Council MONTHLY REPORT DEPARTMENT: CVB MONTH: august 2016 VI SI TOR S CENT ER In the month of August the Visitors Center registered a total of 107 visitors: 89 were from Texas; 18 were from out of state. The following is a snapshot of activity: 24 requests for Shenandoah and local information; 15 inquiries about the Visitors Center; 10 requests for directions; 9 requests for maps; 4 requests of things to do; 4 inquiries for brochures of other cities in Texas. The Visitors Center has registered a total of 786 visitors for the 2015-2016 fiscal year. HOT E L OC CUPAN CY TA X The graph and table below show comparisons for hotel occupancy tax receipts for stays in July reported in August. As shown, receipts are down 18.16% over the same month in 2015. Hotel Report Occupancy Tax FY 2014-2015 FY 2015-2016 OCT 81,282.81 90,161.44 NOV 96,878.07 107,316.66 DEC 80,418.46 95,637.35 JAN 74,986.82 76,939.84 FEB 82,224.00 89,514.69 MAR 97,153.26 100,594.30 APR 116,404.12 99,833.41 MAY 102,394.11 95,071.78 JUN 125,398.28 116,269.63 JUL 102,031.95 97,725.93 AUG 96,902.06 79,301.81 SEPT 100,757.04 Page 1
The table and graph below show comparisons for hotel occupancy tax receipts over the past four fiscal years. Increases have occurred every year, month to month with the exception of February, April, May in 2013-2014, and April, May, June, July, August in 2015-2016. Hotel Receipts - Five Year Comparison FY 2011-2012 FY 2012-2013 FY 2013-2014 FY 2014-2015 FY 2015-2016 OCT 54,468.40 56,489.53 62,367.46 81,282.81 90,161.44 NOV 64,375.90 76,824.30 77,630.71 96,878.07 107,316.66 DEC 45,971.25 56,863.00 70,373.83 80,418.46 95,637.35 JAN 40,320.66 50,055.44 53,868.62 74,986.82 76,939.84 FEB 56,883.75 66,417.98 66,319.13 82,224.00 89,514.69 MAR 58,798.53 73,024.96 76,920.11 97,153.26 100,594.30 APR 68,748.07 86,979.81 86,833.68 116,404.12 99,833.41 MAY 68,918.67 76,815.37 75,312.97 102,394.11 95,071.78 JUN 72,693.23 87,000.16 99,156.28 125,398.28 116,269.63 JUL 61,362.99 71,352.79 80,444.10 102,031.95 97,725.93 AUG 55,735.29 76,950.12 82,880.03 96,902.06 79,301.81 SEPT 65,534.95 68,749.14 81,660.19 100,757.04 Page 2
The table and graph below show tax receipts for individual hotels. Homewood Suites Hampton Inn Clarion Suites Monthly Hotel Comparison La Quinta Inn America's Best Value Inn Days Inn TownePlace Suites Holiday Inn Courtyard Marriott OCT 17,768.41 12,634.13 4,028.44 10,261.40 1,636.13 6,151.84 16,523.47 21,157.62 90,161.44 NOV 20,280.03 13,877.45 5,967.78 13,461.76 2,437.67 8,509.10 18,472.13 24,310.74 107,316.66 DEC 18,406.70 11,259.36 5,193.92 11,709.84 1,954.26 7,626.86 16,610.73 22,875.68 95,637.35 JAN 14,242.63 9,402.65 3,650.78 7,368.35 1,862.55 5,498.30 19,357.66 15,556.92 76,939.84 FEB 15,954.27 11,806.78 4,465.85 9,351.24 1,928.71 5,747.27 18,741.16 21,519.41 89,514.69 MAR 18,397.39 12,302.84 4,382.94 10,906.26 2,060.79 6,324.69 20,740.96 25,478.43 100,594.30 APR 17,125.63 11,413.37 4,880.08 9,846.29 2,538.95 6,885.03 21,305.12 25,838.94 99,833.41 MAY 17,392.70 10,787.63 3,822.90 11,194.73 3,000.23 7,113.73 19,789.04 306.16 21,664.66 95,071.78 JUN 18,923.22 12,824.19 5,055.93 15,101.74 3,157.26 9,842.57 20,445.67 8,769.33 22,149.72 116,269.63 JUL 16,054.91 9,443.43 3,364.37 10,231.88 3,221.38 7,761.63 19,231.86 9,617.00 18,799.47 97,725.93 AUG 13,997.73 7,832.77 2,804.81 8,059.60 2,195.96 6,462.86 14,532.88 10,358.14 13,057.06 79,301.81 SEP - Total 188,543.62 123,584.60 47,617.80 117,493.09 25,993.89 77,923.88 205,750.68 29,050.63 232,408.65 1,048,366.84 Total The table below shows receipts by hotel for stays in July, reported in August, compared to last fiscal year. The pie chart shows the market share for each hotel. Comparison of July Hotel Reported in August 2015 2016 Homewood Suites 19,993.71 13,997.73 TownePlace Suites 16,631.44 14,532.88 Hampton Inn 14,182.57 7,832.77 La Quinta Inn & Suites 10,982.38 8,059.60 Clarion Suites 4,747.69 2,804.81 Days Inn 7,526.45 6,462.86 America's Best Value Inn 2,141.31 2,195.96 Holiday Inn 10,358.14 Courtyard Marriott 20,696.51 13,057.06 Total 96,902.06 79,301.81 Page 3
