SIAL, The Global Food Marketplace 19-23 OCT. 2014 PARIS NORD VILLEPINTE, France www.sialparis.com Images by www.stockfood.com SIAL, a subsidiary of Comexposium Group
SIAL 2014 FROM 19 TO 23 OCTOBER THE PL ACE TO BE! A GLOBAL SHOWCASE for the food industry that: Brings the key producers and buyers together with a focus on the world s major challenges Reveals the trends and innovations that shape the food industry of tomorrow A GLOBAL BUSINESS HUB with: Excellent ROI declared by exhibitors: more than 4 months additional revenue according to 67% exhibitors in 2012 A good quality buyer-visitor base: 1 visitor out of 3 is prepared to sign deals at the exhibition A unique, real-life market test opportunity: a wide range of buyers available for the new products exhibited SIAL PARIS 2014: an exceptional show, celebrating 50 years of expertise serving the food industry. The exhibition has many surprises in store. SIAL PARIS 2014: HERE WE GO! More than ever, SIAL continues to grow in order to consolidate its position as favorite global food industry partner. SIAL is the world s leading exhibition network with unrivalled geographic coverage: Europe and the rest of the world (Paris), North America (Montreal/Toronto), South America (São Paulo), Middle East (Abu Dhabi) and Asia (Shanghai). Thanks to its global reach, SIAL has not only developed intimate knowledge of the industry stakeholders but is also recognised as a front-line observer of the trends and innovations in every corner of the globe. SIAL PARIS 2014 promises to be an exceptional vintage in many respects! More than 150,000 industry players are expected. They will gain and share a better understanding of changing global agri-food needs. A few specific SIAL 2014 features: A fresh breeze hits SIAL 2014: the exhibition will mainly emphasize fresh products as well as fruit and vegetables with Le Marché by SIAL and a focus on innovations on fruit & vegetables, many conferences, etc. GROUP
A unique access to France, where SIAL originated, with more than 1,000 French exhibitors and 56,000 French professional buyers. A special focus on innovation, a real agri-food industry driver, thanks to an enhanced area, enabling an even deeper analysis of the new products and services that will mark the food industry of tomorrow. An increasing quality of visitors to gather under one roof 100% of the global retail industry, without forgetting key foodservice and agri-food industry players. A truly festive programme of events to give this jubilee a well-deserved success: a 50th anniversary is something to celebrate! Come and meet us at Paris Nord Villepinte from October 19 to 23, 2014: the countdown has started to prepare together this major event of the global food industry! Nicolas TRENTESAUX SIAL GROUP Director A 360 product offering Meat Meats, tripe and offal Poultry and game Cured and salted meat Wine & Spirits Fruit & Vegetables Fresh and dried fruits and vegetables Horticulture Beverages Alcoholic beverages Non-alcoholic beverages Grocery & Gourmet Products Grocery products Fine foods Confectionery and biscuits Bakery products Health foods and dietary supplements Seafood Products Dairy products Milk, butter Eggs Cheese Cream, yoghurts, etc. Delicatessen products and ready-cooked dishes Pet Food regardless THE manufacturing and preservation method In food / IngrEdients Organic products Frozen food Tinned and preserved foods Fresh produce Dry products
80% exhibitor satisfaction rate Top 15 exhibitor countries 1 - France 2 - ITAly 3 - Turkey 4 - SPAIN 5 - China 6 - Netherlands 7 - Belgium 8 - Germany 9 - Brazil 10 - Greece 11 - USA 12 - India 13 - United Kingdom 14 - Argentina 15 - Poland 193 contacts welcomed per stand on average, including 56% of new contacts Exhibitors intentions in terms of attendance: Business: 91% to develop their export markets 46% to develop business in France Image: 63% to raise company profile or image 80% exhibitors intend to return in 2014 When the whol Exhibitor objectives for 2014: more than 6,000 exhibitors are ready to develop new sales PARTNERShips SIAL 2012 figures: 5,890 exhibitors 84% international / 16% France More than 100 exhibitor countries For the Descours group, this SIAL was one of the best in terms of quality of customers and new visitors, from the USA and Japan, in particular. So we are going to book for SIAL 2014. Roger Descours - Société Descours, French leader in the processing of fruit, France This is an essential marketplace when you want to export and to consolidate your brand image while developing your domestic business. Véronique Britte - AZAIS POLITO, Seafood, France New! «Le Marché by SIAL» 3 focus points for exhibitors: - A special window onto France and its regions - More than 110 exhibitor countries taking part (i.e. +10% compared with 2012) - Sustained growth for fresh produce at Le Marché by SIAL
