HOTELEX Shanghai 2015 Post Show Report Concurrent Exhibition: Expo Finefood 2015 Shanghai Hospitality Design & Engineering Expo 2015
XueQiang Zhang General Manager, UBM Sinoexpo Intro It s the time to face with new challenges, Hotel as the one-stop purchasing platform for the global hotels group, catering and fine food for both Shanghai and Chengdu, and already extended its business to western China since 2014. In the year of 2015, HOTELEX will continue to extend the Southern China, which is the HOTELEX Plus in Guangzhou, and will also go abroad to the Indonesia. These four series exhibition will increase the awareness of the HOTELEX in global media coverage. The 24th HOTELEX has glamour and high reputation of the hospitality and catering industry through the excellent chases and the attitudes of unceasingly transcends itself. HOTELEX Shanghai 2016 will be launched from March 29 to April 1 at Shanghai New International Expo Center, with increased space and further fascinating events expected. Exhibition Development Exhibitor Analysis Visitor Analysis Events and Forums Outlook
Organizers: China Tourism Hotel Association UBM China Ltd. Show Management: Shanghai UBM Sinoexpo International Exhibition Co., Ltd Jiqing Tourism Economic Development Center Co-organized by: Zhejiang Hotels Association Shanghai Tourism Industry Association Hotels Branch Exhibition Development Shanghai International Hotel Equipment and Supply Expo (HOTELEX Shanghai) is organized by China Tourism Hotel Association and Shanghai UBM Sinoexpo International Exhibition Co., Ltd., and also guided by the Shanghai Tourism Bureau. The 24th HOTELEX Shanghai has concluded successfully on 2nd April at Shanghai New International Expo Center, which has gained the higher achievement and progress in hotel and catering industry. During HOTELEX 2015, the exhibitors and professional visitors came from over 130 countries and what s more, its fascinating competitions and industry forums became the hot zones with the most foot traffic and frequent bursts of applause and cheering.
Number of Exhibitor 2,082 1,933 Number of Domestic Exhibitor Number of Overseas Exhibitors Total exhibition space reached 200,000 Square Meters 149 Increased by 14.17%
HOTELEX Exhibitor Profile Exhibitors' Satisfaction Survey 35% 13% 11% 10% Catering Equipment Tableware Appliance & Amenities Hotel Design 8% 7% 4% 3% Textile Hotel Building IT & Security Fitness & Leisure Excellent Very Good Good Normal Not so good SHOES FOR CREWS Tim Le, General Manager for Asian-pacific HOTELEX Shanghai is a one-stop purchasing platform for the professional visitors, and the advantages of our product can be delivered to them directly. Additionally, our brand awareness has been increased at this platform. 9% Hotel Engineering
活动 FINEFOOD Exhibitor Profile 29% Coffee & Tea 25% Beverage 23% Bakery & Ice Cream 12% Food 11% Wine & Spirits Geographic Bar Chart 12% Africa 17% South America 20% North America 24% HK Macao Taiwan 40% Europe 41% South west 42% North West 47% South China 48% 48% North East North China 57% East China 57% Asia Xiamen Etong Co., Ltd. Hotel and Catering Dept. Director, Mr.Sheng Shanghai UBM Sinoexpo has massive impact on the exhibition in China. Etong considers that UBM Sinoexpo could bring the innovation for their products, and increase the brand awareness of the entire hospitality and catering industry as well.