HOT E L UPDAT E S The following provides an update on the status of new or potential hotels: Name Location Rooms Stories Owner Target of Completion Home2 Suites 223 David Vetter 116 4 Hotel Ventures January 2017 Staybridge 19359 David Memorial 120 4 Thind Hotels TBD Cambria 89333 Tamina 127 4 Choice Hotels TBD Aloft David Memorial 116 5 Starwood Hotels TBD Even Hotel 18850 David Memorial 150 5 December 2017 STR Weekly United States Hotel Results (August 28 Sep 3, 2016): Occupancy 64.5% Average Daily Rate $118.97 Revenue Per Available Room $76.76 IN FOR MAT IO N, A CTIV IT IE S AN D EV ENT S NCAA Bids Staff submitted bids for the following 2018-2022 NCAA Division III Championships: Football Men s Soccer Women s Golf Men/Women s Swimming & Diving Businesses/Hotels visited in August: Al Caliente Mi Rancho Raising Cane s Red Lobster Red Robin Clarion Suites Courtyard Marriott Days Inn Hampton Inn Holiday Inn Homewood Suites La Quinta Inn & Suites TownePlace Suites Staff visited with the above to discuss: Promotion of businesses through the Visitors Center and social media. It was determined the best way to receive deals to be posted is to sign up to the restaurant s mailing lists and checking their social media daily. Staff also discussed the renovations to the Visitors Center and the ability to display the restaurant s menus and coupons here. These items can also be put into promotional bags for groups at the hotels. Many of the businesses have given staff updated information to display in the Visitors Center and coupons when available. Online coupons are most popular and are found on sources such as Link Magazine and Woodlands Online. Businesses have also been given the opportunity to submit free ads that will be displayed on the interactive maps when the screens are not in use. Many of the businesses are on the weekly events email list and find these very beneficial, especially for events held at The Cynthia Woods Mitchell Pavilion, Conroe ISD Natatorium and Woodforest Bank Stadium. Staff visited with the above hotels to provide them with Shenandoah dining guides and to check in with them. Page 4
Events that occurred in August: Rob Zomie & Korn with In This Moment Cynthia Woods Mitchell Pavilion Lynyrd Skynyrd & Peter Frampton Cynthia Woods Mitchell Pavilion Dixie Chicks Cynthia Woods Mitchell Pavilion Sublime with Rome & 311 Cynthia Woods Mitchell Pavilion Hank Williams Jr. & Chris Stapleton Cynthia Woods Mitchell Pavilion Disturbed & Breaking Benjamin with Alter Bridge & Saint Asonia Cynthia Woods Mitchell Pavilion Gwen Stefani with EVE Cynthia Woods Mitchell Pavilion Heart with Joan Jett & The Black Hearts & Cheap Trick Cynthia Woods Mitchell Pavilion Snoop Dogg & Wiz Khalifa Cynthia Woods Mitchell Pavilion Def Leppard with REO Speedwagon & Tesla Cynthia Woods Mitchell Pavilion Slipknot with Marilyn Manson Cynthia Woods Mitchell Pavilion Sound of Music Sing-A-Long Cynthia Woods Mitchell Pavilion Coming events in September: Music of The Rolling Stones by The Houston Symphony Cynthia Woods Mitchell Pavilion Brewmasters Craft Beer Festival Moody Gardens, Galveston Fifth Harmony Cynthia Woods Mitchell Pavilion Houston Tourism Summit George R. Brown Convention Center Goo Good Dolls & Collective Soul with Tribe Society Cynthia Woods Mitchell Pavilion Untapped Houston Discovery Green, Houston Houston Symphony, Hispanic Heritage