Destination Profile Sample Why do I want my clients to come there? Destination Description: [Enter text of destination highlights including the uniqueness and tried-and-true of the destination. Write a short version for travel trade brochures and on their websites; a long version for educating tour operators about the destination.] When you arrive in New York, you will be taken aback by a distinct vista of skyscrapers. The object of a thousand dreams, New York, will enchant you with stunning performances on Broadway, illuminated streets, and a population drawn from the world over. Brooklyn is one of the five boroughs that make up New York City and arguably the most talked about today. Old-fashioned carriage houses, modern architecture, cobblestone streets and picturesque nooks coexist side by side. It was once traditionally populated by immigrants which speaks to the area's culturally enriched niches. What are my options on how they can arrive? How long does it take to get there? Accessibility plus Distances, Travel Time, and Map: [Include airports, train stations, subways, bus, walkable routes, ferries, etc.] Example ~ Transportation Options ~ Easy to WALK BIKE DRIVE to get around this BIG BEAUTIFUL borough!! MTA Subways and Buses www.mta.info Borough Hall / Jay Street Borough Hall / Court Street (N Train stops at this station late night hours only) / Buses: B25, B26, B37, B38, B41, B51, B52, B54, B61, B65, B67, B75 New York Water Taxi www.newyorkwatertaxi.com East River Ferry, NY Waterway www.eastriverferry.com Private Tours and WALK the Brooklyn Bridge Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 1
HOB Connection: Hop-on this FREE trolley in front of Brooklyn Museum on Target First Saturdays to visit the area's best restaurants, bars, coffee shops and boutiques. The HOB Connection also introduces riders to the world-class cultural attractions located near Grand Army Plaza in central Brooklyn: Brooklyn Botanic Garden, Brooklyn Children s Museum, Brooklyn Museum, Brooklyn Public Library, Prospect Park and Prospect Park Zoo. On-board guides offer attraction information, free coupons, and neighborhood maps to enhance your visit. For current routes and schedules, visithttp://heartofbrooklyn.org/connection; www.heartofbrooklyn.org Distances and travel time: From Manhattan Within the Destination To and From other Destinations Use a radius map that shows other destinations that are before or after your destination CT, LI, NJ, etc. Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 2
How big is the destination? How close is it to Manhattan? What is on the way coming or going? Maps of Destination [Insert Step Map or Google Map.] Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 3
What s in the neighborhood or nearby to my business? Tours, Attractions, Cultural Institutions, Performing Arts: [Include name, location, contact info, FIT/group friendly, paid admission or value-add stop on itinerary?, etc.] Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 4
What are tidbits of information that make the destination unique and give it one of a kind status? Unique or Little-Known Facts: Tour Guides: Must hold a NYC Sightseeing Guide License by NYC DCA [Include contact information, areas of expertise, languages spoken, etc.] Tour Guide Name Location: Booking Contact: Email: Telephone: Website (if applicable): Place Logo or Business Card Here (if applicable) Availability: Upon request or season you are most likely to be available or want tours Languages Spoken: Any Regular Tours Offered: Areas of Expertise/Specialties: Favorite Neighborhoods You Like To Tour: Description/Bio About Yourself: Seasonality: [If applicable, what s year-round, what s seasonal, what s best to visit in the Winter off-season, etc.] Motorcoach Information: [Driving through a destination is different by motorcoach than by car. Thinking about all the aspects of motorcoach travel and providing good information that assists the companies is the key here. Parking, washing, servicing, maps, roads a motorcoach can travel on, timing differences because of all of the above, etc.] Transportation Providers: [Are there partners that you can list to help the travel trade navigate the destination? Company name, contact info, FIT/group friendly, vehicle types, airport transfers, 24 hour service, etc.] Double Decker Buses - Gray Line, City Sightseeing www.xxx.com Metro-North www.xxx.com LIRR www.xxx.com Staten Island Ferry Chris Limousine Uber, Car2Go, etc.. Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 5
Accommodations: [Include location, contact info, FIT/group friendly, etc.] Dining: [Include location, contact info, hours of operation, all-inclusive menus?, FIT/group friendly?, pictures, etc.] Shopping: [Include location, contact info, hours of operation, FIT/group friendly?, type of shopping, etc.] Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 6
Annual Events: [Include brief description, key facts and history on the event, neighborhood locations, approximate dates, address, key contacts, contact information, annual or one-time event, packageable with hotels, etc.] What are the highlights for a visitor? Is there a sellable product for the travel trade? Are there services that allow special consideration, attendance, or entry to the event? Are there special opportunities for group tours or student groups? January: Event Name: Key Contact to work with the travel trade: Email: Telephone: Location and/or Neighborhood(s): Website with link: Dates/Times: Event Description: Audience: Group Specific Amenities: FIT Specific Amenities/Services: Annual vs. One Time event: How to get there: Photos and/or Video links: February: Event Name: Key Contact to work with the travel trade: Email: Telephone: Location and/or Neighborhood(s): Website with link: Dates/Times: Event Description: Audience: Group Specific Amenities: FIT Specific Amenities/Services: Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 7
Annual vs. One Time event: How to get there: Photos and/or Video links: March: Etc. Event Space: [Include a list of spaces, brief description, location, directions, key contacts, specs/capacity, when it s most readily available, unique attributes, large or new?, etc.] Event Space Name Key Contact to work with the travel trade: Email: Telephone: Website: Address and Neighborhood: Nearest Subways: Capacity, Dinner/Cocktail: Size: sq. ft. / sq. m. # of rooms to choose from: AV capabilities: Amenities: Description: Unique reason why your space differs from other space: Place Picture(s) Of Venue Here Show with and without people Destination Assistance Web Links: [Web links - borough, BIDs, associations, chambers, visitor centers, tourism agencies, etc.] Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 8
Photo and Video Links: [Include scenic/eye catching photos throughout document that depict the destination s diversity.] Press and News: [Accolades, destination features, links to articles, etc.] Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 9
FAM Tour Inquiries: [Include who to contact and what your policy is, etc.] Testimonials: [From B2B businesses you work with, etc.] Main Contact Info: [Depending on the destination, contact information might be for separate organizations included in the profile. Include contact information applicable to types of business - name, company, phone, email, website, etc.] Prepared by Jennifer Ackerson, ALON Marketing Group, 631 756 1102; jackerson@alonmarketing.com Page 10