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ENGAGED IN DEVELOPING www.airbusiness-academy.com info@airbusiness-academy.com 1

Concrete learning solutions based on aviation and aerospace expertise ENGAGED IN DEVELOPING www.airbusiness-academy.com info@airbusiness-academy.com 3

Table of contents ABOUT US 6-7 LEARNING UNITS 8-9 AVIATION MANAGEMENT COURSES 10-29 Introduction to Helicopters 13 Introduction to Civil Aviation 14 Aircraft Asset 15 Aircraft Cabin 16 Aircraft Customisation vs. Standardisation 17 Aircraft Evaluation 18 Aircraft Finance and Asset 19 Aircraft Finance for Non-Financiers 20 Aircraft Operating Lease Market 21 Airline Fleet Planning 22 Airline Marketing 23 Commercial Aspects of Aircraft Maintenance 24 Maintenance Cost Seminar and Reliability 25 Airline Project 26 Strategic Airline 27 Digital Aviation Seminar 28 Network Manager 29 Maintenance Staff Development Programme 30 Inventory Awareness Session 31 Cash Awareness 32 Aviation Safety Mindset and Behaviours 33 AN AIRLINE BUSINESS SIMULATION 35 AirManager 36 Learning principles 37 How does it work? 38 Benefits of AirManager for my company 39 Module Menu 40 Business Contacts 5

About us AirBusiness Academy offers highly customised learning solutions in order to develop the knowledge, skills and behaviours of professionals within and beyond the aviation and aerospace industry. TOULOUSE BEIJING Broughton From our offices in TOULOUSE and BEIJING we organise the design and delivery of worldwide training with the support of our extended network of international experts, trainers, coaches and facilitators. Filton London Nantes Paris Hamburg Köln München As an AIRBUS COMPANY, the knowledge and expertise shared during our training is drawn directly from the industry experience of the global leader in aeronautics. Madrid Toulouse Barcelona Marignane Zürich 6 ENGAGED IN DEVELOPING

What we do and how Hands-on, executive training in three areas of expertise Aviation Operational Innovation & Collaborative Work Fully customisable learning solutions to meet the specific needs of you and your team Open courses Customised training - Design and delivery Business Simulations Learning Units Serious Games Team Facilitation Self-assessment Coaching Consulting Learning events 7

Learning Units A learning unit is the elementary building block that we assemble to create training. Each learning unit addresses an industry topic at three levels of detail to meet the learning needs at best. 8 ENGAGED IN DEVELOPING

Learning Units Learning units can be combined to build courses and programmes, allowing for more flexibility and adaptation to specific training requirements. Choose a half-day session for executives, an advanced option of 2 to 3 days or distance learning. Need some examples? Engineering and Maintenance Learning Units Allows top management and executives of airlines to get a comprehensive view of engineering and maintenance Executive Executive Executive Executive Executive Executive PREVENTIVE CORRECTIVE RELIABILITY MATERIALS COSTS M.R.O. Executive Advanced ENTRY INTO SERVICE Entry Into Service is always a challenge. With this combination, you will learn how to make sure that your teams manage EIS as smoothly as possible FULL GAME CONCEPT ENTRY INTO SERVICE CORRECTIVE RELIABILITY COSTS Try out our exclusive serious gaming platform. Customise the topics for a tailored gaming experience and lead your team to victory Game start Game end PREVENTIVE PREDICTIVE MATERIALS M.R.O. Find out more 9

Our Aviation portfolio encompasses customised learning solutions, regional courses and consulting services to develop management skills in the following areas: > Airline Business and Operations > Aircraft Maintenance and Engineering > Aviation Strategy and Finance > Aviation Safety 10 ENGAGED IN DEVELOPING

> Introduction to Helicopters > Introduction to Civil Aviation > Aircraft Asset > Aircraft Cabin Aviation > Aircraft Customisation vs. Standardisation > Aircraft Evaluation > Aircraft Finance and Asset > Aircraft Financing for Non-Financiers > Aircraft Operating Lease Market > Airline Fleet Planning > Airline Marketing > Commercial Aspects of Aircraft Maintenance > Maintenance Cost Seminar & Reliability Control Programme > Airline Project > Strategic Airline > Digital Aviation Seminar > Network Manager > Maintenance Staff Development Programme > Inventory Awareness Session > Cash Awareness > Aviation Safety Mindset and Behaviours To guarantee the most uptoto-date information on our open course dates and prices, please visit www. airbusiness-academy.com 11

