BRISBANE MARKETING. 2018/19 PROSPECTUS
WELCOME. As the city s economic development board, Brisbane Marketing proudly champions the city as one of the world s most desirable places to live, work, invest, meet, study and visit. We exist to create and cultivate opportunities to promote Brisbane, drive investment, generate jobs and grow our $162 billion economy. Brisbane, Australia s New World City, is at the centre of an exciting transformation. As our global reputation grows, Brisbane Marketing chooses to engage, empower and collaborate with those who share our ambitious vision for the city. Together, we can make the most of every opportunity to ensure we thrive in our globally competitive world. Our relationships with our partners and members, Team Brisbane, are vitally important in positioning Brisbane as a destination of choice for business, investment, major events, conventions, study and tourism. As a Brisbane Marketing member you can take advantage of our experienced team, who are ready to share their industry insights and work together to attract and create opportunities for the Brisbane region. I invite you to join Team Brisbane by becoming a member of Brisbane Marketing and share in the exciting opportunities ahead. Brett Fraser CEO Brisbane Marketing 2 Brisbane Marketing Membership Prospectus 2018/19 CEO Welcome
OPPORTUNITIES. BUSINESS A general membership for businesses of all sizes to stay informed about Brisbane Marketing activities, significant projects, events, tourism and investment. TOURISM For Greater Brisbane region businesses whose primary focus is leisure tourism to gain regular trade updates, connect with other tourism operators and access valuable opportunities. CONVENTION For conference and meeting venues, hotels and service providers interested in engaging with national and international business event opportunities. STUDY For CRICOS education providers and purpose-built student accommodation providers seeking to attract international students and enhance the student experience whilst in Brisbane. INVEST PARTNERSHIP For organisations who strategically align with investment attraction across Brisbane s key growth sectors. SPONSORSHIP Opportunities for leading brands to sponsor Brisbane Marketing events, programs and initiatives. 3 Brisbane Marketing Membership Prospectus 2018/19 Introduction
BUSINESS. Membership Fees: Small Business (<20 employees)...$300 Medium Business (20 200 employees)...$1000 Large Business (>200 employees)...$2500 This membership will keep your business up to date on the full scope of Brisbane Marketing s activities, significant projects and initiatives, investment wins and major events in Brisbane. CEO Update monthly e-news about Brisbane Marketing s activities and upcoming events. Complimentary invitation/s to the annual Brisbane Marketing Partner and Member events (number of invites dependant on size of business). Invitations to Brisbane Marketing small business and thought leadership events. Company exposure on Brisbane Marketing website. Prize draws and exclusive offers from Team Brisbane partners. Staff e-newsletter subscription opportunities including: Brisbane Marketing - The Brisbane Report - Digital Brisbane enews - Visit Brisbane enews Brisbane City Council - Smart Connected Brisbane - Business in Brisbane - Construction Industry News - Planning and Development - Sustainability - Tender Opportunities 4 Brisbane Marketing Membership Prospectus 2018/19 Business Membership
TOURISM. $ 8.1 billion1 contributed to the Brisbane regional economy 45.3M Total visitor nights 25.6M International visitor nights 19.6M 2 Domestic visitor nights $ 4.9% of Brisbane s gross regional product 2016/17 Tourism supported 70,3001 making up 5.8% of employment in 2016/17 jobs 1.3M Annual international visitors 6.7 % YOY international holiday visitation growth 6.5M Annual domestic visitors 7. 7 % YOY domestic holiday visitation growth $ 6.4B Domestic & international visitor expenditure 1. Source: Deloitte Access Economic and TEQ, Regional Tourism Satellite Account - 2015/2016 2. Source: Tourism Research Australia Visitor Survey Year Ending December 2017 5 Brisbane Marketing Membership Prospectus 2018/19 Tourism Membership
TOURISM. Tourism is a significant driver of Brisbane s economy, contributing $8.1 billion to GDP and generating 5.8% of employment in the Greater Brisbane region. As the Regional Tourism Organisation (RTO) for Greater Brisbane (incorporating Brisbane, Scenic Rim, Moreton Bay Region, Ipswich, City of Logan, Lockyer Valley, Redlands and Somerset). Brisbane Marketing champions the region on a national and global stage. Brisbane Marketing s Tourism team works closely with members to broaden their industry knowledge, support business sustainability and growth, and foster collaboration. Become a Tourism Member and join us in promoting the Greater Brisbane region as the very best of Australia in one place. Membership Fees: Tourism Membership...$450 Additional Visitor Information Centre DL brochure distribution fee (per brochure)...