PIO & Special Events 2014 Council Retreat Report Denise Walsh Public Information Officer / Special Events Coordinator
2013 Projects & Work related to 2022 Vision 2022 Vision & PIO/Events Work Enhanced Movability Environmental Stewardship Active, Engaged Community Vibrant, Thriving Business Community Responsive and Responsible Leadership
2022 Vision & PIO/Events Work in 2013 Enhanced Movability Increased Awareness for Boardwalk Destination Dare (July/August) Boardwalk Insight Survey: 194 respondents Fact Sheet created when seeking additional PARTF Pedestrian Plan (Goal #2) Pedestrian Survey: 616 respondents Destination Dare (September)
Environmental Stewardship Duck Town Park Sound Clean-up November 16 th 9 am 25 Participants Sponsored in part by DCBA, Nor Banks & OAR
Active, Engaged Community Opportunities for Stakeholder Engagement (Goal #7) Events: Summer Arts & Events, Films, Jazz Festival, Yuletide, Winter Celebration/Recognition Volunteers: Sound Clean-up, Pedestrian Counts Newsletters: Summer/Fall & Winter/Spring 3,000 printed, mailed to all property owners and businesses Weekly E-news sent to 1,800 email s
2013 Events Summary 55 Events June -Aug. 5 Events Sept. Dec. 22,884 Estimated Participants in all programs Volunteers: 94 Yuletide Summer Music Series Duck Unplugged Storytime Movies on the Green Event Attendees Magic Show Interactive Theater Event Attendees Yoga Basic Fitness 7th Annual Jazz Festival 4th of July Parade 0 4,000 8,000
Beach Rules Signage Rip Current Signage 3,000 Frisbees Placemats with Beach & Ped Safety Cartoons in 2014 Beach Rules & Safety
Active, Engaged Community continued Survey s: Boardwalk (194) Pedestrian (616) How d You Hear (37) Jazz Attendee (78) Event Interest (131) Website, Social Media and Website for advocacy of Mid-Currituck Bridge (Goal # 10) Flood Insurance: Facebook, Twitter, Nixle, Instagram, Google+, LinkedIn, Pinterest, YouTube Destination Dare Social Media
Destination Dare Town of Duck Features 2013 Boardwalk (July/August) Comprehensive Pedestrian Plan (September) Duck Jazz Festival (October) Duck Fire Department (November) Duck Police Programs(December/January) Beach Management (February) Town Government 101 (March) TBD (April) Beach Safety & Surf Rescue (May)
2013 Social Media Overview All Town of Duck Facebook Pages Likes as of February 18, 2014 1,426 1,033 2,746 8,951 3,406 Duck, NC Town of Duck Duck Jazz Festival Duck, North Carolina Duck, Outer Banks, NC Total likes = 17,562 vs. 14,560 in March 2013. 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 Twitter Followers 1,890 1,560 1,294 46% increase 3/18/2013 7/23/2013 2/4/2014 20.6% increase in total Facebook Likes 9,500 9,000 8,500 8,000 7,500 7,000 6,500 Town of Duck Facebook Page Likes 8,951 8,139 7,583 18% increase 3/8/2013 7/23/2013 2/18/2014
Town of Duck Facebook Profile past 28 days 64,978 people reached 73% of reach are Women 26% Men Ages: 45-54 followed by 35-44, 55-64 & 25-34 tied 45 countries Cities in order: Richmond, Kill Devil Hills, Virginia Beach, Pittsburgh, DC, Chesapeake, Raleigh, Kitty Hawk, Baltimore, Harrisonburg, Philadelphia, Charlotte, Midlothian, Williamsburg, Harrisburg, NYC, Elkins WV, Roanoke, Manteo, Newport News, Fredericksburg, Nags Head, Norfolk, Hampton
Another Night in Duck Town of Duck Facebook: 99 shares, 1,219 likes 16,648 total reach
Vibrant, Thriving Business Community Outreach Program to Business Community (Goal #1) Business E-news sent weekly Handouts/Flyers/Mailings Business/Town Meetings & Socials Council Retreat Discussion Programs to increase Business Visibility Shopping Center listing on new boardwalk maps/brochure Yuletide Lighting Promotions Yuletide Window Decoration Contest Sponsorship Opportunities (cash and trade)