ENGAGED IN DEVELOPING

Introduction to Helicopters Who should attend? Helicopter parts sales managers Technical sales managers Marketing, field reps Customer service managers Product support managers After-sales coordination What are the learning objectives? Learn about the essentials of helicopter markets Understand the players and drivers in the supply chain Understand regulatory, operational and financial perspectives Experience the realities of acquiring, operating and maintaining helicopters Course content Essentials of the helicopter market: Major players, strategy, business models Commercial aspects of helicopters: acquisition, cost effective maintenance, disposal, maintenance plan definition and optimisation Focus on Dauphin, Super Puma, Tigre, X4 160, X6 Operations and Maintenances overviews Business Simulation on helicopter sales and support > DURATION 2 days > GROUP SIZE 16 to 24 participants 13

Introduction to Civil Aviation Who should attend? Anyone who has an interest in aviation: no previous knowledge is required and you do not necessarily need to be part of an aviation related company Anyone looking to refresh or improve their knowledge of the airline business or get a clear overview of the industry Traffic, aircraft and resources forecasts Impact of technological changes (Smart watch, Google Glass ) Future challenges for airlines What are the learning objectives? Understand the airline business and the factors that greatly influence it Be capable of critically analysing the aviation industry and exchange on the changes and challenges of the future Course content Overview of the airline business The actors Manufacturers, Airlines, Lessors, ANSPs, services providers - and their relative profitability (Focus on : Lessors, Airports & Airlines) The environment Political, Regulated, Competitive, Consolidating Ideas that work Low costs & Ancillary revenues Optimization Creativity and social media Group Workshops Airline risks analysis; Sector vs Company risk Case studies: Lufthansa, Aer Lingus, Ryanair, EasyJet Airline revenue management Building virtual classes Load factor vs Profitability The future > DURATION 1 to 3 days > GROUP SIZE 10 to 18 participants 14 ENGAGED IN DEVELOPING

Aircraft Asset Who should attend? Junior and middle airline managers involved in fleet planning and/or strategic planning Junior and middle managers from airframe and engine manufactures Specialists from airframe and engine manufactures in finance, contracts and support engineering Bankers, lessors, advisors and lawyers in aviation Asset management from the asset-based financier s viewpoint Legal considerations in securing the asset Airline perspective on aircraft asset management What are the learning objectives? Assess the essential aspects of aircraft asset management from the manufacturer s, lessor s and airline s perspective Learn about the recent and future market developments and impacts on asset management concepts Understand asset management strategies and programmes Understand aircraft trading in airlines as well as portfolio/ risk management in leasing companies Explore basic principles and techniques to evaluate aircraft residual value and how to secure the asset Course content Aircraft asset management in a cyclical business Asset management: Tools into context Introduction into an airline s aircraft asset management Lessor s strategies Trends in aircraft ownership > DURATION 3 days > GROUP SIZE 10 to 18 participants 15

Aircraft Cabin Who should attend? Professionals in commercial functions or engineers who seek to understand the integrated elements of an aircraft cabin: from the market, design and branding to the operations What are the learning objectives? Workshops: - A demo of the Airbus SCOOP tool (creation of cabin layouts) - Measurement of IFE performance and availability - Are the objectives from passengers, airlines and suppliers aligned with KPIs? Understand how the aircraft cabin is evolving, taking into consideration design, market needs, competitive issues and configuration to suit differing needs Course content Understanding the market: - Recent history of aircraft cabins - Passenger expectations and needs - Innovation and cabin trends Airline needs for differentiation: - The cabin as a key element to defend/increase business class market share Introduction to airline revenue management Connecting the passenger: - Innovation in IFE (In-Flight Entertainment) - Evolution of business models - Specifying the cabin - standardisation vs. customisation forces Fleet solutions for cabins Cabin systems performance: Examples of in-service issues fed back to design and Cabin maintenance R.O.M. > DURATION 3 days > GROUP SIZE 10 to 18 participants 16 ENGAGED IN DEVELOPING

