Gas Cooktops Product Sales Training 2008 Launch August 2008
Contents Training Objective Product Line Overview Features and Benefits Competitive Analysis
Training Objective: Communicate Key selling points Consumer benefits of: New Classic Design Cooking Functionality Increase product knowledge Improve comfort levels to enable you to better serve your customer
All New Design
Classic Design New angle on Classic American Design Newly matching edgy design maintop Conforms to the Masterpiece family design Authentic materials Real metal knobs Trapezoid shaped glass control panel Blue illumination for controls New edgy design on new Star Burner
Masterpiece Design Perfect match when combined with all other cooking products that launched starting in 2007 Two distinct lines from Thermador supporting two tier approach: Masterpiece and Masterpiece Deluxe Newly designed maintop conforms to the masterpiece family design Angular edges on burners and maintop Squared star edges
Masterpiece Deluxe Design Blue illumination matches other Thermador appliances to give family appearance in kitchen setting Glass overlay enables a portion of the bezel to be illuminated in a bright blue Dial controlled with potentiometer Die cast metal knobs Squared star edges Angular edges on burners and maintop Illumination indicates, with style, that the burner is active Separate segment remains lite, when burner is in XLO mode Large, more robust knobs made from authentic metal for higher quality touch and feel
Masterpiece Design 30 5 Burner Cooktop Enables function of 36 product in a compact kitchen environment Kitchen designers in compact markets now have a solution that doesn t sacrifice performance One more burner than other leading cooktops on the market!
Masterpiece Design 30 5 Burner Cooktop All the cooking power needed for any meal Culinary possibilities increased now that a whole meal can be cooked at once Largest burner positioned in center for most practical use 10 k 8 k Possible to use this cooktop with a piece of cookware in every position. 8 k 16 k 10 k 52,000 BTU of overall power
Masterpiece Low Profile Grates Chiseled and low profile Light weight and heavy duty Continuous surface for easy movement of cookware Porcelain coated cast iron for durability Deep spill tray
State-of-the-art Cooking Functionality
New Star Burner A Thermador exclusive since 1998! 4 th Generation Patented Star Burner The most efficient gas burner on the market! Burner redesigned for higher output capabilities New edgy design no more round edges New maximum output of 18,000 Btu s
New Star Burner Design The Star Burner s coverage area allows for more ports and more flame distribution than a round burner. 35 ports / 424mm perimeter 28 ports / 273mm perimeter Redesigned burner with a new porting pattern that increases burner durability and performance. The design of the Star Burner offers a wider heat coverage, resulting in a smaller cold spot.
New Star Burner Benefits No more rusting of burner ports Due to elimination of port drilling New Star burner provides even heat distribution for greater efficiency Heat concentrated to the center of the pot or pan = Faster cooking time = Heats the whole pan evenly = Maximizes cooking performance = An important advantage for cooking Star burner provides up to 56% more flame spread vs. a round burner Better cleanibility
ExtraLow Simmer Burners Thermador Exclusive since 1994! Electronic simmer controller Controls the on/off cycle of the flame An innovative technical feature Each ExtraLow setting is a 60 second cycle Enables simmering as low as 200 BTU s Provides a high degree of temperature control and accuracy
ExtraLow Simmer Burners Benefits Full range of low heat control for precision cooking Wide variety of simmer settings for: Various quantities, food types, and pan types Perfect for cooking delicate sauces Ideal for slow cooking Unsurpassed for holding foods, covered Simmer without scorching Even bake a cake on the cooktop! Say goodbye to the double-boiler, the rice cooker and yes even the crockpot!
Product Line-up
Current 30 Model vs. New Model 2008 12,500 BTU burners 3rd gen. star burner Plastic plated knobs Ergonomic heat barrier Radius top sheet edges 16,000 BTU burners 30 5 burner model 4th gen. star burner (larger) Front center controls 3D design Glass overlay Illuminated Bezels w/ XLO indicator
Current 36 Model vs. New Model 2008 15,000 BTU burners 3rd gen. star burner Plastic plated knobs Ergonomic heat barrier Radius top sheet edges 18,000 BTU burner 4th gen. star burner (larger) Front center controls 3D design Glass overlay Progressive Illuminated Bezels w/ XLO indicator
Line Overview 30 Gas Cooktops 2008 Masterpiece SGS Successor Masterpiece Deluxe SGSX Successor Steel control panel Indicator Point Illumination 1x 16,000 BTU Burner 2x 10,000 BTU Burners 1x 8,000 BTU Burners + 5th Burner + 1x 8,000 BTU Burners Steel control panel Indicator Point Illumination 1x 16,000 BTU Burner 2x 10,000 BTU Burners 1x 8,000 BTU Burners ++ Glass control Panel ++ XLO 2 Burners ++ Progressive Illuminated Bezels + 5th Burner + 1x 8,000 BTU Burners 1x 16,000 BTU Burner 2x 10,000 BTU Burners 1x 8,000 BTU Burners S/S: $1199 S/S: $1399 S/S: $1699
Line Overview 36 Gas Cooktops 2008 Masterpiece SGS Successor Masterpiece Deluxe SGSX Successor Steel control panel Indicator Point Illumination 1x 18,000 BTU Burner 2x 12,000 BTU Burners 2x 9,100 BTU Burners ++ Glass control panel ++ XLO 2 Burners ++ Progressive illuminated Bezel 1x 18,000 BTU Burner 2x 12,000 BTU Burners 2x 9,100 BTU Burners S/S: $1599 S/S: $1899
Cooktop Nomenclature S G S 3 6 5 F S C= ceramic S= Steel E= Electric G= Gas S= Stainless F= 2008 Launch M= Elec Mechanical T= Elec Touch S= Elec Sensor GS= Gas non deluxe GSX=Gas deluxe Product Width in Inches # of elements/burners
Accessories
Accessories Griddle (SGRIDDLEF) Price: MRSP $179 Fits on: 30 and 36 unit on center burner* Description Locking into the center grate Cast Aluminum: Even heat distribution, fast preheating Antistick coating Hand washable only * Does not fit on SGS304FS
Accessories Wok Ring (SWOKRINGF) Price: MRSP $89 Fits on 30 and 36 unit Description Fits over the larger burner Holds Woks up to 16 size Dishwasher safe Made out of durable cast iron
Accessories LP Kit (SNLPKITF) Price: MRSP $79 Fits on: 30 and 36 unit Description L.P. conversion kit for all sizes
Competitive Analysis
Competitive Positioning 30 Gas Cooktops $1700 $1600 $1500 $1699 16k Burner Prog. Illumination XLO $1599 CT306GS 15k Burner Simmer Illumination $1400 $1300 $1200 $1100 $1000 Thermador $1399 16k Burner 5 burners $1199 16k Burner Star Burner Wolf $1399 VGSU103 16k Burner Viking $1399 DGSU100 14k Burner $1199 ZGU384LSMSS 15k Burner Illumination Reignition GE Monogram
Competitive Positioning 36 Gas Cooktops $1900 $1800 $1700 $1600 $1899 18k Burner Prog. Illumination XLO $1799 CT366S 15k Burner Illumination Simmer $1799 VGSU163 16k Burner 6 Burner $1749 DGSU160 14k Burner $1500 $1400 $1599 16k Burner Star Burner $1300 $1200 $1299 ZGU385NSMSS 18k Burner Illumination Thermador Wolf Viking GE Monogram
Cooktops Specifications 30 Cooktop 36 Cooktop
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