Platteville Bus Expansion Project, Meeting #2, 2/19/15

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Platteville Bus Expansion Project, Meeting #2, 2/19/15 Fare System - Payment Methods Below is a brief overview of common bus fare payment methods. We need to decide which we prefer. One or a combination of several? Cash (UW-P students show their ID s to ride free) Estimated Cost: No additional cost Pros: Simple, cost effective, everyone has access to cash. Cons: More work for Stratton, riders must carry cash, security concerns for drivers, tracking rides is burdensome, do we want a fare box on each bus? Punch card or Monthly Pass (UW-P students show their ID s to ride free) Estimated Cost: Minimal, cost of printing and managing sales. Pros: Simple, cost effective, quicker than using cash, more secure than cash. Cons: More work for Stratton, riders must advance purchase the card, tracking rides is burdensome, where will the cards be sold? Paper Unlimited Ride Pass (e.g. 20 rides per card) (UW-P students show their ID s to ride free) Estimated Cost: Minimal, cost of printing and managing sales. Pros: Simple, cost effective, quicker than using cash, more secure than cash, cards can be purchased as gifts. Cons: More work for Stratton, riders must advance purchase the card, tracking rides is burdensome, where will the cards be sold? Digital Unlimited Ride Pass (UW-P students swipe their ID s to ride free) Estimated Cost: $2,000 annual per bus plus $5,500 one time cost for new bus ($7,500 in 2015). Pros: Easy for riders, provides online real time bus routing and scheduling, quicker than using cash, more secure than cash, easy for Stratton staff to collect payment and track riders. Cons: Riders must advance purchase the card, need someone to pay for the system and someone to manage the system (e.g. troubleshoot with company, check and maintain ridership data, etc). Complete credit card / cash / ride card system (like in big cities) (UW-P students swipe their ID s to ride free) Estimated Cost: A company that specializes in bus payment systems (Trapeze) told us it would cost over $100,000. Pros: Easy & quick for riders, very secure, easy for Stratton staff to collect payment and track riders. Cons: Cost, Need someone to pay for the system and someone to manage the system (e.g. troubleshoot with company, check and maintain ridership data, etc).

Fare System - Price Points Below is a list of comparable bus systems with their price points: Adult (19-64) Youth (6-18) Disabled/Senior/Veterans ride day month year ride day month year ride day month year Stevens Point 1.00 na 38 na.65 na 26 na.50 na 20 na Superior (Duluth) 1.50 4 40 450 1.50 na 37.50 430 na na na na La Crosse 1.25 na 30 na 1.00 na 18 na.60 na 20 na Janesville 1.75 na 52 na na na na na.85 2 na na Dunn County 1.50 4 45 na na na na na.75 na na na Green Bay 1.50 12 35 na 1.00 2 20 na.75 1.50 25 na Madison 2 4.50 58 na 1.25 na na na 1.00 29 na na Milwaukee 2.25 na 64 na 1.10 na na na 1.10 na na na Notes: UW-Platteville Students ride for free with UW-Platteville id Veterans ride for free, Children under 5 with adult ride for free. Many communities have a 1 week, 10 day, semester, or other variation on timelines. Other considerations: Details: expiration dates, sales locations, number of free children with each adult, group discount, Peak/off-peak fares, Summer Teen Pass, transfers, ride free on first monday of every month, semester pass.

Branding - Name and Logo Here are comparables from other Wisconsin communities. What do and don t you like about them?

Circle Dr Flower Ct Pioneer Rd Reddy Dr Rountree Ave N Western Ave Eastside Rd Jay St Hazel Dell Rd Insight Dr Hollman St S Court St 5th Ave Ann St Bridge St sant Valley Rd May St Mound View Saturday, academic year- PROPOSED, 02/05/15 Saturday 1 p.m. - 9 p.m. 42 minute loop, once / hour view Ln N Elm Biarritz Blvd Heather Ln enwood Ave Edgewood Ct Moonlight Dr Evergreen Ave 20 22 21 19 Southwest Ln Sunset Dr Old Lancaster Rd Perry Dr College Dr Southwest Rd Pyrite Rd Kelly Ave Westhill Ave 2 University Plz Mason St Eastman St Union St Stonebridge Rd Long Horn Dr 3 Hathaway St N Washington St 8th Ave Co Rd D W Madison St Fremont St N Hickory St 1 W Main St Co Rd B Kamla Ct Stans Ct Spring St T S Hickory St 18 Co Hwy D Grandview Ln Bradford St Monroe St Lancaster St S Chestnut St Ridge Ave 7 4 W Adams St W Cedar St Richard St Market St S Elm St W Mineral St Divison St W Pine St Bayley Ave Harrison Ave Deborah Ct 6 N Court St Elmer St N Chestnut St N 4th St Karla St 3rd St 12 Mitchell Ave E Pine St Alden Ave S Water St 17 W Bus Oakhaven Ct 5 Sickle St W Golf Dr N Oak St Hillcrest Cir N 2nd St Sylvia St E Lewis St E Cedar St 12 Ellen St Jefferson St Virgin Ave 14 Highbury Cir Highpoint Cir Siemers St E Dewey St E Furnace St E Main St Lilly St Grace St Lily St N Water St Broadway St Elmwood Dr Pitt St Kase St Sowden St 8 E Madison St Lutheran St Pine Grv Boldt St North St 11 Valley Rd Linden St 10 Lutjen Pl Eila Dr E Bus State Hwy 81 State Hwy 80 Country Club Ct Cody Pkwy Fairfield Dr 9 Grant St Jackson St E Mineral St Milwaukee St Philips Rd Lincoln St 15 Means Dr Vision Dr Millennium Dr Co Rd B Mitchell Hollow Rd Bus Keystone Pkwy Progressive Pkwy Evergreen Rd 16 Ubersox Dr Packers Ct Pioneer Rd E Enterprise Dr Are we missing any of the main trip generators in this quadrant of the city? Should we add any stops? If so, where? Should we move any stops, if so which & why?

