The IKEA 365+ Collection

PH124589 The IKEA 365+ Collection APRIL 2015 To get in touch with us, please contact: Doris Chin email: doris.chin@ikano.asia phone: 03-7720 7273 Voon Pui San email: puisan.voon@ikano.asia phone: 03-7720 7325 IKEA PRESS KIT /APRIL 2015 / 1 Inter IKEA Systems B.V. 2015

IKEA PRESS KIT /APRIL 2015 / 2 For the ever-changing everyday PH124555 Everyday is the most important day of the week. But the everyday is changing. Range strategist Viveca Olsson has been exploring different lifestyles from all over the world and found out new discoveries: 15 years ago most people would be eating together by the kitchen table or dining table. Now, we eat all over the home, anytime. That s one of the biggest change really, that inspired us to design a new IKEA 365+ collection. It s about dinnerware, serve ware, pots and knives that are more up to date whith how - and especially where - we eat in our homes today. IKEA 365+ has since 1997 been one of our most popular eating and cooking series. Even though still popular it was time to make an update. Design, function and longlasting quality have turned it into an everyday classic, making it easier and more fun for people all over the world to eat and cook food at home.

Anywhere and any way you want PH124550 PH124546 IKEA PRESS KIT /APRIL 2015 / 3 IKEA 365+ series is for people and homes that value an effortless, flexible and casual everyday life, especially for those with limited space. To all of us who long for the ONE dinnerware and cookware, that will cater to all the cooking and eating needs (and habits) and will last for an eternity. And that demands simplicity. The plates, bowls, glasses and cookware are stripped down to their bare essentials and can be used for all sorts of food, for all sorts of situations, for you and all your friends. 365 days a year. PH124526 PH124568 Each product is designed to simplify for people who eat everywhere at home. And as much as possible, you should be able to use the same product all the way. Preparing, eating and serving in ONE. VIVECA OLSSON, Creative Leader, IKEA of Sweden

IKEA PRESS KIT /APRIL 2015 / 4 From Monday morning to Saturday birthday party New ways of living require new ways of thinking and approaching the product development and design process. That s why a team of four designers have collaborated throughout the whole collection - Henrik Preutz, Wiebke Braasch, Ola Wihlborg and Nike Karlsson: The dinnerware has a simple but smart design that works for all types of food and all occasions. The plates are higher on the sides, which makes them easy to hold and eat from. The bowls are also suitable to serve from, and can be used for everything from salad to breakfast cereal and cake. Our goal is to make everyday life a little easier and a little more luxurious. In the same way, the tempered glasses and heat-resistant glass carafe and jug are durable and resistant products that are suitable for hot drinks. And even the wine glasses are stackable to save space in the cabinet.

From breakfast in bed to brunch PH124526 IKEA PRESS KIT /APRIL 2015 / 5 The air of simplicity in the IKEA 365+ design is what turns it into this versatile everyday hero. IKEA 365+ is our basic line, the white t-shirt, the jeans that goes with everything. And that can be turned both super casual and super fancy. Simplicity is a virtue. IKEA 365+ glass RM17.90/6pcs 20cl. 102.783.61

IKEA PRESS KIT /APRIL 2015 / 6 PH124528 PH124527 IKEA 365+ glass RM18.90/6pcs 30cl. 302.783.60 IKEA 365+ glass RM17.90/6pcs 20cl. 102.783.61

IKEA PRESS KIT /APRIL 2015 / 7 PH124529 IKEA 365+ series. Glass RM15.90/6pcs 18cl. 902.783.57 Glass RM17.90/6pcs 20cl. 102.783.61

IKEA PRESS KIT /APRIL 2015 / 8 PH124530 Glass RM15.90/6pcs 18cl. 902.783.57

From taking your time to being in a hurry PH124546 IKEA PRESS KIT /APRIL 2015 / 9 The many different sizes of serve ware make it easy to create your own mobile dinner kit. This way eating on-the-go becomes a lot more convenient. And by doing exactly what you want, you ll have the perfect recipe for making the moment feel as good as the food tastes. IKEA 365+ glass RM25.90/6pcs 45cl. 402.797.12

IKEA PRESS KIT /APRIL 2015 / 10 PH124549 PH124548 IKEA 365+ glass RM25.90/6pcs 45cl. 402.797.12

