Programme Interreg III B MEDOCC Axe 3 Measure 4 AGATA Project Multi-services agency based on telecommunication centres for the integrated management of mobility and of accessibility to transport services Flexible Collective Taxi Service for the Granada Metropolitan Area 1
Basic pilot project data Main objective: to develop a collective taxi service in Granada Target public: young people from outlying towns coming to the Granada s centre to have fun on Friday and Saturday nights The often drink and there is no public transport late at night (0-6h). As a result there are many car and motorcycle accidents involving drunken drivers. Specific objective: to create an easy to use, safe, and affordable way to provide these young people affordable rides home: an on-demand shared taxi service (Taxiflex) 2
Local site needs analysis Survey to potential users : YOUNG PEOPLE GOING OUT AT NIGHT Demand Analysis: SURVEY TO POTENTIAL USERS Survey to 1.111 people, last week-end of November 2005, between 22.00h and 6.00h. Basic characteristics of the sample: 46% are between 19 and 23 years old; 26% between 24-28 years old. 17% residents from Granada s Metropolitan Region. 57% students; 37% workers. Arrival transport to leisure area Departure transport to leisure area Own Car 21% Car pooling 17% Walking 41% Own Car 19% Walking 51% Car pooling 18% 3 Motorbike 4% Taxi 6% Bus 1% Moto 4% Taxi Bus 2% Infomobility Conference- Florence 16%, 25-26 26 May 2006
Local site needs analysis Demand Analysis: SURVEY TO POTENTIAL USERS Results 19% come back home between 2 4 a.m.; 31% go home 4 6 a.m.; and 30% go home between 6-8 a.m. 92% finds useful a collective taxi service. Main reasons for using taxiflex service Tariff the user is willing to pay Utilidad taxi compartido Seguridad Frecuencia 120 Porcentaje 10,8 Precio por servicio Frecuencia % Ahorro/cuestiones económicas Consumir alcohol tranquilamente 217 278 19,5 25 Menos de 2 Euros 282 25,4 Mayor número de taxis 43 3,9 De 2 a 3 Euros 371 33,4 Idea divertida/conocer gente 14 1,3 De 3 a 4 Euros 255 23 Comodidad, cansancio 198 17,8 De 4 a 5 Euros 88 7,9 Eliminar contaminación 7 0,6 Más de 5 Euros 115 10,4 Problemas de aparcamiento No coger vehículo propio 29 28 2,6 2,5 Total 1111 100 No contesta 163 14,7 Otros 14 1,3 Total 1111 100 4
Local site needs analysis Conclusions Most users go walking to the leisure area (51%), but a significant number uses his own vehicle (25%) or as passenger of a car (17%). Less than 7% uses bus or taxi. 72% of potential users are young people (less than 28 years old) 56% are willing to pay from 2-4 euros (inside the range of foreseen fare) 92% of people are interested in a collective taxi service 5
Pilot project characteristics BASIC DESIGN OF TAXIFLEX SERVICE Service from Granada to municipalities in the outlying metropolitan area (and not viceversa) 5 fixed routes to 5 towns from 2 pick up taxiflex stops in Granada city centre with pre-defined destination stops (on demand) Schedule: Friday and saturday from 22:00 to 6:00 h. Payment procedure: pre-paid service with taxiflex cards: T1 (single user), T3 (3 users) and T4 (4 users) Rates: double per-user rate for the whole geographic area of the service, whatever the itinerary (multiuser card: 3 /user, individual card: 3.5 /user except for final taxi-stops) Reservation: through a call to the TDC of Taxi Association or through a website (1/2 hour before time-ride) Service guaranteed: once reserved the ride is guaranteed (even for a single user) 6
Geographical coverage of Taxiflex service Routes and taxi stops for the pilot project Zone 1: Granada destinations, Maracena, Armilla, Churriana, Ogijares, Huetor Vega, Cenes Vega Zone 2: Las Gabias, Cajar, Urb. Los Pinillos, Urb. Lomalinda, Pulianas Origin: Plaza Nueva 7