$950 NB: A Brisbane Marketing Tourism Membership is required for the business to meet Tourism and Events Queensland requirements for 'Best of Queensland' experiences program. In addition to Business Membership benefits, Tourism Members receive: Industry Engagement: One complimentary invitation to Brisbane Tourism and Convention Member Networking and Industry Spotlight events (two events each per year). Invitations to updates from Tourism Australia, Tourism and Events Queensland and other industry bodies. Collaboration opportunities through the Brisbane Collective tourism industry working group. Opportunity for presentation and site inspection/famil for key Brisbane Marketing staff. Industry updates via Tourism Alert e-newsletter. Business Development and Promotion: Access to the Brisbane Marketing Industry Toolkit including images and videos, industry information and resources and the major events calendar. Partnership opportunities for national and international trade shows (fees apply). Priority consideration for inclusion in trade collateral itineraries, destination marketing campaigns, editorial, media referrals, social media and advertising opportunities (fees may apply). Priority hosting opportunities with wholesalers, inbound tour operators, travel agents and media (itineraries based on client and media requirements). Ongoing consultation and business support with Brisbane Marketing Tourism team. Opportunity to participate in Brisbane Marketing product development, experience development and industry capacity building seminars (where applicable). Discounted subscription to Australian Tourism Data Warehouse (ATDW). Business listing on visitbrisbane.com.au via business ATDW listing. Exclusive opportunity to purchase brochure and video screen advertising space in the Visitor Information Centres in Queen Street Mall and South Bank, and present your business and/or host famils for VIC staff and volunteers. 6 Brisbane Marketing Membership Prospectus 2018/19 Tourism Membership
CONVENTION. In 2016/17 Brisbane hosted 3 1266 business events generating 425,550 delegate days Dreamtime 2017: Dreamtime 2017 was held in Brisbane and is Tourism Australia s signature incentive showcase, designed to increase awareness of and interest in Australia as an outstanding business events destination 5 : 145,036 delegates $ 257 million in economic impact 100% 5 buyer satisfaction for Dreamtime 2017 in Brisbane 100% 5 buyer satisfaction with Brisbane as a business events destination 100% 5 of buyers are more likely to consider/pitch Brisbane post visiting Source markets 69% Corporate 16% Association 12% Government 3% Incentive 29 international conferences hosted in Brisbane in 2017 4 #91 ranking in the world for international associations meetings 4 3 Source: Queensland Business Events Survey (QBES) 2016-2017 4 Source: 2017 ICCA Statistics Report Country & City Rankings 5 Source: Business Events Australia Dreamtime 2017 Attendee Survey 7 Brisbane Marketing Membership Prospectus 2018/19 Convention Membership
CONVENTION. Business events are critical to Brisbane s tourism growth, representing the only segment of tourism that consistently books long-term, sometimes more than a decade into the future. In 2016-17 business events generated $257 million for Brisbane s economy, equating to 425,500 delegate days. The Brisbane Convention Bureau works to drive new business events into Brisbane, focusing predominately on winning association conferences and corporate incentives, and maximising attendance at confirmed events. With a strong pipeline of potential new business, partnerships along with a collaborative industry approach are central to drive visitation to Brisbane. Become a Convention Member and together we can achieve more for Brisbane as a world-class business events city. Membership Fees: Convention Membership...from $2200 In addition to Business and Tourism Membership benefits, Convention Members receive: Industry engagement: Two complimentary invitations to Brisbane Tourism and Convention Member Networking and Industry Spotlight events (two each per year). Invitations to a new member orientation, and business and industry development events. Access to industry research and statistics including the Queensland Business Events Survey. Opportunity for presentation and site inspection/famil for Convention Bureau staff. Ongoing consultation and business support with Convention Bureau staff. Industry updates through the Bureau Broadcast e-newsletter. Access to the Brisbane Convention Support Toolkit including promotional material, pre and post-touring ideas, and travel support information. Business Development and Promotion: A Brisbane Event Planner online directory silver listing (valued at $1095) with the option to upgrade. Direct enquiries from the Brisbane Event Planner website. Referrals and sales leads via Request for Proposal (RFPs) and Request for Information (RFI direct client referral to member). Access to the online Brisbane Convention Calendar including event and venue information, projected attendance and contact details where applicable. Inclusion in bid documents and notifications on bid status where applicable. Partnership opportunities for national and international trade shows and events, e.g. Brisbane Pop-Up, AIME, Business Events Greater China Showcase, IMEX Europe and IMEX America (fees apply). Famil hosting opportunities with business and incentive event planners and media, itineraries based on client and media requirements. 8 Brisbane Marketing Membership Prospectus 2018/19 Convention Membership