Circle Dr eer Rd Dr N Washington St Jay St Hollman St Staley Ave Flower Ct 5th Ave Ann St Night Route, academic year- PROPOSED, 02/05/15 Friday & Saturday 10:00 p.m. - 3:15 a.m. 23 minute loop, twice / hour Stumptown Rd Greenwood Ave ox Ridge Rd Edgewood Ct 10 Moonlight Dr N Western Ave W Main St College Dr Evergreen Ave 8 Southwest Ln Pyrite Rd Kelly Ave Perry Dr Sunset Dr Are we missing any of the main trip generators in this quadrant of the city? Preston Dr University Plz 7 Eastman St Union St Long Horn Dr 6 9 4 Hathaway St Co Rd B Lancaster St W Madison St Richard St 8th Stans Ct 3 N Hickory St S Hickory St Grandview Ln 5 Bradford St 11 Co Hwy D Ridge Ave S Chestnut St W Dewey St W Cedar St Market St W Adams St S Elm St Straw Ave W Pine St W Bus S Court St Elmer St N 4th St N Court St 3rd St Bayley Ave Rountree Ave Sickle St 2 Karla State Hwy 80 N 2nd St E Pine St W Knollwood Way Sylvia St E Madison St Ellen St Jefferson St E Mineral St Virgin Ave Bus Hillcrest Cir 1 Highbury Cir Highpoint Cir Pitt St Siemers St E Main St N Water St E Furnace St Lilly St Valley Rd Kase S State Hwy 81 Possibly add stop at the Annex? Lutheran St Should we add any stops? If so, where? Should we move any stops, if so which & why?

Circle Dr Flower Ct Pioneer Rd Reddy Dr Rountree Ave N Western Ave Eastside Rd Jay St Hazel Dell Rd Insight Dr Hollman St S Court St geview Ln 5th Ave Ann St Bridge St Pleasant Valley Rd May St Mound View R Summer- PROPOSED, 02/05/15 M-F 9 a.m. - 6:00 p.m. 44 minute loop, once / hour N Elm Biarritz Blvd Heather Ln ood Ct od Ave Moonlight Dr Evergreen Ave Southwest Ln Sunset Dr Old Lancaster Rd 4 Perry Dr College Dr Southwest Rd Pyrite Rd Kelly Ave Westhill Ave University Plz Mason St Eastman St Union St Stonebridge Rd Long Horn Dr Hathaway St 5 3 N Washington St 8th Ave Co Rd D W Madison St Fremont St W Main St Co Rd B Kamla Ct 6 Stans Ct Spring St T N Hickory St S Hickory St Co Hwy D Grandview Ln Bradford St Monroe St 2 Lancaster St S Chestnut St 28 Ridge Ave W Adams St W Cedar St S Elm St Richard St Market St 7 W Mineral St Divison St 8 W Pine St Bayley Ave Harrison Ave Deborah Ct N Court St Elmer St N Chestnut St N 4th St 3rd St Mitchell Ave W Bus Oakhaven Ct Sickle St 9 Karla St 18 E Pine St Alden Ave W Golf Dr N Oak St S Water St 25 Hillcrest Cir N 2nd St E Lewis St E Cedar St 19 Ellen St Sylvia St 10 17 Highbury Cir E Dewey St Jefferson St E Furnace St Virgin Ave Highpoint Cir 11 20 Siemers St E Main St Lilly St Grace St Lily St N Water St Broadway St E Madison St Elmwood Dr Pitt St Kase St Sowden St Lutheran St Pine Grv Boldt St North St Valley Rd Linden St 16 Lutjen Pl Eila Dr State Hwy 81 State Hwy 80 Country Club Ct 12 E Bus Cody Pkwy Fairfield Dr 13 14 15 Grant St Jackson St E Mineral St Milwaukee St Philips Rd Lincoln St 24 Means Dr Vision Dr 22 Millennium Dr Co Rd B Mitchell Hollow Rd Bus Keystone Pkwy Progressive Pkwy Evergreen Rd 23 Ubersox Dr Packers Ct Pioneer Rd E 27 26 21 Enterprise Dr Are we missing any of the main trip generators in this quadrant of the city? Should we add any stops? If so, where? Should we move any stops, if so which & why?