Tariff scheme In order to promote a high rate of taxi occupancy three types of cards will be used (with discounts for users sharing the same reservation trip): Card 1 user: 3,50 Card 3 users*: 9,00 Card 4 users*: 12,00 *multiuser card (3 or 4 users): valid for several passengers with the same route and schedule. Cost by user is the same for all destinations of zone 1 (3,5 with inidvidual card or 3,0 with multisuer card), excepts for users with single card and final destinations (zone 2). 8
Operational scheme Using the TAXIFLEX card, bought at taxis stops and in bars, the users calls to TDC to request a taxi, (instructions written on the cards). The TDC groups passengers according to their timetable, point of departure and destination. Users can benefit from safe and economic transport from the pick-up points to their homes. 9
Institutional aspects Partnership agreement between Granada City Council and Taxi Association: Legal framework for City Council and Taxi Association: Allowing Taxi Association during pilot project: use of software, operation of the service, Committing Municipality to: install signalisation of Taxiflex stops, develop promotion campaign Committing Taxi Association to: offer call center and operators to run the service, exploit and manage financial part of the project, guarantee the service to all user with reservation Process: Discussion on the contents (complex technical specifications) Revision and approval by Legal Department of City Council Political doubts on availability of sufficient taxi licenses Signature: 19 April 2006 10
Feasibility study: demand evolution Daily reservations estimation Potential users FIRST 3 (15-29 years) MONTHS 3-12 MONTHS AFTER 12 MONTHS Town ZONE 1 Armilla 4.593 45 229 459 Cenes 2.311 23 115 231 Churriana 2.218 22 110 221 Huétor Vega 2.487 24 124 248 Maracena 4.615 46 230 461 Ogíjares 3.631 36 181 363 ZONE 2 Cájar 1.127 11 56 112 Las Gabias 5.019 50 250 501 Pulianas 1.377 13 68 137 Urb. Lomalinda 425 4 21 42 Urb. Los Pinillos 323 3 16 32 TOTAL 28.126 281 1.406 2812 11
Feasibility study: expected results for Taxi association Town Daily income estimation FIRST 3 3-12 MONTHS MONTHS AFTER 12 MONTHS Armilla 142 712 1424 Cájar 43 214 428 Cenes 72 358 716 Churriana 69 344 688 Huétor Vega 77 385 771 Las Gabias 191 954 1907 Maracena 143 715 1431 Ogíjares* 113 563 1126 Urb. Los Pinillos 10 48 97 Pulianas 52 262 523 Urb. Lomalinda 16 81 162 TOTAL (EUR) 911 4555 9111 Increase (%) 6% 32% 64% 12
Feasibility study: expected results for the operator Income ba sis 0,25 /use r Inflation foreseen 2% Operation cost 17000 /year Year Cash flow ( ) 0-74000 1-14887 2 23994 3 24474 4 24964 5 25463 6 25972 7 26492 8 27021 9 27562 10 28113 IRR: 20% 13
Taxiflex website: www.taxiflex.org 14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Promotion campaign Due to the innovative characteristics of the project, it has been foreseen a intensive and broad promotion campaign. Main media foreseen for dissemination are: Webpage Signalisation/advertisement of Taxiflex stops Leaflets, panels and stickers Distribution of Taxiflex cards in night leisure areas Promotion in bigger Granada s night bars and discos Press conference Articles in newspapers Advertisements in local radio stations (pending to confirm extra-financial support from City Council) 31
Promotion campaign: Promotion posters 32
Promotion campaign: Promotion user information Panel in taxi stops Poster for urban buses 33
Promotion campaign: Promotion user information Leaflet 34
Taxiflex cards Infomobility Conference25-26 May 2006 Conference- Florence, 25-35
Pilot project calendar Promotional campaign launching & project presentation: 1 June 2006 Pilot project launching: 2 June 2006 Pilot project duration: 1st July (extension to 5 August or 2 September) 36
Thanks for your kind attention! Tlf.. +34 93 315 01 67 info@forma-plan.com Barcelona, Spain 37