EVENT REVIEW - MELBOURNE & SYDNEY 27-28 APRIL MELBOURNE CONVENTION & EXHIBITION CENTRE 1-2 JUNE SYDNEY HORDERN PAVILION Page 1
MELBOURNE & SYDNEY EVENT OVERVIEW DATE & TIME Melbourne 27 April 2016 8:00am-7:00pm 28 April 2016 10:00am-6:00pm Sydney 1 June 2016 10:00am-7:00pm 2 June 2016 10:00am-6:00pm LOCATION Melbourne Convention & Exhibition Centre Sydney Hordern Pavilion WEBSITE www.b2bexpo.com.au OVERVIEW The inaugural B2B Expo 2016 was held at the Melbourne Convention and Exhibition Centre on the 27th- 28th of April and at the Sydney Hordern Pavilion on the 1-2nd of June. Over 150 exhibitors and 5,000 visitors attended in Melbourne & Sydney, which showcased Australia s booming SME industry. The B2B EXPO 2016 included a mix of high-profile functions, networking opportunities and informative free seminar series, in addition to the B2B EXPO 2016 exhibitor showcase. VIP s including The Hon. Philip Dalidakis, Victorian Minister for Small Business, Innovation and Trade, The Hon. Bruce Atkinson, President of the Victorian Legislative Council, Fady Daher, VP for Client Management at American Express, Rose Verspaandonk Manager of Economic Branch at the Department of Employment and Mark Caltabiano, Vice President Solution Consulting, Australia & New Zealand Oracle Corporation, presented and attended at B2B EXPO 2016. B2B EXPO 2016 also hosted several inbound international delegations, including government & business delegations from Jilin, Fujian & Guangdong Province in China. B2B EXPO 2016 also was fortunate to host a business delegation from Mauritius, in which 20+ businesses exhibited their goods. B2B EXPO now looks forward to 2017 in Melbourne & Sydney and the continued development of the B2B EXPO series. Page 2
SPONSORS & PARTNERS ORGANISER PRINCIPAL SPONSORS ZONE SPONSORS SUPPORTERS & PARTNERS MEDIA PARTNERS ORIENTAL Page 3
B2BEXPO 2016 HIGHLIGHTS B2BEXPO BREAKFAST The B2B Expo 2016 Breakfast was the official launch of the inaugural B2B Expo series. Mr. Ray Evans, CEO of the Australian Business Forum, welcomed all delegates and VIP guests, and along with Mr. John Rashleigh, Chairman of the Australian Business forum, launched the event. Attendees heard from Hon. Bruce Atkinson, President of the Legislative Council, and an inspiring and insightful keynote address delivered by the High Commissioner for the Republic of Mauritius in Canberra, His Excellency, Mr. Patrick Cavalot. MIX AT SIX NETWORKING FUNCTIONS The B2B Expo 2016 and ACE 2016 Mix at Six Networking function provided attendees, exhibitors, and VIP guests an opportunity to network in an informal setting over some drinks and canapés to discuss the day s topics and the current condition and future development of Australia s SME industry. This was the ideal way to celebrate a successful first day of B2B Expo 2016. MAURITIUS PAVILION On their first trip to Australia, Enterprise Mauritius participated in the B2B Expo 2016 where they presented the vast and varying goods and services available from this island nation at the Mauritius Pavilion. This was a unique opportunity for Australian business to engage and network with a number of small businesses from Mauritius seeking potential opportunities to in Australia. With over 30 companies represented, showcasing a variety of textiles, corporate wear jewellery, fruit, pickles, pasta, and frozen goods, the Mauritius Pavilion was one not to miss. B2B Expo 2016 was delighted to host Enterprise Mauritius at this inaugural event, and hope that they will endeavour to return again. Page 4