Aircraft Customisation vs. Standardisation Who should attend? Airframe and engine manufacturers Aircraft maintenance and supplier employees Airline and aircraft operator employees What are the learning objectives? Understand how airlines have an impact on aircraft design and development Know the implications of pre-delivery customisation versus standardisation, along with changing requirements for in-service aircraft standardisation Course content Developing an aircraft with customisation in mind Selecting a suitable aircraft specification for a lessor The industrial customisation process Customisation vs. standardisation in a network carrier Customisation in the engine world General customer orientation and service expectation What drives customisation costs Customised aircraft maintenance Manufacturer Customer Services involvement in aircraft customisation Legal design requirements Simplifying the aircraft vs. complexity What drives standardisation a low cost carrier perspective > DURATION 3 days > GROUP SIZE 10 to 18 participants 17

Aircraft Evaluation Who should attend? Airline managers involved in fleet planning and procurement, asset management, strategic planning, finance and operations Manufacturer analysts with customer interfaces, particularly those in sales and marketing Asset management finance and contracts managers Analysts and managers of aircraft leasing companies, banks, appraisal firms and insurance companies What are the learning objectives? Aircraft selection: airplane direct operating cost, cost breakdown by categories, choosing aircraft type cabin Risk vs. reward evaluation focus on aircraft performance Aircraft utilisation and productivity impact Aircraft standardisation Analysis of investment in aircraft Leasing vs. purchasing aircraft Business cases Have more insight into aircraft selection and acquisition processes Examine techniques used by airlines to analyse aircraft Know how airlines organise fleet planning and the aircraft evaluation processes Follow the example of a major European airline s evaluation process Use economic analysis techniques through a comprehensive business case Understand key issues regarding aircraft availability and financing Understand financial analysis: investment valuation, sensitivity analysis and leasing vs. purchasing Course content Current and emerging industry trends Basic aircraft evaluation principles Qualitative aircraft evaluation criteria Aircraft evaluation for a major airline > DURATION 3 days > GROUP SIZE 10 to 18 participants 18 ENGAGED IN DEVELOPING

Aircraft Finance and Asset Who should attend? Airline professionals from all levels who are involved in finance, fleet planning or aircraft remarketing Professionals from airframe and engine manufacturers in finance, marketing and sales, contracts, asset management, support and services Managers from financial institutions involved in aircraft financing Aerospace engineers and technical specialists who are moving into a commercial role within their company Airline asset management strategies The asset management cycle Identifying a winning financing and asset management strategy What are the learning objectives? Understand airline financial performance and statements Analyse the financing structures used in today s aircraft market Course content Airline financial performance and issues for the future Airline financial performance, order and delivery cycle Airline financial statements Sources of finance in today s market Loan and lease pricing exercise: credit ratings, base rates and spreads, syndicated loan structure, recent trends in tax leasing and capital markets Role of maintenance in asset value Aircraft investor strategies The aircraft lessor business model > DURATION 4 days > GROUP SIZE 10 to 18 participants 19

Aircraft Financing for Non Financiers Who should attend? Airline professionals involved in finance, fleet planning or aircraft trading Manufacturer commercial executives seeking insight into airline financing trends and prospects Engineers and technical specialists who are moving into a commercial role within their company Bankers, lessors, advisors and lawyers who are new to the field of aircraft financing Leasing awareness overview Financing structures for aircraft Aircraft loan structures and pricing The banker s view Insurer s view Manufacturer s view Airline s view What are the learning objectives? Understand the role of finance and insurance in aviation Understand airline financial performance and statements Analyse the financing structures used in today s aircraft market Appreciate the objectives of airlines, lessors, bankers, insurers and manufacturers Understand the role of leasing markets, manufacturer support and export credit Analyse recent trends on aircraft transactions from a financial perspective Course content Aviation business drivers and financial impacts Overview of aircraft financing process, players and jargon Airline financial statements and analysis Capital markets, currency exchange and aircraft financing > DURATION 4 days > GROUP SIZE 10 to 18 participants 20 ENGAGED IN DEVELOPING 19 avenue Léonard de Vinci - 31700 Blagnac - France +33 (0)5 62 12 11 00

