Prague Tourism Developments in Q1 2018

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Prague Tourism Developments in Q1 2018 Facts and Figures: Total visitors: 1,499,044 foreign: 1,239,848 (82.7%) domestic: 259,196 (17.3%) Total visitor growth in Prague: 121,224 visitors (8.8%) foreign growth: 100,207 visitors (8.8%) visitors from CR growth: 21,017 visitors (8.8%) The number of visitors was greatest in March and smallest in January Main countries of origin: Germany, Russia, Great Britain 73.9% of all foreign visitors came from Europe (including Russia), 17.2% from Asia Greatest growth: Germany, Russia, Spain Total overnight stays: 3,463,338 foreign: 3,029,583 (87.5%) from CR: 433,755 (12.5%) Total growth in Prague overnight stays: 246,304 nights (7.7%) foreign growth: 222,010 nights (7.9%) residents growth: 24,294 nights (5.9%) Top markets by total nights: Russia, Germany, Great Britain Greatest growth: Germany, Russia, Spain Average length of overnight stays: 2.3 nights non-residents: 2.4 nights residents: 1.7 nights Longest average length of stay: Russia (3.8 nights) Shortest average length of stay: Republic of Korea (1.6 nights) and China (1.7 nights) Hotel room use was at 56.3%, with net bed use at 54.6% The upward trend in incoming tourism to Prague continued in Q1 2018. The number of visitors and overnight stays increased year-on-year. Prague is becoming an ever-more-popular destination even in winter, the quietest season of the year. This year for the first time the number of overnight stays by foreign tourists passed three million. Besides the ever-increasing tourism from Germany, Russia, South Korea and China, the city also experienced a song resurgence of interest from Spanish visitors (+38.7%). 1

Visitors Between January and March 2018, Prague collective accommodation establishments welcomed 1,499,044 guests. Foreign tourists were in the lead here, with 1,239,848 visitors (82.7%). The same period saw 259,196 Czech residents (17.3%) seeking accommodation. This means an increase of 121,224 visitors (8.8%) year-on-year. Resident and non-resident visitors both came in increased numbers. Non-resident visitors increased by 100,207 (8.8%) and resident visitors increased by 21,017 (8.8%). Non-residents made up 82.7% of the total increase in visitor numbers. Prague - Number of guests in collective accommodation establishments Q1 2018: Month Number of guests Growth Growth (%) January 440,942 38,394 9.5 February 443,325 35,488 8.7 March 614,777 47,342 8.3 Q1 2018 1,499,044 121,224 8.8 Visitor numbers grew in all months during the period in question, with 41% of visitors coming in March. 2

Overnight Stays The total number of overnight stays in Q1 2018 came to 3,463,338 nights. Of this number, foreign visitors accounted for 87.5% (3,029,583 nights), while residents accounted for 12.5% (433,755 nights). The number of overnight stays increased by 246,304 (7.7%) year-on-year in the first three months of 2018. This meant a growth of 222,010 nights (7.9%) from non-residents and 24,294 nights (5.9%) from residents staying in Prague. Prague - Number of nights in collective accommodation establishments Q1 2018: Month Number of nights Growth/Decline Growth/Decline (%) January 1,031,431 58,006 6.0 February 998,184 70,128 7.6 March 1,433,723 118,170 9.0 Q1 2018 3,463,338 246,304 7.7 3

The average length of overnight stays: 2.3 nights Foreign: 2.4 nights Residents: 1.7 nights 1. Domestic visitors to Prague Residents of Bohemia and Moravia most often visited Prague or the Hradec Králové region (13.2% each) in Q1 this year. More than a quarter of a million visitors from all corners of the Czech Republic traveled to Prague in Q1, an increase of 21,017 (8.8%). Residents made 433,755 overnight stays, which is 24,294 (5.9%) more than the previous year. Number of resident guests in collective accommodation establishments Q1 2018: Month Number of resident guests Growth Growth (%) January 82,188 10,150 14.1 February 82,122 7,863 10.6 March 94,886 3,004 3.3 Q1 2018 259,196 21,017 8.8 Number of overnight stays by residents in collective accommodation establishments Q1 2018: Month Number of overnight stays Growth Growth (%) January 133,307 9,093 7.3 February 137,743 10,419 8.2 March 162,705 4,782 3.0 Q1 2018 433,755 24,294 5.9 4

