WAY OF ST. JAMES -First European Cultural Route. -Galician, Spanish and International Pilgrimage Routes. -The Product and Brand "Xacobeo. José María Picallo Bua Museum of Country Life, Turlough, Castlebar, Co. Mayo Tuesday 29 th June 2010
First European Cultural Route
GALICIA IN EUROPE
PILGRIMS
PILGRIMS
PILGRIMS
PILGRIMS
WAY OF ST. JAMES: GALICIAN, SPANISH AND INTERNATIONAL PILGRIMAGE ROUTES
Caminos de Santiago
WAY OF ST. JAMES: PILGRIMAGE ROUTES IN GALICIA 9 OFICIAL ROUTES: +Information: www.xacobeo.es 1.French Route: Tui- O Porriño- Mos-Redondela-Pontevedra- Caldas de Reis-Pontecesures-Padrón-Santiago de Compostela. 2. North Route: Ribadeo-Vilanova de Lourenzá-Mondoñedo- Vilalba-Sobrado-Arzúa-Santiago de Compostela.
WAY OF ST. JAMES: PILGRIMAGE ROUTES IN GALICIA 3. South West-Vía de la Plata Route: Comienzo: A Canda- A Gudiña Alternative Laza: A Gudiña-Laza-Vilar de Barrio-Xunqueira de Ambía Alternative Monterrei: A Gudiña-Verín-Monterrei-Trasmirás- Xinzo de Limia-Allariz Continuación:Ourense-Cea-Dozón-Lalín-Silleda-Santiago de Compostela.
WAY OF ST. JAMES: PILGRIMAGE ROUTES IN GALICIA 4. Portuguese Route: O Cebreiro-Triacastela-Sarria- Portomarín-Palas de Rei-Melide-Arzúa-Santiago de Compostela. 5. Portuguese along de Coast Route: A Guarda-O Rosal-Oia- Baiona-Nigrán-Vigo-Redondela-Pontevedra-Caldas de Reis -Pontecesures-Padrón-Santiago de Compostela. 6. English Route: Ferrol-Neda-Miño-Bruma-Santiago de Compostela.
WAY OF ST. JAMES: PILGRIMAGE ROUTES IN GALICIA 7. Primitive Route: O Acebo-Paradavella-O Cávado- Castroverde-Lugo-Melide-Arzúa-Santiago de Compostela. 8.- Fisterra-Muxía Route: Santiago de Compostela-Ames- Negreira-Fisterra. 9.- Arousa Sea & Ulla River Route: Ría de Arousa: O Grove, Cambados, Vilagarcía, Pobra do Caramiñal y Ribeira; hasta su llegada a Pontecesures subiendo el río Ulla- Padrón- Santiago de Compostela.
WAY OF ST. JAMES : PILGRIMAGE ROUTES IN SPAIN 1. FRENCH ROUTE First Alternative: Jaca-Pamplona Second Alternative: Roncesvalles-Pamplona Route: Pamplona-Estella-Logroño-Nájera-Santo Domingo de la Calzada-Burgos-Castrojeriz- Frómista-Carrión-Sahagún-León-Astorga-Villafranca del Bierzo-Pedrafita do Cebreiro-Sarria- Arzúa-Santiago de Compostela
WAY OF ST. JAMES : PILGRIMAGE ROUTES IN SPAIN 2. NORTHT ROUTE Route: Bilbao-Santander-Oviedo First Alternative: Oviedo-Ribadeo-Villalba-Arzúa-Santiago de Compostela First Alternative: Oviedo-León (continuous in French Route). Second Alternative: Oviedo- Lugo-Arzúa- Santiago de Compostela
