3 RD PANHELLENIC CONFERENCE Human Resources, Technology & Marketing: Factors of Success for Business Travel & Tourism 09.00-12.00 Registration Thursday, 15 March 2007 10.00-10.15 Greetings by Mr. Dimitris Mantzios, President, Board of Directors, HAPCO 10.15-10.30 Official Opening of the Conference and Greetings by Mrs. Fani Palli-Petralia, Minister Ministry of Tourism Development 10.30-10.40 Greetings by Mr. Panagiotis Sgouridis, representative of PA.SO.K, responsible for tourism issues 10.40-10.50 Greetings by Mr. Nikitas Kaklamanis, Mayor of Athens 10.50-11.00 Greetings by Mr. Gerasimos Fokas, President, Board of Directors, Hellenic Chamber of Hotels 11.00-11.10 Greetings by Mr. Stavros Andreadis, President, Board of Directors, Association of Greek Tourist Enterprises 11.10-11.20 Greetings by Mr. Andreas Andreadis, President, Board of Directors, Hellenic Hotel Federation 11.20-11.30 Greetings by Mr. Zacharias Kaplanidis, President of the Scientific Committee of the Conference 11.30-11.40 Greetings by Mr. Dinos Astras, President of the Organizing Committee of the Conference 11.40 12.30 Coffee Break Plenary Sessions 1 st Session: Human Resources in Congress Tourism The Current Situation The Necessity for Direct Intervention Coordinator: Dr. Stergios L. Mourghos, Professor, Vice President & Academic Advisor, TRINITY INTERNATIONAL HOSPITALITY STUDIES 12.30-12.50 Recruitment for the congress market Dimitris Arvanitis, General Manager, C&C International S.A. 12.50-13.10 Qualitative update of the present work-force Dimitris Vintzileos, General Manager, PPP (Purpose, People, Process) 13.10-13.30 The necessity for continuous training of executive staff Dr. Paris Tsartas, Professor in Tourism Development at the UNIVERSITY OF THE AEGEAN, Director of the «Planning, Management and Politics of Tourism» programme. 13.30-14.00 Questions - Discussion 14.00 15.00 Break - Light Lunch
2 nd Session: The Ideal Marketing Mix for the Global Setting Coordinator: Dimitris Mantzios, President, Board of Directors, HAPCO, President, AMPHITRION C&C International S.A. 15.00-15.20 Convention Bureaux Their role in promoting the country The situation today and future prospective Dr. Dimitris Koutoulas, Tourism Development and Marketing Consultant, Tutor at the HELLENIC OPEN UNIVERSITY 15.20-15.40 International lobbying and its role in global competition Ζacharias Kaplanidis, Vice President, Board of Directors, HAPCO, Secretary General, EFAPCO, Managing Director, ZITA 15.40-16.00 Marketing Tools used by Greek PCOs Comparison with the corresponding situation in Europe and the USA Dr. Athanasios Kouremenos, Marketing Professor, UNIVERSITY OF PIRAEUS 16.00-16.30 Questions Discussion 3 rd Session: The Role of Technology in Congress and Business Tourism: Audiovisual E-Marketing Software Coordinator: Michalis Andreadis, Member, Board of Directors, HAPCO, Managing Director, ANDREADIS AUDIOVISUAL S.A. 16.30-16.50 Audiovisual Panagiotis Podimatas, Treasurer, HAPCO, Managing Director, P.C. PODIMATAS AUDIOVISUAL S.A. 16.50-17.10 E-Marketing for Conferences Philip Nielsen, Managing Director, CREATIVE MARKETING 17.10-17.20 Software Antonis Sakelaropoulos, President & Managing Director, PANASOFT 17.20-17.50 Questions Discussion 17.50-18.10 Coffee Break 18.15-20.00 General Assembly (only for HAPCO Members) Elections for the new Board of Directors 20.30 Gala Dinner and Awards (only for HAPCO members and V.I.P. Guests)
Friday, 16 March 2007 09.30 10.00 Arrival and Coffee Banquet Room Workshops 10.00-11.30 The PCO and his suppliers. Vital necessity for understanding the risks on either sides Dinos Astras, Member, Board of Directors, HAPCO, President and Managing Director of TRIAENA TOURS & CONGRESS S.A, 11.30-13.00 Pricing Policy Essential factor for the international image of Greece Ζacharias Kaplanidis, Vice President, Board of Directors, HAPCO, Secretary General, EFAPCO, Managing Director, ZITA 13.00-13.30 Break - Light Lunch 13.30-15.00 Contracts Negotiation techniques for the most important parts of contracts Diamantis Bilianis, Solicitor MC2 Room 13.30-15.00 Congress The 10 most essential Logistics for the organizer Gerasimos Kouloumbis, Manager, Congress Department, ZITA 15.00-15.30 Special Presentation for Event Insurance Terry Waller, Managing Director, CoverEx International Plenary Session 4 th Session: Summary and Conclusions Coordinator: Dr. Stergios L. Mourghos, Professor, Vice President & Academic Advisor, TRINITY INTERNATIONAL HOSPITALITY STUDIES 15.30-16.30 Panel: Ζacharias Kaplanidis, Vice President of the Board of Directors, HAPCO, President, EFAPCO, Managing Director, ZITA Dinos Astras, Member of the Board of Directors, HAPCO, President and Managing Director of TRIAENA TOURS & CONGRESS S.A, Dr. Dimitris Koutoulas, Tourism Development and Marketing Consultant, Tutor at the HELLENIC OPEN UNIVERSITY Dimitris Mantzios, President, Board of Directors, HAPCO, President, AMPHITRION C&C International S.A.
National Sponsor: Ministry of Tourism GNTO Major Supporter: MEGARON, Athens International Conference Centre Supporters: AEGEAN AIRLINES CLASSICAL HOTELS S.A. OSTRAKO PLATIS S.A. PARK HOTEL ATHENS P.C. PODIMATAS AUDIOVISUAL S.A. VISION UNIDEA YLI S.A.
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