Foreign overnights in the Nordic countries 2014 Sources: Statistics Statistics Statistics Statistics Visit March 2015 All figures are preliminary. 2
Contents Foreign overnights in the Nordic countries.4 Overnights in the Nordic countries by country of residence: China...8 France...11 Germany 14 Italy...17 Japan..20 Netherlands...23 Russia 26 Spain..29 UK...32 USA 35 3
With 5,9 million overnights, Germany is the most important market for the Nordic countries is number one Nordic desfnafon in Russian and Japanese markets Top 10 markets in the Nordic countries by the number of foreign overnights 2014 (Nordic foreign overnights included), million overnights 5.9 7 000 000 6 000 000 5 000 000 s share in selected markets 5.0 4 000 000 3.0 2.4 1.8 1.8 1.6 1.4 1.0 0.9 3 000 000 2 000 000 1 000 000 s share 75 % 1 339 228 s share 42 % 498 429 446 416 158 508 203 317 215 162 122 919 127 983 103 607 191 462 4
Summer is the peak season in the Nordic countries... 8 000 000 7 000 000 Development of foreign overnights in the Nordic countries 2014 by month and each country s share (%) Number of overnights 45% 40% Change of foreign overnights 2014, total and Russia excluded 7% 7% Excl. Russia 3% 7% 7% 8% 8% 6 000 000 5 000 000 4 000 000 35% 30% 25% 20% Total -3% Change of foreign overnights in each Nordic country by season, 2014 3 000 000 15% Summer (Jun-Aug) Winter (Dec-Apr) 2 000 000 1 000 000 10% 5% 13% 6% -1% 0% 8% 1% 8% 9% Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 0% 5
7 000 000 6 000 000 Foreign overnights in the Nordic countries, summer season (JunAug) 20082014 but stands out as winter desfnafon 5 000 000 4 000 000 3 000 000 2 000 000 1 000 000 1 970 287 Foreign overnights in the Nordic countries, winter season (DecApr) 20092014 3 000 000 2 500 000 2 330 403 2 000 000 1 500 000 1 000 000 500 000 2009 2010 2011 2012 2013 2014 6
Number of overnights by area of desfnafon in 2014 and change to previous year Finnish Lapland performs bever than its compeftor desfnafons in and 5 408 973 +9 % Nordic capital city areas Northern areas (Lapland)* 1 136 886 2 % 1 042 446 +1 % 3 968 568 +11 % 841 624 +15 % 2 207 642 0 % 2 089 102 +11 % * : County of Lapland, municipality of Kuusamo : CounTes of VästerboWen and NorrboWen : Nordland, Troms, Finmark and Svalbard (since 2012) 7
China Development of Chinese overnights in the Nordic countries JanDec 2014 has 1/5 share in Chinese markets. 140 000 120 000 45% 40% Chinese overnights in the Nordic countries Nordic countries' share of Chinese overnights JanDec 2014 35% 30% 's 204,729, 31% 160,584, 24% 80 000 60 000 25% 20% 's 163,174, 25% 127,983, 20% 40 000 15% 's 20 000 10% 5% 's 0% Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 8
China 2 Development of Chinese overnights 20082014 Development is positve in neigboring countries are performing well too. 1 126 495 127 983 87 074 67 542 77 540 92 099 100 057 Chinese overnights, change % Change 2014/2013 20% Average annual change 20082014 25% 13% 6% 1% 8% 7% 8% 9
China 120 000 Chinese overnights in the Nordic countries, summer season (JunAug) 20082014 Summer is developing somewhat more rapidly than winter has gowen ahead of in the winter, lags behind. 80 000 60 000 40 000 20 000 28 509 20 482 26 875 35 517 39 431 56 676 58 770 Chinese overnights in the Nordic countries, winter season (DecApr) 20092014 45 000 40 000 35 000 30 000 25 000 20 000 22 334 23 227 21 311 26 497 28 108 32 427 15 000 10 000 5 000 2009 2010 2011 2012 2013 2014 10