WAY OF ST. JAMES : PILGRIMAGE ROUTES IN SPAIN 3. VÍA DE LA PLATA ROUTE Route: Sevilla-El Ronquillo-Fuente de Cantos-Zafra- Almendralejo-Mérida-Cáceres-Plasencia- Béjar-Salamanca-Zamora First Alternative: Zamora-Astorga (continuous French Route) Second Alternative: Zamora-Santa Marta de Teva- Puebla de Sanabria-Verín-Ourense-Padrón-Santiago de Compostela
WAY OF ST. JAMES : PILGRIMAGE ROUTES IN EUROPE 1. FRANCE First Route: Aachen-Bruxelles-Amiens-Paris-Orleáns-Tours- Poitiers-Saintes-Bordeaux-Ostabat- Roncesvalles Second Route: Vézelay-Nevers-Périgueux-Eauze-Ostabat- Roncesvalles Alternative: Périgueux-Ostabat Third Route: Le Puy-Conques-Moissac-Eauze-Ostabat- Roncesvalles Fourth Route: Aries-Montpellier-Toulouse-Oloron-Jaca
WAY OF ST. JAMES : PILGRIMAGE ROUTES IN EUROPE 2. PORTUGAL: PORTUGUESE ROUTE First Alternative: Porto- Vila do Conde-Póvoa de Varzim- Viana do Castelo-Valença do Minho-Tui-Redondela-Pontevedra -Padrón-Santiago de Compostela Second Alternative: Porto-Guimaraes-Braga-Barcelos-Valença do Minho (continuous First Alternative) 3. IRELAND & GREAT BRITAIN Maritime Routes: Main Route: English Route.
GALICIA-SANTIAGO DE COMPOSTELA: GOAL OF THE WAY OF ST. JAMES
CATHEDRAL
CATHEDRAL
CATHEDRAL Pórtico de la Gloria
PUERTA SANTA/SAINT DOOR
APOSTLE TOMB
BOTAFUMEIRO
BOTAFUMEIRO TOTAL NUMBER OF PEOPLE IN THE CATHEDRAL OF SANTIAGO STANDING AND SITTING ON A PEAK DAY: 1.200
LA COMPOSTELA TOTAL PILGRIMS WHO GOT THE COMPOSTELA IN 2009: 145.877
WHEN THE PILGRIM COMES TO GALICIA CAN ENJOY
GALICIA: WELLNESS DESTINATION 1 st Potential in Spain
GALICIA: NAUTICAL TOURISM
GALICIA: GOLF
GALICIA: GASTRONOMY Mussels: 2 nd Potential in the world
GALICIA: WINE TOURISM
GALICIA: NATURE
GALICIA: SNOW ON THE WAY
GALICIA: RURAL TOURISM
RURAL TOURISM
GALICIA: RIVERS
GALICIA: TRADITION
GALICIA: PARADISE ISLANDS
GALICIA: HISTORY
GALICIA DESTINATION Cliffs over Europe 1.300 km coastline 700 beaches
HUMANITY HERITAGE HÉRCULES TOWER
HUMANITY HERITAGE HÉRCULES TOWER
HUMANITY HERITAGE WALL OF LUGO
HOSTELS/ ALBERGUES TOTAL OVERNIGHT STAYS IN HOSTELS: JANUARY-DECEMBER 2009: 331.981 JANUARY-MAYO 2010: 108.562
WAY OF ST. JAMES FIGURES 2009. COMPOSTELA: 145.877 FOREIGN TOURISTS: 26,1% Total (1º Portugal, 2º U.K., 3º Italy, 4º France, 5º Germany. INCREASE 2008-2009: +7,9%
WAY OF ST. JAMES : XACOBEO 2004. FIGURES TAKEN. TOTAL VISITORS: 6 MILLION GDP: +0,4%
WAY OF ST. JAMES : XACOBEO 2010. FIGURES EXPECTED. TOTAL VISITORS: 8 Million GDP: +0,5% GDP: 270 Million
SUSTAINABILITY ON THE WAY OF ST. JAMES : TOOL TO CONSERVATION OF HERITAGE AND PROMOTE GALICIA.
PARADORES/HOTELS
PARADORES/ HOTELS
CASTLES
MUSEUMS/CASTLES
MONASTERIES
WAY OF ST. JAMES : TOOL TO CONSERVATION OF HERITAGE AND PROMOTE GALICIA.
