DANSK LUFTFARTS ÅRSMØDE RICKARD GUSTAFSON, PRESIDENT & CEO SAS

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DANSK LUFTFARTS ÅRSMØDE RICKARD GUSTAFSON, PRESIDENT & CEO SAS 23.05.2018

1 SAS AT A GLANCE 2 THE FUTURE OF SCANDIAVIAN AVIATION 2

SAS is an important part of Scandinavian infrastructure A DAY IN THE LIFE OF SAS SAS BY THE NUMBERS >82,000 PASSENGERS SERVED PER DAY 272 ROUTES SERVED 158 AIRCRAFT (OF WHICH WET LEASED) 33 DAILY DEPARTURES >800 >5 million EUROBONUS MEMBERS 10,324 AVG. NUMBER OF EMPLOYEES ~350 TONNES CARGO TRANSPORTED DAILY 43bn 13% ROIC SEK OPERATING REVENUE 3

Our vision is to make life easier for Scandinavia s frequent travelers + + = BE THE FIRST CHOICE FOR SCANDINAVIA S FREQUENT TRAVELERS CREATE AN EFFICIENT OPERATING PLATFORM SECURE THE RIGHT CAPABILITIES SUSTAINABLE & PROFITABLE BUSINESS 4

In FY17, customer offering has been reinforced NEW NORDIC LEISURE OFFERING LOUNGE REFRESH EUROBONUS 5

and operational efficiency increased further. SAS Ireland up and flying! SAS IRELAND CIMBER EFFICIENCY PROGRAM A320 NEO 6

High commitment among employees is an integral part of SAS success HIGH CUSTOMER SATISFACTION 3-YEARS CBAs ATTRACTIVE EMPLOYER SICK LEAVE DOWN 7

Financial position strengthened through a row of successful measures NEW UNSECURED BOND DIRECTED SHARE ISSUE SAS GENOMFÖR RIKTAD NYEMISSION PÅ 1,27 MILJARDER KRONOR LHR SLOTS 8

REVENUE As a matter of fact, FY17 has been SAS strongest year in 20 years! REVENUE AND EBT 1 (SEK bn) FINANCIAL KEY RATIOS FY17 70 60 1,951 2,8 2,1 37% FINANCIAL PREPARED- NESS 50 40 30 1,4 0,7 0,0-0,7 EBT 3.1x FINANCIAL NET DEBT/ EBITDA 13% ROIC 20 10 0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17-1,4-2,1-2,8 SHARE PRICE DEVELOPMENT FY17 SEK 15.30 SEK 25.90 REVENUE 9

1 SAS AT A GLANCE 2 THE FUTURE OF SCANDIAVIAN AVIATION 10

Exposure and sensitivity towards the impact of macroeconomic factors and developments in external environment Rising oil prices will the trend continue? Will USD rate stabilize at current level? GDP growth have we reached the top of the cycle? Capacity growth on routes to/from Scandinavia, mainly from LCCs Rapidly growing leisure demand, particularly on Southern Europe and Intercont Geopolitical uncertainty impacts demand for traveling to exposed regions 11

set the tone, creating a new reality for the entire airline industry Sustainability need to reduce footprint, providing access to sustainable air transport for future generations Digitalization automation of processes through connecting digital technology, information, customers and employees Evolution of business models customized production platforms, new personnel setups, consolidation and new AC equipment 12

set the tone, creating a new reality for the entire airline industry Sustainability need to reduce footprint, providing access to sustainable air transport for future generations Digitalization automation of processes through connecting digital technology, information, customers and employees Evolution of business models customized production platforms, new personnel setups, consolidation and new AC equipment 13

Addressing the environmental footprint of aviation is becoming increasingly important across the society PRIVATE CONSUMERS Consumers concerned with aviation s emissions More open to stop flying to reduce emissions Willing to pay more for sustainability CORPORATES Increased pressure on corporations to reduce their environmental footprint Shorter domestic trips could be replaced by train Digital meetings are expected to increase further as technology progresses GOVERNMENTAL BODIES Aviation tax introduced in Norway (June 2016) and in Sweden (April 2018) Free allowances in the EU ETS (Emission Trading System) to be gradually removed 14

SAS vision is to lead the development towards sustainable aviation and zero emissions three focus areas identified Fuel efficiency Fleet renewal A320neo has 15-18% lower fuel burn Right sizing adjust AC size to customer demand Efficient planning avoid excessive fuel consumption Other areas e.g. weight reduction and org behavior Biofuel & new technologies Biofuel generates 80% less CO 2 emissions subject to reasonable price & availability Financial incentives for both producers and users of biofuel could be an option New technologies, e.g. electrical AC are of interest, but too far in the future Sustainable product offering Waste reduction throughout customer journey Sustainable product options, e.g. packaging and food ingredients Help customers to make responsible choices by offering sustainable options, e.g. biofuel upgrade 15

