Become a Latin lover... Growing opportunities for Australian education providers in Latin America Ines Fernandini - Austrade Lima - Peru David Neslon University of Queensland October 2006 SETTING THE SCENE FOR LATIN AMERICAN EDUCATION Government policies Bilingual emphasis English Open Doors (Chile) Internationalization of the education system, aligning qualifications with other parts of the world (IB Peru) Greater overseas qualification recognition (Colombia) Others Adapting curricula to meet industry needs Business orientation program Mexico China (Mexico) Social and Economic mobility Latam GDP average growth in the last year +/- 4% (Peru s GDP + 7% in the last quarter) Latam employment market also demanding change globalization & international experience are KEY CONCEPTS Changing mindset to new destinations Asia, Australia, New Zealand Australian International Education Conference 2006 - www.idp.com/aiec 1
A GROWING REGION Year to Date Enrolments July 2005 7,936 47.6 % July 2006 11,712 Year to Date Commencements July 2005 4,994 53.5 % July 2006 7,667 12,000 10,000 Annual Enrolments Latin America - 2005 Annual Commencements Latin America 2005 8,000 6,000 4,000 2,000 48% 57% 0 5% 17% Higher Education 6% 9% Higher EnrolmentsEducation 3% 25% 27% 3% 2002 2003 2004 2005 Commencements VTE Schools ELICOS Other Enrolments 7,727 7,345 8,021 10,818 Commencements 5,315 4,733 5,366 7,872 WHAT HAS HAPPENED?. Annual Commencements in Latin America 2002-2005 all sectors Growth across all sectors 2004 2005 35% 2003 2004 9.2% ELICOS Schools VTE Higher Education Other 2005 2004 2003 2002 0 1,000 2,000 3,000 4,000 5,000 Australian International Education Conference 2006 - www.idp.com/aiec 2
REASONS FOR GROWTH & SUCCESS Assessment Levels 1 and 2 for all sub sectors across all countries in the Region Nov.2005 Promotion Transportation costs and flights regularity Australia s good reputation as an exotic, safe, developed country From Santiago every day but Institutions visiting the market Training and support Tuesdays provided and to from agents LA in even the Region (Agents Online Training) 3 times daily!!! AEI s role in Government to Government Relations MOU s in place Colombia, Peru, Chile, Argentina Mexico & Brazil (work plans under each MOU) Qualifications recognition Australia has no political issues in Latin America WHOLE OF GOVERNMENT APPROACH TO THE REGION Austrade & Aei partnership in Latam Raise the awareness of Australia and Australian Education Information Sessions Events Australia Festival, Australia Business Week Australia Guide Media Articles Network & Public Relations Trade Shows Extemin Working with allies COALAR, DIMA, DFAT, TA Working with Australian institutions Working with local allies and local agents Australian International Education Conference 2006 - www.idp.com/aiec 3
What to do? Some suggestions... Visit the market at least once per year Work on long term partnerships with local institutions Every market in Latin America is different and has different needs... Information sessions for students Visit regional cities not only the capital Use success stories from other Latin students - Alumni are very important!! Regularly consult AEI s website for updated information about the market and Country Profiles WHAT S NEXT? Australia Guide launch January 2007 norma.ramiro@austrade.gov.au Australia Business Week January 2007 Australia Festival May 2007 AEI- Study in Australia road show (7 cities) September 2007 On going information sessions Regional visits Ongoing support to agents and institutions Looking for NEW opportunities in each market Australian International Education Conference 2006 - www.idp.com/aiec 4
WHO KNOWS THE MARKET? Austrade & AEI have on the ground staff covering: Argentina Brazil Chile Colombia Mexico Peru (Ecuador) (Venezuela) AEI Latin America Head Office Santiago Chile Tony Crooks Counsellor (Education, Science and Training) South & Central America Australian Education International Austrade LATAM Services Team Paul Martins TC Mexico and Team Leader LIMA MEXICO SANTIAGO BRAZIL ARGENTINA Ines Fernandini Linda Hendy Sylvia Palma Ana Bonamin Norma Ramiro For enquiries about Latin America: Ines.fernandini@austrade.gov.au Australian International Education Conference 2006 - www.idp.com/aiec 5