Visitors Overseas Domestic 96,508 4,989 国内观众 91,519 Top 10 (Domestic) Top 10 (Overseas) 39% 13% 12% 6% 4% 4% Shanghai Zhejiang Jiangsu Guangdong Shandong Beijing 14% 11% 10% 6% 4% 3% Korea HK Taiwan USA Japan Italy 3% 2% 2% 2% Fujian Shanxi Henan Anhui 3% 3% 2% 2% Thailand UK Australia France Visitors' Industry Source Pie Chart Hotel/Resort Hotel Exporter/Importer/Distribuor/Manufacturer Restaurant/Snack Bar Café Bar/Teahouse Real Estate/ Design Company Food Exporter/Importer/Distribuor/Manufacturer Hospital/ Government / School / Airport Dessert Store / Gelato Store Bakery /Pastry Super Market /Shopping Mall Bar/KTV Club /Entertainment Place Media Chain Industry Others
Events Profile HOTELEX had involved numbers of the world s top professional competitions and high-end shows as the attractions, which consists of the trans-boundary industrial resources. At the scene of the competition, all the professional champions and finalists are competed with each other, which are undoubtedly become the hot zone with frequent bursts of cheering. 11%~19% 7%~10% 3%~7% 11%~19% 7%~10% 3%~7% 2015 I m the chef Shanghai Bakery Master Championship Foodservice in the 21 st Century China Barista Championship The 2 nd Shanghai Fashion Drinks Championship International Premium Area Match-making China Brewers Cup Championship 2015 China Gelato Championship Hotel Plus- Hotel Mockup Room Show Mirror Award Night 2015 Shanghai Pizza Master Competition The 5 th Jinhong Cup Star Hotel Buffet Display Competition The 2 nd Wanrun Cup Hotel Room Technical Skill Championship & Hotel Textile China Latte Art Championship 2015 China Master Bartender Competition WCE ALL-STAR 2015 Hotelex Chef Show & Wine Tasting 2015 Hotel Uniform Show Gelato & Bakery Chef Show China Cup Taster Championship Sustainable in Hospitality Industry 2015 Parma World Pizza Championship (China division) Design Power Tableware Art Display 2015 HOTELEX Shining Star Chef Competition
2015 IPA Match-making Meeting IPA forum had invited the international hotel management groups, and under-construction hotel management group, chain hotel management group, and the senior purchasing managers of the large-scale chain supermarket to have a negotiation about the hotel procurement new trends, challenges, and market. IPA had invited the representatives from both domestic and international high-star level hotel groups, the purchasing managers from the large-scale chain-like hotels, and director purchasing managers from large-scale supermarkets to participate the forums. Thanks for the Sponsors:
Foodservice in the 21 st Century Foodservice in the 21 st Century Forum is co-organized by Foodservice Consultants Society International (FCSI) APD and Foodservice Equipment Report magazine. It offers a platform to introduce the most cutting-edge design and concepts in 21 st century foodservice industry. Case studies from USA, UK, France and new Disney Shanghai will bring new perspectives into how China will better incorporate this innovation into its own agenda. Thanks for the Forum Sponsors :
The 5 th Jinhong Cup Star Hotel Buffet Display Competition The 5th Jinhong Cup Star Hotel Buffet Display Competition was held successfully in 24th HOTELEX Shanghai. Within the developing of these years, the competition has been paid great attention in hotel industry. The form of competition is using the western style buffet display, within the theme of Dream of Sea. The competition is more impartial through the innovation of the catering and hospitality industry.. Thanks for the Sponsors: Award List: Outstanding Organization Award Pujiang Hotel Crowne Plaza Shanghai Yuehua Hotel Best Design Award Broadway Mansion Hotel Moller Villa Hotel Shanghai Holiday Inn (Pudong) Best Creative Award Hongqiao State Guest Hotel Langong Hotel Waigaoqiao Crowne Plaza Shanghai Finalist Equatorial Hotel (Shanghai) Yuehua Hotel Fujian Hotel Best Buffet Display Artist Hongqiao State Guest Hotel Lianjun Zhang Best Table Display Artist Langong Hotel Yiyun Zhang
2015 Hotel Uniform Show Thanks for the Sponsors: HOTELEX 2015 has featured professional models to display the latest trends, and it has managed to gather five star hotel groups to have a fascinating competition There are around 200 hotel workers from five-star hotel has participated. 2015 Hotel Uniform Show has shown the culture and uniform design of the hotels. Additionally, the theme of the show is Dream of Sea, which relates the unique costume culture in Shanghai Elegant. Therefore, Fujian Hotel emerged as the champions of group awards, Sofitel Luxury Hotels and Hong Qiao State Guest Hotel are the second prize of group awards, Lehu hotel Shanghai University and Metropolo Hotel are the third prize of group award.
