AMIT APEL BRAND Live. Give. Reconnect. Residential Design Los Angeles, CA 2008 Interior Design Los Angeles, CA 2006 Acrylic on Canvas Untitled 2003 Product Design Marley 2007
AMIT APEL BRAND Live. Give. Reconnect. Vision Reconnecting people to the art of living. Brand Message Live. Give. Reconnect. To yourself, to others, and your surroundings.
AMIT APEL BRAND Live. Give. Reconnect. Amit Apel Design, Inc. Apel DesignWorks Apel Design Studios Award Winning residential, commercial, and mixed use structures -Interior -Custom Design -Exterior -Project Development Products -Oil Candles -Functional Sculptures -Glassware -Dinnerware -Servers -Bath & Kitchen Accessories Woodland Hills, CA -Paintings -Sculptures -Jewelry -Apparel -Home & Outdoor Decor -Furniture
AMIT APEL DESIGN HISTORY Live. Give. Reconnect. Amit Apel -Fifth Generation Architect and Interior Designer -Resided in Africa, Europe, and Asia -Malibu, California was his first Studio and started his U.S. career with acrylic and oil paintings Amit Apel Design bring partnership to its clients, projects and products -Creating vibrant-livable communities with uniqueness and creativity -Recognized for design vision in community and residential -Embraces working cooperatively with city governments, developers to Fortune 500 companies. Awards & Recognition -City of Beverly Hills- Single Family Residential Design Award -Extraordinary Homes California -Los Angeles Times- Doubling Up on Potential -Dream palaces of Hollywood s Golden Age -Beverly Hills Design & Life
AMIT APEL CULTURE Live. Give. Reconnect. CREATIVITY Mission: Driving functional design for practical art. DIVERSITY Embracing Cultures: Treating our colleagues and customers as they want to be treated. Diverse Environment: Fairness, dignity, and respect for Team Members. TRUST Being Responsible: Committed to supporting responsible materials and packaging. Relationship Builders: By driving excellence in customer service and integrity
Amit Apel - Developed and involved in a variety of residential and commercial projects throughout the Los Angeles area. - International designer with extensive experience in the industry. - Experience with high-end clientele and celebrities such as Elizabeth Taylor, Nicolas Cage, and Jose Eber. - Worldwide project locations include Thailand, Croatia, Africa, and throughout Europe.
AMIT APEL BRAND Live. Give. Reconnect. 1350 Hayworth Ave. West Hollywood, CA 8565 W Knoll Dr. West Hollywood, CA 205 S. La Peer, Beverly Hills, CA 12325 W Moorpark St. Los Angeles, CA 1019 San Vicente, West Hollywood, CA 846 Huntley Dr. West Hollywood, CA 6216 Maryland Dr, Beverly Hills, CA 164 Stanley Dr, Beverly Hills, CA 610 Crescent Heights Blvd, Los Angeles, CA 3865 Beverly Ridge, Sherman Oaks, CA 2348 Amick St, Ocean Side, CA 3619 Goodland Dr, Studio City, CA 445 La Jolla Los Angeles, CA 3699 Alta Mesa Dr, Studio City, CA 1111 Sierra Alta Dr. West Hollywood, CA 3314 N Barham Dr. Los Angeles, CA 4927 W Washington Blvd. Los Angeles, CA 164 Hamel Dr. Beverly Hills, CA 6666 Croatia Drexel Ave. Los Angeles, CA 6607 Cahuenga Terrace Los Angeles, CA 9420 Lurline Ave. Chatsworth, CA 1039 S. Hayworth Ave. Los Angeles, CA 185 Sweden St. Hayfa, Israel 6605 S. Las Vegas Blvd. Las Vegas, NV 7677 Sunset Blvd. Los Angeles, CA 4335 N Rancho #180 Las Vegas, NV 6610 Maryland Dr. Los Angeles, CA 4282 Bandini Blvd. Vernon, CA 207 S. Vista Dr. Los Angeles, CA 8126 Melrose Ave. Los Angeles, CA 7370 Sunset Blvd. Los Angeles, CA 6327 6th