DESIGN HOTELS BRAND BOOK 01 BRAND BOOK WELCOME TO THE COMMUNITY
DESIGN HOTELS BRAND BOOK 02 BRAND ESSENTIALS As a member of Design Hotels you are now entitled to use our brand, which is globally recognized as a proven seal for quality, style, exceptional design and holistic hospitality concepts. The following pages will illustrate how you can use the Design Hotels logo throughout your on- and offline communications, maximizing the positive effect on your own brand in an easy 4-step online guide. STEP ONE THE LOGO 03 STEP TWO LOGO USAGE 04 Do s & Don ts 05 How to Integrate the Design Hotels Logo Online 07 Spread the Word 09 How to Integrate the Design Hotels Logo Offline 10 STEP THREE PUBLICATIONS 12 Directions 13 The Design Hotels Book 14 The Bookstand 15 STEP FOUR THE MEMBER PLAQUE 16 STEP FIVE SOCIAL MEDIA 18 Contact 19
DESIGN HOTELS BRAND BOOK The Logo 03 MANDATORY STEP ONE THE LOGO Correct use and quality control of the logo is very important. It ensures the effectiveness of every member s communications and marketing efforts, as well as those of the brand as a whole. Pictured on the right are examples of two approved logo formats that can be used by you in advertising and promotional materials. Please choose the format you feel better suites your corporate identity. The following examples shall help you in selecting the right format. Do not hesitate to contact us if you are in doubt. The elements of the Member of Design Hotels logotype the circle and the type should never be separated from one another, nor appear in different colors (e.g. the circle in red and the type in black). The company s Brand Managment team must approve use of the corporate logo by any organisation outside of Design Hotels and our affiliates. Please download the whole logo package HERE. YOUR LOGO The single-lined MEMBER OF DESIGN HOTELS logo should appear in the same height as the hotel s logo.
DESIGN HOTELS BRAND BOOK Logo Usage 04 STEP TWO LOGO USAGE The Design Hotels logo is enclosed by a protected space which defines the minimum space between the logo and any other graphic elements. The protected space always equals the diameter of the circular element within the logo.
DESIGN HOTELS BRAND BOOK Logo Usage 05 DO'S & DON'TS The color of the Member of Design Hotels logotype can be adjusted to aesthetically match the property s corporate design, but these exceptions must be authorized by the Design Hotels Creative Services department. Please make sure that you handle the Design Hotels logo with care. ALLOWED COLOUR ADJUSTMENTS
DESIGN HOTELS BRAND BOOK Logo Usage 06 DO'S & DON'TS Lorem Do not add elements to the approved lockup or place additional elements within the clear space. Do not reconfigure the elements of the lockup. Do not ad another element to the logo! Do not change the shape or the proportions of the logo! Do not seperate the elements from each other! Do not tilt the logo! Do not use a black logo on a dark background! The white version should have been used. A member of DESIGN HOTELS Do not change typography or position of the name! Do not use a white logo on a light background! The black version should have been used. Do not place the logo on a complex image! The area should be uniform. Do not use different colours for each element!
DESIGN HOTELS BRAND BOOK Logo Usage 07 MANDATORY HOW TO INTEGRATE THE DESIGN HOTELS LOGO ONLINE Please adjust the color to your corporate design. - Link to your Design Hotels property details page - List the Design Hotels GDS code - List the Design Hotels global reservations phone number Logo as a link to Design Hotels Property Detail Page (www.designhotels.com/your-hotel)
DESIGN HOTELS BRAND BOOK Logo Usage 08 OPTIONAL HOW TO INTEGRATE THE DESIGN HOTELS LOGO ONLINE Hotel website Hotel email newsletter
DESIGN HOTELS BRAND BOOK Logo Usage 09 OPTIONAL SPREAD THE WORD The visual kit contains Design Hotels related news that you can share on your website and social media channels. Please contact LAURA MEIER to receive a current set of visuals to intergrate on your website. PLEASE NOTE New sets of Design Hotels news will be sent out as soon as they are available. Hotel website
DESIGN HOTELS BRAND BOOK Logo Usage 10 HOW TO INTEGRATE THE DESIGN HOTELS LOGO OFFLINE
DESIGN HOTELS BRAND BOOK Logo Usage 11 HOW TO INTEGRATE THE DESIGN HOTELS LOGO ONLINE To further reinforce the strength of our partnership you are encouraged to incorporate the Design Hotels logo whenever possible in addition to the mandatory usage in advertising and printed promotional materials. The color of the Member of Design Hotels logotype can be adjusted to aesthetically match your property s corporate design (e.g. both circle and type in red). The circle and the type should always be scaled proportionally. Send us your examples of usage or in case you need inspiration please contact us anytime.
DESIGN HOTELS BRAND BOOK Publications 12 STEP THREE PUBLICATIONS
DESIGN HOTELS BRAND BOOK Publications 13 MANDATORY DIRECTIONS Directions The Magazine is one of the key promotional and brand recognition tools for your hotel and the Design Hotels Community. It is a highly effective instrument to showcase your distinctive affiliation with Design Hotels. Please make sure to distribute Directions in all your guestrooms and public areas. As in previous years, the standard version of the hotel directory is complimentary for you (excluding costs for shipping, customs and import taxes). - Order 4 copies per room per year - Place one copy in each room and in the public spaces ORDER HERE
DESIGN HOTELS BRAND BOOK Publications 14 MANDATORY THE DESIGN HOTELS BOOK Offer your guests an inspiring read and order your batch of Design Hotels Books and Directions Magazine today. ORDER HERE
DESIGN HOTELS BRAND BOOK Publications 15 MANDATORY THE BOOKSTAND Please use our custom designed stand to present the book at your reception desk. Bookstand
DESIGN HOTELS BRAND BOOK The Member Plaque 16 STEP FOUR THE MEMBER PLAQUE
DESIGN HOTELS BRAND BOOK The Member Plaque 17 MANDATORY THE MEMBER PLAQUE The standard version comes in white or black and is made of Corian, a premium decorative surface material suitable for both exterior and interior applications. These two versions are available directly and can be sent to you straight away, but we are, of course, open to customizations using different materials to achieve a look and feel similar to that of your hotel and to seamlessly integrate with the building s architectural and design elements. Just to name a few, material choices from our most recent productions included brushed steel, polished brass, oak and granite. All costs associated with the member plaque are already covered in the implementation fee, so there is no surcharge for customization. Please contact KRISTOF KOZMA to order your member plaque.
DESIGN HOTELS BRAND BOOK Social Media Essentials 18 MANDATORY STEP FIVE SOCIAL MEDIA ESSENTIALS Make sure to follow us on social media and mention/tag us in your images for maximum exposure. Posting on a regular basis will also help to increase your visibility! @Mention To get a wider reach, please tag us in your images: Instagram @design_hotels Facebook @designhotels Twitter @design_hotels #Hashtag Don t forget to use # #designhotels #OriginalExperiences #MadebyOriginals
DESIGN HOTELS BRAND BOOK 19 CONTACT For orders, please send an email to: publishing@designhotels.com For assistance, please contact: Kristof Kozma, Membership Services Coordinator E-MAIL k.kozma@designhotels.com TEL +49 (0)30 884 94 0 021