2. Foreign visitors to Prague Collective accommodation facilities registered 1,239,848 non-residents spending a total of 3,029,583 nights. This meant an increase of 100,207 (8.8%) among foreign visitors and 222,010 (7.9%) in overnight stays by foreign visitors. As usual, Prague was the main destination drawing visitors from other countries to the Czech Republic, with 61.7% of foreigners choosing the capital city for their trip. March saw the highest growth in visitors during Q1, welcoming 42% of visitors during that month. Number of non-resident guests in collective accommodation establishments Q1 2018: Month Number of non-resident guests Growth Growth (%) January 358,754 28,244 8.5 February 361,203 27,625 8.3 March 519,891 44,338 9.3 Q1 2018 1,239,848 100,207 8.8 5

Source Countries Foreign visitors to Prague once again predominantly featured Germans (162,127 total in Q1). Germany was also responsible for the greatest growth in absolute numbers, with an increase of 16,880 (11.6%) year-on-year. Germans made up 13.1% of all foreign visitors. The second country with six-digit visitor numbers was Russia. Russians made up 8.6% of all foreign visitors. Russia remained the number one source country based on overnight stays (13.3% of the total). The rate of increase has slowed from that of a year ago, but all three months in Q1 showed higher numbers of Russian tourists. The list of countries sending the greatest number of visitors remained largely unchanged. Other than slight adjustments to lineup, such as South Korea and China moving up one rung each, the only significant change was Spain taking the place of Poland in tenth place. Nearly 39% more tourists from Spain came in Q1 than in the previous Q1. Top 10 markets with the highest total visits Q1 2018: Country Number of guests Growth/Decline Growth/Decline (%) Proportion of non-resident visitors (%) Germany 162,127 16,880 11.6 13.1 Russia 106,180 13,649 14.8 8.6 United Kingdom 96,632 5,906 6.5 7.8 Italy 85,334 3,126 3.8 6.9 Republic of Korea 60,634 3,985 7.0 4.9 Slovakia 60,586 3,526 6.2 4.9 USA 53,810-1,258-2.3 4.3 China 48,032 5,818 13.8 3.9 France 47,286-1,879-3.8 3.8 Spain 39,206 10,930 38.7 3.2 6

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65.3% of all foreign visitors came from Europe, 17.2% from Asia, 8.6% from Russia, 4.9% from North America, 2.5% from South and Central America, 0.9 % from Australia, Oceania and New Zealand and 0.6% from Africa. Foreign visitors visited the different regions of the Czech Republic in nearly the same breakdown as the previous year. Visitor numbers from Europe increased by more than 67,000 (9.1%), from Asia by 15,500 (7.9%), and Russians (taken as a separate region) by 13,649 (14.8%). Germans made up a full 20% of European visitors, followed by 11.9% from the UK and 10.5% from Italy. From Asian countries, the most tourists came from South Korea (28.5%) and China (22.6%). 9

