CONTENTS 3 BIG PICTURE 5 OFFICE 15 BARS & RESTAURANTS 16 EMPLOYMENT 7 EDUCATION ART AND CULTURE 18 TRANSPORT AND ACCESS 9 TOURISM AND HOTELS 12 RETAIL 2 CITY LIVING 23 SOURCE INTRODUCTION Norwich The City of Stories is located in East Anglia and is one of the most beautiful modern historic cities in Britain. Until the 17th century, Norwich was the country s second biggest city with its wealth built on trading. This has created a very rich tradition of heritage especially in the city centre, which boasts the largest intact medieval street pattern in Europe. Norwich city centre combines old and new beautifully, whilst still retaining its character and charm. Norwich offers an outstanding quality of life, fantastic career options and the benefits of living in a vibrant city with easy access. Visitors can enjoy a variety of museums, galleries, cafés, restaurants and other services, many of which are housed in beautiful heritage buildings which feature architecture from the Norman, medieval, Georgian, Victorian and modern eras. Norwich has recently been named as a UK Tech City in a study compiled by the government-backed organisation Tech City UK. The findings of the Tech Nation study revealed that the city and the wider county mounted a 21% growth in new technology companies between 21 and 213, with 14,521 people now employed in the digital sector. In 214 Norwich Lanes was selected as the winner for the City Category of the Great British High Street Award and received recognition on a local and national level. Norwich city s population is divided almost equally in gender, with a total population of 136,. This figure is expected to increase as the Government has prioritised greater Norwich as a major city that will create 35, new jobs and 3, new residents by 226. 2
BIG PICTURE NORWICH POPULATION LIFE EXPECTANCY 3 25 1 PERCENTAGE 2 15 1 5 17 17 24 27 15 8 6 4 2 % POPULATION AGED -19 % POPULATION AGED 19-25 % POPULATION AGED 25-39 % POPULATION AGED 4-64 % POPULATION AGED 65+ MALE FEMALE 135,893 people live in the Norwich City Council area compared to 134, in 214 8 average life expectancy in Norwich NORWICH ETHNIC PROFILE NORWICH ANNUAL BIRTHS 1 9 25 8 2 7 PERCENTAGE 6 5 4 3 2 NUMBER OF BIRTHS 195 19 185 1 18 4 91 4 2 1 MIXED RACE WHITE ASIAN OR ASIAN BRITISH BLACK,AFRICAN, CARIBBEAN OR BLACK BRITISH OTHER ETHNIC GROUP 175 213 214 215 3
FULL TIME AND PART TIME EMPLOYEES 36% FULL TIME 64% PART TIME PERCENTAGE 9 8 7 6 5 4 3 2 1 NUMBER OF EMPLOYEES 214 215 214 215 PUBLIC PRIVATE 15% of employees work in the public sector (28% in 214) 64% of Norwich employees are full time (6% in 214) 85% of employees work in the private sector (72% in 214) EDUCATION OF THE POPULATION OF NORWICH 35, 3, 25, NUMBER 2, 15, 1, 5, 26 27 28 29 21 211 212 213 214 NVQ4 AND ABOVE NVQ1 AND ABOVE NVQ3 AND ABOVE OTHER NVQ2 AND ABOVE NO QUALIFICATIONS 4
OFFICE OFFICE VACANCY RATE 12 1 PERCENTAGE 8 6 4 2 NORWICH OXFORD Norwich has 5,618,7 square feet of commercial office space PRICE OF PRIME OFFICE AVAILABLE OFFICES 18 AVAILABLE FLOORSPACE (SQUARE FOOT) 6 5 4 3 2 1 COST PER SQUARE FOOT 16 14 12 1 8 4 214 215 2 214 215 GRADE A (NEW) TOTAL 2ND HAND 16.5 The average rental rate per square foot for a prime rent 5
