The Mediterranean a tourism stronghold: Facts and Figures Djerba, 16-17 April 2012 Frédéric Pierret Executive Director World Tourism Organization Mare Nostrum, Jaelius Aguirre
World 2011
Inbound tourism: World 2011 International tourist arrivals, 1995-2011* (million) 1000 900 842 898 917 882 939 980 mn 800 753 797 700 674 673 693 682 600 561 586 603 625 528 500 International Tourism Receipts: euro 738 billion 400 1995 1997 1999 2001 2003 2005 2007 2009* 2011* Source: World Tourism Organization (UNWTO)
2010 and 2011 by subregion International Tourist Arrivals (% change over same period of the previous year) 16 14 12 10 8 6 4 6.5 4.4 5 4 4 3 8 8 3 14 4 12 9 6 14 9 7 3 3 4 4 4 10 10 6 7 7 15 2 0 0 0-2 -4-6 10/09 11*/10-8 -10-8 -12-14 -12 World Northern Europe Western Europe Central/Eastern Europe Southern/Mediter. Eu. North-East Asia South-East Asia Oceania South Asia North America Caribbean Central America South America North Africa Subsaharan Africa Middle East Source: World Tourism Organization (UNWTO)
Increase 2011 by region International Tourist Arrivals (absolute change 2011, million) 30 28 25 20 15 11 10 6 5 0 0-5 -10 Europe Asia and the Pacific Americas Africa Middle East -5 Source: World Tourism Organization (UNWTO)
Absolute numbers 2011 by region World Inbound Tourism: International Tourist Arrivals, 2011* (million) Asia and the Pacific, 216 mn, 22% Americas, 156 mn, 16% Africa, 50 mn, 5% Middle East, 55 mn, 6% Europe, 503 mn, 51% Source: World Tourism Organization (UNWTO)
Outlook 2012
Outlook: World International tourist arrivals Forecast 2012: 3% to 4% change (%) 12 10 8 6 4 2 7,9 3 10,3 5,9 5,6 6,6 2,1 6,5 4,4 0-2 -4-6 -0,1-1,6-3,8 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012* Source: World Tourism Organization (UNWTO)
International tourism: projection full year 2012 2011 Projection 2012 World +4.4% +3% to +4% Europe +6.0% +2% to +4% Asia and the Pacific +5.6% +4% to +6% Americas +4.2% +2% to +4% Africa +0.0% +4% to +6% Middle East -8.0% +0% to +5% Source: World Tourism Organization (UNWTO)
Tourism in the Mediterranean
The Mediterranean The Mediterranean consists of 29 tourist destinations in Europe, Middle East and Africa, sharing a similar climate, geography, and in most cases a Mediterranean coastine, as well as historical and cultural links dating back to antiquity. Thanks to its unique combination of mild climate, rich history and culture, exceptional natural resources and proximity to major source markets, the group of 29 countries around the Mediterranean Sea is the world s leading tourism destination in terms of both international and domestic tourism
Mediterranean tourism at a glance 306 million international tourist arrivals (31% of the world arrivals) 81% of arrivals originate from European source markets 215 billion in export earnings from international tourism (including international passenger transport) Receipts from tourism represent 12% of total exports for Mediterranean countries
International tourism evolution in the Mediterranean 350 300 250 200 175 150 100 87 50 International tourist arrivals and receipts, 1995-2011* International tourist arrivals (million) International tourism receipts (billion euros) 276 263 251 234 235 242 243 214 205 196 182 176 150 155 155 162 168 154 127 116 102 94 292 296 186 189 289 301 178 187 306 mn euro 190 bn 0 1995 2000 2005 2010 Source: World Tourism Organization (UNWTO)
share (%) Share of Mediterranean tourism in the world 100 Share of Mediterranean tourism in the world 90 80 70 International Tourist Arrivals International Tourism Receipts 60 50 40 30 20 10 0 1980 1985 1990 1995 2000 2005 2011* 31% 26% Source: World Tourism Organization (UNWTO)
Economic classification of destinations of the Mediterranean (based on the IMF) Advanced economy destinations (all in Europe): Andorra, Cyprus, France, Greece, Israel, Italy, Malta, Monaco, Portugal, San Marino, Slovenia, Spain Emerging economy destinations: In Europe: Albania, Bulgaria, Turkey, Bosnia&Herzg, Croatia, F.Yug.Rp.Macedonia, Serbia, Montenegro In Africa: Algeria, Morocco, Tunisia In the Middle East: Egypt, Jordan, Lebanon, Libya, Palestine, Syria
Most tourists travel to the traditional destinations of Southern Europe 30 10-30 5-10 1-5 1 Source: World Tourism Organization (UNWTO)