Absolute growth in foreign visitors to Prague Fastest growing markets by volume compared to Q1 2017: Country Growth Growth (%) Germany 16,880 11.6 Russia 13,649 14.8 Spain 10,930 38.7 Ukraine 6,312 36.3 United Kingdom 5,906 6.5 China 5,818 13.8 Ungarn 5,579 33.3 Netherlands 5,085 21.3 South Korea 3,985 7.0 Slovakia 3,526 6.2 The greatest losses compared to Q1 2017: Country Decline Decline (%) Israel -2,194-8.1 France -1,879-3.8 USA -1,258-2.3 Finland -1,097-9.5 Total number of overnight stays from foreign visitors Foreign guests spent a total of 3,029,583 nights in Prague during Q1 2018, which is 222,010 (7.9%) more than Q1 2017. The largest share in overnight stays by foreign visitors belongs to Russia (13.3%) and Germany (12.1%), with the UK and Italy holding 8% each. Top markets by total nights Q1 2018: Country Number of overnight stays Growth/Decline Growth/Decline (%) Proportion of non-resident overnight stays (%) Russia 402,909 42,012 11.6 13.3 Germany 366,856 48,033 15.1 12.1 United Kingdom 244,012 14,191 6.2 8.1 Italy 242,917 333 0.1 8.0 USA 122,816-11,401-8.5 4.1 France 117,863-3,440-2.8 3.9 Slovakia 109,741 3,339 3.1 3.6 Spain 106,931 32,821 44.3 3.5 South Korea 97,708 1,755 1.8 3.2 China 82,786 11,643 16.4 2.7 10

Greatest increases in nights compared to Q1 2017: Country Growth Growth (%) Germany 48,033 15.1 Russia 42,012 11.6 Spain 32,821 44.3 Ungarn 14,399 43.1 United Kingdom 14,191 6.2 Netherlands 12,278 22.1 China 11,643 16.4 Denmark 8,326 36.7 Ukraine 7,238 16.6 Norway 5,919 26.9 The greatest losses in nights compared to Q1 2017: Country Decline Decline (%) USA -11,401-8.5 Other European Countries -4,688-10.7 Finland -4,427-13.8 Israel -3,759-4.6 France -3,440-2.8 While overnight stays increased among Germans, Russians and Spaniards, visitors from the USA spent 8.5% fewer nights in Q1 than the previous year. 11

Average length of overnight stays for foreign visitors 2.4 nights Countries with particularly long average length of stays: Russia 3.8 nights Israel 3.1 nights Countries with particularly short average length of stays: Republic of Korea 1.6 nights China 1.7 nights Comparing Prague tourism with total tourism in the CR Incoming tourism numbers were up in Q1 in the entire Czech Republic. Collective accommodation facilities reported a total of 3,971,343 guests, of whom 2,010,928 (50.6%) were from foreign countries and 1,961,415 (49.4%) were residents of Bohemia and Moravia. Total visitors increased by 405,652 (11.4%) year-on-year, split nearly evenly between residents and non-residents. The greatest number of visitors to the Czech Republic came from Germany, Russia and Slovakia. Germans increased by 13.7% and Russians by 14.3% year-on-year. Out of the total number of foreign visitors to the Czech Republic, 61.7% traveled to the capital city, with the Karlovy Vary region trailing in a very distant second (7.6%). Visitor numbers rose in all regions of the Czech Republic, in the Pilsen region by 24% in total visitors and 47.3% in foreign visitors. The proportion of non-residents to residents was the greatest in Prague (87.5%) and the Karlovy Vary region (63.3%). In all other regions most visitors came from Bohemia and Moravia. The number of overnight stays for the entire country was 10,758,270. About half of those were residents and half non-residents. Overnight stays increased by more than 900,000 (9.3%). Foreign visitors spend 9% more nights, and residents 9.5% more nights, in Q1 this year than in Q1 last year. Zlín was the only region where overnight stays did not increase (in any category). The Czech Statistical Office recorded the sharpest jump in the Pilsen region (+22%) and Central Bohemian region (+17.2%). Germans, Russians and Poles spent the most nights in the Czech Republic. Germans alone were responsible for more than 1.3 million overnight stays (12.5% of the total). The average length of stay in the entire Czech Republic was 2.7 nights, with very similar results for residents and non-residents alike. Prague welcomed 56.1% of all non-resident overnight stays in the country. Based on data from the Czech Statistical Office published on 10 May 2018 Martina Kuřitková Prague City Tourism - Department of Statistics and Data Analysis m.kuritkova@prague.eu 12