HEAD OF THE CHARLES REGATTA 54TH EDITION OCTOBER 20-21, 2018 > THOUSANDS OF SPECTATORS > 11,000 COMPETITORS > 2,000 VOLUNTEERS
ARE YOU READY? A WORLD-CLASS EVENT IS AT YOUR FINGERTIPS The Head Of The Charles is the world s largest two day regatta Supported by Governor Charlie Baker, Mayor Martin Walsh One of New England s top 3 attended annual events (Boston Marathon & Boston Fourth of July) Tens of thousands of spectators Regatta weekend 11,000 athletes from 25+ countries 2,000 volunteers 1 million+ unique web site visitors 5.5 billion+ global media impression reach $7+ million advertising equivalency STARTING IN THE BASIN >
DESTINATION: BOSTON HANDS ON ACCESS TO BOSTON...AND THE WORLD Strong local interest: more than 50% of spectators live within 5 mile radius of Boston Destination event: 87% of competitors travel 100+ miles to compete in the Regatta Major economic impact: $55 million per year to local restaurants, hotels and local businesses Largest on site audience of any rowing event in the world STARTING IN THE BASIN >
VERY SMART PEOPLE HIGHLY-EDUCATED AUDIENCE Over 800+ schools,universities and organizations come to compete From Ivy League to NCAA - 70% have an undergraduate degree - 32% have a post-graduate degree - 9% have a doctorate degree Ideal spectrum of ages - 26% under 19-28% between 20-29 - 14% between 30-39 - 12% between 40-49 - 20% over 50 85% are more likely to select sponsor products 79% appreciated sponsors more than competitors because of their commitment to Regatta UNIVERSITY OF CALIFORNIA >
AN AFFLUENT CROWD ACCOMPLISHED AND LOYAL AUDIENCE 32% earn more than $100,000 annually 14% earn more than $150,000 annually 51% own retirement or investment accounts 84% of audience attends with a peer group - Mean group size is over 3 people - More than half the audience returns every year - Average spend per person is over $321 for the weekend Influential Decision Makers - 48% have budget authority over corporate or business expenditures - 24% are heads of business Community Leaders - 76% volunteer for non-profit organizations - 37% serve as a volunteer committee chairs or on a Board of Directors OLYMPIANS MINGLE WITH REGATTA GUESTS >
3 MILES OF VENUES BOSTON & CAMBRIDGE OPPORTUNITIES AVAILABLE VENUES ATTAGER ROW: ROWING & FITNESS EXPO > SALES & EXHIBITION AREA HOSPITALITY ROW > PRIVATE TENTS IN HEART OF THE ATHLETE AREA ELIOT BRIDGE ENCLOSURE BY ASTON MARTIN > TICKETED HOSPITALITY TENT DIRECTORS TENT AT THE CAMBRIDGE BOAT CLUB > VIP ENTERTAINMENT AT THE MARQUEE VIEWING AREA WELD EXHIBITION > CORPORATE SAMPLING & SALES AREA, LARGE SCALE DISPLAYS Cambridge Boat Club Regatta Headquarters FINISH Athlete Launch Site Hospitality Row Eliot Bridge Enclosure by Aston Martin Attager Row: Rowing & Fitness Expo JFK Venue TBD Reunion Village by Delta Air Lines Weld Exhibition Weeks Hospitality CAMBRIDGE REUNION VILLAGE BY DELTA AIR LINES > ALUMNI GATHERING AREA & BEER GARDEN WEEKS HOSPITALITY > THE MOST PRIVATE HOSPITALITY AREA AVAILABLE BOSTON ALLSTON Launch Site Downtown Boston START
ATTAGER ROW: ROWING & FITNESS EXPO RETAIL DESTINATION FOR ATHLETES AND SPECTATORS
ATTAGER ROW RETAIL 3-DAY SALES DESTINATION ROWING & FITNESS EXPO Athlete central at the HOCR, main retail destination with Brooks Brothers & New Balance flagship pop-up shops 35+ rowing gear and boat manufacturers plus corporate sponsors 75,000+ visitors per day (athletes, parents, alumni & spectators) Operational center of the Regatta with over 75% of athletes/boats launching and landing from this area Main tent functions at athlete registration, awards ceremonies and the Saturday Night Reception FOOT TRAFFIC AT THE ATTAGER ROW VENUE >
ATTAGER ROW - MAIN TENT OPERATIONS HEADQUARTERS CENTRALLY LOCATED The Attager Row main tent is the heart of athlete interaction at the Regatta The main tent hosts: Athlete Registration, Four (4) Official Awards Ceremonies, Athlete Weigh-In and the Saturday Night Reception Turn-key branding and activation packages available within the beautiful sail cloth tent that is fully floored and carpeted Set 20 back from the river the tent offers amazing views of the race course THE ATTAGER ROW MAIN ATHLETE TENT >
WELD EXHIBITION & REUNION VILLAGE SAMPLING DESTINATION
WELD EXHIBITION DISPLAY CORPORATE SAMPLING AND DISPLAY AREA The can t miss stop of any national 4th quarter tour The highest traffic venue at the Regatta for corporate sampling and product display at the HOCR 100,000+ attendees per day due to close proximity to Harvard Square Spaces available from 10 x 10 to parking for multiple 18-wheelers 2017 partners included: Yakima, Shell Fuel Rewards, Lundberg Family Farms, 5-Hour Energy, Frito-Lay, Whole Foods Market, Tufts Health Plan, Sahale Snacks and many more! Additional photos: HERE TWO FULL DAYS OF SHOULDER TO SHOULDER CROWDS >
