2014 InfoMed Media Kit Current Informative Online Objective Embracing Global Healthcare Challenges Infomed (Malaysia) Sdn Bhd
The revolutionary new Magazine in the Medical Community of Malaysia With its inaugural issue published in April 2012, this exciting new magazine has sparked interest in the medical community in the country. This magazine brings a comprehensive up-to-date coverage of articles on the sciences behind innovative medical therapies, disease awareness and discoveries, and even management topics to give medical organizations and professionals a broad overview on improving their services to their patients and clients. There is also a good mix of international articles as well as local ones. Even though InfoMed is just the new kid on the block at the moment, it has already received positive responses from the medical community: It fits in nicely into an area where not many other medical publications have trodden before. It is a publication which sought to update professionals in the healthcare industry on matters related to the way healthcare is being practiced at the moment. I find the articles relevant and easy to read. ~Dr KC Koh~ The issue has a good layout and quality articles which has a good mixture for the healthcare industry as a whole. Articles are not the usual run off the mill type meant only for Doctors. I find the article `Healthcare highlights from around the Globe quite useful and hope to read more of this in future issues. ~Dr Jaswant Singh~ InfoMed MediaKit 2014 Page 2
Distribution and Frequency InfoMed is published 4 times a year and 10,000 copies per issue. Each issue is delivered individually to the doctors and administrators FOC. Each issue consists of 80 pages. Below is the distribution profile of InfoMed magazine for 2013. The distribution profile may evolve over time in accordance with the needs of the advertisers. Distribution No of Magazines % Public Hospitals 1,009 10.09% Private Hospitals 1,932 19.32% GP Clinics (Primary Care Physicians) 5,008 50.08% Ministry of Health Malaysia 325 3.25% State Health Departments, Ministry of Health 98 0.98% Healthcare Companies 330 3.30% Associations/Academies 350 3.50% Conferences as Media Partner 450 4.50% Healthcare Institutions including Medical Schools 190 1.90% Misc 308 3.08% Total Distribution 10,000 100.00% InfoMed MediaKit 2014 Page 3
Organization Group Public Hospitals Private Hospitals MOH Malaysia Details on Distribution Director, Senior Management and Heads of Departments CEO and Senior Management & All Consultants All Top Management at Ministry of Health, Division Heads and Senior Management, and All State Directors of Health and Senior Management Primary Care Physicians (GPs) All States, covers almost 80% of the registered Clinics in the country Healthcare Institutions Healthcare Corporations Medical Associations Teaching and research institutions in healthcare Companies marketing healthcare products and services Medical Associations and Conferences on Healthcare in the Region e.g. APHM, MEDICA, Spore etc REACHES OUT TO ALMOST ALL POLICY AND DECISION MAKERS ON HEALTHCARE IN THE COUNTRY AND NOW THE REGION Benefits of advertising with InfoMed Better readership With a quarterly frequency, it reduces clutter in the busy healthcare professionals office and promotes a sense of anticipation for the next issue. It comes in a convenient size for portability as well as an e-version to meet the needs of the new-age eco-friendly ipad or Kindle users. There is also a plan to conduct market research after being in the market for above 2 years to validate how effective the article-recall, message-recall as well as brand-recall to assess how impactful is InfoMed and also to further improve our readership for future. Comprehensive content and article mix The article sources are from a vast mix of international writers, local medical writers and even contribution from our local healthcare professional themselves. InfoMed give the local medical professionals the platform and opportunity to share their views, concerns and achievements, therefore engages the local medical professional community into the making of this magazine. It is also a holistic medical magazine with article that span across topics on medical therapies, sciences, management, marketing, people-management and many more. The healthcare industry has evolved beyond treatment of disease. Patients are now more educated, affluent and demands higher professionalism and service quality. InfoMed MediaKit 2014 Page 4