From one to many PH124532 IKEA PRESS KIT /APRIL 2015 / 11 From eating alone in front of the TV to having all your friends over. IKEA 365+ manages it all. It s one of the solutions that makes it possible to cook and eat food together with as many as you want. The low price makes it possible for most people to own many plates, bowls and glasses. And the smart stackable design means you will be able to store more than you use every day in your cabinets. IKEA 365+ series. Glass RM17.90/6pcs 20cl. 102.783.61 Glass RM25.90/6pcs 45cl. 402.797.12 Wine glass RM6.90/each 30cl. 902.783.62 Tablecloth RM69 W145 L240cm. 302.783.55 Carafe with stopper RM19.90 1l. 702.797.20

IKEA PRESS KIT /APRIL 2015 / 12 PH124537 PH124552 IKEA 365+ glass RM17.90/6pcs 20cl. 102.783.61 IKEA 365+ jug with lid RM35 1.5l. 302.797.22

IKEA PRESS KIT /APRIL 2015 / 13 PH000000 PH124531 PH124540 All glasses, the carafe and jug can be used for hot drinks too. They re made of tempered/heat resistant glass which makes them very durable and extra resistant to impact. IKEA 365+ series. Jug with lid RM35 1.5l. 302.797.22 Glass RM15.90/6pcs 18cl. 902.783.57

IKEA PRESS KIT /APRIL 2015 / 14 PH124541 IKEA 365+ series. Glass RM15.90/6pcs 18cl. 902.783.57 Glass RM17.90/6pcs 20cl. 102.783.61

IKEA PRESS KIT /APRIL 2015 / 15 PH124601 PH124535 IKEA 365+ series. Wine glass RM6.90/each 30cl. 902.783.62 Tablecloth RM69 W145 L240cm. 302.783.55 I have really tried to consider all functions, while the table cloth should feel beautiful and work in all homes. Simple to use, easy to like. Maria Vinka, textiles designer

From an ordinary day to a special day PH124591 IKEA PRESS KIT /APRIL 2015 / 16 A clean and basic eating collection enhances the raw ingredients and the final result on the plate. It s something that we think many people appreciate in a world where being well and eating well is at the very top of the menu, says designers Henrik Preutz, Wiebke Braasch, Ola Wihlborg and Nike Karlsson. IKEA 365+ glass RM15.90/6pcs 18cl. 902.783.57

IKEA PRESS KIT /APRIL 2015 / 17 PH124587 PH124574 PH124585 IKEA 365+ wine glass RM6.90/each 30cl. 902.783.62 IKEA 365+ glass RM15.90/6pcs 18cl. 902.783.57

IKEA PRESS KIT /APRIL 2015 / 18 PH124542 PH124592 IKEA 365+ series. Carafe with stopper RM19.90 1l. 702.797.20 Wine glass RM6.90/each 30cl. 902.783.62 The stackable design means you will be able to store more than you use every day in your cabinets. IKEA 365+ wine glass RM6.90/each 30cl. 902.783.62

IKEA PRESS KIT /APRIL 2015 / 19 PE527625 PE527626 PH527624 IKEA 365+ glass RM15.90/6pcs Tempered glass. Designer: Preutz/Wihlborg/ Braasch/Karlsson. 18cl. 902.783.57 IKEA 365+ glass RM17.90/6pcs Tempered glass. Designer: Preutz/Wihlborg/ Braasch/Karlsson. 20cl. 102.783.61 IKEA 365+ glass RM18.90/6pcs Tempered glass. Designer: Preutz/Wihlborg/ Braasch/Karlsson. 30cl. 302.783.60 PE527627 PE527628 PE546586 IKEA 365+ glass RM25.90/6pcs Tempered glass. Designer: Preutz/Wihlborg/ Braasch/Karlsson. 45cl. 402.797.12 IKEA 365+ wine glass RM6.90 Tempered glass. Designer: Preutz/Wihlborg/ Braasch/Karlsson. 30cl. 902.783.62 IKEA 365+ mug RM7.90 Tempered glass. Designer: Preutz/Wihlborg/ Braasch/Karlsson. 36cl. Clear glass 402.797.26

IKEA PRESS KIT /APRIL 2015 / 20 PE520745 PE520746 IKEA 365+ tablecloth RM55 100% cotton. Designer: Maria Vinka. W145 L145cm. White/grey. 302.795.38 IKEA 365+ tablecloth RM69 100% cotton. Designer: Maria Vinka. W145 L240cm. White/grey. 302.783.55

IKEA PRESS KIT /APRIL 2015 / 21 365 days of cooking The pots bare many of our new insights about cooking at home. You can t always see them - and that s the whole point. They are just there to work for you, from the cabinet to the hob to the table to the dishwasher to the cabinet. Repeatedly in a neverending everyday loop. So we added a couple of details. Take the new glass lid for instance. We all want to see what s cooking under there, and constantly lifting the lid to check if sauce is cooking or water is boiling not only prolongs the cooking time, it s a bit annoying.

