,500.00 WEST (includes regional & communities) $2,750.00 LEDGER (regional site only) $3,000.00 METROWEST (regional only) $2,250.00 Multiple Zone Discount 10% Plus Rich Media Unit & Wallpaper by Appropriate Tier* Entire Network $10,000.00 Plus Rich Media Unit & Wallpaper $5,000.00 Wallpaper Regional (Enterprise, MW Daily News, Ledger) $500.00 Regional (Taunton Gazette, FR Herald News, Milford Daily News) $350.00 Tier 1 (Includes Plymouth & Waltham) $275.00 Tier 2 $250.00 Tier 3 (Includes Cape Cod) $200.00 Tier 4 (Includes North of Boston) $150.00 Tier 5 $100.00 Rich Media Multi-site discounts*: 4-6 sites: 10% 7-10 sites: 12% 11-14 sites: 15% 15+ sites: 20% Rich Media Multi-Day discounts**: 2-4 days: 10% 5-7 days: 12% 8-10 days: 15% 10+ sites: 20% * Highest cost town/site is the driver All Rich Media pricing is per day. ** Rich Media additional days must be committed to up front. RichMedia.wickedlocal.com Rates subject to change 6
Wicked Local Online Specs Ad Submission Guidelines and Specs If you will be creating your own ads to run on any of the GateHouseMedia New England websites, please follow our guidelines below. GHMNE follows most of the guidelines set by the IAB (www.iab.net). Ad Dimensions File File Animation IAB Location Unit (in pixels) Size Type Time Standard On Websites Frequency Leaderboard 728x90 40K Static JPEG or GIF 15 Secs. Yes All Content N/A Wide Skyscraper* 160x600 40K Static JPEG or GIF 15 Secs. Yes Story N/A Medium Rectangle* 300x250 40K Static JPEG or GIF 15 Secs. Yes Varies N/A Half Page* 300x600 60K Static JPEG or GIF 15 Secs. Yes Homepage and N/A Sections Fronts Rectangle 300x100 30K Static JPEG or GIF 15 Secs. Yes All Content N/A Ad Note 315x315 40K Static JPEG or GIF N/A No Homepages 2x per 24 w/rectangle 300x100 Sliding Billboard 1022x350 80K Static JPEG or GIF 10 Secs. No Homepages 2x per 24 w/pencil 1022x35 Pencil 1022x35 20K Static JPEG or GIF N/A No Homepages 100% Floating Ad N/A 80K Transparent Background 10 Secs. No Homepages 1x per 24 w/rectangle SWF Background/Wallpaper 200x600 30k Static JPEG or GIF N/A No Homepages 100% 2 pieces each Bottom Bar 1022x200 80K Static JPEG or GIF 10 Secs. No Homepages 2x per 24 w/200x100 static leave behind Interstitial 825x525 80K Static JPEG or GIF 10 Secs. No Appears In Between 1x per 24 Carousel Ad 396x474 50K Static JPEG or GIF N/A No Homepage N/A w/127x102 static thumbnail Video 300x250 3M.FLV,.MOV,.MP4 30 Secs. No All Content N/A Mobile 320x50 25k Static JPEG or GIF N/A No All Mobile N/A 300x50 Content * can be expanded to double its original width ALL ANIMATED FILES ARE REQUIRED TO HAVE A.JPEG OR.GIF BACKUP FILE. 7
JA16KS-012-SA Wrentham Worcester Woburn Winthrop Winchester Wilmington Weymouth Westwood Westport Weston Westford Westborough West Newbury West Bridgewater West Boylston Wenham Wellesley Wayland Watertown Wareham Waltham Walpole Wakefield Uxbridge Upton Tyngsborough Townsend Topsfield Tewksbury Taunton Swansea Swampscott Sutton Sudbury Stow Stoughton Stoneham Sterling Southborough Somerville Somerset Shrewsbury Shirley Sherborn Sharon Seekonk Scituate Saugus Sandwich Barnstable Yarmouth Dennis Brewster Harwich Chatham Orleans Eastham Welfleet Truro Provincetown Salisbury Salem Rowley Rockport Rockland Rochester Revere Rehoboth Reading Raynham Randolph Quincy Plympton Plymouth Plainville Pepperell Pembroke Peabody Norwood Norwell Norton Northbridge Northborough North Reading North Attleborough North Andover Norfolk Newton Newbury Newburyport New Bedford Needham Natick Nahant Milton Millville Millis Millbury Milford Middleton Middleborough Methuen Merrimac Mendon Melrose Medway Medford Medfield Maynard Mattapoisett Mashpee Marshfield Marlborough Marion Marblehead Mansfield Manchester Malden Lynnfield Lynn Lunenburg Lowell Littleton Lincoln Lexington Leominster Lawrence Lancaster Lakeville Kingston Ipswich Hull Hudson Hopkinton Hopedale Holliston Holden Holbrook Hingham Haverhill Harvard Hanson Hanover Hamilton Halifax Groveland Groton Grafton Gloucester Georgetown Freetown Franklin Framingham Foxborough Falmouth Fall River Fairhaven Everett Essex Easton East Bridgewater Duxbury Dunstable Dracut Dover Douglas Dighton Dedham Dartmouth Danvers Concord Cohasset Clinton Chelsea East Boston Chelmsford Carver Carlisle Canton Cambridge Burlington Brookline Brockton Bridgewater Braintree Boylston Boxford Boxborough Bourne Boston Bolton Blackstone Billerica Beverly Berlin Berkley Belmont Bellingham Bedford Ayer Avon Auburn Attleboro Ashland Arlington Andover Amesbury Acushnet Acton Abington Allston/ Brighton West Roxbury Roslindale Whitman Tiverton Portsmouth Little Compton Wicked Local Print Market Coverage 160+ Hyperlocal Community Websites 8 Regional Websites