The 2 nd Wanrun Cup Hotel Room Technical Skill Championship & Hotel Textile Thanks for the Sponsors: The competition has illustrated the future trends of the hotel textile, and hotel room technical skills as well. The advantages of the competition are aimed to increase the quality of the hotel room services and hotel textile. It is an effective platform for the hotel and textile exhibitors for future corporation in the HOTELEX. The 2 nd Wanrun Cup Hotel Room Technical Skill Championship & Hotel Textile has attracted around 86 competitors from 40 hotels, including 8 hotels to participate the Hotel Textile Competition finalist.
2015 HOTELEX Rising Star 'Chef Competition The 2015 HOTELEX Rising star chef Competition was succeeded organizing by Shanghai UBM Sinoexpo and China Cuisine Association. It s the first time of the chef competition launch at HOTELEX Shanghai. Additionally, it is an excellent platform for the chef to show their special cooking skills. Therefore, it is the efficient way for the chef to pick the suppliers. The exhibitors could increase their brand image and awareness to the chefs. The competitors might be the directors of the marketing trends in the catering industry. Award List: Champion: Shanghai Insth Ute of Tourism Runner-up: Tourism College of Zhejiang and Jiangsu Food Pharmaceutical Science College Third: Nanjing Institute Of Tourism & Hospitality Zhejiang Business College Zhejiang Agriculture and Business College Thanks for the Sponsors:
2015 Shanghai Pizza Master Competition Thanks for the Sponsors: 2015 Shanghai Pizza Master Competition, organized by Shanghai UBM Sinoexpo International Exhibition Co., ltd and Dr. Pizza. Visitors had much fun onsite through the fantastic throwing performance and could see some new kinds of delicious pizza which can not be found on pizza store. At last Xia Hang is the champion of this event. Champion Xia Hang Runner-up Pan Hao Third Place Li Yun Quan
2015 China Pizza Championship Thanks for the Sponsors and Partners: 2015 China Pizza Championship as one of the international official competition has launched at 2015 HOTELEX for the first time. The organizer is World Pizza Championship committee. The champion of China division will receive qualification for 2015 World Pizza championship which will be hold at Parma, Italy, to fight with near 600 competitors from 31 different countries and regions in the world.
2015 China Gelato Championship Thanks for the Sponsors: 2015 China Gelato Championship has organized by Shanghai UBM Sinoexpo and supported by both Carpigiani, Fabbri, and MGI(The Association of Maestri della Gelateria Italiana). The 2015 China Gelato Championship stared in Hall N2 began. The top-level competition also attracted Scotsman, Haier, Nestle and other well-known enterprises. Throughout the four days of competition, the 48 competitors took their native characteristics with passion of Gelato participated. Eventually, Hong Pingping won the champion with authority the strict evaluation by authoritative judges, Lv Chenchen, Li Yulin won the second and third positions respectively.
The 2 nd Shanghai Fashion Drinks Competition Thanks for the Sponsors: The 2nd Fashion Drinks Competition is a professional platform to connect the drinks-lover to the culture of drinks. The champion of the competition is Chen Long, who is from the One & Night A+ Bar. Additionally, the 3rd Fashion Drinks Competition would have 7 series division to expand the culture of the drinks in China. Furthermore, We are passionate in serving the industry, brands, enterprises and individuals to develop China s Fashion Drinks industry, as well as to promote the market and drinks culture.