e world meets Visitor activities 2012 Visitor objectives for 2014: More than 150,000 professionals looking for new products SIAL 2012 figures: 150,258 visitor entries 63% international / 37% France Around 200 countries 24% Food Industries 18% Food Service 4% Services 54% Retail Commerce Visitor origin 2012 83% of visitors are decision-makers The two main objectives of a visit are to discover new trends and to seek new products. For Intermarché, partnering with the world s no. 1 food exhibition was an opportunity to project a contemporary image to suppliers and to enable customers to explore the innovations emerging from SIAL. Philippe Manzoni - President of ITM Alimentaire International 4 % north america 3 primary aims for visitors, namely to: - Spotlight French retail, very active at the show - To increase the presence of buyers from the most dynamic and fast developing areas of the world - Strengthen the presence of European foodservice 4 % latin america 37 % france 31 % ue (excluding France) 5 % africa 6 % europe other 6 % middle east 7 % asia pacific region 90% visitor satisfaction rate 82% intend to return Top 15 visitor countries 1 - France 2 - ITAly 3 - Belgium 4 - Netherlands 5 - United Kingdom 6 - SPAIN 7 - Germany 8 - USA 9 - Russia 10 - China 11 - Poland 12 - Brazil 13 - Greece 14 - Sweden 15 - japan
SIAL 2014 events: essential opportunities to raise your profile SIAL Innovation The product trends and innovations of tomorrow revealed. Register your innovative products for the SIAL Innovation event, an excellent way to advertise your new products and to take advantage of numerous media spin-offs. SIAL d Or Discover how food innovation has met with commercial success in 30 countries. World tour of the most relevant product launches. SIAL TV A TV studio broadcasting fresh news on the food sector: features, round tables, debates and interviews revolving around major challenges such as nutrition, health, innovation, regulatory issues, and more. Come and attend a SIAL conference or a round table! La Cuisine by SIAL and its VIP restaurant World famous chefs will demonstrate the mainstream food trends and innovations with inventive recipes. Come and join the Grande Table des Chefs! Wine Innovation Forum The Wine Innovation Forum, located at the heart of the SIAL Wine sector, explores the latest promotional initiatives in the global wine trade through round tables and conferences facilitated by major brands. AND SIAL Off, to take advantage of the gourmet dining establishments of paris Gain record-breaking visibility and take advantage of the SIAL 50th anniversary buzz International promotion thanks to: More than 50 international promotional agents covering 80 countries A wide-ranging media plan: 700 appearances in more than 400 on and off-line media, both in France and abroad (42 countries), specialising in retail, foodservice* and the agri-food industry 6 press conferences in France and in 20 other countries: Germany, Brazil, Belgium, Spain, Canada, China, Italy, United Kingdom, etc. 500,000 invitations distributed, 20 postal and e-mail mailshots segmented by target (retail, foodservice, agri-food, fresh produce purchasers, wine buyers, etc.) A strong presence on social networks 1,500 journalists present throughout the 5 days of the show* Some 5,000 media spin-offs (press/radio/tv) in France and worldwide Strong political mobilisation: 105 official delegations, 6 French Ministers and 1 Minister on site, 15 foreign Ministers, 70 ambassadors*, and more. *2012 figures
KEY DATES SEPTEMBER 4, 2013 NOVEMBER 15, 2013 FEBRUARY 2014 ONWARDS APRIL 15, 2014 19-23 OCTOBER 2014 New! Your Exhibitor Section opens on www.sialparis.com Register online: a very easy way to book your stand in just a few clicks Ask for a quote: a new price simulation tool to make the best out of your event! Deadline for early bird registration to take advantage of a priority location and cut-price down payment. Save a date for stand location. Registration opens, in your Exhibitor section online, for SIAL catalogue entries and for SIAL Innovation applications. SIAL years CELEBRATE 50 YEARS OF AGRI-FOOD INNOVATION AND BUSINESS. PLENTY OF SURPRISES TO DISCOVER! 1964-2014
SIAL Group, a strategic partner to support your global development. SIAL Group reveals the food trends and innovations worldwide. WORLD N 1 FOOD EXHIBITION NETWORK WHEREVER YOU ARE, THERE IS A SIAL FOR YOU! SIAL MIDDLE EAST 24 to 26 November 2013 SIAL CANADA / Montreal 2 to 4 April 2014 SIAL CHINA 13 to 15 May 2014 SIAL BRAZIL 24 to 27 June 2014 SIAL PARIS 19 to 23 October 2014 SIAL MIDDLE EAST 23 to 25 November 2014 SIAL CANADA / Toronto 28 to 30 April 2015 biennial annual Contact us: exhibit@sialparis.com - www.sialparis.com +33 1 76 77 13 33 - www.sial-group.com SIAL Immeuble le Wilson 70, avenue du Général de Gaulle 92058 La Défense Cedex France SA with a Supervisory Board and a Board of Directors, and capital of 640,000 RCS Nanterre no. 692 029 788