Western Sydney Visitor Profile Year Ended June 2017 This snapshot provides a profile of, and Daytrip who visited Western 1,2 VISITOR MARKET SIZE AND EXPENDITURE In the year ended (YE) June 17, the total number of international, domestic overnight and daytrip to Western Sydney were over 9.4 million. Of these, 4.9% were from overseas, 22.6% were from the domestic overnight market and 72.5% were domestic daytrip. Western Sydney accounted for 12.3% of international to Sydney, 22.5% of domestic overnight and 34.7% of daytrip to Western Sydney stayed 22.4 million nights and spent $4.3 billion. stayed 5.5x longer than overnight in terms of median length of stay, while domestic overnight spent the most per night ($255) on average. Table 1., Nights and Expenditure ('000) Nights (million) Average Length of Stay Median Length of Stay Total spend ($ billion) Spend per visitor Spend per night 462.3 15.9 34 nights 11 nights 1.8 $3,996.2 $116.3 2,126.7 6.5 3 nights 2 nights 1.7 $778.9 $255.0 Daytrip 6,839.1 - - 0.7 $109.5 TOTAL 9,428.1 22.4 4.3 Chart 1. to Western Sydney Chart 2. Nights in Western Sydney Chart 3. Expenditure in Western Sydney In the YE June 17, total, nights and expenditure in Western Sydney increased by 1.2%, 15.5% and 10.9% respectively on YE June 16. Compared to YE June 13, total, nights and expenditure in Western Sydney grew by 16.0%, 60.4% and 46.5% respectively. 1 Source: Visitor Survey and National Visitor Survey, YE June 17, Tourism Research Australia. 2 Western Sydney includes Canterbury-Bankstown, Blacktown, Camden, Campbelltown, Fairfield, Hawkesbury, Liverpool, Parramatta, Penrith, The Hills Shire, Wollondilly and Cumberland.
P a g e 2 PURPOSE OF VISIT 3 Chart 4. Purpose of Visit to Western Sydney In the YE Jun 17, Visiting Friends and Relatives (VFR) (54.4%) was the largest purpose of visit for international to Western Sydney, followed by Holiday (25.9%). VFR (51.5%) was the largest purpose of visit for domestic overnight to the region, followed by Business (21.5%). Holiday (37.7%) was the largest purpose of visit for daytrip to the region, followed by VFR (37.5%). In the last 5 years, VFR has been the largest purpose of visit for international and domestic overnight to Western Sydney, while VFR and Holiday have been the largest purpose of visit for day trip. AGE GROUPS Table 2. Age Groups to Western Sydney Daytrip 15-29 27.0% 22.8% 22.3% 30-39 17.7% 18.3% 16.6% 40-49 15.2% 19.4% 15.2% 50-59 19.7% 14.3% 17.4% 60+ 20.4% 25.2% 28.5% In the YE June 17, the youth market (15-29 years) was the largest age group of international (27.0%) to Western VFR (44.1%) was the largest purpose of visit for international youth to the region, followed by Holiday (29.3%). aged 60+ were the largest age group of domestic overnight (25.2%) and domestic daytrip (28.5%) to the region, followed by youth. VFR (57.1%) was the largest purpose of visit for domestic overnight aged 60+ to the region, followed by Holiday (15.2%) while Holiday (38.2%) was the largest purpose of visit for domestic daytrip aged 60+ to the region, followed by VFR (34.0%). In the last 5 years, the youth market has been the largest age group of international to Western aged 60+ and youth market have been the largest age group of domestic overnight to the region since YE June 13. aged 60+ have been the largest age group of domestic daytrip to the region since YE June 13. 3 may visit for more than one purpose; hence, figures by purpose of visit may not add up to 100%.
