COURSES OF STUDY FOR. Career Oriented and Skill Development Course

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(AUTONOMOUS) SFS, GURUKUL MARG, MANSAROVAR, JAIPUR COURSES OF STUDY FOR Career Oriented and Skill Development Course Syllabus applicable for the students seeking admission in the academic year 2007-08.

2007-08 ON CERTIFICATE /DIPLOMA IN TOURISM AND AIRLINE MANAGEMENT

Certificate in Tourism and Airline Management Paper I: Tourism Product : Concepts & Resources Paper Code: TAM 131 Teaching hours : 6 hrs per week 1) Introduction to Tourism Meaning and dimensions of Tourism phenomenon. Understanding Tourism terminology. Concept of a Tourist, Visitor and an Excursionist. History of Tourism Growth and development of Tourism through the ages. Travel in the Prehistoric times, in the Middle ages, the Grand Tour,in the Industrial age, Concept of Paid Holidays, Development of Modern transport system. 2) Basic Constituents of tourism industry - Transportation, Accommodation and Attraction, Peters inventory of Tourist attraction : Cultural, Traditions, Scenic, Entertainment, Others. Nature of Tourism Lei per s Model on nature of tourism, Classification of Tourism based on Purpose of Tourism, Geographical location. 3) The Psychological dimension of Tourism : Meaning and importance of motivation, different motivations for Tourism Modern day motivators as given by McIntosh. 4) Tourism Product: Definition, Salient features of tourism product, Product life cycle. Tourism Resources of India: Types and their geographical distribution. 5) India as a Tourist destination : Various resources for development of Tourism in India. Wildlife - an introduction to wildlife tourism, existing Wildlife sanctuaries and National Parks. Mountains - Tourist Resource potential in Mountains with reference to Himalayas. Desert Tourism India s main Desert area.existing destinations for desert tourism. Beach Tourism- What are coastal areas, Existing beaches and beach tourism pattern. Island Tourism with reference to Andaman and Nicobar Islands & Lakshadweep. An introduction,its tourism attractions, fairs and festivals, formalities to visit.

6) Cultural heritage of India- Architectural heritage and Monuments of India. Performing arts -Dance :Theory,Technique- Nritta & Abhinaya. Classical dances of India: Kathak,Bharatnatyam,Odissi, Kuchipudi, Kath kali,manipuri. Folk dances: Meaning, Difference between folk and classical dance. Folk dance forms of Rajasthan 7) Role of Information Technology in Tourism : An introduction to Computers Internet and Computer Reservation Systems ( In Hotels & Airlines ) Tourism scenario in India Potentials, Problems and prospects. India s resource potential for tourism, recognition by Government, Ways to stimulate tourism in India.

Certificate in Tourism and Airline Management Paper II : Airline Theory and Reservation Paper Code: TAM 132 Teaching hours : 6 hrs per week 1) Introduction to Air travel and development of Aviation industry over the years. Linkages between Aviation and Tourism industry. 2) International Travel Organizations: Understand International regulations such as The Chicago convention and ICAO, bilateral agreements and the Warsaw Convention. International Organizations such as IATA, UFTAA :An Introduction and their functions. Meaning of Traffic rights and differentiate between different types of traffic rights. 3) Understanding Travel Terminology: Interpret Travel terminologies. Code and Decode Travel terminology Define travel related terms used in the Airline industry 4) World Geography Identify the main geographic features of the World Locate major countries and their capital cities Planning itineraries by Air Familiarize with the International timing system Calculate Flying time & Elapsed time Distinguish the main IATA Traffic conference area 5) Reading Travel Guide Read the ABC/ OAG World Airways guide which will help in extracting information related to Air travel Make suitable connections while planning Itineraries Make un published transfer connections Know how to use minimum connecting time 6) Reservation Explanation of various rules pertaining to making reservations on phone and via Computer. How to make a reservation Most widely used Computer Reservation Systems Methodology of Computer Reservation Operation The guidelines and norms followed in reservation 7) Baggage Handling Two baggage systems that are applied to the travel industry The related definitions, rules and procedures for checked and unchecked baggage The procedure attaching to carriage of Domestic pets accompanying a passenger and restrictions on dangerous goods