INDUSTRIAL RENTAL PRICE 7 COST PER SQUARE FOOT 6 5 4 3 2 1 214 215 5.75 The average industrial rent price per square foot for 215 9 OFFICE SUPPLY VS DEMAND INDUSTRIAL SUPPLY VS DEMAND 8 9 PERCENTAGE 7 6 5 4 3 PERCENTAGE 8 7 6 5 4 3 2 2 1 1 GRADE A 2ND HAND GOOD 2ND HAND POOR GRADE A 2ND HAND GOOD 2ND HAND POOR SUPPLY DEMAND SUPPLY DEMAND 89% 83% 2nd hand office demand reached and supplied 78% (74% and 66% in 214) Industrial demand for second hand in good condition is (88% last year) 66
EDUCATION ART AND CULTURE NUMBER OF STUDENTS IN HIGHER EDUCATION UEA STAFF 1,2 1, NUMBER OF STUDENTS NUMBER OF STAFF 8 6 4 2 CITY COLLEGE NUA UEA ACADEMIC 17, In 215 higher education students numbered more than 17, 6 5 4 3 2 1 BA (HONS) DEGREE (3RD) BA (HONS) DEGREE(2.2) BA (HONS) DEGREE(2.1) BA (HONS) DEGREE(1ST) ASSOCIATE TUTORS RESEARCH AND ANALOGOUS SECRETARIAL AND CLERICAL TECHNICAL ADMIN, SENIOR LIBRARY AND COMPUTING ACADEMIC 3,924 Staff working at the UEA PERCENTAGE UNIVERSITY OF EAST ANGLIA (UEA) & NORWICH UNIVERSITY OF THE ARTS (NUA) STUDENTS AWARDS Norwich has the second highest graduate retention rate in the country; over 4% of graduates stay in the Norwich area, mainly due to the city s career opportunities and the amazing lifestyle offer. UEA NUA 6% More than 6% of students got BA (Hons) 2:1 or better 7
RESEARCH PARK EMPLOYMENT NORWICH THEATRE 8 PERCENTAGE 7 6 5 4 3 2 1 TICKET SALES 5K 4K 3K 2K 1K OTHER EMPLOYEES SCIENTISTS 212 213 214 215 12, 387,165 Employees work for the Research Park; 3, of them are scientists Tickets sold to the Theatre Royal in 215 NORWICH MUSEUMS 25K NUMBER OF VISITS 2K 15K 1K 5K CASTLE MUSEUM 212 213 214 215 213,26 people visited the Castle Museum in 215 development of new and innovative exhibitions and marketing have seen this cultural asset grow 8
NUMBER OF TRIPS TAKEN BY TOURISTS TO NORWICH TOURISM AND HOTELS 3K NUMBER OF TRIPS 225K 15K 75K HOLIDAY BUSINESS VISITING FREINDS/ RELATIVES OTHER DOMESTIC TOURISTS OVERSEAS TOURISTS STUDY The total value of tourism in Norwich was estimated at 65m supporting an estimated 1, tourism related jobs within the district. NIGHT SPEND FOR OVERSEAS TOURISTS NIGHT SPEND FOR DOMESTIC TOURISTS 11K 1K 9K 8K 7K 6K 5K 4K 3K 2K 1K HOLIDAY BUSINESS FRIENDS & RELATIVES STUDY OTHER 9K 8K 7K 6K 5K 4K 3K 2K 1K HOLIDAY BUSINESS FRIENDS & RELATIVES OTHER 16, spend by overseas visitors who were visiting friends/family members 1,245, Annual night spend for domestic tourists 9
DAY VISITS 12M 1M 8M 6M 4M 2M SOUTH NORFOLK NORWICH NORTH NORFOLK GREAT YARMOUTH 1,279, day visits in 215 1M 75M 5M 25M MONEY SPEND FROM TOURISTS 213 214 45M 4M 35M 3M 25M 2M 15M 1M 5M TOTAL DAY VISIT SPEND SOUTH NORFOLK NORWICH NORTH NORFOLK GREAT YARMOUTH 99,421, domestic and overseas tourist spend 423,39, expenditure on day visits in Norwich per annum ( 45,278, previous year) 1
TURNOVER DERIVED FROM TRIP EXPENDITURE AVERAGE HOTEL PRICE 2M 15M 1M 5M OTHER NON TRIP RELATED TRANSPORT ATTRACTION/ ENTERTAINMENT CATERING RETAIL ACCOMODATION 1 9 8 7 6 5 4 3 2 1 NR1 NR2 NR3 DAY VISITORS STAYING TOURISTS 47,251, Turnover from day visitor expenditure per annum 65.93 Average price for a hotel in the city centre per night ( 79 last year) TOTAL BUSINESS TURNOVER SUPPORTED BY TOURISM ACTIVITY 6M 5M 4M 3M 2M 1M DIRECT DIRECT EMPLOYMENT IN BUSINESSES AND IN RECEIPT OF VISITOR EXPENDITURE (FTES) 2.5K 2K 1.5K 1K 5 ACCOMODATION RETAILING CATERING ATTRACTIONS/ ENTERTAINMENT TRANSPORT ARISING FROM NON TRIP SPEND STAYING TOURISTS DAY VISITORS 676,744,515 Total Norwich business turnover supported by tourism activity 5,797 direct employment for visitor related business 11