B2BEXPO 2016 HIGHLIGHTS B2BEXPO SEMINAR SERIES The B2B Seminar Series allowed exhibitors and industry leaders an opportunity to address attendees on current contentious issues, trends and provide insightful advice and projections for the condition of the Australian small business industry. Representatives from Fair Work Ombudsman, Small Business and Family Enterprise Ombudsman, ATO, AusIndustry, American Express, Oracle, and Servcorp, discussed the way in which their enterprises and agencies provide support for SMEs, as well as their professional analysis on the development of this growing business sector. B2BEXPO SEMINAR SPEAKERS FADY DAHER MARC CALTABIANO EVA KOROMILAS KATE CARNELL AO VP for Client Management American Express VP Solution Consulting, Australia & New Zealand Oracle Corporation Assistant Director, Small Business Strategy, Fair Work Ombudsman Small Business Ombudsman, Small Business and Family Enterprise Ombudsman SIMON MILLCOCK JOSEPH CHOU ANN MIDDLEBY LIANE GORMAN Manager Economic Development & Strategic Projects, Townsville City Council Founder and CEO, The Ironfish Group Project Lead Foreign Investment Real Estate Initiative Public Groups and International, ATO General Manager Servcorp Australia and New Zealand ROSE VERSPAANDONK ALAN WELLS ASHLEY ALLEN RAY EVANS Manager Department of Employment Acting Director Fair Work Ombudsman Distribution and Channel Program Manager Australia & NZ, ShoreTel CEO & Founder Australian Business Forum Page 5
KEY VISITOR PROFILE TOTAL ATTENDEES 5,000+ MELBOURNE ATTENDEES 3,500+ SYDNEY ATTENDEES 1,500+ VISITOR INDUSTRIES BUSINESS SERVICES 21.4% TRADE & RETAIL 13.6% TECHNOLOGY 10.8% 50.3% 6% 18% 25.7% EXECUTIVE LEVEL Senior Executive/ Business Owner Management Associate TOP INTERESTED INDUSTRY TRADE & RETAIL ECOMMERCE 37.5% 19.0% MEDIA/COMMUNICATION 8.5% AGRIBUSINESS 7.6% FINANCIAL SERVICES 7.4% Business Consultant FINANCIAL SERVICES 8.4% INVESTMENT 6.8% INVESTMENT 8.4% HEALTH 5.0% 5.8% 13.0% COMPANY SIZE 1-5 Staff BUSINESS SERVICES TECHNOLOGY 8.0% 6.2% 4.2% EXPORT/IMPORT 3.5% MANUFACTURING 18.9% 62.3% 5-30 Staff 30-100 Staff 100+ Staff GOVERNMENT STARTUP OTHER 5.4% 4.5% 2.6% 3.3% EDUCATION 2.8% FASHION & TEXTILE 2.8% LOGISTIC Page 6
KEY EXHIBITOR PROFILE SAMPLE EXHIBITOR LIST TOTAL EXHIBITING COMPANIES 160+ MELBOURNE EXHIBITING COMPANIES 90+ SYDNEY EXHIBITING COMPANIES 70+ EXHIBITOR INDUSTRIES BUSINESS SERVICES 25.0% FINANCIAL SERVICES 15.9% TECHNOLOGY 15.7% TRADE & RETAIL 15.5% INVESTMENT 8.1% GOVERNMENT 6.9% 5.7% AGRIBUSINESS 4.9% LOGISTIC Page 7
MARKETING ACTIVITY SUMMARY DIGITAL MARKETING ABF Internal Databases Event Sponsors Database Exhibitor Databases Google Adwords Campaign Linkedin Campaign Media Partner s Database (includes Smart Company, Ant Hill, Inside Small Business, Inside Retail and etc.) Media Partner s Website Ad (includes Smart Company, Inside Small Business, Asia Today and etc) Wechat Campaign (includes ABF, Ausfocus, ACEC, Australia news and etc) PRINT ADVERTISMENT Australian Financial Review ACEC Magazine Asia Today OBQ Magazine Inside Small Business Magazine Inside Retail Magazine Business Circle Magazine Australia Post Direct Mailing Poster in various location in Melbourne Poster in various location in Sydney OUTDOOR BILLBOARD City of Melbourne Banner in multiple location Outdoor LED Billboard Ad RADIO 3AW Smooth FM Bay FM 2GB OTHER Telemarketing SMS Marketing Campaign Page 8
B2B EXPO 2016 MELBOURNE PHOTO REVIEW Page 9
B2B EXPO 2016 SYDNEY PHOTO REVIEW Page 10