Sika at Work. Fast Introduction of Sikafloor PurCem in North and Latin America Case Studies

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02.08 - January 2008 Business Unit Contractors Sika at Work No. Fast Introduction of Sikafloor PurCem in North and Latin America Case Studies

Best demonstrated Practice Sikafloor PurCem Introduction into North and Latin America For the introduction of this new technology into the North and Latin American flooring market, the examples from the USA, and México, who are leading the continent, supported by Sika Canada, are included below. The USA had already an existing customer base served directly by Covercrete from Canada, most of which were incorporated as customers to Sika Corp. The recent focus into the flooring market Sika Corp., and the new, yet experienced, flooring personnel required close support from Sika Canada in its early stages to develop and consolidate Sika s presence in this market. Mexico had an existing distributor of the Covercrete brand, that allowed Sika Mexicana to be effective from the start, in a market where the technology was known and available. Contractors already experienced with similar products, were greatly interested in the phenomenal advantage of the extreme workability of the products. The learning curve of the placing procedures to adjust the original formulations to the local climatic conditions proved extremely useful in order to achieve excellent results in the end. In, all major competitors are presented as well as some local producers, which required a very fast reaction in order to bring quickly into the market the Sika alternative. After the initial market and SWOT analysis, an introduction plan was also devised, consisting of benchmarking our products against the competition, demonstrations to selected Sika specialist contractors for a low key introduction to gain references and knowledge, training of the sales force and finally a full launch of the products and the Sikafloor -PurCem brand, supported by the earlier experience. Norson, in Hermosillo, Sonora, México Pork production facility for raising, fattening, slaughtering, processing and packaging. 7 blast-freezer chambers 100 m 2 each for a total of 700 m 2. Production and processing areas will be treated in the future. Almost 100% of the plant s production goes to Japan and China. Resistance to thermal shock. Compliance with Mexican TIF regulations to the highest level (Federal Sanitary Inspection, according to internationally accepted standards), achieved by means of the USDA and CFIA certificates provided. The freshly processed and packaged meat is introduced into the freezers which are at around 8ºC, and in just 3 minutes, they are frozen down to -35ºC, then extracted and replaced by the next batch. This takes about 20 minutes. By then, the temperature has risen again to around 8ºC and the freezer doors are closed and another cycle begins. Sikafloor -19N PurCem at 7.5 mm thick. Mantenimiento de Pisos Industriales S.A. de C.V. Coca Cola Polar, Bahía Blanca, 360 m 2 of bottling area floor that was previously tiled. Short turnaround time. Hygienic floor with a smooth but anti-slip finish. Removal of the tiles and fixing mortar and preparation of the substrate. High ambient moisture (66% r.h.) and substrate moisture (4.4%) and low ambient and substrate temperature (12ºC). Sikafloor -21N PurCem in a total thickness of 4 mm for the 360 m 2 area, plus approximately 20m 2 for detailing and coving with Sikafloor -29N PurCem also in 4 mm. Sika Rod, Sikaflex Pro-3 WF. Tecnobahía (Bahía Blanca), Production Management of Coca Cola Polar. Rheem Water Heaters, S de R.L. de C.V., Mexicali, México 1,200.- m 2 in a domestic, commercial and industrial water heater production plant. Extremely high service temperatures at the furnace entrances, where the cylinders are formed, in what already is a high ambient temperature. Heavy abrasion form rolling and movement of the cylinders plus frequent heavy forklift traffic. Ambient temperatures in May to July of 52ºC to 56ºC in the shade. Winter ambient temperatures of -14ºC to 4ºC. (A real desert climate). Extremely short application times and very fast product reaction which caused blistering of the first (unsupported by Sika) application by the "contractor". The use of an air-conditioned office for product storage (+27ºC), plus placing of parts A and B in ice water prior to mixing, (material conditioning), and application at 4 a.m. with 29ºC air temperature, 31ºC in the substrate and 2 minute mixing, allowed to apply in a single layer 6 mm of Sikafloor -21N PurCem. Construcciones, Servicios y Distribuciones de B.C., S.A. de C.V.