Aircraft Operating Lease Market Who should attend? Airline professionals in commercial and operational divisions, including finance Professionals working for aircraft and engine manufacturers in sales, marketing, product support, finance or contracts departments Managers from financial institutions involved in aircraft leasing Personnel from aircraft technical and maintenance service centres What are the learning objectives? Understand the links between manufacturer, airline and leasing company Examine the aircraft operating lease strategies and management and compare different types of leases Protecting the asset through maintenance programmes, provisions and reserves Financial aspects and structures of lease agreements Risk management techniques Return and repossession of aircraft Insurance requirements Aircraft residual value Why manufacturers sell to lessors? Leasing contract (LOI) clauses analysis from lessor and airline point of view Course content Definition and economics of an aircraft operating lease Operating lease, interest rates, currency exchange and maintenance reserves Sale and Lease Back (SLB) Finance lease Japanese operating lease KG market Securitisation Islamic finance overview ECA and leasing Leasing markets overview and lessors business mode > DURATION 3 days > GROUP SIZE 10 to 18 participants 21

Airline Fleet Planning Who should attend? Airline personnel involved in strategic or commercial planning Strategic consultants Insurance brokers Lessors and financial analysts Airframe and engine manufacturers, industry suppliers, airports Government agencies Please note that some experience in airline planning or a related field would be useful What are the learning objectives? Have a comprehensive overview of fleet planning management, from traffic forecasting to network planning and fleet definition Understand the steps in the fleet planning process Analyse alternative fleet solutions Course content Fleet planning processes and decision-making Impact of airline business model on fleet planning Alliances, mergers and fleet planning Network planning and fleet planning interactions Methodologies and modelling techniques Demand allocation, segmentation and spill Key trade-offs, capacity vs. frequency, P2P vs. O/D, fragmentation vs. consolidation Aircraft performance and economics in an appraisal State of the art in investment analysis and risk management Case studies and exercises > DURATION 3 days > GROUP SIZE 10 to 18 participants 22 ENGAGED IN DEVELOPING

Airline Marketing Who should attend? New managers joining the airline business from other industries Newcomers with a management appointment in a marketing role at an airline or aircraft manufacturer Managers from organisations that work with airlines, and where knowledge of airline marketing will enhance building business relationships What are the learning objectives? Clarify marketing concepts and jargon used in the airline industry Review latest marketing trends, as well as reference principles and processes Demonstrate how different marketing strategies are applied and their significance in the commercial operation of an airline Course content Key issues affecting the airline industry The marketing department position inside the organisation Airline positioning and strategic choices Defining the product or offering value: What do passengers expect? Air passenger segmentation Revenue management principles Social media utilisation and branding > DURATION 3 days > GROUP SIZE 10 to 18 participants 23

Commercial Aspects of Aircraft Maintenance Who should attend? Professionals from sales, after-sales or design office departments, working for airframe, engine or equipment manufacturers Professionals from airlines and lessors who are involved in aircraft maintenance Managing customer satisfaction Setting-up a maintenance organisation The future of maintenance What are the learning objectives? Transform industry knowledge into practical knowhow Understand the dynamics and demand of the maintenance marketplace Learn how to position yourself to your advantage and think like a successful MRO Learn how to make decisions in a maintenance organisation Learn how to manage Performance-Based Contracts Identify ways to improve maintenance operations Get to grips with metrics and mechanisms Understand the rationales of make or buy policies Course Content Analysis of maintenance business Market demand and airline business models Make or Buy, Decision-making Value Proposition development Managing resources & capacity Optimising maintenance activities Performance-Based Contracts Managing partnerships and competition Cost control and revenue streams > DURATION 3 days > GROUP SIZE 10 to 18 participants 24 ENGAGED IN DEVELOPING