REUNION VILLAGE YOUNG ALUMNI DESTINATION & BEER GARDEN Presented by Delta Air Lines for 2018 4,000+ attendees per day 35+ alumni organizations reserve 10x10 spaces to congregate at the event in addition to being open to the public Wine & spirit partnerships available (Sierra Nevada Brewing Co. is the Official Beer) ONE OF THE BEST VIEWING AREAS IS REUNION VILLAGE >
HOSPITALITY ROW & ELIOT BRIDGE ENCLOSURE PRIVATE ENTERTAINMENT IN THE HEART OF THE EXPO
PRIVATE HOSPITALITY TENT EXCLUSIVE CLIENT ENTERTAINMENT & EXCLUSIVE AMENITIES Private hospitality tents to entertain clients, colleagues and guests Located upstream of the Eliot Bridge near the race course Finish Line Hospitality Row is located steps from Attager Row, the main athlete staging area Current & past partners have included: The Lenox Hotel, BNY Mellon, Fast Enterprises, National Rowing Foundation, etc... THE BNY MELLON TENT FROM ABOVE >
ELIOT BRIDGE ENCLOSURE THE SKYBOX HOSPITALITY DESTINATION Presented by Aston Martin 400+ attendees per day including parents, international athletes and masters (age 30+) competitors Tent is fully catered with light breakfast and luncheon buffet with beverages, beer and wine available Turn-key tent branding including optional marketing space directly across the foot path from tent Historic presenting sponsors include: Delta Air Line, Celebrity Cruises and Land Rover SEATING AREA INSIDE THE ELIOT BRIDGE ENCLOSURE >
PROPRIETARY EVENTS PRESENTING RIGHTS AVAILABLE
SATURDAY NIGHT RECEPTION DRINKS! BY THE CHARLES Sponsorship opportunities available for the Saturday Night Reception at the main athlete tent at the Attager Row venue Created in 2015 over 650+ guests attended the inaugural reception hosted from 6PM - 930PM Dynamic cross section of young alumni, master rowers, international competitors and event volunteers THE 2015 SATURDAY NIGHT RECEPTION CROWD >
DIRECTORS VIP TENT THE DESTINATION BY THE CHARLES By invitation only VIP tent located adjacent to the Cambridge Boat Club, Regatta headquarters Entertain guests, clients, friends and family and network with key sponsors and local Boston companies Tent partners include: Brooks Brothers, Sentient Jets, Fidelity, Normandy Real Estate, Towerstream, Boston Celtics, Land Rover, EMC, etc... The best spot to watch racing at the Eliot Bridge including reserved tables, hardwood floors, fully catered, beer & wine Complimentary breakfast and full buffet luncheon provided by Ruth s Chris Steak House Additional photos: HERE THE BEST VIEW ALONG THE RACE COURSE >
OFF PROPERTY EVENTS BEYOND THE BANKS OF THE RIVERS Extend visibility year-round with off property events Brooks Brothers christened a custom rowing shell in 2014 on City Hall Plaza with Mayor Marty Walsh (pictured) New Balance product launch celebration at local stores/restaurants including: The Tannery, New Balance Boylston St & Solas Bar & Grill at The Lenox Hotel NEW BALANCE PRODUCT LAUNCH AT THE TANNERY >
REGATTA CONCERT MUSIC ON THE CHARLES Presenting sponsorship available for proprietary concert event (last active in 2007) Attracts an additional 50,000+ spectators to the downstream area at the Weeks Footbridge Regatta to work with Official Radio Partner, Greater Media Boston to support concert musical talent Presenting sponsorship includes turn-key branding, advertising, stage, sound, etc... THE CONCERT CROWD >
BENEFITS RECAP THE HOCR OPPORTUNITY ROOTED IN BOSTON HISTORY 1969
BENEFITS OVERVIEW RECAP THE HOCR OPPORTUNITY Sponsoring the Head Of The Charles Regatta gives: - Exposure and access to the third largest event in New England - Tens of thousands of captive, affluent, smart people - On and off-site brand presence and engagement Audience reach: Unparalleled touch ability factor for products & services - Ideal combination of local, national and international attendees - Mean age of 33 years, well-educated, 32% with $100K+ earnings - Thousands of influential business & community leaders - Hundreds of top-tier US educational institutions represented Brand exposure: - Citywide brand exposure via outdoor, print & broadcast - Guaranteed national & international media coverage - Millions of media impressions worldwide with $7-million ad equivalency - Year-round online exposure with 2.4+ million ad impressions - Head Of The Charles brand alliance & imagery 1975
PAST PARTNERS THE 2017 HOCR WAS SUPPORTED BY: PREMIER SPONSORS OFFICIAL REGATTA SPONSORS OFFICIAL REGATTA PATRONS
FOR MORE INFORMATION PLEASE CONTACT: Fred Schoch Executive Director fschoch@hocr.org (617) 868 5048 Mason D. Cox Assistant Director mcox@hocr.org (617) 868 6122 Head Of The Charles Regatta October 20-21, 2018