European destinations received 88% of total arrivals in the Mediterranean in 2011 Source: World Tourism Organization (UNWTO)
International tourist arrivals by destination Market share in the region, 2011 Mediterranean Italy (15%) Spain (19%) Turkey (10%) Greece (5%) France (26%) The top five destinations in the Mediterranean: France, Spain, Italy, Turkey and Greece account for three quarters of total arrivals Source: World Tourism Organization (UNWTO) Other (7%) Egypt (3%) Croatia (3%) Morocco (3%) Syrian Arab Republic (2%) Tunisia (2%) Portugal (2%) Bulgaria (2%) Jordan (1%)
International tourism receipts by destination Market share in the region, 2011 Mediterranean International tourism receipts: 190 billion (US$ 265 billion) Italy (16%) France (20%) Turkey (9%) Greece (6%) Egypt (3%) Spain (23%) Portugal (4%) Croatia (3%) Morocco (3%) Top 5: 76% of total Other (5%) Bulgaria (2%) Tunisia (1%) Jordan (1%) Israel (2%) Syrian Arab Republic (2%) Source: World Tourism Organization (UNWTO)
World Med Portugal Spain France Italy Malta Slovenia Croatia FYR Macedo Greece Bulgaria Turkey Cyprus Syria Lebanon Israel Jordan Egypt Tunisia Algeria Morocco Average growth rate (%) International tourism around the Mediterranean Average annual growth rate 1995-2010 18 16 17,0 14 12,9 12 10 10,2 9,3 11,1 10,1 11,2 9,6 8,9 8 6 4 2 3,9 3,7 2,6 2,8 1,7 2,3 1,2 3,9 2,7 3,8 1,6 3,5 0 0,2 Source: World Tourism Organization (UNWTO)
Emerging destinations record faster growth Average annual growth 1995-2010 Mediterranean 3.7% Advanced economy destinations 2,2% (149 mn in 1995 to 206 mn in 2010) Emerging economy destinations 9% (26 mn in 1995 to 95 mn in 2010) Emerging Europe 9% Middle East 12% North Africa 6%
Over a quarter of world tourism receipts are generated in the Mediterranean 190 billion euros in international tourism receipts (26% of world total) + 25 billion euros in passenger transport receipts 380 euros per inhabitant on average (vs 105 world) 12% of exports of goods and services (double the world average, 6%) in 2010 Tourism receipts in the advanced economy destinations in Europe accounted for 11% of total exports, in the Middle East for 24%, in the emerging European destinations 17% and 10% in the Mediterranean Africa Surplus of 98 billion euros in 2010 on the Mediterranean countries Balance of Payment
Long Term Trends
International tourist arrivals to reach 1.4 billion in 2020 and 1.8 billion by 2030 International tourism, World International Tourist Arrivals, million 2,000 1,750 1,500 1,250 1.8 bn 1,000 750 500 1 bn 1.4 bn 250 0 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 source: World Tourism Organization (UNWTO)
Mediterranean expected to reach 500 million tourists in 2030 Tourism Towards 2030: international tourism in the Mediterranean (international tourist arrivals, million) 600 500 400 in Africa in Middle East in emerging economies Europe in advanced economies Europe 300 200 100 0 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 Source: World Tourism Organization (UNWTO)
In the long term, emerging country destinations are expected to grow faster than mature destinations. In 2010-2030, Mediterranean Africa (+4.6% a year), the Middle East (+4.5% a year) and the emerging economies of Europe (+4.1%) will outgrow the advanced economies of Europe (+1.6%) The Mediterranean: 10 million new arrivals per year on average up to 2030 Tourist arrivals will increase from 300 million in 2010 to over 500 million in 2030. This represents an average 2.6% growth per year for that period, somewhat below the world average of 3.3% a year. In absolute terms this represents an average increase of some 10 million visitors a year. The market share of Mediterranean destinations in total tourist arrivals worldwide will decline slightly from 32% in 2010 to 28% in 2030.
Challenges and opportunities
The Mediterranean: Challenges and opportunities Challenges Political changes The economy Increased competition Changing consumer and new business models Preserving natural heritage Opportunities Product diversification Tackling new markets Positioning the Mediterranean as a «green» destination Building long-term development and stragies Increasing regional cooperation
Thank you very much for your attention! fpierret@unwto.org Slides prepared by Michel JULIAN World Tourism Organization (UNWTO) www.unwto.org