St. Los Angeles, CA 1343 Harmony Court Thousand Oaks, CA 1345 Beverly Estate Dr. Beverly Hills, CA 15477 Quiet Oaks, Chino Hills, CA 302 N Palm Dr. Beverly Hills, CA 126 N Maple Dr. Beverly Hills, CA 2044 S.. Bagley Ave. Los Angeles, CA 2260 Hercules Dr. Los Angeles, CA 26418 Hatteras St. Woodland Hills, CA 23840 Bos Canyon Rd. West Hills, CA 1755 E Sycamore Ave. El Segundo, CA 103425 Ventura Blvd. Sherman Oaks, CA 631 Mansfield Ave. Los Angeles, CA 1119 Rexford Dr. Los Angeles, CA 350 McCarty Dr. Beverly Hills, CA 138 N Clark Dr. Beverly Hills, CA 10402 Villa Del Cerro, Santa Ana, CA 11521 Moorpark St. Los Angeles, CA 1350 Hayworth Ave. West Hollywood, CA 8565 W Knoll Dr. West Hollywood, CA 205 S. La Peer, Beverly Hills, CA 12325 W Moorpark St. Los Angeles, CA 1019 San Vicente, West Hollywood, CA 846 Huntley Dr. West Hollywood, CA 6216 Maryland Dr, Beverly Hills, CA 164 Stanley Dr, Beverly Hills, CA Las 610 Vegas, Crescent NVHeights Blvd, Los Angeles, CA 3865 Beverly Ridge, Sherman Oaks, CA 2348 Amick St, Ocean Side, CA 3619 Goodland Dr, Studio City, CA 445 La Jolla Los Angeles, CA 3699 Alta Mesa Dr, Studio City, CA 1111 Sierra Alta Dr. West Hollywood, CA 3314 N Barham Dr. Los Angeles, CA 4927 W Washington Blvd. Los Angeles, CA 164 Hamel Dr. Beverly Hills, CA 6666 Drexel Ave. Los Angeles, CA 6607 Cahuenga Terrace Los Angeles, CA 9420 Lurline Ave. Chatsworth, CA 1039 S. Hayworth Ave. Los Angeles, Jamaica CA 185 Sweden St. Hayfa, Israel 6605 S. Las Vegas Blvd. Las Vegas, Thailand NV 7677 Sunset Blvd. Los Angeles, CA 4335 N Rancho #180 Las Vegas, NV 6610 Maryland Dr. Los Angeles, CA 4282 Bandini Blvd. Vernon, CA 207 S. Vista Dr. Los Angeles, CA 8126 Melrose Ave. Los Angeles, CA 7370 Sunset Blvd. Los Angeles, CA 6327 6th St. Los Angeles, CA 1343 Harmony Court Thousand Oaks, CA 1345 Beverly Estate Dr. Beverly Hills, CA 15477 Quiet Oaks, Chino Hills, CA 302 N Palm Dr. Beverly Hills, CA 126 N Maple Dr. Beverly Hills, CA 2044 Harel, S.. Bagley Israel Ave. Los Angeles, CA 2260 Hercules Dr. Los Angeles, CA 26418 Hatteras St. Woodland Hills, CA 23840 Bos Canyon Rd. West Hills, CA 1755 E Sycamore Ave. El Segundo, CA 103425 Ventura Blvd. Sherman Oaks, CA 631 Mansfield Ave. Los Angeles, CA 1119 Rexford Dr. Los Angeles, CA 350 McCarty Dr. Beverly Hills, CA 138 N Clark Dr. Beverly Hills, CA 10402 Villa Del Cerro, Santa Ana, CA 11521 Moorpark St. Los Angeles, CA 1350 Hayworth Ave. West Hollywood, CA 8565 W Knoll Dr. West Hollywood, CA 205 S. La Peer, Beverly Hills, CA 12325 W Moorpark St. Los Angeles, CA 1019 San Vicente, West Hollywood, CA 846 Huntley Dr. West Hollywood, CA 6216 Maryland Dr, Beverly Hills, CA 164 Stanley Dr, Beverly Hills, CA 610 Crescent Heights Blvd, Los Angeles, CA 3865 Beverly Ridge, Sherman Oaks, CA 2348 Amick St, Ocean Side, CA 3619 Goodland Dr, Studio City, CA 445 La Jolla Los Angeles, CA 3699 Alta Mesa Dr, Studio City, CA 1111 Sierra Alta Dr. West Hollywood, CA 3314 N Barham Dr. Los Angeles, CA 4927 W Washington Blvd. Los Angeles, CA 164 Hamel Dr. Beverly Hills, CA 6666 Drexel Ave. Los Angeles, CA 6607 Cahuenga Terrace Los Angeles, CA 9420 Lurline Ave. Chatsworth, CA 1039 S. Hayworth Ave. Los Angeles, CA 185 Sweden St. Hayfa, Israel 6605 S. Las Vegas Blvd. Las Vegas, NV 7677 Sunset Blvd. Los Angeles, CA 4335 N Rancho #180 Las Vegas, NV 6610 Maryland Dr. Los Angeles, CA 4282 Bandini Blvd. Vernon, CA 207 S. Vista Dr. Los Angeles, CA 8126 Melrose Ave. Los Angeles, CA 7370 Sunset Blvd. Los Angeles, CA 6327 6th St. Los