Regional Vision, National Missions? Caribbean Creative Economy: The Case of Jamaica

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Regional Vision, National Missions? Caribbean Creative Economy: The Case of Jamaica Inkandvision.org Deborah A. Hickling, PhD SOUTH AFRICAN CULTURAL OBSERVATORY 2 nd NATIONAL CONFERENCE 24 & 25 MAY 2017 Johannesburg, South Africa

Every man got a right to decide his own destiny Robert Nesta Bob Marley

Today s Presentation: 1. Caribbean Economies Glorious Absurdity 1. Regional Vision Caribbean Creative Economy: Irony Hegemony and History 3. National Mission: Jamaican Creative Economy Policy: Nurture the Absurd The Citadel, Haiti

Caribbean Economy, Culture & Creativity GLORIOUS CULTURAL ABSURDITY

Le Pitons, St Lucia

Middle Income Economies

Neocolonialism

New World Order?

Caribbean at a Crossroads Sitting Here in Limbo Jimmy Cliff

Culture and Creativity: The New Oil

Glorious Absurdity

Regional Vision CARIBBEAN CREATIVE ECONOMY: IRONY, HEGEMONY, HISTORY

PRINCIPAL CARICOM POLICY 1992 Internal review, Carifesta Origins Achievements (August 1992) 1996 The Future of CARIFESTA (October 1996) 2006 Regional Development Strategy and Action Plan 2012 Regional Strategy and Action Plan for Cultural Industries in CARICOM 2015 Leveraging CARICOM's Human, Cultural and Natural Assets for the Economic Development of the Commission (2015)

Uneven Data The total contribution to Jamaica s GDP in 2005 at US$464.7m or 4.8% of GDP. The core copyright sector contributed 1.7%. The non- dedicated copyright subsector contributed 1.9% and the remaining two subsectors. The independent and partial copyright subsectors, contributed 1.2%. Employment- in 2005 the sector accounted for 3.03% of employees or 32,032 persons In 2003 The Caribbean Festival Caribana generated Cdn $200M in visitor expenditure, with an attendance of over 1 million persons over 3-4 days. The number of visitors for the Trinidad Carnival, the Saint Lucia Jazz Festival and the Barbados Crop over was 42,646, 11,041 and 3,485, respectively. Direct tourist expenditure for these events was estimated at US$ 18 million, at US$ 15 million and at US$ 3 million, respectively

Plan of Action CARICOM 2015

CARICOM 2015 HEADS AGREEMENT National cultural policies Multi-sectoral package of incentives Support Legislation Ratification of international treaties and conventions Agreement on a harmonized regional Exemptions Regime Sustainable financing mechanisms Dedicated institutional support at the national and regional level Strengthening educational programmes in the Arts and support services Creation of National and Regional Registries of Artists and Cultural Workers

Caribbean Cultural Production as Carnivalesque Suzanne Burke T&T

Caribbean CCI as Resistant Represents temporary liberation of the established order Subversion and liberation of the assumptions of dominance through humor, chaos and celebration Mocking, satirical challenge to authority and traditional social hierarchy and constructs Ironies of resistance and supplication in Caribbean Cultural Idiom

Postcolonial CCI Trajectories of Transition Time Span Advanced Industrial Nations/Western Literature Caribbean Post Colonial Parallels 1700s 1900s Eras of Enlightenment and Industrialization 1914 1940s World War Years Colonialism and Decolonization 1950s 1989 Cold War Independence and Development Era 1980s 2000s Globalization Globalization Slavery and Colonization 2010 + You are here Liminal You are here Liminal Cunningham 2009, Hickling 2011

Cerebral vs Practical Approaches

National Mission JAMAICAN CREATIVE ECONOMY DEVELOPMENT

Available Jamaican CCI Data Culture and the Cultural and Creative Industries contribute 5.2% to Jamaica s gross domestic product (GDP) CCI s generate revenue of US$15 to 20 million dollars annually CCI s account for 3% of total employment Copyright Sector contributes 5.1% to the GDP of Jamaica, and accounts for 3.0% of all employment. It employs approximately 6,000 12,000 persons in the music industry of Jamaica

Getting Paid Discounting Culture Legitimization Valuing Creative Work Process vs Product Sourcing Capital Decent Work Framework for Creative Work Absence of Political Will Governance Structures and processes Markets, Marketing and Distribution Training, Certification and Standardization of Skills Valuation of creative work Dialectics of Creativity and Business IP Rationalization Exploitation Anti Social Illegalities Anti-Establishment Litany

Focus on Entrepreneurship Set up Shop

Policy Development & Strategic Review National Cultural and Creative Industries Commission

Inclusion of CCI in National Development Plan

Developed a Policy Framework

Engaging Creatives, Attempting to Build Trust

Private Sector Stakeholders

Tourism Interface: Stakeholders from Resort Areas

Sector Meetings: Film Industry

Finance and Commerce: Bankers and Financiers

Research and Development: Academics and Researchers

Public Service Delivery

Advocacy and Representations

Governance By Election Cycle Political Inertia Progress Prosperity

Conclusion NURTURE THE ABSURD

Change of Paradigm From cultures of extractionism to cultures of sustainability Emphasis on privileging labour rather than capital Equality as a driver of growth Focus on productivity Move from consumption to export and global trade Economic Commission on Latin America and the Caribbean (ECLAC), 2015

Approach: Opportunities for PPP 1. Research and Development 2. Facilitating supportive financing structures for industries 3. Marketing and Nation Branding Exercise 4. IP Rationalization 5. Institutional strengthening 6. Business development and incubation 7. Training, certification and standardization of skills 8. The establishment or renovation of facilities 9. Consultations regarding incentives and taxation frameworks, and 10. The facilitation of domestic, regional and international trade.

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