CONVENTION. ACCOMMODATION Within 5km of CBD Outside 5km of CBD ACCOMMODATION AND VENUE Within 5km of CBD $555 base fee + $17.60 per room NB: All city properties within 3km of BCEC pay an additional $13.75 per room* $2200 $555 base fee + $17.60 per room + $4.45 per square metre of largest function room. NB: All city properties within 3km of BCEC pay an additional $13.75 per room* Outside 5km of CBD VENUE Capacity for 500 or more pax theatre style $2200 $555 base fee + $8.80 theatre style capacity of largest function room Capacity for fewer than 500 pax $2200 SERVICES Service supplier $2200 * All city accommodation properties within 3km of BCEC as a contribution to the City Bid Fund pay an additional $13.75 per room. Please refer to City Bid Fund Overview for more information. NB: Convention member venues are required to provide information on business events held on site for the Queensland Business Events Survey (QBES). The QBES results are used to allocate State Government funding via Tourism and Events Queensland for ongoing promotion of Brisbane s business events industry. 9 Brisbane Marketing Membership Prospectus 2018/19 Convention Membership
STUDY. 5 International student source enrolments for 2017 Top markets China Brazil India South Korea Colombia 85K 12 % Growth in 2017 $ 3B Generated in the Greater Brisbane economy for 2017 70% enrolled in Brisbane International students in Queensland 10 Brisbane Marketing Membership Prospectus 2018/19 Study Membership
STUDY. Brisbane s world-class international education, research and training sectors generate around $3 billion for the Greater Brisbane economy each year, with 85,000 student enrolments in 2017. Study Brisbane works with education providers, student accommodation providers and the wider community to build Brisbane s reputation as a destination of choice for international students. Become a Study Brisbane member to broaden your network, deepen your knowledge and strengthen your voice within the international education industry. In addition to Business Membership benefits, Study Brisbane members receive: Industry and Student Engagement: Participation in the Lord Mayor s Brisbane International Student Ambassador Program. Participation and discounts where possible in city-based student-centred events such as the Lord Mayor s International Student Friendship Ceremonies (four per year) and Employability events. Member workshops with industry updates (four per year). Business Development and Promotion: Access to the Brisbane Marketing Destination Toolkit and Study Brisbane International agent toolkits including images, videos, information and resources. Priority hosting opportunities for inbound familiarisation programs. Partnership and subsidised involvement at national and international trade shows, expos, seminars such as the Study Brisbane China roadshow and South American missions. A business profile page on the Study Brisbane website. Inclusion in the annual Study Brisbane International Student Guide with discounted advertising rates. Logo placement in the Study Brisbane Prospectus. Profiling of Brisbane as a destination through Study Brisbane s digital channels where applicable. Access to Asia-based Brisbane Marketing staff for local introductions and market insights. A Study Brisbane student accommodation portal listing (accommodation members only). Access to Study Brisbane promotional merchandise such as banners, postcards, pens and USBs. 11 Brisbane Marketing Membership Prospectus 2018/19 Study Membership
STUDY. CRICOS education providers: Education providers must be registered with CRICOS to deliver courses to international student s and include higher education, vocational education, private and government schools and English language colleges in the Greater Brisbane region. Gross annual international student revenue: (Greater Brisbane region) Less than $2,500,000 per annum $2,500,001 - $5,000,000 per annum $5,000,001 - $7,500,000 per annum $7,500,001 - $10,000,000 per annum $10,000,001 or more per annum Fee $1090 $4100 $7900 $11,090 $15,900 Student Accommodation Providers Membership is available to purpose-built student accommodation providers in Brisbane. Bed Capacity (Greater Brisbane region): Fee Bed capacity less than 20 $1090 Bed capacity 20-100 $4100 Bed capacity 101-250 $7900 Bed capacity 251-400 $11,090 Bed capacity 401 or more $15,900 12 Brisbane Marketing Membership Prospectus 2018/19 Study Membership