France has over 1/5 slice of French markets and is the best performer in the winter months. Development of French overnights in the Nordic countries JanDec 2014 180 000 160 000 140 000 120 000 60% 50% 40% French overnights in the Nordic countries 's Nordic countries' share of French overnights JanDec 2014 30% 's 80 000 289,366, 29% 280,819, 28% 217,861, 22% 215,162, 21% 60 000 40 000 20% 10% 's 20 000 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 11
France 3 300 000 2 Development of French overnights 20082014 230 448 212 887 213 414 213 588 217 886 214 248 215 162 Number of overnights in has stayed in a liwle over 210 000 for the last six years all Nordic countries saw growth last year. 1 French overnights, change % 9% Change 2014/2013 Annual average change 20082014 6% 0% 5% 0% 3% 1% 1% 12
France 2 French overnights in the Nordic countries, summer season (JunAug) 20082014 outstands its compettors in the winter season, in the summer. 1 61 219 56 521 58 667 57 603 58 173 53 849 54 006 140 000 French overnights in the Nordic countries, winter season (DecApr) 20092014 120 000 119 531 114 372 119 435 125 175 126 401 120 674 80 000 60 000 40 000 20 000 2009 2010 2011 2012 2013 2014 13
Germany Summer months popular travel months for the Germans. Development of German overnights in the Nordic countries JanDec 2014 1 800 000 1 600 000 1 400 000 1 70% 60% 50% German overnights in the Nordic countries 's Nordic countries' share of German overnights JanDec 2014 1 000 000 800 000 40% 30% 's 1,948,802, 33% 2,388,211, 40% 600 000 20% 's 400 000 1,085,371, 18% 498,429, 9% 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 14
Germany Development of German overnights 20082014 3 000 000 2 500 000 2 000 000 1 500 000 No change in the development of German overnights in recent years in slight positve development in neighboring countries last year. 1 000 000 500 000 579 970 525 880 510 280 541 031 534 239 501 650 498 429 German overnights, change 2013/2014 Change 2014/2013 9% Average annual change 20082014 9% 7% 2% 1% 1% 2% 5% 15
Germany 1800 000 1600 000 1400 000 1 1000 000 800 000 600 000 400 000 German overnights in the Nordic countries, summer season (JunAug) 20082014 260 663 235 710 240 155 258 693 244 851 220 833 223 708 4 400 000 3 beats in the competton for German overnights in the winter. German overnights in the Nordic countries, winter season (DecApr) 20092014 300 000 2 1 164 427 155 896 159 482 170 966 164 549 163 463 2009 2010 2011 2012 2013 2014 16
Italy August is the month for Italians to travel to the Nordic countries. Development of Italian overnights in the Nordic countries JanDec 2014 2 45% 40% 35% 30% Italian overnights in the Nordic countries 's Nordic countries' share of Italian overnights JanDec 2014 1 25% 's 235,137, 29% 280,096, 34% 20% 178,728, 22% 122,919, 15% 15% 10% 's 5% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 17
Italy 3 300 000 2 Development of Italian overnights 20082014 The number of Italian overnights in grew by 6 % in 2014 compared to previous year. 1 167 416 151 658 142 389 156 509 130 847 115 681 122 919 Italian overnights, change % Change 2014/2013 Average annual change 20082014 13% 16% 7% 6% 2% 0% 5% 1% 18
Italy 180 000 160 000 140 000 120 000 80 000 60 000 40 000 20 000 Italian overnights in the Nordic countries, summer season (JunAug) 20082014 77 070 69 819 63 053 73 945 55 306 48 056 51 520 120 000 Summer season growing in all Nordic countries aaer downhill. Italian overnights in the Nordic countries, winter season (DecApr) 20092014 Winter slightly dropping in developing bewer than others. 80 000 60 000 40 000 48 397 45 414 46 943 46 851 42 087 38 939 20 000 2009 2010 2011 2012 2013 2014 19