Certificate in Tourism and Airline Management Paper III : PRACTICAL PAPER CODE: TAM 133 Teaching hours : 2 hrs per week Practical Industrial Visit to places of historical significance Case study on a Travel agency/ Hotel / Airlines Practical knowledge on Computers Project on Cultural heritage of India Project Presentation Tour 4 hours 6 hours 2 hours 6 hours 2 hours 16 hours

Certificate in Tourism and Airline Management BOOKS AND REFERENCES: Tourism Development Principles & Practices : A.K Bhatia International Tourism : A.K Bhatia Dynamics of Tourism : Pushpinder S Gill International Encyclopedia of Tourism Management: P.C Sinha Civil Aviation & Tourism administration in India : Ram Acharya Air Travel Ticketing & Fare Construction : Jagmohan Negi ABC Manual IATA Manual

Diploma in Tourism and Airline Management Paper-I : Travel Agency Management Paper Code: TAM 231 Teaching hours : 6 hrs per week 1) Tourism as an Industry Defining Tourism Product as an agglomeration of various sectors of economy such as Accommodation, Transportation and Entertainment, Structure of Tourism Industry, Travel trade intermediaries like Travel agency, Tour Operator etc. Concept of Domestic and International Tourism. 2) Definition of a Travel Agency and a Tour Operator, types of Travel agencies and Tour Operators. Forms of Travel agency business- Proprietorship, Partnership and Corporate firm. Organization Structure of a Travel/ Tour company. 3) Procedure for the approval and recognition of a travel agency and tour operation business from Govt. of India and IATA. Different functions being performed by the Travel Agents, Procedure for the approval of a Travel agency by IATA. Functions of a Travel /Tour company. 4) Meaning, Types and importance of an Itinerary, process of itinerary preparation. Introduction to tour Packaging, Types of Package tours and stages for Package Tour formulation, Significance of Package tours. Tour Costing and Pricing- Introduction, Tour Cost, Components of tour cost, costing a tour package with the help of a Cost sheet. 5) Tourism Regulation & Legislation in India Passport,Visa,Special permits,antiquities and Consumer Expectation. 6) Accommodation Importance of Accommodation in Tourism, Different kinds of Accommodation, Classification of Hotels, Room Types and Reservation procedure in Hotels. 7) Advertising Understanding the concept of Advertising- Setting the objectivessetting the objectives, budget decisions,message decision,campaign evaluation, the working of an advertising agency. Direct Marketing & Internet Marketing.

Diploma in Tourism and Airline Management Paper II : Documentation, Fare Construction & Ticketing Paper Code: TAM : 232 Teaching hours : 6 hrs per week 1) Travel Formalities Understand information related to passports, visa,health requirements,taxes,customs,currency,insurance and auxillary services. Identify requirements for the above documentation and consequences of negligence Information on currency regulations Read TIM for all above related topics SPM rules and POE procedure for Indian nationals 2) Aeronautics / Air Travel Facilities Understand the basics of aircraft operation Gain knowledge of the procedures while take off, In flight and while landing. Information on different types of Aircraft and their seat configuration Understand the interior layout of the air craft and In-flight services Broad knowledge of outlay of the Airport Regulations and procedures on departure and arrival at the airport 3) Fare Construction and Ticketing Construct and quote normal & special air fares Issue manually air tickets and other travel related documents Information on Billing and settlement plan (BSP) Identify major aspects of Control & security of accountable documents

Diploma in Tourism and Airline Management Paper III : Practical Paper Code: TAM 233 Teaching hours : 2 hrs per week Practical Industrial Visit to a Travel agency Industrial Training in a Ticketing Agency Project Presentation 4 hours 30 hours 2 hours

Diploma in Tourism and Airline Management BOOKS AND REFERENCES: Tourism and Travel Management The Travel Industry Infrastructure Of Tourism In India The Indian Travel Agent : Role performance Professionalism Civil Aviation & Tourism administration in India Air Travel Ticketing & Fare Construction ABC Manual IATA Manual : Dr. Biswanath Ghosh : Chuck Y Gee, James C Makens Dexter J L Choy : Ratandeep Singh : Harish Malik & Asim Chatterjee : Ram Acharya : Jagmohan Negi