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Fundamentos del management del diseño es un completo manual de referencia para cuantos deseen conocer los conceptos y principios básicos de la gestión de proyectos, equipos y procesos de diseño en el sector de las industrias creativas. Esta obra se divide en seis capítulos que muestran el espíritu interdisciplinario de las industrias creativas; el carácter integrado del management del diseño y las relaciones de las personas; los pilares básicos del mundo del negocio y la empresa; los procesos legales, económicos y financieros; el marketing y la comunicación de marca. Además, el libro incluye perspectivas contextuales y estudios de caso que describen los desafíos que plantea el management del diseño para los clientes, las consultorías y los consumidores en los ámbitos del diseño, la empresa, la creatividad y la innovación. Fundamentos del management del diseño es una valiosa herramienta para los estudiantes del diseño, así como para todos los profesionales que trabajan en las industrias creativas. Sales Rank: #5082391 in Books Published on: 2010-01-09 Original language: Spanish Binding: Paperback 208 pages Most helpful customer reviews 0 of 0 people found the following review helpful. Five Stars By fernando As i was expected See all 1 customer reviews...
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