Baby boomers & the new Asian international student Research and implications Peter Hanami CEO 1 Quiz & Prizes Question: What is the most popular key word search by Japanese Customers on Excite? Japan Inc Choices: 1. image 2. ticket 3. fortune telling 2 Australian International Education Conference 2006 - www.idp.com/aiec 1
Outline Baby boomers -World Baby Boomers - Japan The new Asian Student Implications Conclusions 3 The new Asian student Video can be viewed by going to: http://video.google.com/videoplay?docid=218944 45958846416&q=japanese+Customer+- +the+new+asian+student&hl=en 4 Australian International Education Conference 2006 - www.idp.com/aiec 2
Baby Boomers- World will live longer than their parents did.. WP As baby boomers approach retirement age, attracting talent and retaining great workers will be a major challenge for many employers CNN money.com 5 Baby Boomers - Japan 団塊の世代 (Dankai no sedai) Market size: Life expectancy: Attitude to work: 6 Australian International Education Conference 2006 - www.idp.com/aiec 3
Japan largest Asian market Second largest economy in the world GDP & Savings: Trade: Status: 7 Japan Student market Market size: Study Abroad: Sectors: Trends: 8 Australian International Education Conference 2006 - www.idp.com/aiec 4
Japanese Students - Australia Market Size:. Sectors they study in: Method of application: Checklists: 9 Recent changes - Japan Employment: Laws: Culture flow: New Izanagi? 10 Australian International Education Conference 2006 - www.idp.com/aiec 5
The new Asian student A hybrid incorporating two cultures Native Culture New Culture 11 Spheres of influence Education Lifestyle English Student Technology Job Market Work 12 Australian International Education Conference 2006 - www.idp.com/aiec 6
Education Learning style: Skills: Competition: Labour: 13 English English seems to have joined the list of basic skills..(and) is no longer. (a) foreign language English Next In 2005, 21% of 5 year old s in Japan attended conversation classes Bennesse why not take out your frustration and turn it into fluency Advertisement : AEON English school, Jpaan. 14 Australian International Education Conference 2006 - www.idp.com/aiec 7
Job Market 15 Job Market Replacement: Structure: Characteristics Opportunities 16 Australian International Education Conference 2006 - www.idp.com/aiec 8
Work Type of candidate: Trends: Work choices: Sectors: 17 Technology Internet: Mobile phone: Uses: Trends: 18 Australian International Education Conference 2006 - www.idp.com/aiec 9
Lifestyle Relationships: Time: Health: Choice 19 Implications? 20 Australian International Education Conference 2006 - www.idp.com/aiec 10
Course Design Content Recognition Integration Relevance 21 Staff Training What Where When How 22 Australian International Education Conference 2006 - www.idp.com/aiec 11
Recruiting Type of student: Location: Methods: Vehicles: 23 Marketing Target segments: Team: Plan: Themes: 24 Australian International Education Conference 2006 - www.idp.com/aiec 12
Positioning What to focus on: Priorities: Qualification versus skill: Lifestyle versus job: 25 Integration Focus: Timing: Depth: Methods: 26 Australian International Education Conference 2006 - www.idp.com/aiec 13
Retention Plan: Pathway: Immigration Skills: 27 Conclusions Cultural shift More choices More time More specialized 28 Australian International Education Conference 2006 - www.idp.com/aiec 14
Drawn from the research Recruiting Japanese Students 29 Japanese Student Success Includes: insights Akira Isogawa World Fashion Designer Search inside at Google Book 30 Australian International Education Conference 2006 - www.idp.com/aiec 15
Buyer Behaviour - Australia Search inside at Google Book 31 Buyer Behaviour New Zealand Search inside at Google Book 32 Australian International Education Conference 2006 - www.idp.com/aiec 16
Documentary: Gaman - A Year in the life A Japanese student in Australia Blog: gaman-ayearinthelife.blogspot.com Release : Feb 2007 33 Education Division For further information Contact: Peter Hanami Email: peter@japanesecustomer.com Tokyo, JAPAN. 34 Australian International Education Conference 2006 - www.idp.com/aiec 17