From one pot dish to different things cooking PH124568 IKEA PRESS KIT /APRIL 2015 / 22 We wanted to make the cookware in strong and durable stainless steel that would last for years and resist corrosion. We ended up with pots and saucepans so strong that the product developer and all of his 100 kilos stood on the handles to show they would not break under the weight. They passed the test. IKEA 365+ series. Pot with lid RM129 5l. 502.567.53 Pot with lid RM99 3l. 902.567.51 Saucepan with lid RM69 1l. 702.567.47

IKEA PRESS KIT /APRIL 2015 / 23 PH124576 PH124577 Glass lid lets you see what s cooking in there and the steam vent reduces pressure so that food does not easily boil over. IKEA 365+ series. Pot with lid RM129 5l. 502.567.53 Pot with lid RM99 3l. 902.567.51

IKEA PRESS KIT /APRIL 2015 / 24 PH124569 PH124570 IKEA 365+ series. Saucepan with lid RM69 1l. 702.567.47 Saucepan with lid RM89 2l. 302.567.49

IKEA PRESS KIT /APRIL 2015 / 25 PE513830 PE513831 PE422169 IKEA 365+ pot with lid RM99 Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 3l. 902.567.51 IKEA 365+ pot with lid RM129 Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 5l. 502.567.53 IKEA 365+ 6pcs cookware set RM299 Comprises: Pot with lid 5l, pot with lid 3l and saucepan with lid 2l. Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 202.567.40 PE513832 PE513833 IKEA 365+ saucepan with lid RM69 Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 1l. 702.567.47 IKEA 365+ saucepan with lid RM89 Stainless steel and heat-resistant glass. Designer: Preutz/Wihlborg/Braasch/Karlsson. 2l. 302.567.49

IKEA PRESS KIT /APRIL 2015 / 26 Specialists on their tasks Whether you re a raw vegan or a meat-eater (or something in between!), a good knife should always inspire you to cook good food. The designer team behind the new IKEA 365+ knife series explains: When we designed IKEA 365+ knife, we wanted to make a knife that inspires people to cook good food. The quality must be high for the knife to awaken the appetite and withstand everyday use for many years. That s why it s made in one single piece of stainless steel and has a timeless design that you never tire of. Hardworking goes for all five of them of them: a cook s knife, bread knife, vegetable knife, paring knife and utility knife.

From chopping to slicing PH124579 IKEA PRESS KIT /APRIL 2015 / 27 Grooves in the handle give a firm, secure grip and keep the knife from slipping in your hand. We hope it will be your everyday favourite and the obvious choice when you re preparing food, says the team of designers. IKEA 365+ cook s knife RM69 Length of knife blade 20cm. 202.835.26

IKEA PRESS KIT /APRIL 2015 / 28 PH124581 IKEA 365+ cook s knife RM59 Length of knife blade 16cm. 902.835.23

IKEA PRESS KIT /APRIL 2015 / 29 PH124582 PH124583 IKEA 365+ series. Vegetable knife RM59 Length of knife blade 16cm. 902.879.36 Paring knife RM39 Length of knife blade 9cm. 502.835.20

IKEA PRESS KIT /APRIL 2015 / 30 PH124580 PH124567 IKEA 365+ series. Bread knife RM89 Length of knife blade 23cm. 902.835.18 Vegetable knife RM59 Length of knife blade 16cm. 902.879.36 Cook s knife RM59 Length of knife blade 16cm. 902.835.23 Washing the knives by hand prolongs the sharpness. And if you take care of you knife you can sharpen it again and again and it will last for many many years.

IKEA PRESS KIT /APRIL 2015 / 31 PE417917 PE417919 PE417923 PE417921 IKEA 365+ bread knife RM89 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 23cm. 902.835.18 IKEA 365+ cook s knife RM59 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 16cm. 902.835.23 IKEA 365+ cook s knife RM69 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 20cm. 202.835.26 IKEA 365+ paring knife RM39 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 9cm. 502.835.20 PH417920 PE417922 IKEA 365+ vegetable knife RM59 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg Braasch/Karlsson. Length of knife blade 16cm. 902.879.36 IKEA 365+ utility knife RM49 Stainless molybdenum/vanadium-steel. Designer: Preutz/Wihlborg/Braasch/Karlsson. Length of knife blade 14cm. 302.835.16