Visit Thames www.visitthames.co.uk Marketing Partnership Update Visit Thames and Thames Path Networking March 2018 Prepared by Karen Roebuck, Visit Thames Project Manager E karen@krtourism.co.uk VISIT THAMES MARKETING PARTNERSHIP
Steering Group Visit Thames Marketing Partnership The Visit Thames Marketing Partnership (VTMP) is a public/private sector partnership dedicated to promoting the River Thames from the source through London to the sea. Partners include attractions, trade associations, businesses, hotels, transport companies and public sector bodies who have the common goal of promoting the River Thames. By joining forces to promote day trips, short breaks and holidays on or near the River Thames, we aim to rejuvenate the river and establish it as a leading visitor destination. The website and activity is funded by the generation of income from partners. Jonathan Hobbs - Hobbs of Henley MD (Chair), Julia White - Royal Borough of Windsor & Maidhead Visitor Manager, Steve Good - Thames Path National Trail Chair, Steve Tabbitt Thames Path National Trail Officer, Brian Clarke British Marine Head of Comms, Andrew Duggan Runnymede on Thames Hotel Senior Marketing Manager, Gavin Webster Macdonald Compleat Angler GM, Kerry Rackstraw Wycombe District Council, Tourism South East. VISIT THAMES MARKETING PARTNERSHIP
Website Visit Thames Analytics Visits 2017: 310,211 2.3% Mobile +21% Desktop 42% Mobile 39% Tablet 19% VISIT THAMES MARKETING PARTNERSHIP
Visit Thames Analytics Top Entry Landing Pages 2017 1. /about-the-river (1) 2. /map (3) 3. Homepage (2) 4. /towns/marlow 5. /things-to-do/free-fishing (5) 6. /towns (4) 7. /places-to-stay (6) 8. /things-to-do/ /boat-hire-on-the-river-thames 9. /things-to-do/ /boating-information (9) 10. /about-the-river/river-thames-locks (10) Sections performing well: Marlow 67% Boat Hire 56% Cookham Lock 105% Events 84 % Boat Trips 2,059% Top Cities: London (32%), Reading, Oxford, Slough, Birmingham, Croydon, Maidenhead, Bristol, High Wycombe, Watford, Manchester, Marlow, Wokingham, Southampton, Northampton
Top Content /ThingsToDo /AboutTheRiver /PlacesToStay /Towns /RiverThamesLocks /Events /Map /Inspiration&Ideas HomePage Visit Thames Analytics
Visit Thames New Website NEW Previous version VISIT THAMES MARKETING PARTNERSHIP
Visit Thames Marketing - Twitter Gender Male 42% (49%) Female 58% (51%) Age % of audience 13-17 4% 18-24 8% 25-34 32% 35-44 27% 45-54 20% 55-64 3% Over 65 6% Region % of audience England GB 90% South East 51% Greater London 41% East England 6% South West 4% West Midlands 3%
Visit Thames Marketing - Pinterest 113 Followers 15 Boards 539 Pins
NEW SECTIONS ON WEBSITE Focus on Inspiration & Ideas o More seasonal content o Luxury & Unique Experiences o Picnic & BBQ Experiences What s New features and archive Visit Thames Marketing
Visit Thames Marketing - PR January 2017 Radio Nottingham D H Lawrence & Pangbourne (radio interview 12 January) February 2017 Press release for TSE s Annual PR party Rivers with Jeremy Paxman provided research and contacts to Tern TV (shown on Channel 4) www.channel4.com/programmes/rivers-with-jeremy-paxman/on-demand/64257-004 April 2017 Responded to request from The Guardian Secret Thames May 2017 The Sun Self-drive Boating Holiday Garry Ollason (printed Dec 2017) Financial Times Rowing from source to Thames Barrier (printed 17 June) June 2017 Responded to VisitEngland great picnic and BBQ locations July 2017 The Times A Good Walk Christopher Somerville (press trip will print Spring 2018) Telegraph Walking from source to sea Tom Chesshyre (based on his new book) September 2017 Landlove Magazine - Around Henley Lauren Morton (Press Trip will print Spring 2018) October 2017 Walks Around Britain Andrew White wanting to film 2 walks waiting confirmation of press trip Law Absolute Samuel Brace feature on Magna Carta and Runnymede places to visit for Company Magazine
Marketing Visit Thames Marketing - Campaigns Domestic o Family Fun entry in TSE e-newsletter July o Winter Short Breaks solus e-newsletter to 40,000 RBWM consumer database International Great West Way Group Travel Newsletter to 100 group travel contacts MEET campaign Newsletter to 50 Meetings contacts Banner on VisitSouthEastEngland
Visit Thames Marketing What s Next More PR - Sunday Times Travel Magazine Feature press trip underway SEO review International - Great West Way Welcome to new partners in 2018: Reading UK, Runnymede Borough Council, Bygone Boating, Henley Hosts, Miller of Mansfield, Thames Narrowboat Holidays, Thames Boat House