Angeles, CA 1343 Harmony Court Thousand Oaks, CA 1345 Beverly Estate Dr. Beverly Hills, CA 15477 Quiet Oaks, Chino Hills, CA 302 N Palm Dr. Beverly Hills, CA Los Angeles, CA 126 N Maple Dr. Beverly Hills, CA 2044 S.. Bagley Ave. Los Angeles, CA 2260 Hercules Dr. Los Angeles, CA 26418 Hatteras St. Woodland Hills, CA 23840 Bos Canyon Rd. West Hills, CA 1755 E Sycamore Ave. El Segundo, CA 103425 Ventura Blvd. Sherman Oaks, CA 631 Mansfield Ave. Los Angeles, CA 1119 Rexford Dr. Los Angeles, CA 350 McCarty Dr. Beverly Hills, CA 138 N Clark Dr. Beverly Hills, CA 10402 Villa Del Cerro, Santa Ana, CA 11521 Moorpark St. Los Angeles, CA Beverly Hills, CA 610 Crescent Heights Blvd, Los Angeles, CA 3865 Beverly Ridge, Sherman Oaks, CA 2348 Amick St, Ocean Side, CA 3619 Goodland Dr, Studio City, CA 445 La Jolla Los Angeles, CA 3699 Alta Mesa Dr, Studio City, CA 1111 Sierra Alta Dr. West Hollywood, CA 3314 N Barham Dr. Los Angeles, CA 4927 W Washington Blvd. Los Angeles, CA 164 Hamel Dr. Beverly Hills, CA 6666 Drexel Ave. Los Angeles, CA 6607 Cahuenga Terrace Los Angeles, CA 9420 Lurline Ave. Chatsworth, CA 1039 S. Hayworth Ave. Los Angeles, CA 185 Sweden St. Hayfa, Israel 6605 S. Las Vegas Blvd. Las Vegas, NV 7677 Sunset Blvd. Los Angeles, CA 4335 N Rancho #180 Las Vegas, NV 6610 Maryland Dr. Los
SERVICES & CAPABILITIES Live. Give. Reconnect. Our dedicated team of engineers and designers are able to develop and complete projects from schematic design to design development and construction administration until project completion. Through our experience with a wide variety of projects, including master planning, mid-rise office buildings and apartment complexes, core and shell building, mixed use projects, and extensive residential design, our scope of work has allowed us to provide total design services to our clients. Noteworthy Projects San Antonio Savings & Loan 10-story, Texas Convention Center $50M Expansion, San Antonio Texas Monopole Cellular Telephone Towers, PacBell, Southern California Concrete Radar Domes, Tel Aviv Wichita Country Club, Kansas Long Span Custom Dome, Big Island, Hawaii Sunset Gower 6-Story Studio, Hollywood, CA
1088 N Hillcrest Rd, Beverly Hills, CA
355 Mansfield Ave, los Angeles, CA
6352 Colgate Ave, los Angeles, CA
2260 Hercules Los Angeles, CA - Another beautiful property among a series of residences designed located in the Hollywood Hills
7370 SUNSET BLVD Los Angeles, CA - Project is one of a series of prominent projects located on the popular Sunset Strip. - The modest Sunset Inn & Suites, located on the famous Sunset Blvd. in Hollywood, is currently going through a much needed renovation and transforming into the much sexier Moment Hotel. - Moment Hotel is expected to bring some of the glamour of Hollywood farther down the Sunset strip, hoping to spark a renovating trend in the area. - Moment Hotel will contain 43 custom rooms, including a lounge and bar for guests.
7370 SUNSET BLVD Los Angeles, CA
813 Laurel Ave, los Angeles, CA
535 West Knoll Dr, West Hollywood, CA
800 N Harper Los Angeles, CA - Included in the visual publication Extraordinary Homes by Panache Publications, profiling residential architects, designers, custom builders, and landscape architects. - Featured in LA Times for its clean, modern design. - Placed in a feature article in the Israeli magazine Bait Vinoy -The location offers two multi-storied units of approximately 3,335 sq. ft. each with three bedrooms and four baths within each unit.