Comprehensive reach InfoMed does not just reach out to your prescribers, but it also reaches out to the policy-makers in the Ministry of Health, as well as the hospital top administration team. The distribution includes all medical related organizations. This gives your brand a higher visibility and awareness profile to people who make decisions on contracts, tenders and listing. There is also exciting plans to expand the distribution of InfoMed beyond Malaysia. Publication Schedules and Deadlines for Advertisement/Advertorial PUBLICATION DATES ADVERTISEMENTS / ADVERTORIAL BOOKING DATELINE MATERIAL DATELINE 20-31 January 15 November 01 December 20-30 April 15 February 01 March 20-31 July 15 May 01 June 20-31 October 15 August 01 September InfoMed MediaKit 2014 Page 5
Advertisement sizes available NO AD SIZE DESCRIPTION TRIMMED SIZE (MM) BLEED SIZE (MM) 1. Full Page Colour 210 (w) x 275 (h) 216 x 281 2. Double Page Spread Colour 420 (w) x 275 (h) 432 x 281 3. Half Page Colour 210 (w) x 138 (h) 216 x 144 4. Quarter Page Colour 148 (w) x 98 (h) 154 x 104 5. Front Cover (Story & Image) 210 (w) x 275 (h) 216 x 281 6. Back Cover 210 (w) x 275 (h) 216 x 281 7. Inside Front Cover 210 (w) x 275 (h) 216 x 281 8. Inside Front Cover Double Page Spread 420 (w) x 275 (h) 432 x 281 9. Inside Back Cover 210 (w) x 275 (h) 216 x 281 10. Inside Back Cover Double Page Spread 420 (w) x 275 (h) 432 x 281 11. 1 Cube Ad (refer next page) 60 (w) x 60 (h) 66 x 66 12. 4 Cube Ad (refer next page) 125 (w) x 125 (h) 131 x 131 13. Horizontal 3 Cube Ad (refer next page) 190 (w) x 60 (h) 196 x 66 Advertisement in PDF version preferred with high resolution of more than 1.5MB. Advert can be emailed to advert@infomed.com.my. InfoMed MediaKit 2014 Page 6
FULL PAGE AD : 210 MM X 275 MM 4 CUBE AD: 125 MM X 125 MM HORIZONTAL 3 CUBE AD: 190 MM X 60 MM InfoMed MediaKit 2014 Page 7
InfoMed is a media partner in the following international healthcare events both in Malaysia and the region for 2013 and 2014 which brings more visibility for advertisers: 1. RehabTech An International Exhibition & Conference on Assistive Technology, Integrated Care & Rehabilitation Engineering from 27 February - 1 March 2013 at Singapore EXPO Convention & Exhibition Centre, Singapore 2. Orthopedic & Rehacare Canton 2013/3 rd from 29-31 March 2013 at Poly World Trade Centre, Guangzhou, China 3. 16 th Southeast Asian Healthcare & Pharma Show 2013 from 24 26 April 2013 at KLCC, Kuala Lumpur, Malaysia 4. APHM Conference & Expo 2013 from 2 to 4 July 2013 at Sunway Convention Centre, Malaysia 5. Healthcare Management Asia 2013, Patient Care Asia 2013 and Food Services in Healthcare Summit from 28 30 August 2013, Singapore 6. MSQH and MOH Conference & Exhibition 2013 from 3 4 September 2013 at The Everly Hotel, Putrajaya, Malaysia 7. Healthcare World Asia 2013 from 8 11 October 2013 at Marina Bay Sands Convention Centre, Singapore 8. 23 rd Annual Congress of the Association of Thoracic and Cardiovascular Surgeons of Asia from 10-12 October 2013 at Raffles City Convention Centre, Singapore 9. 2 nd Malaysia International Healthcare Travel Expo (MIHTE) from 20 22 October 2013 at Sunway Pyramid Convention Centre, Malaysia 10. KPJ Healthcare Conference & Exhibition 2013 from 6 8 November 2013 at One World Hotel, Malaysia 11. General Hospital Senate 2013 from 13-14 November 2013 at Kuala Lumpur, Malaysia 12. World Cancer Day Conference & Expo on cancer on 22 February 2014 at Seri Pacific Hotel, Kuala Lumpur, Malaysia 13. The 17 th SE-Asian Healthcare Show from 4 6 March 2014 at KLCC, Kuala Lumpur, Malaysia 14. ASLI Healthcare Forum 2014 on 15 April 2014 at Sunway Hotel & Resort, Malaysia 15. APHM Conference & Expo 2014 from 3 5 June 2014 at Sunway Convention Centre, Malaysia 16. The Southeast Asia Healthcare Summit 2014 from 12 13 June 2014 at Singapore 17. 2 nd Annual Orthopaedic Update Seminar on 21 June 2014 at Seri Pacific Hotel, Kuala Lumpur, Malaysia 18. Healthcare World Asia 2014 from 29 September 2 October 2014 at Suntec Singapore Convention & Exhibition Centre, Singapore 19. III International Exhibition of Medical Tourism, SPA & Wellness from 14 16 October 2014 at Kyiv, Ukraine InfoMed MediaKit 2014 Page 8
To advertise with InfoMed, please contact: INFOMED (MALAYSIA) SDN BHD Unit A-3-3 (Block A, Arena Mentari), No. 1, Jalan PJS 8/15, Dataran Mentari, 46150 Petaling Jaya, Selangor Darul Ehsan, Malaysia Tel/Fax: +603-56113114 Email: enquiry@infomed.com.my Website: www.infomed.com.my Call us now for a complimentary copy of InfoMed!!! InfoMed MediaKit 2014 Page 9