RETAIL 18 RETAIL RENT IN POUND ( ) 135 9 45 214 215 216 18 Rent for 215 is 18 per square foot for prime zone A FOOTFALL DAY PART 3K 25K 2K 15K 1K 5K EARLY MORNING 4:-5:59 MORNING RUSH HOUR 6:-8:59 LATE MORNING RUSH 9:-1:59 LUNCH 11:-13:59 LATE AFTERNOON 14:-15:59 EVENING RUSH HOUR 16:-18:59 EVENING 19:-22:59 LATE NIGHT 23:-3:59 MON TUE WED THU FRI SAT SUN Bucking national footfall trends, Norwich saw footfall figures +2.7 against national figures of -2% in 215 12
PEDESTRIAN ACTIVITY BY DAY 1K 8K 6K 4K 2K MON TUE WED THU FRI SAT SUN 212 213 214 215 1,424,82 average footfall in 215 BUSINESS BREAKDOWN 14% 7% 24% 55% RETAIL COMMERCIAL LEISURE PUBLIC SECTOR 55% of businesses in Norwich city centre are retail Diversity of sectors increasing making Norwich more recession resilient 13
NORWICH MONTHLY TOTAL FOOTFALLS 25K 2K 15K 1K 5K JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 213 214 215 PROPORTION OF PRIMARY AVAILABLE FLOORSPACE 1 6 HIGH STREET RETAIL DEMAND VS SUPPLY 5 PERCENTAGE 8 6 PERCENTAGE 4 3 2 1 4 212 213 214 215-1,5 (SQ FT) 1,51-4, (SQ FT) 4,+ (SQ FT) DEMAND SUPPLY 8% 65% vs 52% vacant floor space in Norwich in 214 continue growth of the retail offer in the city centre (16% national average) High street retail demand for 151-4 square feet is 65% and high street retail supply for 151-4 square feet is 52% (43% last year) 14
RESTAURANT, TAKEAWAY AND FOOD SHOPS NUMBER OF BUSINESSES RESTAURANTS, TAKEAWAY OR FOOD SHOPS BY HYGIENE RATING 1,4 2 1,5 15 7 1 35 5 PRESTON LANCASTER CITY NORWICH LUTON IPSWICH GREAT YARMOUTH CAMBRIDGE BROADLAND NCC5 NCC4 NCC3 NR1 NR2 NCC2 NCC1 NR3 4 out of 5 restaurants, takeaway or food shops achieved the highest hygiene rankings (Same as last year) 1,328 food related businesses of which 5 are restaurants and bars 15
EMPLOYMENT The number of Norwich-based employees has increased by 1.6% from 212 to 213, raising the total number of employees in Norwich area to 129,2. TOTAL NUMBER OF EMPLOYEES IN DIFFERENT SECTORS 12K 9K 6K 3K MOTOR TRADES WHOLESALE RETAIL TRANSPORT & STORAGE ACCOMMODATION & FOOD SERVICES INFORMATION & COMMUNICATION FINANCIAL & INSURANCE PROPERTY PROFESSIONAL, SCIENTIFIC & TECHNICAL BUSINESS ADMINISTRATION & SUPPORT SERVICES PUBLIC ADMINISTRATION & DEFENCE EDUCATION HEALTH ARTS, ENTERTAINMENT, RECREATION 13% of employees in the city centre work in retail UK the city centre has reflected the changes in user behaviour and reduces the retail focus 16
32.5K 3K METHOD OF TRAVEL TO WORK TOTAL NUMBER OF EMPLOYEES IN NORWICH CITY COUNCIL AREA 1K 22.5K 95K 15K 7.5K UNDERGROUND, METRO, LIGHT RAIL, TRAM TRAIN BUS, MINIBUS OR COACH TAXI MOTORCYCLE, SCOOTER OR MOPED DRIVING A CAR OR VAN PASSENGER IN A CAR OR VAN 24% of residents walk or cycle to work BICYCLE ON FOOT OTHER METHOD OF TRAVEL TO WORK 9K 85K 8K 211 212 213 214 215 85,3 Total Number of Employees in Norwich NUMBER OF EMPLOYEES PER EMPLOYMENT SITE 4% 1% 18K NUMBER OF EMPLOYEES 19% 76% 135K 9K 45K -9 1-49 5-249 25+ NORWICH URBAN AREA IPSWICH PETERBOROUGH NEWCASTLE UPON TYNE SALFORD 76% 133, of businesses employ -9 people this shows the success of micro businesses are employed in Norwich urban area 17