Fuddruckers Restaurant, Denton, Texas, USA A new kitchen, entrance and queue lines. Kitchen 1425 sq.ft (132,4m 2 ) and 350 linear ft. (106.7m) of 4 inch coving (10 cm). Entrance and queue line area 500 sq. ft (46.5 m 2 ). Resistance to usual kitchen environment (food products, grease spills, frequent hot water wash-downs with industrial grade degreaser detergent) and entrance and queue line subject to frequent foot traffic and daily cleaning. Traditional tile floors fail due to cracked tiles and grout line joints, especially in the wall / floor interface. Water and grease penetrate the failures, which result in a pungent odour and bacteria issues. Kitchen area: Sikafloor -22N PurCem medium to heavy duty, self levelling broadcast screed and Sikafloor -29N PurCem coving and detailing mortar and Sikafloor -31N PurCem, solvent free, matt finish coating. The entrance and queue line area Sikafloor -261 with decorative flake system and company logo, sealed with Sikafloor 2002 and Sikafloor Polythane UV. Dal Tex Restaurant Management, Runyon and Associates, Inc., Southwest Industrial Surfaces, Inc. (Grand Prairie, TX). Quickfood, San Luis, 200 m 2 in a cold storage area of meat processing plant. 1090m 2 in dry process area and aisles. Repair of concrete in a poor state, suffering continuous traffic of meat transport carts, hot water cleaning at 90º C, and extremely short downtimes over the week-end. Low ambient temperature, contaminated and deteriorated concrete. In the cold storage area, Sikafloor -19N PurCem at 8mm thick. Cutting out of joints and placing of Sika Rod, Sikaflex Pro-3 WF. In the dry process area and aisles: Sikafloor -21N PurCem at 4mm thick. Inacor San Luis, Plant Maintenance San Luis de Quickfood. Industrias Golden S.A. de C.V., México D.F., México An industrial textile tannery, requiring concrete floor protection against very hot water with high chemical dye content, 600 m 2. The process consists of successive immersion of the textiles into water 85ºC to 90ºC held in various aluminium tanks, each holding different dyes. As stabilizer these dyes contain low concentrations of formic, hydrochloric acid, some alcohols, etc. and in the process, plenty of spills occur with very hot water (approx. 80ºC) of different colours, depending on the dye used. These spills are collected in channel drains. Resistance to extremely high service temperature and thermal shock as well as chemical resistance to the dyes and chemicals used. The floor was designed with a slope of 2% into the drains (which also had to be protected) and there was a risk that the material would slump into the drains during application, but which did not occur. The customer is aware that some staining of the screed is to be expected, but cleaning with lukewarm water under pressure three times a day will minimise the matter. Sikafloor -21N PurCem at 6 mm thick in a single layer application. Pedro Ruiz Hernández. Syntaric, Buenos Aires, 100 m 2 in a cosmetics factory. The refurbishment of a deteriorated epoxy mortar screed aisle, which had been repaired and overpainted several times, due to the extreme mechanical abrasion it suffers. This is caused by the great amount of merchandise transport carts using it constantly. Concrete with residual damaged and failed epoxy mortar on the surface. Sikafloor -21N PurCem in 4 mm. Hugo López & Hnos.

Owens Corning, S.A. de C.V., México D.F., México 850 m 2 at a fibreglass production plant (thread and fleece). Protection of concrete floors from extreme mechanical abuse, high temperatures and requiring easy cleanability. The carts weighing up to 3 tonnes transport several fibreglass rolls, right after production at about 70ºC to 90ºC. At the furnace doors there is a strong thermal shock to be added to the traffic. There is a lot of fine fibre glass from the weaving and threading of the fibreglass (in dust form) so with an easy to clean floor, it is simple to collect it and reprocess it. Sikafloor -19N PurCem at 6 mm thick. Sistemas Polimericos del Norte S.A. de C.V. Sapore di Pane, Buenos Aires, 30 m 2 at a bakery, in front of the ovens. Resistance to high service temperatures and frequent cart traffic. Fast turn around time, as only 48 hours were available. It is possible to extend the application area to 700 m 2 in the future. High substrate moisture, joint repair and levelling required before the screed placing. Sikafloor -21N PurCem at 4 mm. Sika Patch Primer, Sika Patch Mortero, Sika Rod, and Sikaflex Pro-3 WF. Executive Chef & Operations Manager, Maintenance Manager, Specialist Contractor: Quasar Servicios. Frutos Marinos, S.A. de C.V., Guaymas, Sonora, México 240 m 2 in 3 blast freezers (80m 2 each), in a plant for the processing and sale of seafood. They receive the majority of the shrimp from the local port of Guaymas, and then clean, process, wash and package for export to the USA. Extreme thermal shock resistance. The shrimp is frozen from 8ºC to -40ºC in just 3 minutes, and it is then stored for up to a year, until it is shipped to the USA. Sikafloor -19N PurCem at 7.5 mm thick in grey colour. Mantenimiento de Pisos Industriales S.A. de C.V. Empacadora de Carnes de Tijuana S.A. de C.V., Tijuana, México 950 m 2 in a meat processing and packaging plant. The process starts with the reception of the previously slaughtered cows, cut in half, which are then cut into finer pieces. Destined for national and export (USA) consumption. Fully wet process, with continuous water and fat spills. At the end of each day the floor is cleaned with hot water jet and paracetic acid as disinfectant. Transport is in boxes on manual carts with hard neoprene wheels. Hygienic grade floor for food industry, slip-resistant for wet processes and hot water cleaning and high abrasion resistance. It was the first job for the specialist contractor. His labourers were coating applicators, unused to work with screed mortars, and he had to hire and train 9 different 4 men crews to finish the job, all with new personnel. Sikafloor -19N PurCem at 6 mm thick in one application. Simac, S.A. de C.V.

Sika Services AG Corporate Business Unit Contractors Speckstrasse 22 CH-8330 Pfäffikon Switzerland Phone +41 44 403 13 64 Fax +41 44 403 13 77 www.sika.com Corporate Marketing / BU Contractors / 01.08 / 02 / gho