Japan is number one Nordic destnaton in Japanese markets. 80 000 70 000 60 000 Development of Japanese overnights in the Nordic countries JanDec 2014 70% 60% 50% Japanese overnights in the Nordic countries 's Nordic countries' share of Japanese overnights JanDec 2014 88,576, 20% 83,385, 18% 40 000 40% 30% 's 30 000 89,514, 20% 191,462, 42% 20 000 20% 's 10 000 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 20
Japan 2 Development of Japanese overnights 20082014 176 919 205 988 191 462 Japanese overnights grown the most in compared to other Nordic countries in recent years. 1 154 020 134 363 136 804 146 433 Japanese overnights, change % Change 2014/2013 Average annual change 20082014 1% 4% 2% 2% 2% 5% 7% 12% 21
Japan 80 000 70 000 60 000 40 000 Japanese overnights in the Nordic countries, summer season (JunAug) 20082014 52 481 42 786 44 267 46 625 50 681 64 689 61 999 outweighs its Nordic compettors in the winter and has beaten as the most popular destnaton in the summer as well. 30 000 20 000 10 000 90 000 80 000 70 000 Japanese overnights in the Nordic countries, winter season (DecApr) 20092014 73 570 84 784 77 551 60 000 40 000 30 000 20 000 49 087 51 555 52 922 10 000 2009 2010 2011 2012 2013 2014 22
Netherlands Summer is the main season for the Dutch to travel to the Nordic countries most popular destnaton in the first months of the year. Nordic countries' share of Dutch overnights JanDec 2014 Development of Dutch overnights in the Nordic countries JanDec 2014 600 000 500 000 400 000 300 000 60% 50% 40% 30% Dutch overnights in the Nordic countries 's 's 543,053, 31% 610,354, 34% 20% 's 455,518, 26% 158,508, 9% 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 23
Netherlands 900 000 800 000 700 000 600 000 500 000 400 000 Development of Dutch overnights 20082014 The number of Dutch overnights decreased in every Nordic country in recent years turn for the bewer in 2013 in neighboring destnatons. 300 000 182 077 169 213 165 779 164 593 164 918 158 668 158 508 Dutch overnights, change % Change 2014/2013 Average annual change 20082014 10% 10% 4% 2% 0% 2% 2% 8% 24
Netherlands 700 000 600 000 Dutch overnights in the Nordic countries, summer season (JunAug) 20082014 performing second best aaer in the winter. 500 000 400 000 300 000 73 088 67 162 58 842 56 462 56 967 47 632 48 680 90 000 80 000 70 000 60 000 40 000 30 000 20 000 10 000 Dutch overnights in the Nordic countries, winter season (DecApr) 20092014 69 757 74 766 79 347 76 323 78 516 77 973 2009 2010 2011 2012 2013 2014 25
Russia in its own league in the Russian markets as a Nordic destnaton. Development of Russian overnights in the Nordic countries JanDec 2014 400 000 3 300 000 2 90% 80% 70% 60% Russian overnights in the Nordic countries 's Nordic countries' share of Russian overnights JanDec 2014 105,694, 187,101, 6% 10% 155,305, 9% 1,339,228, 75% 1 50% 40% 30% 20% 's 's 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 26
Russia 1 800 000 1 600 000 1 400 000 1 1 000 000 800 000 600 000 400 000 Development of Russian overnights 20082014 1 620 419 1 506 900 1 339 228 1 286 598 1 030 333 1 056 424 979 526 Russia s economic and situaton turned positve development into decline in 2013. Russian overnights, change % Change 2014/2013 12% Average annual change 20082014 5% 2% 1% 5% 17% 15% 13% 27
Russia 500 000 4 400 000 3 300 000 2 1 Russian overnights in the Nordic countries, summer season (JunAug) 20082014 275 027 260 785 278 225 358 673 416 003 457 184 405 775 800 000 700 000 Both the summer and the winter are awractve season for the Russians to visit over other Nordic destnatons. Russian overnights in the Nordic countries, winter season (DecApr) 20092014 733 408 755 766 708 854 600 000 500 000 400 000 300 000 532 046 512 932 608 828 2009 2010 2011 2012 2013 2014 28
