TOWN OF WASAGA BEACH Beachfront Management Board Minutes Meeting #18, February 1, 2018 Classroom Meeting Room, Town Hall Present: Bill Stockwell, Chair, Brian Smith, David Hodds, Franca Torelli, Doug Vitali, Ron Martin, Ron Ego Staff: George Vadeboncoeur, Board Secretary, Jenny Legget, Beachfront Coordinator, Giuliano Duni, Property Manager, Angela Webster, Senior Events Coordinator Regrets: Glenn Smale 1. Call to Order Chair Stockwell called the meeting to order at 2:03 p.m. He noted that David Hodds would be a bit late 2. Review of Agenda No changes 3. Deputations and Presentations a. Johanna Griggs, Economic Development Officer provided the Board with an overview of departmental 2018 Tourism marketing Initiatives Staff in the Department will continue to target the GTA and Southwestern Ontario as well as the Quebec market with a focus on the following consumer segments: Up and Coming Explores, Nature Lovers, Connected Explorers and Family Memory Builders. Key media channels will include both paid and organic digital media, print and TV. Additionally, this year a Destination Development Plan will be undertaken in collaboration with RTO 7 and the County of Simcoe to better position the town to grow tourism and realize the highest economic impact and return on investment. In response to a question about how the marketing fee collected from the Beachfront Tenants is used, Ms. Griggs deferred to Angela Webster, Events Coordinator, who indicated that the fee collected is used to market special events that occur at the beachfront area.
4. Review of Minutes Moved by F. Torelli and seconded by D. Vitali, Resolved that the Beachfront Management Board hereby approve the December 7, 2017 Beachfront Management Board Meeting Minutes as circulated. Carried. Moved by R. Martin and seconded by B. Smith, Resolved that the Beachfront Management Board hereby amend the November 2, 2017 meeting minutes of the Beachfront Management Board to add the following at the end of section 8 b) 4 i.: Moved by B. Smith, seconded by R. Ego, resolved that the Fire Fit Event be deleted from the 2018 Beachfront Management Board Budget; Be it further resolved that $10,000 of the $18,500 be left in the budget for other events. Carried. 5. Beachfront Coordinator Reports a. Verbal Update The Beachfront Coordinator indicated that the proposed new template leases for a retail store and licensed establishment have been reviewed by the Law firm and are ready for a final review by the Board s Lease Review Committee. All information pertaining to the delinquent tenants has been forwarded to the paralegal and she will be pursuing payment. It was noted that all efforts to collect outstanding rents are being undertaken. b. Rental of Beach Equipment on the Sand at Beach Area One Moved by R. Ego and seconded by D. Vitali, resolved that the Beachfront Management Board provide direction to the Beachfront Coordinator to prepare a Request for Proposal (RFP) for the provision of a beachfront rental business, involving lounges, chairs, umbrellas and cabanas at the designated area at Beach Area 1 for a three year period; Resolved that the proposed RFP be brought back to the next Board meeting for review prior to its release. Carried. 6. Property Manager Report Verbal a. Locks have been changed on 95% of the store fronts. Remaining locks will wait for better weather. Keys are being distributed on a gradual basis and are subject to the tenant signing indicating that they are receiving keys and are responsible for them.
b. Buildings are being monitored. Freeze/thaw cycles have impacts on the buildings and staff address them when it happens. Buildings generally stay in a frozen state. c. Will be undertaking floor removal at the upper portion of Bananas, with a view to repair the area as soon as spring arrives. Moved by D. Vitali and seconded by F. Torelli, resolved that the staff be requested to review the use of the main blue building for change rooms and lockers, and a separate area for storage, including costs to renovate the space and the potential revenues for a such a use. Carried. 7. Event Coordinator Reports a. Update Report Moved by R. Martin and seconded by D. Hodds, resolved that the Beachfront Management Board receives the Special Events report for information. Carried. b. Wasaga Under Siege Event Moved by B. Smith and seconded by R. Ego, resolved that the Beachfront Management Board approve the annual Wasaga under Siege, a War of 1812 Experience event on August 18 & 19, 2018 at Nancy Island Historic Site; AND FURTHER THAT a $5,000.00 sponsorship be provided to assist with offsetting the costs of the event; AND FURTHER THAT the Nancy Island parking lot be utilized for event participant and special needs parking beginning on August 17 th through to August 19 th for the duration of the event. Carried. c. Event Fees Review Moved by B. Smith and seconded by D. Hodds, resolved that the Beachfront Management Board receive the Special Events Fees Update report for information and discussion; AND FURTHER THAT the Board establish Beach Rental Fees associated with the setup of events on the sand; AND FURTHER THAT staff be requested to review the Administrative Fee for ticketed events and report back to the Board;
AND FURTHER THAT the Board recommend to Council adjustments to Schedule H of the Consolidated Rates and Fees bylaw as per the staff report dated February 1, 2018. Carried. 8. Unfinished Business a. Beachfront Management Board Priorities for 2018 Board Secretary Moved by F. Torelli and seconded by D. Hodds, resolved that the Beachfront Management Board table the proposed Board 2018 Priorities for discussion at the next Board meeting February 15, 2018. Carried. 9. Other Business a. Beachfront Management Board 2018 Budget For Information Moved by F. Torelli and seconded by R. Ego, resolved that the Beachfront Management Board receive the Board s approved 2018 Budget for information. Carried. 10. Roundtable Discussion The Board Chair indicated that he has been asked to leave time at the next meeting for a good roundtable discussion. 11. Items for Future Meetings a. Proposal to establish two lifejacket loaner stations at Beach Area 1 as a community project at no cost to the Town b. Annual Report to Council from the Board c. Report to Council pertaining to the option of Council implementing a special tax on accommodation owners to help fund tourist directed activities d. Standard Leases for Retail and Licensed Establishments e. Lease renewal for Ciao Pizza and Ciao Burger Note: Received from the Accessibility Advisory Committee: request for a location to store Mobi-Chairs for use at Beach Area 2 for people with disabilities 12. Next Meeting Date February 15, 2018, 2:00 p.m. Classroom Moved by R. Ego and seconded by B. Smith, resolved that the Beachfront Management Board approve the 2018 Board Meeting Schedule with meetings taking place on the first and third Thursdays of the month with the following exceptions: July Meeting Date July 12 th
October Meeting Dates October 11 th and 25 th (Second and Fourth Thursday) Carried. 13. Closed Session Moved by D. Vitali and seconded by F. Torelli, resolved that pursuant to Section 239 (f) of the Municipal Act, 2001, as amended, the next portion of the Beachfront Management Board meeting of February 1, 2018 be closed to the public to discuss personal matters about an identifiable individual. Carried. Moved by D. Hodds and seconded by R. Ego, resolved that the February 1, 2018 Closed Session of the Beachfront Management Board Meeting pertaining to an identifiable individual be adjourned and the open session resumes. Carried. Moved by R. Martin and seconded by F. Torelli, resolved that the Beachfront Management Board does hereby confirm the direction provided to the Beachfront Coordinator in Closed Session. Carried 15. Adjournment - Chair Bill Stockwell adjourned the meeting at 4:12 p.m.