Vibrant, Thriving Business Community Outreach Program to Business Community (Goal #1) Business E-news sent weekly Handouts/Flyers/Mailings Business/Town Meetings & Socials Council Retreat Discussion
Vibrant, Thriving Business Promotions to increase Business Visibility Shopping Center listing on new boardwalk maps/brochure Community continued Sponsorship Opportunities for Town Events (cash and trade) Yuletide Lighting Promotions Yuletide Window Decoration Contest
Future Yuletide Recommendations Holiday Lights & Promotions Business and Shopping Center Lightings Town Promotion of Lighting, Windows; Business Participation needed Boardwalk Lighting (garland, lights, displays)
Squirting Fish Arch 42'x19' = $11,681 (LED = $13,013) Pole Mounted $500 - $800 Holiday dragon: 40'x12' = $12,708 (LED=$14,193) Penguins, bears, smaller displays are between $800-1,500 Galleon 26'x20' = $15,007 (LED = $16,668)
Lighting Options Boardwalk Lighting Sample of lighting display samples: https://www.dropbox.com/s/g5er7d7qp3u8ob9/00160.mts Tanglewood Park: http://www.youtube.com/watch?v=axgrcuydk1w Virginia Beach: http://www.youtube.com/watch?v=6y7vlfsogds Incandescent or LED: LED preferred due to reduced power requirements. Timing: Orders placed now through June receive more of a discoun June through August, 20% discount
Responsive and Responsible Leadership Focus on Community Communications created to inform and keep community engaged whether local or distant. Gathering stakeholder input through surveys discussions. Expand partnerships, explore new events and collaborations to build local and visiting audience. Meeting with area organizations (Children @ Play, Outer Banks SPCA, Food for Thought, Dare County Arts Council, Elizabethan Gardens, NC Aquarium, The Lost Colony); Wall Décor working with Dare County Schools Student Art Show and area artists.
Dare County Student Art Reception Saturday, March 1, 3-5 p.m. Town Hall, open to the public Future receptions to be held at start of new art shows.
Current Projects Booking event season Event Grants due for The Outer Banks Visitors Bureau Winter / Spring Newsletter out early March Create and recruit event sponsors Town Brochure Create new Boardwalk rules Create and update boardwalk signage Update house magnets/clings with Town Info.
Current Projects continued Destination Dare: Town Government 101 & Next Topic March 1, 3-5 p.m. Dare County Students Art Reception Need for facility use policy for special events at Town Park Wall Décor, implementation and evaluation of Meeting Hall recommendation. Exploring new, community partner events Ongoing social media and web posts, improvements *Working to maximize available resources, good staff is critical maintaining high standard of service and responsiveness.
www.townofduck.com Town of Duck on Facebook DuckPR on Twitter Denise Walsh & Beth Morr 252.255.1234 dwalsh@townofduck.com bmorr@townofduck.com
2013 Summer/Fall Newsletter 3,000 copies printed and mailed Aug. 22 Available online Next issue March 2014
3-5 p.m. on the Town Green, 1200 Duck Road Enjoy live music by Emme St. James and Her Jazz Gentlemen, the arrival of Santa on the Duck Fire Truck, and the lighting of the Crab Pot Christmas Tree. Please bring donations for: T O W N O F D U C K. C O M
Thank you for your support and for a great year! www.townofduck.com Town of Duck on Facebook DuckPR on Twitter Denise Walsh & Beth Morr 252-255-1234 dwalsh or bmorr @townofduck.com
130 participants 58% have attended events in Duck in past 31% own vacation rental property in Duck 30% vacation in Duck 29% live in Duck part of the year 21% live in Duck year-round Top events: live music, wildlife & science presentations, yoga and fitness, theater, film Interested in shoulder season months for events.