TRANSPORT AND ACCESS TOTAL FOOTFALL FOR NORWICH TRAIN STATION 42K 4K 38K 36K 34K 211/12 212/3 213/4 214/5 4,72, people used Norwich Train station in 215 18
PASSENGERS IN NORWICH AIRPORT 5K 374K 25K 125K SCHEDULED TRAFFIC CHARTER TRAFFIC GAS PLATFORM & DOMESTIC CHARTER TOTAL PASSENGERS 211/12 212/13 213/14 465,664 total passengers from Norwich airport in 214, compared to 463,41 in 213 PARK AND RIDE USAGE 6K 45K 3K 15K AIRPORT POSTWICK TOTAL COSTESSEY SPROWSTON HARFORD NEW SITE THICKTHORN 213 214 215 2,8,252 purchases for the 6 Park and Ride sites in 215 (2,244,867 last year) 19
CITY LIVING increase in residential prices by 8% since 212 to 213 On average employees earn a competitive salary compared to the cost of living in the city; the average salary for a full time worker is 1,8 per month, further adding to the city s appeal. RESIDENTIAL PROPERTY VALUE 3K 225K 15K 75K 211 211 212 213 214 DETACHED SEMI TERRACED FLAT 215, Average cost of a house in 215 2
AVERAGE PRICE FOR HOUSES SOLD IN 214 AVERAGE MONTHLY RENT 4K 1,625 3K 1,3 2K 975 1K 65 325 DETACHED SEMI TERRACED FLAT FIVE BEDROOMS FOUR BEDROOMS THREE BEDROOMS TWO BEDROOMS ONE BEDROOM 215, 717 Average overall price of properties sold in 215 Average monthly residential price for two bedrooms in Norwich HOURLY PAY NUMBER OF PROPERTIES SOLD 13 12 12.25 9 11.5 6 1.75 3 1 FULL TIME WORKERS - NORWICH RESIDENTS FULL TIME WORKERS - NORWICH WORKERS 212 213 214 215 DETACHED TERRACED SEMI FLAT 12.7 Workplace average hourly pay for full time workers 34% of the properties sold in 215 were terraced (36% last year) 21
ANTISOCIAL BEHAVIOUR IN CITY CENTRE 215 TOTAL CRIME IN CITY CENTRE 215 1 4K 75 3K 5 2K 25 1 NR1 NR2 NR3 NR1 NR2 NR3 13TH 3% Norwich is the 13th safest city in the UK Antisocial behaviour fell by at least in NR1, 2, 3 22
SOURCE THE BIG PICTURE Centre for cities: www.citiesoutlook.org Norwich City Council: www.norwich.gov.uk Nomis (official labour market statistics): www.nomisweb.co.uk OFFICE Bidwells: www.bidwells.co.uk EDUCATION, ART AND CULTURE University of East Anglia: www.uea.ac.uk Norwich University of the Arts: www.nua.ac.uk Norwich City College: www.ccn.ac.uk Norwich Research Park: www.norwichresearchpark.com Norwich Theatre Royal: www.theatreroyalnorwich.co.uk Norwich Puppet Theatre: www.puppettheatre.co.uk TOURISM AND HOTEL Norwich City Council: www.norwich.gov.uk Visit Norwich: www.visitnorwich.co.uk Retail Norwich City Council: www.norwich.gov.uk Bidwells: www.bidwells.co.uk BARS AND RESTAURANTS Scores on the door: www.scoresonthedoors.org.uk Food Standards Agency: http://ratings.food.gov.uk EMPLOYMENT Norwich City Council: www.norwich.gov.uk TRANSPORT AND ACCESS Norwich BID: www.norwichbid.co.uk Norwich Airport: www.norwichairport.co.uk Greater Anglia: www.greateranglia.co.uk Norwich Rail Station: www.rail-reg.gov.uk CITY LIVING Scores on the Door: www.scoresonthedoors.org.uk Home: www.home.co.uk Norwich City Council: www.norwich.gov.uk 23
Norwich Business Improvement District 2 Millennium Plain, Bethel Street, Norwich, NR2 1TF T 163 72793 E info@norwichbid.co.uk W www.norwichbid.co.uk association of town & city management