Maintenance Cost Seminar and Reliability Control Programme Who should attend? People responsible for their airline s Reliability Control Programme (RCP) which is a mandatory requirement according to EASA Part M and FAA Advisory Circular 120-17A Airline managers seeking to learn, exchange and benchmark aircraft economics topics with the worldwide community of Airbus operators Engineering, Maintenance and Finance managers who wish to maximise the benefits of AirbusWorld, the Airbus online customer portal Please note... This seminar consists of two modules (1) Maintenance Cost Seminar (2) Reliability Control Programme. You can attend both or choose your preferred module. What are the learning objectives? Help initiate and develop concrete ideas for implementing a streamlined reliability control that has a direct and positive impact on your fleet s economic performance Course Content Learn about Aircraft Economics, combining technical and financial aspects of aircraft maintenance and operations (MODULE 1) Experiment with today s methods and tools used by leading airlines to manage and improve aircraft economic performance (MODULE 1) Compare and contrast your experience using Airbus tools with airline colleagues from around the world (MODULE 1) Learn how to implement a streamlined reliability control programme within an airline maintenance and engineering organisation (MODULE 2) Understand the advantages of an RCP from an economics and an operational perspective (MODULE 2) > DURATION 5 days or your choice of 3-day or 2-day module > GROUP SIZE 20 participants 25

Airline Project Who should attend? Airline managers Airline project managers What are the learning objectives? See the complete picture of Airline project managment Understand how to quickly adapt and transform your methods when facing competition Improve your skill as a transverse, cross organisation project manager Course Content Support from a concrete Airline case study Implementation of a new Flight Operations and Finance IT System Understand the business constraints and the project scope Manage the change: setting the objectives and get Stakeholders buy in Cost / time / quality challenges and transition management Design and application of macro project management tools (Project Charter, Stakeholders, Risks and Opportunity management) Supplier selection process Deployment plan design and follow up Implement, and address the unexpected Manage change from a human perspective > DURATION 2 days > GROUP SIZE 24 participants 26 ENGAGED IN DEVELOPING

Strategic Airline This course is built around a serious game which is a computer-based competitive simulation used with Airline managers worldwide. The content delivery is tailored to give participants a full understanding of airline business environment. The airline business case for aircraft acquisition State of practice: aircraft investment paradigms Investment financing interactions Aircraft financing structures and pricing Asset management overview Who should attend? This course will benefit senior airline managers with its strategic view of the key airline management functions, from strategy and planning, to finance, commercial, human resources, combined with the critical transverse quality and safety management skills. What are the learning objectives? Understand airline business dynamics in deregulated markets Discover airline business models and impact on marketing and operations Learn how airlines manage revenue and costs over the aviation cycle Examine the drivers and contributors of airline profitability Get an overview of airline operations, emphasis on fuel cost management Examine aviation supply chain profitability, emphasis on the MRO market Course content Investment strategies in aviation Business models and fleet planning Fleet planning methodologies Fleet planning tools and functionalities Aircraft performance essentials Airline simulation: Fleet planning & aviation cycles > DURATION 8 to 10 days (Can be separated into two modules of 4 days) > GROUP SIZE 12 to 18 participants 27

Digital Aviation Seminar Who should attend? Aviation industry professionals involved in (digital) corporate strategy, marketing, sales & distribution, customer service, social media, human resources and IT staff responsible for digital product maintenance and development What are the learning objectives? Attendees learn of key trends & developments in the digital travel market. They acquire a thorough knowhow in crucial digital areas including e-marketing, online sales & distribution, web customer service, digital products & services, and organizational e-commerce design and how to deploy them for an effective e-commerce strategy. Furthermore, attendees study the best practices of leading e-commerce companies including those of online players from outside the travel industry Course content Introduction to e-commerce in aviation Digital travel platforms & features E-marketing E-sales & distribution Web customer service Hot topics: Digital data privacy & cyber security Organization designs for managing e-commerce > DURATION 1 / 2 day as desired > GROUP SIZE 16 participants 28 ENGAGED IN DEVELOPING

Network Manager Who should attend? Airline Managers Airport Managers OEM Managers What are the learning objectives? Understand the way Airline s prioritise and capture passenger demand Become familiar with the way an Airline develops a competitive Hub & spoke Network structure Learn more about Airport restrictions, such as : curfews, slots, aircraft performance Different types of Airport fees, cost drivers and incentives Acquire Airport taxes and incentives benchmarking techniques Gain knowledge of successful Airport / Airline collaboration (inspired by real life examples) Have a chance to network with other Aviation professionals Course content The game is structured in 4 to 8 rounds of 1 year each, and will help you understand : How Airlines prioritize and capture Passenger demand How Airlines build and optimize Hub & spoke Networks Airport constraints - curfews, slots, efficiency - and their impact on airline operations Airport fees, cost drivers and incentives / Airport benchmarking tools How Airports & Airlines collaborate to get the best of each other (real life examples) Network Manager is a natural complement to AirManager, our successful Airline simulation game that has been played by over 5000 players from top tier Airlines since 2008. Lean more about AirManager on our website > DURATION 2 days > GROUP SIZE 8+ participants 29 19 avenue Léonard de Vinci - 31700 Blagnac - France +33 (0)5 62 12 11 00

