Prepared for: EPI Aruba (sector Hotelero) Creating a wealth of information and knowledge! By: Louisette Christiaans-Yarzagaray 1
Objective of the Presentation: Getting to know C.B.S. Role of the C.B.S. in Tourism. Why information, who benefits? 2
Getting to know the C.B.S.: C.B.S. part of Ministry of Economic Affairs Institution officially assigned by the government to collect, process and publish actual and relevant statistics on a periodical basis. The collection of data / data sources: Readily available administrative information Collection from Survey 3
Role of C.B.S.: Responsible for the production and presentation of information mostly through publications and papers Information on different areas such as: - Population - Demographics - Economic Indicators - Health - Consumer Price Index - Education - Geographical Information System - National Accounts - Business Statistics - Foreign Trade - TOURISM Create a wealth of information and knowledge 4
Why Information: who benefits? Government: e.g. for policy makers Commerce and non-government institutions For policy makers Construct marketing plans Feasibility studies of businesses Community: e.g. the academic world International Institutions: e.g. U.N., I.M.F., W.B., W.T.O. 5
Tourism Statistics: An introduction to C.B.S. related to Tourism Statistics 6
Why Tourism Statistics? Determine the visitors characteristics To improve the marketing efforts to better promote Aruba To promote the use of Tourism statistics and Tourism indicators To measure the economic benefits that tourism provides to Aruba The largest contributors to Aruba s Economy: TOURISM? 7
Tourism Division C.B.S. All kind of Tourism Related data: Administrative Data Stay-over visitors, Visitor nights, Arrivals by carrier, Cruise passengers, Cruise calls, Airport traffic and landings, Tourism receipts, Lodging tax, Casino tax. (Source: ATA, CTA, AAA, Immigration, CBA, etc.) Survey Results done by C.B.S. (on Tourism) - Visitor Survey (1996 until 2006) - Cruise Survey ( 1997, 2002, 2005) - Outbound Visitor Survey (2007/2008) - Hotel Report (monthly since 1996) - Other (Incidentals) 8
Hotel Related Statistics / Indicators: 9
Hotel Related Statistics / Indicators: 10
Hotel Related Statistics / Indicators: 11
Total Accommodation Related Statistics / Indicators (Trends) 1996-2005 220.00 200.00 180.00 160.00 140.00 120.00 100.00 80.00 60.00 40.00 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Quarter1 Quarter2 Quarter3 Quarter4 Hotel Related Statistics / Indicators: Occ. (in %) Revpar (in US$) ADR (in US$) 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 12
Tourist Profile Tourism Survey information: 13
Tourist Profile 2005 Tourist Profile contains: Highlights ( A very short analysis ) Administrative Data ( Stay-over visitors, visitor nights, cruise visitors, Airport traffic and landings, etc.) Survey Results ( Visitors characteristics, profile, behavior, expenditures, satisfaction rates, likes and dislikes) Hotel Statistics International Data 14
Visitor Survey 1996 2006: 15
Tourist Profile - Highlights 16
Tourist Profile Administrative data 17
Tourist Profile - Administrative data 800,000 700,000 600,000 Stayover Visitors (in absolute numbers) Stayover Visitors (in % change) Total number of Stayover Visitors and Stayover Visitors (in % change) 15.0 10.0 500,000 5.0 400,000 300,000 0.0 200,000 100,000-5.0 0 640,835 645,983 647,437 683,323 721,224 691,420 642,627 641,906 728,157 732,514 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005-10.0 Total number of Visitor Nights and Visitor Nights (in % change) 6,000,000 5,000,000 Visitors nights (in absolute numbers) Visitors nights (in % change) 12.0 10.0 8.0 4,000,000 6.0 4.0 3,000,000 2.0 2,000,000 0.0-2.0 1,000,000-4.0-6.0 0 4,713,727 4,843,413 4,889,718 5,143,301 5,247,824 5,144,603 4,862,548 5,097,571 5,639,869 5,692,677 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005-8.0 18
Tourist Profile - Administrative data Total Stayover Visitors Market & the Marke t of Venezue la & U.S. (percentage change of the number of visitors over the years) 15% 5% -5% -15% -25% -35% Visitors from the Venezuela Total number of stayover visitors Visitors from the USA -45% 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Percentge share of the market of the U.S. & Venezuela to the total stayove r vis itor market 70% 60% 50% 40% 30% 20% Venezuela USA 10% 0% 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 19
Tourist Profile Survey Results 450,000, 000 400,000, 000 Tourism Expenditures in Aruba by Household Income level (in US$) Income below 50,000 Income above 50,000 Unknown 350,000, 000 300,000, 000 In US dollars 250,000, 000 200,000, 000 150,000, 000 100,000, 000 50,000,000 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 20
Tourist Profile Survey Results 21
Tourist Profile Survey Results 22
Tourist Profile Survey Results 1,200 Estimated Total Tourism Expenditure and Tourism Receipts ( in mill US$ ) 300.000 1,000 250.000 Tourism Receipts - C.B.A. (In US$) 800 600 400 200.000 150.000 100.000 Es timated Total Tourism Expenditure C.B.S. (In US$) Difference 200 50.000 0 2000 2001 2002 2003 2004 2005 0.000 23
Tourist Profile International Data 24
Tourist Profile International Data 25
Central Bureau of Statistics: Other Areas of Statistics 26
C.B.S. Publications: 27
C.B.S. Publications: 28
Central Bureau of Statistics: The End Information, the KEY to progress! 29