2015 I am the Chef Shanghai Bakery Master Championship 2015 I`m the chef Shanghai Bakery Master Championship was successfully concluded on HOTELEX Shanghai. The competition has four programs, includes sugar art, fondant cake, chocolate art and Marzipan Cake. Additionally, the competitors are from both domestic and worldwide, and the international bakery masters are took the judges position. Furthermore, the championship is aimed for the innovation of China Bakery professionals, and explores the bakery knowledge as well. Thanks for the Sponsors: Chocolate art Gold Award Kai Zhao Sliver Award Shaoting Liu Bronze Award Chongyao Wang Marzipan Cake Gold Award Liu Yang Sliver Award Qi Wang Bronze Award Mingwei Li President Award Chao Zhang Fondant Cake Gold Award Peiyi Cai Sliver Award Xiao Wu Bronze Award Xiaoqian Li Sugar Art Gold Award Chao Zhang Sliver Award Peng Yang Bronze Award Sheng Wang
2015 HOTELEX Chef Show & Wine Tasting HOTELEX Chef Show and Wine Spirits is an amazing experience about the culture of Western Catering. In addition, the organizers have invited various teams from the famous, restaurants. Moreover, the elites from the wine industry have chosen the fabulous wines to match the cuisine. Within the best quality of ingredients and matched Wine, it is totally illustrated the charming of the western food. Thanks for the Sponsors:
2015 China Master Bartender Competition Thanks for the Sponsors: China Master Bartender Competition is a professional competition presented in That s Spirits Live Show. With three years successful experience, CMBC wins the support from well-known spirits brands and attracts hundreds of bartenders and professional buyer during the show. In the past year 2014, That's Spirits had been organized a series of Master Class in Shanghai, Chengdu, Qingdao, Xiamen, Kunming, Dalian and Beijing to provide brand training, experience and technique sharing. the events and activities have promoted cocktail culture development, got the chance on face-toface communication with the consumer, brought the latest guidance for amateur, and shared the fashionable c ocktail trends. Additionally, the 4th China Master Bartender Competition adds Chengdu, Qingdao, Xiamen and Shanghai, almost 4 division series. It attracted over 180 classic & fair bar-tenders from all over the country and over 10,000 visitors during the That s Spirits & Wine Live Show.
China Barista Championship 2015 China Barista Championship has been concluded successfully at HOTELEX Shanghai. During the four days competition, competitors provide a fascinating shows for both judges and professional visitors through the visual, sensory, and technics experience. Therefore, Ying Hu from the Dalian division has got the first prize in the China Division. In addition, she would present China division to participate the World Barista Championship in Ireland. Thanks for the Sponsors: 1 st Prize: Ying Hu 2 nd Prize:Yihong Zhang 3 rd Prize: Jianing Du
2015 China Latte Art Championship Thanks for the Sponsors: The most popular China Latte Art Championship has launched 2015 HOTELEX Shanghai again. Totally 75 Chinese competitors has presented an exciting show for the professional visitors and exhibitors. Xuechao Wang is using his fascinated latte art skills reach the first prize, and would participate the world championship on 16 th June, 2015. 1 st Prize: Xuechao Wang 2 nd Prize: Chunhua Li 3 rd Prize: Zheng Zhang
2015 China Brewers Cup China Brewers Cup has first launched at HOTELEX Shanghai, which has attracted huge amount of the candidates to join the competition. Brewing coffee is different to the espresso, and it is focusing the water, speed, coffee powder, water recipe, and etc. The competition is divided into compulsory service and open service, and the competitors are required to using the same coffee beans to brew 3 cups coffee to the judges. Therefore, Qileng Wang has reached the 1 st prize, and represents China division to compete with worldwide competitors. 1 st Prize:Qileng Wang 2 nd Prize: Zhicheng Wang 3 rd Prize: Shichun Yin Thanks for the Sponsors:
2015 China Cup Tasters Championship The 2 nd China Cup Taster Championship is the professional competition for the barista to showcase their abilities on distinguishes the different specialty coffee at a designated time. During the competition days, the competitors are from cross China to compete with each other at HOTELEX Shanghai. Zhebing Zhang has got the first prize, and will represent China division to participate world championship at Sweden. Thanks for the Sponsors: 1 st Prize: Zhebing Zhang 2 nd Prize: Yihang Cai 3 rd Prize: Wenting Zhang
8/5-8/7 10/28-10/30 12/15-12/17 3/29-4/1 2015 Chengdu 2015 Indonesia 2015 Guangzhou 2016 Shanghai HOTELEX Exhibitions
Next Stop,Chengdu 5 th 7 th, Aug, 2015 Chengdu Century City International Convention & Expostition Center Hall 2,3,4 Concurrent Event: Expo Finefood (Chengdu) Shanghai Hospitality Design & Engineering Expo (Chengdu) Contact:Ms. Helen Fan Tel:86-021-33392198 Email:helen.fan@ubmsinoexpo.com