Spain awracts Spanish visitors in the peak summer season, especially in December. Nordic countries' share of Spanish overnights JanDec 2014 Development of Spanish overnights in the Nordic countries JanDec 2014 160 000 140 000 120 000 80 000 45% 40% 35% 30% 25% 20% Spanish overnights in the Nordic countries 's 's 60 000 148,151, 25% 160,306, 27% 40 000 15% 10% 's 185,592, 31% 103,607, 17% 20 000 5% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 29
Spain 300 000 2 1 Development of Spanish overnights 20082014 126 508 130 046 109 240 113 804 103 607 96 820 96 876 Aaer decline in the number of overnights from Spain, all Nordic countries show nice growth rates in 2014. Spanish overnights, change % Change 2014/2013 19% 4% Average annual change 20082014 7% 13% 14% 2% 4% 2% 30
Spain 2 Spanish overnights in the Nordic countries, summer season (JunAug) 20082014 is one of the top Nordic destnatons in the winter. 1 53 818 47 408 48 420 56 055 37 696 35 375 39 984 Spanish overnights in the Nordic countries, winter season (DecApr) 20092014 45 000 40 000 35 000 30 000 25 000 39 425 37 699 45 347 41 309 40 663 37 926 20 000 15 000 10 000 5 000 2009 2010 2011 2012 2013 2014 31
UK BriTsh travel to the Nordic countries year round 50 % of all Nordic overnights in in December. Development of BriFsh overnights in the Nordic countries JanDec 2014 300 000 2 60% 50% 40% BriTsh overnights in the Nordic countries 's Nordic countries' share of BriFsh overnights JanDec 2014 1 30% 's 655,813, 27% 711,753, 30% 20% 's 578,904, 24% 446,416, 19% 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 32
UK 800 000 700 000 600 000 500 000 400 000 Development of BriFsh overnights 20082014 547 719 464 292 454 604 446 416 406 272 389 037 405 541 PosiTve trend in all Nordic countries in the last couple of years. 300 000 BriFsh overnights, change % Change 2014/2013 Average annual change 20082014 11% 7% 5% 5% 0% 2% 3% 1% 33
UK 300 000 2 BriFsh overnights in the Nordic countries, summer season (JunAug) 20082014 is the most popular Nordic destnaton in the winter season. 1 96 469 95 956 89 391 83 618 76 276 85 677 85 796 3 300 000 2 1 BriFsh overnights in the Nordic countries, winter season (DecApr) 20082014 315 464 243 151 222 358 239 312 265 871 267 752 2009 2010 2011 2012 2013 2014 34
USA s share of U.S. overnights stays in about 15 % year round. Development of U.S. overnights in the Nordic countries JanDec 2014 300 000 2 40% 35% 30% U.S. overnights in the Nordic countries 's 25% Nordic countries' share of U.S. overnights JanDec 2014 1 20% 's 501,418, 32% 386,270, 24% 481,039, 31% 203,317, 13% 15% 10% 's 5% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 35
USA 600 000 500 000 400 000 Development of U.S. overnights 20082014 The number of U.S. overnights developing well in the Nordic countries 9 % growth in in 2014. 300 000 204 387 166 893 178 482 201 854 198 725 187 245 203 317 U.S. overnights, change % Change 2014/2013 Average annual change 20082014 31% 7% 6% 9% 0% 11% 5% 4% 36
USA 2 U.S. overnights in the Nordic countries, summer season (JunAug) 20082014 Overnights grown slightly in both seasons. 1 79 499 64 502 70 836 82 574 83 599 79 891 86 973 U.S. overnights in the Nordic countries, winter season (DecApr) 20092014 140 000 120 000 80 000 60 000 40 000 43 201 44 031 51 883 52 025 48 105 52 425 20 000 2009 2010 2011 2012 2013 2014 37