Maintenance Staff Development Programme Who should attend? MRO Technicians considered as high potential by their hierarchy Technicians that could be perceived as potentially willing to leave the organisation or lacking in long-term motivation This program can also support a transfer to management responsibilities What are the learning objectives? Turnover reduction in the MRO organisation Keep talents inside of the organisation Nurture the career path of technicians and enhance their skills and motivation Complement technical knowledge with business and behavioural knowledge Support technicians inside MRO job evolutions, giving them more than just a job : a career Intern mobility while injecting and reinforcing knowledge before the transfer: for example Production > Logistics Production > Planning Production > Quality Control Production > Technical Office Scheduled Maintenance Program SB Integration Safety System Business Finance Strategy MRO World Airline industry business models, economics and KPIs Supporting maintenance checks Using the Airbus toolset Maintenance control centre role Behavioural Coaching Managing time, stress and pressure Decision making Think Systems «Speak up» culture Course content A thorough and customised mix of Airbus Technical Content, AirBusiness Academy Managerial Courses and also (optional) Leadership skills depending on the selected module and desired evolution. Examples; Technical knowledge Reinforcement Material > DURATION 2-3 weeks (depending on module requested) > GROUP SIZE 16 participants maximum 30 ENGAGED IN DEVELOPING

Inventory Awareness Session Who should attend? All professionals wishing to strenghten their knowledge and expertise within Inventory especially roles with reponsibilities in; Finance Cash management Operations Purchasing Current inventory situation in different parts of the supply chain Critical success factors, drivers and levers of inventories reduction Key performance indicators / best practices / manuals on inventory reduction What are the learning objectives? After attending this session, participants should; Have more of a thoughtful insight into their contribution to inventory management and understand their personal role for inventory improvement Be continuously aware of the importance of inventory and show basic correlation of decisions regarding inventories and the necessity for optimisation Share a common understanding and language on inventory management from an industrial perspective Understand and be capable of creating an inventory management culture, network and community Be capable of identifying the drivers and levers of inventories along the Supply Chain Understand how inventory management influences their Cash and P&L Course content This one day course will be run as a business game. A simple simulation on inventory management based on an aerospace company or helicopter manufacturers. > DURATION 1 day > GROUP SIZE 16 participants maximum Topics include; 31

Cash Awareness Who should attend? Beneficial for anyone who wished to improve their business acumen but in particular; Operations Sales and commercial Purchasing Finance and accounting department Senior managers, middle managers, entrepreneurs and others with marketing, sales, business and financial responsibilities What are the learning objectives? After the simulation, participants should; Have a common frame of reference of their overall business situation, Have a better understanding of how the business works, how to recognise priorities and how to move forward Feel encouraged to explore and discover the key value drivers of the business and their relative impact on the organisation Be capable of identifying potential for improvement and ways to contribute to the strategy via their own role in the organisation Feel inspired and motivated to make a difference Understand cash related targets Understand what impacts those targets Take individual actions to increase cash position Course content Based on the concept of serious gaming, this business simulation has been experienced and appreciated by over 1 million participants at leading companies all over the world During the simulation, participants will realise firsthand the importance of maintaining healthy business financials including; Planning People & processes Product range Checklist Cash on hand Profit & Loss statement Reputation Brand tracking Proposals & Marketing Delivery Cash Drivers > DURATION 3 days > GROUP SIZE 10 to 18 participants 32 ENGAGED IN DEVELOPING