800 N HARPER Los Angeles, CA 2008
6430 COLGATE AVE Los Angeles, CA -Another house within a series of properties designed in Hollywood, CA
2463 ACHILLES DR Los Angeles, CA - Located on the prominent Mt. Olympus properties in Hollywood Hills -Included in Panache s Dream Palaces of Hollywood s Golden Age, which features private homes to theaters, hotels, restaurants, and more. - Included in a feature article in Bait Vinoy, along with other properties -The 4,497 square foot house offers four bedrooms and five bathrooms in a stylized fusion of modernist and Mediterranean elements, with touches of Rococo.
6641 MARYLAND Los Angeles, CA - Another beautiful property among a series of residences designed located in the Hollywood Hills - A trend that change the landscape of the area, the building sold above and beyond the market value.
6605 S.. LAS VEGAS BLVD Las Vegas, NV - Custom designed ultra hookah lounge, Nu Sanctuary, located in the popular Town Square in Las Vegas, NV. - All funiture, decor, and fixtures are custom designed - The centerpiece of the venue is a color changing, LED tree that was made exclusively for Nu Sanctuary.
1111 Sierra Alta Los Angeles, CA - Is located in the Central LA area of West Hollywood.
LA Peer Los Angeles, CA - Another beautiful property among a series of residences designed
Mansfield Los Angeles, CA - Another beautiful property among a series of residences designed
Orlando Los Angeles, CA - Another beautiful property among a series of residences designed
Club DR Los Angeles, CA - deconstructivist design, the Club Drive residence utilizes organic stone and wood cladding on dramatic forms that communicate a powerful message, asserting itself fromthe exterior to the interior. A combination of five bedrooms and six baths, an infinity pool, and spa create a dramatic living experience.
164 STANLEY DR Los Angeles, CA 2008 - Received the Beverly Hills Single-Family Design Award in 2008 - Featured in Beverly Hills Design & Life Magazine - 7,583 sq. ft. encompasses the four bedroom, six bathroom single family home.
HOLIDAY HOUSE Malibu, CA - Included in the visual publication Extraordinary Homes by Panache Publications, profiling residential architects, designers, custom builders, and landscape architects. - The Holiday House features a breezy modernist style that adds to the welcoming atmosphere of the Pacific coast. - Designed by Architect Richard Nuestra and commissioned for restoration
Buena Park Los Angeles, CA 2013
THAILAND RESORT - Gaya Resort located on the island of Kopangang in Thailand. - Includes 36 hotel rooms and 14 bungalows, 2 restaurants, and a spa. - 5 star resort.
THAILAND RESORT - Gaya Resort located on the island of Kopangang in Thailand. - Includes 36 hotel rooms and 14 bungalows, 2 restaurants, and a spa. - 5 star resort.
Mt. Olympus Monument Los Angeles, CA - Amit Apel has been commissioned to redesign a new entrance monument for historical Mt. Olympus located between the famous Laurel Canyon and the Sunset Strip.
153 S. BEDFORD DR. Los Angeles, CA - A beautiful new apartment complex that has been chosen by the City of Beverly Hills to be nominated for an architectural award. - One of a series of buildings designed within the Beverly Hills area.
Residential Residential Commercial Commercial Interior Interior RODEO DR. Los Angeles, CA - Exclusive salon designed for renowned hair stylist Jose Eber on the famous Rodeo Dr. in Beverly Hills. - More than 8,000 sq. ft. of hair stations, massage rooms, facial rooms, nail stations, and color stations. - All aspects of the salon, including stations, equipment, and furniture, were all custom designed
1538 CAHUENGA BLVD. Los Angeles, CA - 64 unit apartment complex located in the center of Hollywood featuring a lounge and restaurant, located on the 1st level of the building.
Residential Residential Commercial Commercial Interior Interior ONSEN KIOSKS - Onsen skin care products asked for a custom designed kiosk to use for demonstrations and sales. - Amit Apel provided full design services for brand marketing and recognition, from packaging and logo design, to manufacturing of exhibited kiosks. - The kiosks we designed can be found across the U.S.., as well as throughout South America, and Europe.
AMIT APEL BRAND Live. Give. Reconnect. PUZZLE TABLE One of many designs that has been patented, the Classic Puzzle Table is comprised of six versatile components that can be used as a single point of interest in a room, or used individually to create a unifying theme. Five pieces are of a darker wood stain, while a single puzzle piece of a lighter tone is used as an accent. Each table was created with three legs at varying angles, and when placed together, create an element of surprise for the eyes. Later on, a vibrant colorful version was created with the intention of making the table more fun for children. The table has been featured in a number of design blogs and articles.