THE PRODUCT AND BRAND "XACOBEO S. A. de Xestión do Plan Xacobeo Public Company Promotion Way of St. James Provision of Services on the way It was created in 1991 for Holy Year 1993 (Xacobeo 93)
THE PRODUCT AND BRAND "XACOBEO HOLY YEAR: SUNDAY 25 TH JULY POPE S VISIT: 6N
MAIN IDEAS HOLY YEAR 2010: This is a great opportunity to present the Destination Galicia in the World. The Way is now one of the defining elements of Europe. The Way is a unique tourist product and a fundamental Driving force the economy of Galicia The way is a cultural and social exchanges vehicle.
PRINCIPLES XACOBEO 2010. Quality Universality Modernity Accessibility Durability Sustainability Solidarity
XACOBEO 010: MAGIC CROSSING OF 10 ROADS. Path of Spirituality Path of Reflection Path of the History Contemporary Way Path of Art Path o Audiovisual Road Sport Path of Gastronomy Children s Way Path of Music
XACOBEO PROGRAM: +20 Million
BONO IACOBUS = SYNERGY= RURAL TOURISM+WAY OF ST. JAMES
ACTIONS REGIONAL PUBLIC ADMINISTRATION IMPROVED INFORMATION PICTURE ENHANCEMENT IMPROVING PROMOTION IMPROVED MARKETING STUDY OF PRODUCTO AND MARKET SUPPORT AND CONSULTING TO PRIVATE AND PUBLIC SECTOR
ACTIONS REGIONAL PUBLIC ADMINISTRATION TRAINING SUPPORT RESEARCH SUPPORT PROVIDE ADDITIONAL PUBLIC SERVICES TO TOURISTS (HEALTH, SAFETY CONSUMER PROTECTION ) MONITORING OF COMPLIANCE WITH TEH LAW OF PROTECTION OF THE WAYS OF SANTIAGO STRATEGIC PLANNING HERITAGE RECOVERY
ACTIONS REGIONAL PUBLIC ADMINISTRATION PUBLIC OFFER OF ACCOMMODATION INFRAESTRUCTURE IN GENERAL CLEANING AND MAINTENANCE OF THE ROUTES AND INFRAESTRUCTURES (HOSTELS, SIGNALING, SERVICES, CARTOGRAPHY). USE OF NEW TECHNOLOGIES: WEB 2.0, SOCIAL NETWORKS TO INFLUENCE LOYAL MARKETS AND EMERGING MARKETS
XACOBEO 2010: PROMOTION IN GOOGLE Google is a globar partner for Xacobeo, with unique posibilities for the promotion and knowledge. The Goal is to get +600 Million visits qualified, + 200 Million ads Xacobeo 2010 through custom of messages Use all channels integrated Google: Adwords, Contextual, Placement Targeting, Youtube,Google Earth Mapplets and tool makers
PROMOTION XACOBEO 2010: Prescribers: Martin Sheen with the film The Way TV Sponsorships
PROMOTION XACOBEO 2010: Voice-overs for films and documentaries Embassy of Japan, OET Oslo, Varsaw, Río de Janeiro, Buenos Aires, London, EEUU
REGIONAL PUBLIC ADMINISTRATION SUPPORT THE PILGRIM: Free insurance, injury, accident coverage, during the way. The insured status is acquired through the submission of the corresponding credentials as a pilgrim. Death: 25.000 Absolute Disability: 25.000 (up to 70 years)
AND AFTER 2010? 2011. ANNIVESARY OF THE CATHEDRAL OF SANTIAGO Taking into account: Sustainability, Accesibility in balance with the use of the Way of St. James. And again in 2021 Until then, We wait every year on the Way of St. James Goal: GALICIA
We are all pilgrims and walk together..we wait for you.. Have a good way
THANK YOU VERY MUCH FOR YOUR ATTENTION José María Picallo Bua Museum of Country Life, Turlough, Castlebar, Co. Mayo Tuesday 29 th June 2010