Celebration Cynthia Woods Mitchell Pavilion Live at Night Waterway Square Arts in the Park Presents Shakespeare in the Park Rob Fleming Park 5 Seconds of Summer Cynthia Woods Mitchell Pavilion Concert in the Park Northshore Park Oddball Comedy Show Cynthia Woods Mitchell Pavilion Ray LaMontagne Cynthia Woods Mitchell Pavilion Live at Night Waterway Square Alabama Shakes with Corinne Bailey Rey Cynthia Woods Mitchell Pavilion Counting Crows & Rob Thomas Cynthia Woods Mitchell Pavilion ADVERTISIN G The ad below ran in the August issue of Texas Monthly Magazine. Page 5
The ad below will continue to run in the 2016 Spring/Summer issue of Visit Houston Official Visitors Guide. The ad below will continue to run in the 2016 Spring/Summer issue of Map Houston. Page 6
The ad below will continue to run in the 2015-2016 Texas State Travel Guide. The City has advertised with TourTexas.com. The advertisement includes a 600 word snap shot of the city, to include lodging, dining, shopping, and attractions. Visitors have the opportunity to view the website, download a brochure, or request information be sent via mail. For August, there were 63 requests for information as outlined in the attached Content Engagement Report. GO OGLE ANA L YTICS Listed below are analytics of the CVB website for the month of August. Google Analytic points for August: Number of Hits to Website (excluding internal hits) New Users 855 Returning Users 14 Total Users 869 Sessions by Device Desktop 628 Mobile 304 Tablet 34 Total Sessions 966 Traffic Type Referral (User came from another site) 481 Organic (User accessed a search engine, such as google, and found our site) 296 Direct (User typed CVB s url into their browser) 189 SUBMITTED BY: Page 7
Weekly Hotel Report - Total United States - Week of August 28, 2016 - September 03, 2016 Actual Aug 28, 2016 - Sep 03, 2016 Percent Change from Previous Year 28-Aug-16 29-Aug-16 30-Aug-16 31-Aug-16 1-Sep-16 2-Sep-16 3-Sep-16 Total 30-Aug-15 31-Aug-15 1-Sep-15 2-Sep-15 3-Sep-15 4-Sep-15 5-Sep-15 Total Sun Mon Tue Wed Thu Fri Sat Week Sun Mon Tue Wed Thu Fri Sat Week Occupancy 49.7% 61.4% 64.4% 62.0% 58.6% 71.1% 84.4% 64.5% 6.0% 5.5% 1.7% -0.8% 1.0% 0.9% -0.5% 1.6% Average Daily Rate $112.54 $116.29 $117.69 $114.98 $111.50 $122.12 $131.17 $118.97 2.1% 2.4% 2.0% 1.0% 2.4% 3.3% 3.6% 2.4% Revenue Per Available Room $55.96 $71.42 $75.80 $71.31 $65.31 $86.78 $110.77 $76.76 8.2% 8.0% 3.7% 0.2% 3.4% 4.2% 3.1% 4.1% Occupancy Variance (%) This Year vs Last Year ADR Variance (%) This Year vs Last Year RevPAR Variance (%) This Year vs Last Year 10% 10% 10% 8% 8% 8% 8.2% 8.0% 6% 6.0% 5.5% 6% 6% 4% 4% 3.3% 3.6% 4% 3.7% 3.4% 4.2% 3.1% 4.1% 2% 1.7% 1.6% 2% 2.1% 2.4% 2.0% 2.4% 2.4% 2% 1.0% 0.9% 1.0% 0% 0% 0% 0.2% -0.8% -0.5% -2% Sun Mon Tue Wed Thu Fri Sat Total -2% Sun Mon Tue Wed Thu Fri Sat Total -2% Sun Mon Tue Wed Thu Fri Sat Total Source: STR You may quote this data when properly atttributing it to STR, Inc. For additional information about specific markets or STR chain scales please contact STR at 615-824-8664, or e-mail: info@str.com. Date Created: September 07, 2016
Content Engagement Report Shenandoah CVB 08/01/2016-08/31/2016 TOTAL CONTENT ENGAGEMENT = 478 63 - Total Guides Ordered 63 - Postal requests 0 - PDF downloads Top Responding States TX CA IL Average economic impact for each Visitor Guide sent out is $48*. TourTexas.com has facilitated 63 Visitor Guide Requests to Texas travelers on your behalf. TOTAL ECONOMIC IMPACT OF THOSE REQUESTS =$3,024 * Source: Western Association of Convention & Visitor Bureaus's Economic Impact of Visitor Guide Requests 2014 Total actions taken - 415 15 Website 241 Page Views 125 Video Views 8 Facebook 8 Twitter 9 Instagram 9 Booking