AMIT APEL BRAND Live. Give. Reconnect. GRAND CANYON TABLE Another patented design, the Grand Canyon Table possesses a decorative cracked design from one corner to the center of the piece, and lightly tinted blue glass running in-between. Again, real world locale plays an integral role as the wood acts like the ever resilient canyon walls, with a glass river flowing through. The larger Grand Canyon Table features an off-white wooden stain with two arches along its length that act as a base.
AMIT APEL BRAND Live. Give. Reconnect. Mission: Driving functional design for practical art. Oil Candle Spheres Servers Drinkware & Accessories Scent Diffusers Apel DesignWorks Products Candle Sphere Set of 4 DumDum Candle Sphere Loretta DumDum Server Marley on the Rocks Marley Spirit 18 Genesis Genesis HangingOut
AMIT APEL BRAND Live. Give. Reconnect. Oil Candle Spheres Set 2 diameter with 2.5 oz. interior Fiberglass Wick never needs replacing Loretta Oil Candle Spheres DumDum Candle Sphere Oil is poured into sphere simply remove the wick Suitable indoor and outdoor
AMIT APEL BRAND Live. Give. Reconnect. Loretta DumDum Candle Sphere Servers Multi-purpose serving glass can be used to hold drinks, appetizers, desserts, and floating candles Indoor/outdoor use Unique table setting and functional art piece
AMIT APEL BRAND Live. Give. Reconnect. Marley Drinkware & Accessories Patented decorative drinkware Refrigerate stone for ½ hour and drink stays cold for hour Marley on the Rocks: Glass sits in Arizona slate with an oil amp for romance Spirit 18 Practical for indoor and outdoor use Can be used as a table top display or floor stand Great for pool side events and cocktail parties Convenient and practical full service private waiter
AMIT APEL BRAND Live. Give. Reconnect. Genesis Scent Diffusers Fiberglass everlasting wick never needs to be replaced. Don t waste money on tea candle replacements Genesis HangingOut No wax spills or messy cleanup Convenient kit to keep all components together
CONSUMER EXPERIENCE Live. Give. Reconnect. GOAL: To be in Department Stores, Club, Mass, QVC, and/or HSN Dominate Categories: By providing uniqueness via a Good-Better Brand Story Deliver competitive assortments: through pricing and content. Develop the right presentation tools: by using packaging & signing to convey a value message Differentiation: Deliver newness, exclusives and continual designs Drive Marketing & Internet Vehicles On Time Delivery: Drive great freight flow
AMIT APEL BRAND Live. Give. Reconnect. I sincerely thank you for your interest in Apel Design. Hopefully, through this presentation I have given you an understanding of my philosophical approach to my interpretation of the design world. I see every opportunity of design as an opportunity of translation and creation. Me and my team embrace any challenge put along our path. This is only a glimpse into our creative world. Sincerely, Amit Apel For more information and to view more of our designs, visit us at: www.amitapel.com For interests in our products: www.apeldesignworks.com Keep up to date with our upcoming projects and events: Facebook: https://www.facebook.com/pages/amit-apel-design-inc Twitter: http://twitter.com/#!/apeldesignworks Blog: http://amitapel.wordpress.com Corporate Studio Headquarters Amit Apel Design Inc. 6411 Independence Ave Woodland Hills, CA 91367 O: 818.346.9828 F: 310.919.3001 email: info@apeldesign.com
AMIT APEL BRAND Live. Give. Reconnect. AMIT APEL STUDIO Los Angeles
2013 Amit Apel Design Inc. 2013 Apel DesignWorks All rights reserved. No part of this catalog may be reproduced in any form without written permission of the copyright owner. All images in this catalog have been reproduced with the knowledge and prior consent of the artist concerned, and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise, arising from contents of this publication. Every effort has been made to ensure that credits accurately comply with the information supplied. + DESIGN AMIT APEL DESIGN INC. Team + ARTWORK AMIT APEL DESIGN INC. Team + PRODUCTS PHOTOGRAPHY AMIT APEL DESIGN INC. Team + POST-PRODUCTION MANAGER OMAR SANTILLAN
Amit Apel Design Inc Corporate Studio Headquarters 6411 Independence Ave Wo o d l a n d H i l l s, C A 9 1 3 6 7 T : 8 1 8. 3 4 6. 9 8 2 8 F : 3 1 0. 9 1 9. 3 0 0 1 info@apeldesign.com www.amitapel.com