One of our most recent initiatives is the decision to CO 2 compensate all youth tickets 16

set the tone, creating a new reality for the entire airline industry Sustainability need to reduce footprint, providing access to sustainable air transport for future generations Digitalization automation of processes through connecting digital technology, information, customers and employees Evolution of business models customized production platforms, new personnel setups, consolidation and new AC equipment 17

Aviation is undergoing a disruptive digital transformation Digital airline technology contributes to increased efficiency and better customer experience Travel ecosystem new digital platforms enable cooperation and information sharing both with customers and B2B Travel experience use of customer insights to provide frictionless travel, integrated into everyday life Safety & security in the age of big data and AI, protecting customer data is crucial 18

Further develop SAS digital capabilities in order to improve operational efficiency and realize strategy INTERNET OF THINGS WIFI ONBOARD SENSOR TECHNOLOGY REAL TIME BAGAGE TRACKING MOBILITY NEW DISTRIBUTION CAPABILITIES CRM & PERSONALIZATION AI/COGNITIVE COMTUTING DIGITAL ASSISTANT MIGRATION TO CLOUD OFFICE 365 IPADS TO CREW FLOOR WALKERS & MOBILE LOADMASTERS EMERGING TECHNO- LOGIES 19

set the tone, creating a new reality for the entire airline industry Sustainability need to reduce footprint, providing access to sustainable air transport for future generations Digitalization automation of processes through connecting digital technology, information, customers and employees Evolution of business models customized production platforms, new personnel setups, consolidation and new AC equipment 20

European aviation landscape has undergone major changes in recent years MULTIPLE PRODUCTION PLATFORMS Complementing production platforms with low cost focus Dedicated long-haul & short-haul AOCs Multiple crew and aircraft bases NEW, DYNAMIC CREW MODELS Mix of direct employment and manning companies Productivity based salary components Pilot shortage in Europe CONSOLIDATION / ELIMINATION European commercial aviation is generally in a good shape LCC growth and tough competition Airlines unable to adapt are being eliminated EFFICIENT FLEET & P2P FOCUS Customers expect smooth travel, strong preference for direct flights Efficient fleet is a prerequisite for profitable operations New equipment opens up new markets 21

SAS Ireland is designed in a competitive manner and will become an important complement to SAS existing production model LHR BASE FULLY OPERATIONAL 6 AIRCRAFT ~2,300 DEPARTURES ~250,000 PASSENGERS TRANSPORTED SINCE LAUNCH ~200 CREW MEMBERS EXTERNALLY SOURCED ~30 ADMIN STAFF CUSTOMER SATISFACTION IN LINE WITH SK 22

2018 2017 Consolidation through elimination of underperforming players in the European aviation has picked up pace expected to continue Air Berlin declared bankruptcy and assets were acquired by Lufthansa and easyjet NIKI air was acquired by Laudamotion and two months later sold to Ryanair Monarch declared bankruptcy slots and pilots were acquired primarily by easyjet Alitalia close to default, solutions are currently being evaluated NEXTJET declared bankruptcy ongoing; part of the slots taken over by BRA IAG acquired of 4.6% of Norwegian shares to prepare for a full acquisition 23

Efficient fleet enables SAS to serve Scandinavia s frequent travelers well and is a prerequisite for profitable operations A320neo High density short-haul Moving towards one type-fleet on short-haul! Simplified crew & tech maintenance planning Increased robustness in operations Enhanced & harmonized customer experience RJ A330/350 Low density short-haul High density long-haul Cost-efficient wet lease operations with small jets Enables SAS to serve & maintain frequency also on thinner traffic flows Modern equipment appropriate for serving SAS Intercont portfolio Option to delays phase-out of A340 if the market conditions are right A321 LR Low density long-haul? Open up new unserved destinations Add new P2P routes to existing destination Improve year-round frequency on existing routes 24

With range for Northeastern America, Middle East, and parts of Asia and Africa the A321LR covers >30% of the Intercont market Indicative A321LR range vs. Scandinavia market size (Trips in millions) Out of range Within range from at least one SAS hub 4.3 2.3 4.0 2.0 3.5 North America 0.8 0.8 0.4 Asia Middle East 0.5 South & Central America, Caribbean 0.8 0.3 Africa 0.3 Australasia Source: DDS; Airbus calculations 25

26 SAS welcomes Danish Aviation Strategy as a breakthrough in Scandinavia