Visit Dorset Online Membership Package for Accommodation 2018 Share our passion, work with Visit Dorset and be part of it! The official tourism website for Dorset
Dear accommodation provider Welcome to our Visit Dorset 2018 membership information pack. For those of you that don t know us, the Visit Dorset Tourism Partnership is a destination management partnership for Dorset. We promote Dorset as a world class destination to attract visitors and support the tourism industry through marketing, PR and strategic partnerships. We have had a busy and exciting year, including the re-launch of the Visit Dorset website at the beginning of the year, which not only looks amazing, but has become even more helpful to potential visitors with improved functionality and heaps of new content that will help them find and spend money with your businesses. Our social media following has grown phenomenally and been a fantastic medium to support our wider marketing and promotional activity. There s also been lots of media interest in Dorset, including national and regional press features and filming requests for TV series. The final series of Broadchurch brought a healthy awareness of Dorset to millions of ITV viewers and we were thrilled to see the wonderful Dorset scenes in Christopher Nolan s epic Dunkirk film. Our industry events continue to be incredibly popular and a hugely useful opportunity for our members to meet us and network with other tourism businesses. In 2018 we will continue to build on our success by adding even more new content to the Visit Dorset website, including engaging new video features and a Visit Dorset blog area that will offer new opportunities for our members to reach potential visitors. We re keen to increase membership across the county and continue to deliver value to your business and the wider Dorset visitor economy. Best wishes, The Visit Dorset Team
2 Million visitors per year 6 Million page views per year 74% are new visitors to the site 75K+ email subscribers 50K+ social media followers Inspiring content Helpful functionality Strong search engine ranking ONLiNe booking According to recent VisitBritain research, over 90% of travellers prefer to book their accommodation online. With this in mind, we have made it easy for providers to manage and sell their availability online via leading online booking providers and our own Visit Dorset channel. Accommodation listings on the Visit Dorset website are viewed thousands of times per year and having online booking enabled can make Visit Dorset a lucrative booking channel. www.visit-dorset.com Contact us to find out more about making your accommodation bookable online.
Membership Options - comprehensive packages for 2018 We have several different Visit Dorset membership levels for 2018 so you can choose a package to suit your own business needs. All packages include a page for your accommodation on visit-dorset.com. Choose your website membership package from the options below: 2018 Accommodation Membership Website Package Options Bronze Silver Gold Platinum Price (inc VAT) 220 295 470 800 Priority in search results Appear above Bronze in search results Appear above Silver in search results Appear above Gold in search results Name, address, grading, awards, telephone, web & email link, facility & opening info. Number of images - you may change these images throughout the duration of your membership. 1 5 10 20 Description (number of words) 300 500 Unlimited Unlimited Inclusion on Dorset Visitor App Availability information Online booking functionality Option to use Visit Dorset interactive map widget Option to purchase additional website and email advertising Promotion of your Special Offers or late availability Display your TripAdvisor rating and latest reviews Display Facebook and/or Twitter social media feed Display a YouTube promotional video Downloadable content i.e. vouchers, brochure, menu Inclusion in What's Nearby navigation Related products i.e. if you have another entry on the site for an event, restaurant Contribute guest feature to our Visit Dorset blog ü ü Appear in highlights carousel on accommodation category landing page i.e. Hotels, Bed and Breakfast, etc ü ü Appear in highlights carousel on specific town landing page i.e. Wimborne, Weymouth, etc. ü ü Appear in highlights carousel on specific town category page i.e. Self Catering in Bridport, etc. ü ü Appear in highlights carousel on the accommodation landing page Appear in homepage highlights carousel Appear in main image gallery on category page i.e. Hotels Search results are ranked by listing level, then randomly assigned for members at the same level every 24hrs. Highlights carousels feature a rotating selection of members, randomised every 24hrs. ü ü ü
Average listing views per year... PLAtiNUM 50,000 views GOLD 12,400 views silver 5,500 views bronze 4,800 views Search results Highlights carousels Upgrade to Gold or Platinum membership and your listing will feature in Highlights carousels in prominent positions on high traffic landing pages. Upgrade your package and receive higher ranking in our search results
Don t just take our word for it! Below are just a couple of testimonials from our current members: Visit Dorset is a fantastic site and we have a lot of traffic from it. I think this will still hold the majority of my external online advertising Simon Miles, Lyme Bay RIB Charter We use the Special Offers section of the Visit Dorset website regularly, usually to promote last minute discounted availability. We find more often than not we will then sell the offer, often that day! The team are always quick to react and offer support with any issues. It makes it so easy to use and a very cost effective way of advertising to a broad audience. Hayley Clausner, Berehayes Holiday Cottages extra Online Marketing Opportunities Members can choose to take advantage of homepage banner advertising or e-newsletter advertising to increase the visibility of their business on the www. visit-dorset.com website! Quality standards The Visit Dorset Accommodation Charter outlines the minimum standards of service provision required by the Visit Dorset Tourism Partnership. We require all new members to sign the charter as part of our standard terms and conditions. We also support the National Quality Assessment Scheme, the AA scheme, and the Dorset Approved Visitor Accommodation Scheme (DAVAS). How to book your Visit Dorset membership package Simply complete and return the Accommodation Online Membership form for your area. Terms and conditions apply. For more details go to www.visit-dorset.com/trade or email tourism@dorset.gov.uk