P a g e 3 SOURCE MARKETS Table 3. Top Markets - to Western Sydney Country Rank First Time Nights 1. New Zealand 17.4% 9.9% 7.1% 2. China 12.0% 50.0% 16.9% 3. S. Korea 7.7% 66.6% 7.7% 4. India 7.4% 52.8% 15.4% 5. USA 6.9% 41.5% 3.2% In the YE June 17, New Zealand (17.4%) was the largest source market of international to Western China (16.9%) was the largest contributor of international nights in the region. Of the top 5 international markets visiting Western Sydney, South Korea (66.6%) had the highest percentage of first time. VFR was the largest purpose of visit for to Western Sydney from New Zealand, India and USA (60.5%, 69.7% and 58.1%, respectively). Business was second largest purpose for New Zealand to Western Sydney (19.4%), Employment for India (10.3%) and Holiday for USA (23.4%). Holiday was main purpose of visit for from China and South Korea (39.9% and 66.2%, respectively), followed by VFR (38.5% and 20.3%, respectively). In the last 5 years, New Zealand has been the largest source market of international to Western Sydney, while China and India have contributed more international nights in the region than any other source markets since YE June 13. Table 4. Top Markets to Western Sydney Home State Home State Daytrip 1. Sydney 13.0% 1. Sydney 64.1% 2. Hunter 9.7% 2. South Coast 9.4% 3. South Coast 9.4% 3. Central Coast 7.5% 4. Melbourne 8.7% 4. Blue Mountains 7.3% 5. Central Coast 7.0% 5. Hunter 3.2% In the YE June 17, Sydney was the largest source of domestic overnight and day trip Western Sydney (13.0% and 64.1%, respectively). VFR (49.0%) was the largest purpose of visit for Sydney domestic overnight to the region, followed by Holiday (41.3%). VFR (39.9%) was also the largest purpose of visit for Sydney domestic daytrip to the region, followed by Holiday (37.2%). In the last 5 years, Sydney has been the largest source of domestic overnight and daytrip to Western
P a g e 4 ACCOMMODATION IN NSW Chart 5. Most Popular Accommodation Type - Visitor Nights in Western Sydney In the YE June 17, Friends or relatives property (56.3%) and Rented house/apartment/flat/unit (31.9%) were the most popular accommodation types used by international for nights in Western In the last 5 years, Friends or relatives property has been the most popular accommodation type used by international for nights in Western Chart 6. Most Popular Accommodation Type - Visitor Nights in Western Sydney In the YE June 17, Friends or relatives property (53.5%) and Standard hotel/motor inn (10.4%) were the most popular accommodation types used by domestic overnight for nights in Western In the last 5 years, Friends or relatives property has been the most popular accommodation type used by domestic overnight for nights in Western TRAVEL PARTY Table 5. Most Common Travel Party to Western Sydney Alone 61.1% 43.6% Adult Couple 16.0% 21.0% Family group 11.7% 15.7% Friends or relatives 8.4% 15.0% Other 2.8% 4.8% In the YE June 17, travelling Alone (61.1%) was the most common travel party amongst international to Western Sydney, followed by Adult couple (16.0%). VFR was the largest purpose of visit for international travelling Alone and as Adult couple to the region (57.5% and 57.8%, respectively), followed by Holiday (16.0% and 39.1%, respectively). Travelling Alone was also the most common travel party amongst domestic overnight (43.6%) to Western Sydney, followed by Adult couple (21.0%). VFR was the largest purpose of visit for domestic overnight travelling Alone to the region, followed by Business (37.4%). VFR (67.8%) was the largest purpose of visit for domestic overnight travelling as Adult couple to the region, followed by Holiday (15.3%). In the last 5 years, travelling Alone has been the most common travel party amongst international and domestic overnight to Western
P a g e 5 ACTIVITIES Chart 7. Top Activities in Australia for to Western Sydney In the YE Jun 17, Eat out, dine at a restaurant or café (91.6%), Go shopping for pleasure (80.1%) and Sightseeing/looking around (69.6%) were the most popular activities undertaken in Australia by international to Western In the last 5 years, the top three activities in Australia undertaken by international to Western Sydney (i.e. Eat out, dine at a restaurant or café, Go shopping for pleasure and Sightseeing/looking around ) have remained unchanged. Chart 8. Top Activities for to Western Sydney In the YE June 17, Visit friends and relatives (59.7%), Eat out, dine at a restaurant or café (55.0%) and Go shopping for pleasure (18.2%) were the most popular activities undertaken in Western Sydney by domestic overnight to the region. In the last 5 years, the top three activities undertaken by domestic overnight to Western Sydney (i.e. Visit friends and relatives, Eat out, dine at a restaurant or café and Go shopping for pleasure ) have remained unchanged. In the YE June 17, Visit friends and relatives (42.2%), Eat out, dine at a restaurant or café (37.7%) and Go shopping for pleasure (15.1%) were the most popular activities undertaken in Western Sydney by domestic daytrip to the region. In the last 5 years, Visit friends and relatives, Eat out, dine at a restaurant or café and Go shopping for pleasure have remained the top three activities undertaken by domestic daytrip to Western MORE INFORMATION For more information and statistics about tourism in NSW, see the Tourism Facts & Figures page on the Destination NSW Corporate website at http://www.destinationnsw.com.au/.