Aviation Safety Mindset and Behaviours Who should attend? All professionals within the Aeronautical Industry who have a link to an Aviation Safety Risk, especially within; Maintenance OEM Airlines This workshop is dedicated to managers who wish to work in collaboration with their teams to greatly improve the safety performance within the organisation. «Safety First» mindset - meaning & behaviours Participative team workshop on Aviation Safety Mindsets and Behaviours to identify specific weaknesses in the team s immediate environment Development of a realistic action plan under the responsibility of the Team Manager in order to improve Aviation Safety Behaviours Feedback on objectives and action plan to be implemented What are the learning objectives? At the end of the session, managers and teams should; Have a clear idea of the appropriate safety behaviour in the workplace Understand the importance of «Speaking Up» about Safety Discover how Safety can become a reflex within the team and the entire organisation Have the tools and know-how to self assess their own safety performance and investigate how it can be improved Have the knowledge and awareness to structure and implement an improvement Action Plan Course content Objectives, expectations and reminder of the Aviation Safety context, reglementation and consequences > DURATION 3 h per session, one session per team > GROUP SIZE 15 participants maximum Safety System - Knowledge and awareness 33

ENGAGED IN DEVELOPING

An Airline Business Simulation

ENGAGED IN DEVELOPING

Based on the concept of serious games your team must make both tactical and strategic decisions to achieve your airline s objectives. You will learn to integrate the key airline activities in your decision making. Strategy, Fleet Development and Finance Flight Operations Maintenance and Engineering Commercial, Marketing and HR 37

Learning principles 3 essential elements TRAINING SERIOUS GAMING WORKSHOPS Interactive lectures developed by field experts Designed to be inspirational and informative Rigorous and upto-date knowledge transfer illustrated by examples and anecdotes Phases integrated in the course schedule allow the application of knowledge acquired during training and workshops Incentive to work as a team and think outside the box Sessions addressing the business aspects of the specific subjects Theoretical and practical Allows customisation of the training to the specific audience Use of proven pedagogical techniques and technology Results Analysis Decision Making Applied 70% Market Simulation Theory 30% 38 ENGAGED IN DEVELOPING

How does it work? Between and during each decision cycle, you will get up-to-date knowledge transfer from trainers through presentations, flash sessions or mini games. BRIEF Introduction Understanding the game DECISION CYCLE All 3 teams analyse, debate, negotiate and make decisions which are fed into the simulation tool for feedback TEAM PRESENTATIONS FEEDBACK Your team will evaluate the impact of your decisions and prepare for the next round DEBRIEF 39

Benefits of AirManager for my company Your team will be engaged in active, hands-on learning to improve > Airline business knowledge > Team dynamics > Decision making Training is delivered as modules for more flexibility, each one representing a learning unit and allowing easy tailoring of the platform to participants profiles. AirManager can be run over 3 to 10 days depending on the number of options selected. There are minimal overlaps between the modules (<5%). 40 ENGAGED IN DEVELOPING

Module Menu CORE BUSINESS MANAGEMENT Aviation Strategy Airport Economics Negotiation skills Fleet Development Financial Self & Team Airline Marketing Maintenance Economics Conflict Airline Costs Maintenance & Engineering Interpersonal Communication Airline Revenues Revenue Organisation development Investor Presentation Leasing Financing Staff development Flight Operations 41 19 avenue Léonard de Vinci - 31700 Blagnac - France +33 (0)5 62 12 11 00

Business Contacts Stephan Hirsch Head of Business Development Phone +33 5 62 12 11 29 Mobile +33 6 22 28 06 68 stephan.hirsch@airbusiness-academy.com Visit our Website www.airbusiness-academy.com Keep in touch @AirBusiness_Ac AirBusiness Academy SAS AirBusiness Academy William Gibson Head of Aviation Phone +33 5 62 12 11 12 Mobile +33 6 22 12 24 39 william.gibson@airbusiness-academy.com Alice Kontos Business Development Manager Phone +33 5 62 12 11 55 Mobile +33 6 25 25 57 71 sabine.kramer@airbusiness-academy.com Nathan Sananès Business Development Manager Phone +33 5 62 12 11 81 Mobile +33 6 14 04 17 24 nathan.sananes@airbusiness-academy.com 43

10, rue Franz Josef Strauss 31 700 Blagnac - France business@airbusiness-academy.com 44 ENGAGED IN DEVELOPING www.airbusiness-academy.com info@airbusiness-academy.com