INVEST. PARTNERSHIP Greater Brisbane economy is worth $ 162, 000, 000, 000 1.2M jobs supported $ 217B forecast to reach by 2031 1.5M jobs $ 75K average per capita income 13 Brisbane Marketing Membership Prospectus 2018/19 Invest Membership
INVEST. PARTNERSHIP Major investment in infrastructure and commercial projects is underpinning an unprecedented level of growth in Brisbane, with our $162 billion economy forecast to reach $217 billion by 2031. Brisbane Marketing s awardwinning investment attraction team works to create economic and employment benefits for Brisbane by providing critical introductions, advice and on-the-ground support to secure major project investment. Key Growth Sectors: The team works with local and international investors with a focus on the following key growth sectors: Food and agribusiness Tourism infrastructure Advanced manufacturing and logistics Technology and innovation Energy and resources Property and construction including student accommodation, aged care and retirement. Invest Brisbane partnerships are open to organisations strategically aligned to the above growth sectors. This private sector-government collaboration ensures investors receive relevant business advice, operational assistance and the ability to expedite business expansion. Benefits: In addition to Business Membership benefits, Invest Brisbane members receive: Promotion of partner services to potential investors with introductions where applicable. Priority access to Invest Brisbane clients and networks. Invitations to the Invest Brisbane bi-annual partner roundtable function, and wider Brisbane Marketing events. Opportunity to contribute to The Brisbane Report newsletter, distributed to over 3000 businesses monthly. Logo and company profile placement on the Invest Brisbane website. Partnership Fee: Invest Brisbane Membership... $10,000 14 Brisbane Marketing Membership Prospectus 2018/19 Invest Membership
SPONSORSHIP. Brisbane Marketing delivers a range of initiatives, programs and events presenting unparalleled sponsorship opportunities. Regional Flavours Brisbane s annual food and lifestyle festival attracting more than 80,000 visitors. Asia Pacific Cities Summit A biennial forum of Mayors and delegates from across the region. Lord Mayor s Business Awards Brisbane s premier business awards featuring 11 award categories. Christmas in Brisbane A comprehensive program of Christmas events attended by more than 700,000 people. The Capital A co-working startup and innovation hub in Queen Street Mall, home to more than 120 businesses. Brisbane Greeters An award-winning ambassador program welcoming more than 12,000 visitors each year. Study Brisbane Building Brisbane s reputation as a destination of choice for international students. Future Food Industry development program that builds capability, knowledge and networks. City Sounds Australia s largest free, live music program with over 1500 performances each year. Feel Good Program An 18-week free community fitness program at South Bank. Asia Pacific Screen Awards A red carpet event celebrating cinematic excellence in the Asia Pacific Region. Digital Brisbane Empowering Brisbane s small businesses, startup and tech communities. Roma Street Parkland A popular CBD precinct offering event and activation opportunities. 15 Brisbane Marketing Membership Prospectus 2018/19 Sponsorship
2018 SPONSORS. *Event & Program sponsors as at June 2018. For further information on becoming a Team Brisbane sponsor, please 16 Brisbane Marketing Membership Prospectus 2018/19 contact our Brisbane Marketing Commercial and Partnerships team. 2018 Sponsors
TERMS & CONDITIONS. Brisbane Marketing reserves the right to: Accept or decline any application for a Brisbane Marketing membership at its discretion. Discontinue any membership if it is of the reasonable opinion that the member has engaged in conduct that is detrimental or harmful (or has the potential to be so) to the name, reputation or interest of Brisbane Marketing or Brisbane City Council. Benefits are effective for 12 months from the date of membership confirmation. Members will receive a notice of renewal approximately one month prior to end of term. Brisbane Marketing membership does not guarantee your inclusion in any marketing material. Any members product or service purchased through the Brisbane or South Bank Visitor Information Centres is made at the risk of the purchaser. Brisbane Marketing accepts no responsibility for claims made by the supplier. Merchandise selection for Brisbane and South Bank Visitor Information Centres is at the discretion of Brisbane Marketing. Saleable product at the Brisbane and South Bank Visitor Information Centres require a Public Liability Insurance Certificate copy. All prices are GST inclusive. 17 Brisbane Marketing Membership Prospectus 2018/19
COMPLETE A APPLICATION HERE. Brisbane Marketing Pty Ltd ABN 86 094 633 262 Level 8, Roy Harvey House 157 Ann St, Brisbane QLD 4000 PO Box 12260, George St Brisbane QLD 4003 +61 7 3006 6200 brisbanemarketing.com.au membership@brisbanemarketing.com.au